# Looker vs Usermaven Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its user interface and overall design, making it easy to build interactive dashboards quickly. Users appreciate the ability to visualize key performance indicators clearly, such as engagement rates and device categories, which enhances their data analysis experience.
- **Users say** that Usermaven stands out for its simplicity and ease of use, particularly for those transitioning from Google Analytics. Reviewers highlight how intuitive the layout is, allowing them to easily find user data and page views, which is crucial for effective marketing analytics.
- **According to verified reviews** , Looker has a strong reputation for flexibility and customization, especially in complex environments. Users in the Quality Engineering sector noted its capability to integrate seamlessly across multiple platforms, which is a significant advantage for teams needing tailored solutions.
- **Reviewers mention** that Usermaven provides a clear and concise dashboard that presents all necessary information at a glance. This feature is particularly beneficial for users who prioritize quick access to data insights without the clutter, making it a favorite among small businesses.
- **G2 reviewers report** that while Looker has a higher overall satisfaction score, Usermaven's users rate its support and ease of setup exceptionally well. Many users appreciate the smooth onboarding process and the quality of assistance they receive, which can be a deciding factor for smaller teams.
- **Users say** that Looker’s advanced reporting capabilities, such as real-time and retroactive reporting, are highly valued, especially for organizations that rely on timely data for decision-making. However, some users feel that the learning curve can be steep compared to Usermaven's more straightforward approach.



| | Looker | Usermaven | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 1,642 | 93 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Small-Business (96.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### Usermaven

Pros:
- Ease of Use (12 reviews)
- Analytics (9 reviews)

Cons:
- Missing Features (3 reviews)
- Learning Curve (2 reviews)

---
## Ratings Comparison
| Rating | Looker | Usermaven | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1126 reviews) | 9.3 (76 reviews) | 
  | **Ease of Use** | 8.3 (1132 reviews) | 9.6 (78 reviews) | 
  | **Ease of Setup** | 8.2 (608 reviews) | 9.6 (54 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 9.5 (40 reviews) | 
  | **Quality of Support** | 8.6 (961 reviews) | 9.3 (61 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | 9.6 (39 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1054 reviews) | 9.8 (74 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Usermaven

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 778 |
| **Usermaven** | N/A | N/A |

#### Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Reports Interface** | 8.6 (679 reviews) ✓ Verified | 9.3 (60 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (51 reviews) | 
| **Graphs and Charts** | 8.2 (672 reviews) ✓ Verified | 9.3 (58 reviews) | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.5 (50 reviews) | 
| **Dashboards** | 8.7 (674 reviews) ✓ Verified | 8.7 (58 reviews) | 

#### Self Service 

| Feature | Looker | Usermaven | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 9.1 (48 reviews) | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 8.6 (48 reviews) | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 8.1 (39 reviews) | 

#### Advanced Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.1 (46 reviews) | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | 9.3 (53 reviews) | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 8.1 (43 reviews) | 

#### Building Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (43 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.9 (45 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (42 reviews) | 

#### Platform

| Feature | Looker | Usermaven | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 744 |
| **Usermaven** | N/A | N/A |

#### Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Reports Interface** | 8.6 (679 reviews) ✓ Verified | 9.3 (60 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (51 reviews) | 
| **Graphs and Charts** | 8.2 (672 reviews) ✓ Verified | 9.3 (58 reviews) | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.5 (50 reviews) | 
| **Dashboards** | 8.7 (674 reviews) ✓ Verified | 8.7 (58 reviews) | 

#### Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | 
| **Share Reports** | 8.5 (108 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Usermaven | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Usermaven | 
|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Usermaven | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Usermaven | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Usermaven | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.1 (142 reviews) | Not enough data | 
| **Email Reports** | 8.5 (144 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 800 |
| **Usermaven** | 8.3/10 | 62 |

#### Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Reports Interface** | 8.6 (679 reviews) ✓ Verified | 9.3 (60 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (51 reviews) | 
| **Graphs and Charts** | 8.2 (672 reviews) ✓ Verified | 9.3 (58 reviews) | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.5 (50 reviews) | 
| **Dashboards** | 8.7 (674 reviews) ✓ Verified | 8.7 (58 reviews) | 

#### Data Preparation

| Feature | Looker | Usermaven | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 7.8 (41 reviews) | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.2 (39 reviews) | 

#### Data Modeling and Blending

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.3 (35 reviews) | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 9.1 (44 reviews) | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.4 (36 reviews) | 

#### Generative AI

| Feature | Looker | Usermaven | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 6.6 (31 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 6.6 (31 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Usermaven | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 9.1 (48 reviews) | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 8.6 (48 reviews) | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 8.1 (39 reviews) | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (43 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.1 (46 reviews) | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | 9.3 (53 reviews) | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 8.1 (43 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (55 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Usermaven | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (43 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.9 (45 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (42 reviews) | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 770 |
| **Usermaven** | N/A | N/A |

#### Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Reports Interface** | 8.6 (679 reviews) ✓ Verified | 9.3 (60 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (51 reviews) | 
| **Graphs and Charts** | 8.2 (672 reviews) ✓ Verified | 9.3 (58 reviews) | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.5 (50 reviews) | 
| **Dashboards** | 8.7 (674 reviews) ✓ Verified | 8.7 (58 reviews) | 

