Compare Looker and Yellowfin BI 
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (46.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Looker
Star Rating
(1,617)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerYellowfin BI
Star Rating
(417)4.4 out of 5
Market Segments
Small-Business (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, allowing non-technical users to easily explore data and create dashboards. Users appreciate its ability to ensure data accuracy by only displaying relevant charts based on the data available.
- Users say that Yellowfin BI stands out for its built-in collaboration tools, which facilitate team alignment around reports. Features like comments and alerts enhance communication, making it easier for teams to work together on data insights.
- Reviewers mention that Looker's semantic modeling layer through LookML offers excellent governance for analytics, enabling centralized metric definitions that reduce errors and save development time. This feature is particularly valued by organizations looking for consistency across their dashboards.
- According to verified reviews, Yellowfin BI's machine learning-powered automated analysis simplifies reporting and enhances team collaboration, making it a strong choice for organizations that prioritize self-service insights and ease of report creation.
- G2 reviewers highlight that while Looker has a slightly higher overall satisfaction score, Yellowfin BI's recent reviews indicate a strong focus on user support and ease of setup, which can be crucial for teams looking to implement a new BI tool quickly.
- Users report that both platforms have robust data visualization capabilities, but Yellowfin BI's emphasis on user-friendly report creation tools gives it an edge for finance teams seeking self-service insights, while Looker is praised for its comprehensive data exploration features.
Pricing
Entry-Level Pricing
Looker
No pricing availableYellowfin BI
Yellowfin Enterprise Analytics
Contact Us
Yellowfin’s pricing model is designed to make BI more accessible to a wide range of companies. Our flexible pricing makes large deployments and widespread user adoption a reality.
- Named User: Price is based on how many named users have access and is suitable for small to medium sized deployments.
- Server: Price is based on required CPU cores and is suitable for larger deployments.
- User Tier: Price is based on the type of users required, writers or consumers, giving you flexibility based on your organization's unique data needs.
Free Trial
Looker
Free Trial is available
Yellowfin BI
Free Trial is available
Ratings
Meets Requirements
8.7
1,107
8.5
370
Ease of Use
8.3
1,112
8.3
381
Ease of Setup
8.2
590
8.2
348
Ease of Admin
8.3
430
8.1
260
Quality of Support
8.6
945
8.5
361
Has the product been a good partner in doing business?
8.9
408
8.9
254
Product Direction (% positive)
8.7
1,038
8.8
375
Features by Category
Reports
8.6
666
|
Verified
8.6
311
|
Verified
8.2
618
|
Verified
8.0
270
|
Verified
8.2
661
|
Verified
8.6
287
|
Verified
8.3
528
|
Verified
8.1
248
|
Verified
8.7
664
|
Verified
8.7
294
|
Verified
Self Service
8.4
622
|
Verified
8.2
274
|
Verified
8.6
639
|
Verified
8.6
274
|
Verified
8.4
611
|
Verified
8.5
276
|
Verified
8.1
613
|
Verified
8.1
268
|
Verified
8.3
587
|
Verified
8.3
275
|
Verified
7.7
498
|
Verified
7.6
240
|
Verified
Advanced Analytics
7.6
428
|
Verified
7.6
238
|
Verified
8.4
633
|
Verified
8.5
280
|
Verified
8.0
512
|
Verified
7.6
249
|
Verified
Building Reports
8.3
384
|
Verified
7.8
200
|
Verified
8.3
397
|
Verified
7.9
202
|
Verified
8.0
353
|
Verified
8.3
208
|
Verified
8.1
327
|
