# Looker vs Yellowfin BI Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in data integration and visualization, with users highlighting its seamless connection to BigQuery and the ability to create customizable dashboards. Many appreciate the extensive data handling capabilities, making it easy for developers to add fields and generate reports.
- **Users say** Yellowfin BI shines in its user-friendly interface and strong reporting features. Reviewers commend the intuitive dashboard creation tools, which simplify the process of assembling data visualizations, making it accessible even for those without technical expertise.
- **According to verified reviews** , both Looker and Yellowfin BI receive high marks for ease of use, but Looker stands out with its straightforward setup process. Users mention that once configured, building and updating dashboards is intuitive, allowing non-technical users to navigate the platform effectively.
- **Reviewers mention** that while Looker offers robust data visualization options, Yellowfin BI's capabilities in embedding reports into other applications are particularly praised. This feature enhances flexibility for users looking to integrate analytics into their existing workflows.
- **G2 reviewers highlight** that Looker has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users appreciate the platform's versatility and the quality of support, noting that the assistance provided is responsive and helpful in resolving issues.
- **Users report** that Yellowfin BI's focus on small businesses is evident in its pricing and support structure, which may appeal to organizations looking for a more tailored solution. However, some users feel that Looker's broader market presence offers more extensive resources and community support.



| | Looker | Yellowfin BI | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,646 | 422 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Small-Business (46.6% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (38 reviews)

### Yellowfin BI

Pros:
- Ease of Use (69 reviews)
- Data Visualization (34 reviews)

Cons:
- Learning Curve (33 reviews)
- Large Data Handling (26 reviews)

---
## Ratings Comparison
| Rating | Looker | Yellowfin BI | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1131 reviews) | 8.5 (375 reviews) | 
  | **Ease of Use** | 8.3 (1137 reviews) | 8.3 (386 reviews) | 
  | **Ease of Setup** | 8.3 (613 reviews) | 8.2 (353 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.1 (261 reviews) | 
  | **Quality of Support** | 8.6 (966 reviews) | 8.5 (366 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 8.9 (255 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1059 reviews) | 8.8 (379 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Yellowfin BI

#### Entry-Level Pricing

Plan: Yellowfin Enterprise Analytics

Price: Contact Us

Description: Yellowfin’s pricing model is designed to make BI more accessible to a wide range of companies. Our flexible pricing makes large deployments and widespread user adoption a reality. 

Key Features:
- Named User: Price is based on how many named users have access and is suitable for small to medium sized deployments.
- Server: Price is based on required CPU cores and is suitable for larger deployments.
- User Tier: Price is based on the type of users required, writers or consumers, giving you flexibility based on your organization's unique data needs.

[Browse all 2 editions](https://www.g2.com/products/yellowfin-bi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 784 |
| **Yellowfin BI** | 8.1/10 | 352 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.6 (238 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 7.6 (250 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 750 |
| **Yellowfin BI** | N/A | N/A |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 
| **Score Cards** | 8.4 (111 reviews) | Not enough data | 
| **Dashboards** | 8.7 (116 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 806 |
| **Yellowfin BI** | 7.9/10 | 360 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Connectors** | 8.3 (294 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.4 (191 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.8 (190 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.2 (186 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 6.6 (106 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 6.5 (106 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | 6.5 (38 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 7.0 (37 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.0 (38 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | 7.9 (36 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | 7.5 (36 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 7.4 (36 reviews) | 
| **Decision Making** | 7.8 (40 reviews) | 7.5 (35 reviews) | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | 8.6 (54 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.5 (47 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | 8.7 (46 reviews) | 
| **Data Source Connectivity** | 8.4 (52 reviews) | 8.6 (47 reviews) | 

#### Advanced Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.6 (238 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 7.6 (250 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (58 reviews) | 7.7 (58 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | 8.0 (41 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (45 reviews) | 8.3 (40 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | 6.9 (35 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | 7.6 (36 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | 7.6 (40 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | 7.8 (38 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 8.0 (40 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | 6.8 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | 7.3 (34 reviews) | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | 7.6 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | 7.7 (35 reviews) | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 776 |
| **Yellowfin BI** | 8.2/10 | 350 |

#### Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.6 (313 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (248 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (276 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Yellowfin BI** | N/A | N/A |

#### Metrics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (225 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (231 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (243 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (216 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (208 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (180 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Yellowfin BI** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Yellowfin BI** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Yellowfin BI | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Yellowfin BI | 
|---|---|---|
| **Small-Business** | 19.3% | 46.6% | 
| **Mid-Market** | 60.6% | 35.5% | 
| **Enterprise** | 20.1% | 17.9% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### Yellowfin BI

- **Computer Software:** 25.9%
- **Information Technology and Services:** 18.2%
- **Hospital & Health Care:** 4.4%
- **Consulting:** 4.2%
- **Oil & Energy:** 3.0%
- **Financial Services:** 2.7%
- **Marketing and Advertising:** 2.0%
- **Education Management:** 2.0%
- **Human Resources:** 1.7%
- **Retail:** 1.7%
- **Other:** 34.2%

---
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- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)

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## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Yellowfin BI

- Title: [Can Yellowfin be installed on Amazon Web Services or Microsoft Azure](https://www.g2.com/discussions/can-yellowfin-be-installed-on-amazon-web-services-or-microsoft-azure) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we have many customers that have installed Yellowfin on AWS and Azure"
- Title: [Is Yellowfin cloud based or 'on-premise'?](https://www.g2.com/discussions/is-yellowfin-cloud-based-on-on-premise) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can deploy Yellowfin in the cloud, or on premise depending on what suits your requirements. "
- Title: [How is Yellowfin licensed?](https://www.g2.com/discussions/3707-what-applications-are-supported-out-of-the-box) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yellowfin is licensed on an annual subscription basis, paid in advance. Depending on the option you choose, licenses will be based on a named user, or server..."
- Title: [What is the best BI software?](https://www.g2.com/discussions/what-is-the-best-bi-software) — 1 comment
  > **Top comment:** "Microsoft Power BI"
- Title: [Can I try Yellowfin for free?](https://www.g2.com/discussions/what-is-the-licensing-model) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes you can! We have a 30-day trial license that you can host on your own hardware. We always want to make sure the fit is right for both of us so we always..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-yellowfin-bi)