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Compare Looker and Whatagraph 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Whatagraph. Users appreciate its ability to create interactive and customizable reports, making it a preferred choice for those needing detailed data visualization.
- Users say that Whatagraph shines in its ease of use, particularly for client reporting. Reviewers highlight the clean and straightforward dashboards that integrate seamlessly with platforms like Google Ads and LinkedIn, making it ideal for marketers looking for quick insights.
- According to verified reviews, Looker has a robust implementation process, with many users praising its intuitive onboarding wizard. This feature helps new users get up to speed quickly, which is a significant advantage for teams needing to adopt the tool rapidly.
- Reviewers mention that Whatagraph offers excellent customer support, often going above and beyond to assist users. This level of service is particularly appreciated by small businesses that may require more hands-on guidance during their reporting processes.
- Users highlight that Looker provides powerful data tracking capabilities, allowing e-commerce professionals to monitor sales performance and customer trends effectively. This functionality is crucial for businesses that rely on data-driven decisions to enhance their operations.
- G2 reviewers note that while Whatagraph is praised for its beautiful visuals and flexibility, it may not match the depth of analytics that Looker offers. Users looking for comprehensive data analysis might find Looker more suited to their needs, especially in mid-market environments.
Pricing
Entry-Level Pricing
Looker
No pricing availableWhatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Looker
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.7
1,087
8.7
187
Ease of Use
8.2
1,092
8.9
189
Ease of Setup
8.2
571
8.3
114
Ease of Admin
8.3
430
8.6
109
Quality of Support
8.6
925
8.9
184
Has the product been a good partner in doing business?
8.9
408
8.7
107
Product Direction (% positive)
8.8
1,019
9.0
160
Features by Category
Reports
8.6
658
|
Verified
8.9
93
8.2
614
|
Verified
8.2
29
8.2
654
|
Verified
9.0
95
8.3
526
|
Verified
Feature Not Available
8.7
656
|
Verified
8.8
93
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
8.9
93
8.2
614
|
Verified
8.2
29
8.2
654
|
Verified
9.0
95
8.3
526
|
Verified
Feature Not Available
8.7
656
|
Verified
8.8
93
Reports
8.5
109
8.8
36
8.5
108
9.0
33
8.0
102
8.7
30
Generative AI
7.0
101
8.3
11
7.1
101
8.5
11
Visualization
8.5
112
8.8
36
8.4
111
Feature Not Available
8.7
112
8.6
35
8.3
110
8.9
30
Data Updates
8.1
108
8.3
30
8.3
107
8.4
31
Collaboration
8.4
107
8.9
31
8.0
107
8.3
29
8.0
103
Feature Not Available
Data Updates
7.9
138
8.6
71
8.1
142
8.8
82
8.5
145
8.6
82
Reports
8.6
658
|
Verified
8.9
93
8.2
614
|
Verified
8.2
29
8.2
654
|
Verified
9.0
95
8.3
526
|
Verified
Feature Not Available
8.7
656
|
Verified
8.8
93
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
258
|
Verified
Not enough data
Data Modeling and Blending
8.5
308
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
658
|
Verified
8.9
93
8.2
614
|
Verified
8.2
29
8.2
654
|
Verified
9.0
95
8.3
526
|
Verified
Feature Not Available
8.7
656
|
Verified
8.8
93
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
8.9
73
8.7
242
|
Verified
9.2
83
8.5
228
|
Verified
Feature Not Available
8.9
245
|
Verified
8.9
73
8.4
130
Feature Not Available
Feature Not Available
8.5
67
Campaign Activity
8.6
231
|
Verified
8.8
81
8.8
261
|
Verified
9.4
86
8.5
212
|
Verified
Feature Not Available
8.5
213
|
Verified
9.0
83
8.4
199
|
Verified
Feature Not Available
7.9
119
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Whatagraph are categorized as Marketing Analytics and Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Whatagraph has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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