# Looker vs Yellowfin BI Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in data integration and visualization, with users highlighting its seamless connection to BigQuery and the ability to create customizable dashboards. Many appreciate the extensive data handling capabilities, making it easy for developers to add fields and generate reports.
- **Users say** Yellowfin BI shines in its user-friendly interface and strong reporting features. Reviewers commend the intuitive dashboard creation tools, which simplify the process of assembling data visualizations, making it accessible even for those without technical expertise.
- **According to verified reviews** , both Looker and Yellowfin BI receive high marks for ease of use, but Looker stands out with its straightforward setup process. Users mention that once configured, building and updating dashboards is intuitive, allowing non-technical users to navigate the platform effectively.
- **Reviewers mention** that while Looker offers robust data visualization options, Yellowfin BI's capabilities in embedding reports into other applications are particularly praised. This feature enhances flexibility for users looking to integrate analytics into their existing workflows.
- **G2 reviewers highlight** that Looker has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users appreciate the platform's versatility and the quality of support, noting that the assistance provided is responsive and helpful in resolving issues.
- **Users report** that Yellowfin BI's focus on small businesses is evident in its pricing and support structure, which may appeal to organizations looking for a more tailored solution. However, some users feel that Looker's broader market presence offers more extensive resources and community support.



---
## Frequently Asked Questions

### What is the difference between Looker vs Yellowfin BI?

Looker and Yellowfin BI are both highly rated analytics platforms, but Looker is most distinguished by its centralized data modeling and real-time querying, while Yellowfin BI stands out for its ease of use and strong data storytelling features.

| [Looker](https://www.g2.com/products/looker/reviews) | [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) |
| --- | --- |
| 4.4/5 (1,656 reviews) | 4.4/5 (423 reviews) |
| Mid-Market | Small-Business |
| 8.3 | 8.2 |
| 8.6 | 8.5 |
| Centralized data model with LookML and real-time data querying | Ease of use and intuitive dashboard creation (69 all-time mentions) |



### How do the pricing models of Looker and Yellowfin BI compare?

Looker and Yellowfin BI are rated at parity for value, with both products scoring similarly on price satisfaction.

- **Looker:** In recent reviews, several users describe Looker as "okay" or "expensive for smaller organizations," with some noting the value is justified by its centralized data model and automation features.
- **Yellowfin BI:** Reviewers highlight Yellowfin BI's strong value for non-technical users and its efficiency in automating reporting, with few complaints about cost.



### What are the best alternatives to Looker and Yellowfin BI?

The top three alternatives to Looker and Yellowfin BI are Mode, Zoho Analytics, and Sisense.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1,656 reviews) | Mid-Market | Described as expensive for smaller organizations, but valued for automation and centralized data | Centralized data model and real-time querying |
| [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) | 4.4/5 (423 reviews) | Small-Business | Strong value for non-technical users, efficient automated reporting | Ease of use and intuitive dashboard creation |
| [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | — |
| [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | — |
| [Sisense](https://www.g2.com/products/sisense/reviews) | 4.2/5 (1,063 reviews) | Mid-Market | — | — |



### Which Analytics Platforms features should I prioritize when comparing Looker and Yellowfin BI?

Buyers comparing Looker and Yellowfin BI should prioritize Dashboards, Ease of Use, Data Visualization, Collaboration, and Integration capabilities.

- **Dashboards:** Looker and Yellowfin BI both receive strong reviewer sentiment for dashboards, with Yellowfin BI earning 24 all-time mentions for dashboard customization.
- **Ease of Use:** Yellowfin BI is cited for ease of use in 69 all-time reviews, while Looker scores 8.3 on Ease of Use.
- **Data Visualization:** Yellowfin BI has 34 all-time mentions for data visualization; Looker is frequently praised for clear, interactive dashboards.
- **Collaboration:** Yellowfin BI is mentioned 19 times for team collaboration features, including comments and annotations.
- **Integration:** Looker is frequently cited for integrations with Google Analytics (24 all-time mentions) and Slack (20 all-time mentions).



### What are the pros and cons of Looker vs Yellowfin BI?

Looker's headline strength is its centralized data model and real-time querying, while Yellowfin BI excels in ease of use and data storytelling.

- **Looker strengths:** Centralized data model with LookML, real-time data querying, strong integration with Google products, automation of reporting, and interactive dashboards.
- **Looker trade-offs:** Reviewers note a learning curve for LookML, limited visualization customization, and higher pricing for smaller organizations.
- **Yellowfin BI strengths:** Ease of use (69 all-time mentions), intuitive dashboard creation, strong data visualization (34 all-time mentions), collaboration features (19 all-time mentions), and data storytelling.
- **Yellowfin BI trade-offs:** Learning curve for advanced features (33 all-time mentions), performance issues with large datasets (26 all-time mentions), and less flexibility in advanced analytics and visual customization compared to some competitors.