#### Self Service 

| Feature | Looker | Usermaven | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 9.1 (48 reviews) | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 8.6 (48 reviews) | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 8.8 (46 reviews) | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 8.1 (39 reviews) | 

#### Building Reports

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (43 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.9 (45 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (42 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Usermaven** | 9.1/10 | 15 |

#### Metrics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | 9.7 (15 reviews) | 
| **Engagement** | 8.7 (238 reviews) | 9.5 (14 reviews) | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | 9.7 (15 reviews) | 
| **Standard Event Tracking** | 8.3 (226 reviews) | 9.8 (15 reviews) | 
| **Custom Event Tracking** | 8.4 (215 reviews) | 9.3 (15 reviews) | 
| **Retention** | 8.3 (224 reviews) | 9.1 (15 reviews) | 
| **Return** | 8.4 (219 reviews) | 9.2 (15 reviews) | 
| **Conversions** | 8.5 (230 reviews) | 9.3 (15 reviews) | 
| **Funnels** | 8.3 (223 reviews) | 9.4 (15 reviews) | 

#### Reporting

| Feature | Looker | Usermaven | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | 9.3 (15 reviews) | 
| **Trending** | Feature Not Available | 9.3 (14 reviews) | 
| **Retroactive Reporting** | 8.6 (242 reviews) | 9.3 (14 reviews) | 
| **Segmentation** | 8.5 (245 reviews) | 9.2 (15 reviews) | 
| **Mobile Reporting** | 8.1 (199 reviews) | 9.0 (15 reviews) | 
| **Unification Across Devices** | 8.4 (205 reviews) | 9.5 (13 reviews) | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | 8.9 (15 reviews) | 

#### Other

| Feature | Looker | Usermaven | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | 9.5 (13 reviews) | 
| **Site Search Reporting** | 8.6 (209 reviews) | 9.2 (13 reviews) | 
| **Load Time Monitoring** | 8.4 (201 reviews) | 8.3 (13 reviews) | 
| **Campaign Tracking** | 8.7 (215 reviews) | 9.2 (13 reviews) | 
| **E-Commerce** | 8.7 (207 reviews) | 8.3 (13 reviews) | 
| **Promotional Messages** | 8.2 (179 reviews) | 7.4 (13 reviews) | 
| **Administration Alerts** | 8.3 (191 reviews) | 8.7 (13 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Usermaven | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | 8.1 (12 reviews) | 
| **QA Testing** | 8.3 (193 reviews) | 8.8 (12 reviews) | 
| **Performance and Reliability** | 8.5 (245 reviews) | 9.2 (13 reviews) | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 8.8 (14 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Usermaven** | 9.5/10 | 8 |

#### Product Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 9.8 (7 reviews) | 
| **User-Level Analytics** | Not enough data | 10.0 (7 reviews) | 
| **Segmentation** | Not enough data | 9.8 (7 reviews) | 
| **Funnels** | Not enough data | 9.8 (7 reviews) | 
| **Alerts** | Not enough data | 8.8 (7 reviews) | 
| **Multi-Product Analytics** | Not enough data | 9.8 (7 reviews) | 
| **User Scoring** | Not enough data | 9.5 (7 reviews) | 
| **Integrations** | Not enough data | 8.1 (8 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Usermaven** | 8.8/10 | 13 |

#### Platform Basics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Templates** | Not enough data | 7.6 (11 reviews) | 
| **Exporting** | Not enough data | 8.6 (11 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.5 (13 reviews) | 
| **Multiple Personas** | Not enough data | 8.5 (11 reviews) | 
| **Data Analytics ** | Not enough data | 9.7 (12 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Usermaven** | 8.9/10 | 18 |

#### Platform Basics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.2 (16 reviews) | 
| **Journey Optimization** | Not enough data | 9.3 (18 reviews) | 

#### Platform Data

| Feature | Looker | Usermaven | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.1 (18 reviews) | 
| **Trends Reporting** | Not enough data | 8.9 (18 reviews) | 
| **Dashboards** | Not enough data | 8.9 (18 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.9 (17 reviews) | 

#### Platform Additional Functionality

| Feature | Looker | Usermaven | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.2 (18 reviews) | 
| **Integrations** | Not enough data | 8.0 (17 reviews) | 
| **Automated Alerts** | Not enough data | 8.7 (18 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Usermaven** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Usermaven | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Usermaven | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 310 |
| **Usermaven** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Usermaven | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Usermaven | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Usermaven | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Usermaven (3):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Usermaven | 
|---|---|---|
| **Small-Business** | 19.3% | 96.8% | 
| **Mid-Market** | 60.7% | 3.2% | 
| **Enterprise** | 20.0% | 0% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Usermaven

- **Marketing and Advertising:** 34.8%
- **Computer Software:** 8.7%
- **Consulting:** 6.5%
- **Information Technology and Services:** 6.5%
- **Design:** 4.3%
- **Apparel & Fashion:** 3.3%
- **Internet:** 3.3%
- **Media Production:** 3.3%
- **Retail:** 3.3%
- **Real Estate:** 3.3%
- **Other:** 22.8%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

### Alternatives to Usermaven

- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1339 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2881 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1625 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Usermaven

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-usermaven)