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Compare Looker and Windsor.ai 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (63.2% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerWindsor.ai
Star Rating
(74)4.6 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, reflected in its higher G2 Score compared to Windsor.ai. Users appreciate its ability to create interactive and visually appealing reports, making it a preferred choice for those needing detailed analytics.
- Users say that Windsor.ai offers exceptional customer support, often highlighting its quick and helpful responses. This level of support is a significant advantage for users who require assistance during their data integration processes.
- Reviewers mention that Looker provides a more extensive range of functionalities and integrations, which is particularly beneficial for e-commerce professionals tracking sales performance and customer trends. This versatility makes it a strong contender for mid-market businesses.
- According to verified reviews, Windsor.ai is praised for its cost-effectiveness, especially for small businesses. Users note that it provides great value for money, particularly with its connection to BigQuery, which is seen as a more affordable alternative to other solutions.
- Users highlight that Looker’s intuitive interface and customizable features make it easy to share insights with team members, enhancing collaboration. This ease of use is a significant factor for teams looking to streamline their reporting processes.
- Reviewers indicate that while Windsor.ai has a strong focus on data collection and integration, Looker’s robust reporting capabilities and user-friendly dashboards give it an edge for those needing comprehensive analytics solutions.
Pricing
Entry-Level Pricing
Looker
No pricing availableFree Trial
Looker
Free Trial is available
Windsor.ai
Free Trial is available
Ratings
Meets Requirements
8.7
1,088
8.8
52
Ease of Use
8.2
1,093
8.1
55
Ease of Setup
8.2
572
8.1
43
Ease of Admin
8.3
430
8.6
30
Quality of Support
8.6
926
9.1
49
Has the product been a good partner in doing business?
8.9
408
9.4
31
Product Direction (% positive)
8.8
1,020
9.3
50
Features by Category
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
Data Modeling and Blending
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
237
8.8
16
8.7
238
8.4
15
8.4
224
8.0
16
8.4
226
7.8
16
8.4
215
7.5
16
8.3
225
7.6
13
8.4
219
7.6
15
8.5
230
8.2
16
8.3
222
8.0
14
Reporting
8.4
241
8.4
15
Feature Not Available
7.0
15
8.6
242
7.9
14
8.6
245
8.9
14
8.1
199
8.2
14
8.4
204
8.3
14
9.0
254
8.5
13
Other
8.7
226
8.9
15
8.6
209
8.1
13
8.4
201
8.1
14
8.7
215
8.8
13
8.7
206
8.3
13
8.2
178
7.8
13
8.3
191
8.3
13
Agentic AI - Digital Analytics
7.6
16
Feature Not Available
7.9
16
Feature Not Available
7.8
16
Feature Not Available
7.9
16
Feature Not Available
Administration
8.4
217
8.3
14
8.3
193
8.2
13
8.5
245
8.5
14
8.6
240
8.3
12
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
9.0
34
|
Verified
8.7
241
|
Verified
9.5
36
|
Verified
8.5
228
|
Verified
8.9
30
|
Verified
8.9
245
|
Verified
9.1
31
|
Verified
8.4
130
9.0
25
|
Verified
Feature Not Available
7.8
21
Campaign Activity
8.6
231
|
Verified
9.5
31
|
Verified
8.8
261
|
Verified
9.5
33
|
Verified
8.5
212
|
Verified
8.7
29
|
Verified
8.5
213
|
Verified
9.0
31
|
Verified
8.4
199
|
Verified
8.6
28
|
Verified
7.9
119
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
6.8
14
7.8
9
7.7
15
9.4
9
7.4
15
7.5
8
Categories
Categories
Shared Categories
Looker and Windsor.ai are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Windsor.ai is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Windsor.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Marketing and Advertising
39.7%
Retail
7.4%
Education Management
5.9%
Computer Software
4.4%
Leisure, Travel & Tourism
2.9%
Other
39.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is Windsor.ai used for?
1 Comment
Official Response from Windsor.ai
To bring data from more than 70 marketing data sources (such as Facebook Ads, Google Analytics, Instagram, Salesforce, HubSpot,..) to your data destination...Read more
Windsor.ai has no more discussions with answers
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