### Is Looker or Yellowfin BI better for small businesses?

Yellowfin BI is the better fit for small businesses, as it is most popular in the Small-Business segment and is frequently praised for ease of use by non-technical users.

- **Looker:** Largest segment is Mid-Market; reviewers note a steeper learning curve and higher pricing, making it less ideal for small businesses.
- **Yellowfin BI:** Largest segment is Small-Business; reviewers consistently highlight its intuitive interface and suitability for non-technical users.



### Which Analytics Platforms platform has better integrations?

Looker is favored for integrations, with reviewers frequently citing its connections to Google Analytics and Slack.

- **Looker:** Google Analytics (24 all-time mentions), Slack (20 all-time mentions), Adjust (18 all-time mentions).
- **Yellowfin BI:** Reviewers mention integration options and ease of connecting to multiple data sources, but no third-party tool exceeds the publish floor for all-time mentions.



### How do Looker and Yellowfin BI compare on customer support?

Looker and Yellowfin BI are rated at parity for Quality of Support, with Looker at 8.6 and Yellowfin BI at 8.5.

- **Looker:** Reviewers describe support as generally responsive, with some noting helpful forums and community resources.
- **Yellowfin BI:** Reviewers highlight prompt and accurate customer support, with 20 all-time mentions for customer support and positive experiences with issue resolution.



### Which is easier to implement, Looker or Yellowfin BI?

Looker and Yellowfin BI score within a tenth of a point on Ease of Setup, with Looker at 8.3 and Yellowfin BI at 8.2, indicating near parity.

- **Looker:** Reviewers describe setup as straightforward for technical users, with some noting a learning curve for LookML and initial configuration.
- **Yellowfin BI:** Reviewers consistently highlight easy setup, especially for basic dashboards and reports, with 23 all-time mentions for easy setup and positive feedback on the drag-and-drop interface.



### Which product has better Dashboards?

Both Looker and Yellowfin BI are highly rated for dashboards, with reviewers consistently praising their dashboard capabilities.

- **Looker:** Dashboards are frequently cited as interactive and easy to customize; reviewers highlight real-time updates and integration with Google products.
- **Yellowfin BI:** Dashboard customization is mentioned in 24 all-time reviews, with strong sentiment for intuitive creation, robust visualization, and collaborative features.



| | Looker | Yellowfin BI | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,653 | 423 | 
| **Largest Market Segment** | Mid-Market (60.4% of reviews) | Small-Business (46.7% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Yellowfin BI

Pros:
- Ease of Use (69 reviews)
- Data Visualization (34 reviews)

Cons:
- Learning Curve (33 reviews)
- Large Data Handling (26 reviews)

---
## Ratings Comparison
| Rating | Looker | Yellowfin BI | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1136 reviews) | 8.5 (376 reviews) | 
  | **Ease of Use** | 8.3 (1143 reviews) | 8.4 (387 reviews) | 
  | **Ease of Setup** | 8.3 (619 reviews) | 8.2 (354 reviews) | 
  | **Ease of Admin** | 8.3 (433 reviews) | 8.1 (262 reviews) | 
  | **Quality of Support** | 8.6 (972 reviews) | 8.5 (367 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (412 reviews) | 8.9 (256 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1063 reviews) | 8.8 (380 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Yellowfin BI

#### Entry-Level Pricing

Plan: Yellowfin Enterprise Analytics

Price: Contact Us

Description: Yellowfin’s pricing model is designed to make BI more accessible to a wide range of companies. Our flexible pricing makes large deployments and widespread user adoption a reality. 

Key Features:
- Named User: Price is based on how many named users have access and is suitable for small to medium sized deployments.
- Server: Price is based on required CPU cores and is suitable for larger deployments.
- User Tier: Price is based on the type of users required, writers or consumers, giving you flexibility based on your organization's unique data needs.

