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Compare Looker and Yellowfin BI 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerYellowfin BI
Star Rating
(398)4.4 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, allowing non-technical users to easily explore data and create dashboards. Users appreciate its ability to ensure data accuracy by only displaying relevant charts based on the data available.
- Users say that Yellowfin BI stands out for its built-in collaboration tools, which facilitate team alignment around reports. Features like comments and alerts enhance communication, making it easier for teams to work together on data insights.
- Reviewers mention that Looker's semantic modeling layer through LookML offers excellent governance for analytics, enabling centralized metric definitions that reduce errors and save development time. This feature is particularly valued by organizations looking for consistency across their dashboards.
- According to verified reviews, Yellowfin BI's machine learning-powered automated analysis simplifies reporting and enhances team collaboration, making it a strong choice for organizations that prioritize self-service insights and ease of report creation.
- G2 reviewers highlight that while Looker has a slightly higher overall satisfaction score, Yellowfin BI's recent reviews indicate a strong focus on user support and ease of setup, which can be crucial for teams looking to implement a new BI tool quickly.
- Users report that both platforms have robust data visualization capabilities, but Yellowfin BI's emphasis on user-friendly report creation tools gives it an edge for finance teams seeking self-service insights, while Looker is praised for its comprehensive data exploration features.
Pricing
Entry-Level Pricing
Looker
No pricing availableYellowfin BI
Yellowfin Enterprise Analytics
Contact Us
Yellowfin’s pricing model is designed to make BI more accessible to a wide range of companies. Our flexible pricing makes large deployments and widespread user adoption a reality.
- Named User: Price is based on how many named users have access and is suitable for small to medium sized deployments.
- Server: Price is based on required CPU cores and is suitable for larger deployments.
- User Tier: Price is based on the type of users required, writers or consumers, giving you flexibility based on your organization's unique data needs.
Free Trial
Looker
Free Trial is available
Yellowfin BI
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.5
354
Ease of Use
8.3
1,100
8.3
363
Ease of Setup
8.2
578
8.2
330
Ease of Admin
8.3
430
8.1
249
Quality of Support
8.6
933
8.5
345
Has the product been a good partner in doing business?
8.9
408
8.8
243
Product Direction (% positive)
8.7
1,027
8.7
359
Features by Category
Reports
8.6
660
|
Verified
8.6
300
|
Verified
8.2
614
|
Verified
8.0
265
|
Verified
8.2
657
|
Verified
8.6
285
|
Verified
8.3
527
|
Verified
8.1
248
|
Verified
8.7
662
|
Verified
8.7
290
|
Verified
Self Service
8.4
620
|
Verified
8.2
274
|
Verified
8.6
636
|
Verified
8.6
274
|
Verified
8.4
610
|
Verified
8.5
273
|
Verified
8.1
614
|
Verified
8.1
268
|
Verified
8.3
588
|
Verified
8.3
270
|
Verified
7.7
499
|
Verified
7.6
240
|
Verified
Advanced Analytics
7.6
428
|
Verified
7.6
238
|
Verified
8.4
629
|
Verified
8.5
273
|
Verified
8.0
512
|
Verified
7.6
245
|
Verified
Building Reports
8.3
383
|
Verified
7.8
200
|
Verified
8.3
395
|
Verified
7.9
202
|
Verified
8.0
354
|
Verified
8.3
204
|
Verified
8.1
327
|
Verified
7.8
190
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
8.6
300
|
Verified
8.2
614
|
Verified
8.0
265
|
Verified
8.2
657
|
Verified
8.6
285
|
Verified
8.3
527
|
Verified
8.1
248
|
Verified
8.7
662
|
Verified
8.7
290
|
Verified
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
8.6
300
|
Verified
8.2
614
|
Verified
8.0
265
|
Verified
8.2
657
|
Verified
8.6
285
|
Verified
8.3
527
|
Verified
8.1
248
|
Verified
8.7
662
|
Verified
8.7
290
|
Verified
Data Preparation
8.4
281
|
Verified
8.0
188
|
Verified
8.3
262
|
Verified
8.1
182
|
Verified
Data Modeling and Blending
8.4
311
|
Verified
8.3
191
|
Verified
8.7
328
|
Verified
8.8
190
|
Verified
8.3
310
|
Verified
8.1
184
|
Verified
Generative AI
7.1
89
6.6
106
7.1
87
6.4
106
Agentic AI - Analytics Platforms
7.2
40
6.5
38
7.4
39
7.0
37
7.3
39
8.0
38
7.1
40
7.9
36
7.3
40
7.5
36
7.4
39
7.4
36
7.6
38
7.5
35
Self Service
8.4
620
|
Verified
8.2
274
|
Verified
8.6
636
|
Verified
8.6
274
|
Verified
8.4
610
|
Verified
8.5
273
|
Verified
8.1
614
|
Verified
8.1
268
|
Verified
8.3
588
|
Verified
8.3
270
|
Verified
7.7
499
|
Verified
7.6
240
|
Verified
Deployment & Integration - Analytics Platforms
8.0
37
8.5
48
8.1
35
8.4
45
7.7
35
8.6
43
8.4
39
8.6
45
Advanced Analytics
7.6
428
|
Verified
7.6
238
|
Verified
8.4
629
|
Verified
8.5
273
|
Verified
8.0
512
|
Verified
7.6
245
|
Verified
Performance & Scalability - Analytics Platforms
8.0
41
7.9
53
8.0
36
8.0
41
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
8.3
40
7.2
35
6.9
35
7.3
35
7.6
36
Agentic AI Capabilities - Analytics Platforms
7.2
35
7.4
35
7.5
36
7.7
36
7.7
35
7.9
39
7.4
35
6.8
34
Personalized Intelligence - Analytics Platforms
7.6
35
7.3
34
7.3
36
7.6
37
7.6
35
7.7
35
Building Reports
8.3
383
|
Verified
7.8
200
|
Verified
8.3
395
|
Verified
7.9
202
|
Verified
8.0
354
|
Verified
8.3
204
|
Verified
8.1
327
|
Verified
7.8
190
|
Verified
Reports
8.6
660
|
Verified
8.6
300
|
Verified
8.2
614
|
Verified
8.0
265
|
Verified
8.2
657
|
Verified
8.6
285
|
Verified
8.3
527
|
Verified
8.1
248
|
Verified
8.7
662
|
Verified
8.7
290
|
Verified
Self Service
8.4
620
|
Verified
8.2
274
|
Verified
8.6
636
|
Verified
8.6
274
|
Verified
8.4
610
|
Verified
8.5
273
|
Verified
8.1
614
|
Verified
8.1
268
|
Verified
8.3
588
|
Verified
8.3
270
|
Verified
7.7
499
|
Verified
7.6
240
|
Verified
Building Reports
8.3
383
|
Verified
7.8
200
|
Verified
8.3
395
|
Verified
7.9
202
|
Verified
8.0
354
|
Verified
8.3
204
|
Verified
8.1
327
|
Verified
7.8
190
|
Verified
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Yellowfin BI are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Yellowfin BI has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yellowfin BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Computer Software
27.2%
Information Technology and Services
18.8%
Hospital & Health Care
4.7%
Consulting
4.2%
Oil & Energy
3.1%
Other
42.0%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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