Verified
7.7
192
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
666
|
Verified
8.6
311
|
Verified
8.2
618
|
Verified
8.0
270
|
Verified
8.2
661
|
Verified
8.6
287
|
Verified
8.3
528
|
Verified
8.1
248
|
Verified
8.7
664
|
Verified
8.7
294
|
Verified
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
666
|
Verified
8.6
311
|
Verified
8.2
618
|
Verified
8.0
270
|
Verified
8.2
661
|
Verified
8.6
287
|
Verified
8.3
528
|
Verified
8.1
248
|
Verified
8.7
664
|
Verified
8.7
294
|
Verified
Data Preparation
8.3
289
|
Verified
8.0
188
|
Verified
8.3
264
|
Verified
8.1
182
|
Verified
Data Modeling and Blending
8.5
311
|
Verified
8.3
191
|
Verified
8.7
331
|
Verified
8.8
190
|
Verified
8.4
310
|
Verified
8.2
185
|
Verified
Generative AI
7.1
88
6.6
106
7.1
86
6.4
106
Agentic AI - Analytics Platforms
7.2
40
6.5
38
7.4
39
7.0
37
7.3
40
8.0
38
7.1
39
7.9
36
7.3
40
7.5
36
7.4
39
7.4
36
7.6
38
7.5
35
Self Service
8.4
622
|
Verified
8.2
274
|
Verified
8.6
639
|
Verified
8.6
274
|
Verified
8.4
611
|
Verified
8.5
276
|
Verified
8.1
613
|
Verified
8.1
268
|
Verified
8.3
587
|
Verified
8.3
275
|
Verified
7.7
498
|
Verified
7.6
240
|
Verified
Deployment & Integration - Analytics Platforms
8.0
38
8.6
54
8.2
38
8.4
45
7.6
34
8.6
44
8.3
46
8.6
45
Advanced Analytics
7.6
428
|
Verified
7.6
238
|
Verified
8.4
633
|
Verified
8.5
280
|
Verified
8.0
512
|
Verified
7.6
249
|
Verified
Performance & Scalability - Analytics Platforms
7.6
47
7.8
56
7.9
35
8.0
41
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
8.3
40
7.1
34
6.9
35
7.3
35
7.6
36
Agentic AI Capabilities - Analytics Platforms
7.1
34
7.6
39
7.5
35
7.8
38
7.6
34
7.9
39
7.3
34
6.8
34
Personalized Intelligence - Analytics Platforms
7.5
34
7.3
34
7.2
35
7.6
37
7.5
34
7.7
35
Building Reports
8.3
384
|
Verified
7.8
200
|
Verified
8.3
397
|
Verified
7.9
202
|
Verified
8.0
353
|
Verified
8.3
208
|
Verified
8.1
327
|
Verified
7.7
192
|
Verified
Reports
8.6
666
|
Verified
8.6
311
|
Verified
8.2
618
|
Verified
8.0
270
|
Verified
8.2
661
|
Verified
8.6
287
|
Verified
8.3
528
|
Verified
8.1
248
|
Verified
8.7
664
|
Verified
8.7
294
|
Verified
Self Service
8.4
622
|
Verified
8.2
274
|
Verified
8.6
639
|
Verified
8.6
274
|
Verified
8.4
611
|
Verified
8.5
276
|
Verified
8.1
613
|
Verified
8.1
268
|
Verified
8.3
587
|
Verified
8.3
275
|
Verified
7.7
498
|
Verified
7.6
240
|
Verified
Building Reports
8.3
384
|
Verified
7.8
200
|
Verified
8.3
397
|
Verified
7.9
202
|
Verified
8.0
353
|
Verified
8.3
208
|
Verified
8.1
327
|
Verified
7.7
192
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Yellowfin BI are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Yellowfin BI has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yellowfin BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.6%
Computer Software
25.9%
Information Technology and Services
18.2%
Hospital & Health Care
4.5%
Consulting
4.0%
Oil & Energy
3.0%
Other
44.4%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Can Yellowfin be installed on Amazon Web Services or Microsoft Azure
2 Comments
Official Response from Yellowfin BI
Yes, we have many customers that have installed Yellowfin on AWS and AzureRead more
Is Yellowfin cloud based or 'on-premise'?
2 Comments
Official Response from Yellowfin BI
You can deploy Yellowfin in the cloud, or on premise depending on what suits your requirements. Read more
How is Yellowfin licensed?
2 Comments
Official Response from Yellowfin BI
Yellowfin is licensed on an annual subscription basis, paid in advance. Depending on the option you choose, licenses will be based on a named user, or server...Read more
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