[Browse all 2 editions](https://www.g2.com/products/yellowfin-bi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 791 |
| **Yellowfin BI** | 8.1/10 | 353 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.7 (297 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | 7.6 (238 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.6 (251 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 754 |
| **Yellowfin BI** | N/A | N/A |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.7 (297 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (110 reviews) | Not enough data | 
| **Steps to Answer** | 8.1 (104 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | Not enough data | 
| **Score Cards** | 8.5 (113 reviews) | Not enough data | 
| **Dashboards** | 8.7 (118 reviews) | Not enough data | 
| **Formats** | 8.3 (110 reviews) | Not enough data | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Scheduled/Automated Reports** | 8.5 (146 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 813 |
| **Yellowfin BI** | 7.9/10 | 361 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.7 (297 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Querying** | 8.5 (312 reviews) ✓ Verified | 8.4 (191 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (333 reviews) ✓ Verified | 8.8 (190 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (308 reviews) ✓ Verified | 8.2 (187 reviews) ✓ Verified | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **AI Text Generation** | 7.1 (87 reviews) | 6.6 (106 reviews) | 
| **AI Text Summarization** | 7.1 (85 reviews) | 6.5 (106 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (40 reviews) | 6.5 (38 reviews) | 
| **Multi-step Planning** | 7.4 (38 reviews) | 7.0 (37 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.0 (38 reviews) | 
| **Adaptive Learning** | 7.2 (41 reviews) | 7.9 (36 reviews) | 
| **Natural Language Interaction** | 7.4 (40 reviews) | 7.5 (36 reviews) | 
| **Proactive Assistance** | 7.4 (38 reviews) | 7.4 (36 reviews) | 
| **Decision Making** | 7.8 (39 reviews) | 7.5 (35 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **No-code Dashboard Builder** | 8.2 (40 reviews) | 8.6 (55 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.5 (47 reviews) | 
| **Embedded Analytics and White-labeling** | 7.8 (36 reviews) | 8.7 (46 reviews) | 
| **Data Source Connectivity** | 8.4 (50 reviews) | 8.6 (47 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | 7.6 (238 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.6 (251 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (58 reviews) | 7.6 (59 reviews) | 
| **Concurrent User Support** | 8.1 (36 reviews) | 8.0 (41 reviews) | 
| **Database Support** | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (47 reviews) | 8.3 (40 reviews) | 
| **Notebook and Script Integration** | 7.2 (34 reviews) | 6.9 (35 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.5 (35 reviews) | 7.6 (36 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (35 reviews) | 7.7 (41 reviews) | 
| **Natural Language Queries** | 7.6 (36 reviews) | 7.8 (38 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | 8.0 (40 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (34 reviews) | 6.8 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (34 reviews) | 7.3 (34 reviews) | 
| **Role-based Insight Personalization** | 7.4 (36 reviews) | 7.6 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | 7.7 (35 reviews) | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Drag & Drop** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Scorecards** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Financial Reporting** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 782 |
| **Yellowfin BI** | 8.2/10 | 351 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.7 (297 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Application Development** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Geographic Maps** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Integration into Third Party Applications** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Streaming Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Yellowfin BI** | N/A | N/A |

#### Metrics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Yellowfin BI** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Correlation Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Modeling & Simulation** | Not enough data | Not enough data | 
| **Exception Reporting** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **"What If" Scenarios** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Graphical Data Presentation** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Business Process Control** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Yellowfin BI** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Yellowfin BI | 
|---|---|---|
| **Small-Business** | 19.4% | 46.7% | 
| **Mid-Market** | 60.4% | 35.5% | 
| **Enterprise** | 20.1% | 17.8% | 

### By Industry

#### Looker

- **Computer Software:** 11.6%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Yellowfin BI

- **Computer Software:** 26.0%
- **Information Technology and Services:** 18.2%
- **Hospital & Health Care:** 4.4%
- **Consulting:** 4.2%
- **Oil & Energy:** 2.9%
- **Financial Services:** 2.7%
- **Marketing and Advertising:** 2.0%
- **Education Management:** 2.0%
- **Human Resources:** 1.7%
- **Retail:** 1.7%
- **Other:** 34.2%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (282 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (4223 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)

### Alternatives to Yellowfin BI

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (4223 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1658 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon Quick](https://www.g2.com/products/amazon-quick/reviews) — 4.3/5 stars (696 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (340 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Simba Embedded Analytics](https://www.g2.com/products/simba-embedded-analytics/reviews) — 4.3/5 stars (421 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)

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## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 2 comments
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Yellowfin BI

- Title: [Can Yellowfin be installed on Amazon Web Services or Microsoft Azure](https://www.g2.com/discussions/can-yellowfin-be-installed-on-amazon-web-services-or-microsoft-azure) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we have many customers that have installed Yellowfin on AWS and Azure"
- Title: [Is Yellowfin cloud based or 'on-premise'?](https://www.g2.com/discussions/is-yellowfin-cloud-based-on-on-premise) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can deploy Yellowfin in the cloud, or on premise depending on what suits your requirements. "
- Title: [How is Yellowfin licensed?](https://www.g2.com/discussions/3707-what-applications-are-supported-out-of-the-box) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yellowfin is licensed on an annual subscription basis, paid in advance. Depending on the option you choose, licenses will be based on a named user, or server..."
- Title: [What is the best BI software?](https://www.g2.com/discussions/what-is-the-best-bi-software) — 1 comment
  > **Top comment:** "Microsoft Power BI"
- Title: [Can I try Yellowfin for free?](https://www.g2.com/discussions/what-is-the-licensing-model) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes you can! We have a 30-day trial license that you can host on your own hardware. We always want to make sure the fit is right for both of us so we always..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-yellowfin-bi)