# Looker vs Umbrella Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its user-friendly reporting interface, which is described as intuitive and straightforward. Users appreciate the ability to create new fields and calculate values using existing data elements, making it easier to generate reports for various campaigns.
- **Users say** that Umbrella stands out with its AI-Powered Cost Optimization feature, which helps identify unnecessary cloud spending and offers actionable suggestions. This capability is particularly beneficial for managing expenses across multiple cloud platforms, enhancing financial oversight.
- **Reviewers mention** that Looker has a strong focus on data visualization and integration with tech stacks, which has been a game-changer for users looking to share dashboards and analyze marketing funnels effectively. This versatility is a significant advantage for mid-market companies.
- **According to verified reviews** , Umbrella's ability to provide critical alerts for issues like login failures and application completion problems is highly valued. Users find that this feature allows them to quickly pinpoint and resolve core issues, saving time and reducing stress.
- **G2 reviewers highlight** that while Looker has a solid overall satisfaction score, some users have noted challenges in matching specific workflow needs, indicating that configuration can sometimes be a hurdle. This feedback suggests that while Looker is powerful, it may require a learning curve for optimal use.
- **Users report** that Umbrella's support quality is exceptional, with a higher satisfaction rating compared to Looker. This is reflected in user experiences where they feel well-supported in troubleshooting and optimizing their cloud environments, contributing to a more seamless operational experience.



| | Looker | Umbrella | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,651 | 36 | 
| **Largest Market Segment** | Mid-Market (60.5% of reviews) | Mid-Market (44.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Umbrella

Pros:
- Time-saving (3 reviews)
- Alerting System (2 reviews)

Cons:
- Access Control (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Looker | Umbrella | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1136 reviews) | 8.9 (25 reviews) | 
  | **Ease of Use** | 8.3 (1142 reviews) | 8.2 (25 reviews) | 
  | **Ease of Setup** | 8.3 (618 reviews) | 8.4 (18 reviews) | 
  | **Ease of Admin** | 8.3 (432 reviews) | 8.6 (16 reviews) | 
  | **Quality of Support** | 8.6 (971 reviews) | 9.0 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (411 reviews) | 9.4 (15 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1063 reviews) | 9.1 (25 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Umbrella

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 791 |
| **Umbrella** | N/A | N/A |

#### Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | Umbrella | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | Umbrella | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 755 |
| **Umbrella** | N/A | N/A |

#### Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (110 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Umbrella | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Umbrella | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | Not enough data | 
| **Score Cards** | 8.5 (113 reviews) | Not enough data | 
| **Dashboards** | 8.7 (118 reviews) | Not enough data | 
| **Formats** | 8.3 (110 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Umbrella | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Umbrella | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Umbrella | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Email Reports** | 8.5 (146 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 813 |
| **Umbrella** | N/A | N/A |

#### Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Data Preparation

| Feature | Looker | Umbrella | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (265 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (335 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (311 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | Umbrella | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (41 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Umbrella | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (46 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (36 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (53 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (60 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (37 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (47 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.2 (35 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.4 (36 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (36 reviews) | Not enough data | 
| **Natural Language Queries** | 7.6 (37 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Umbrella | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 782 |
| **Umbrella** | N/A | N/A |

#### Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | Umbrella | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Umbrella** | N/A | N/A |

#### Metrics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Umbrella | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Umbrella | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Umbrella | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Cloud Cost Management

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Umbrella** | N/A | N/A |

#### Operations

| Feature | Looker | Umbrella | 
|---|---|---|
| **Scheduling** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Multi-Cloud Management** | Not enough data | Not enough data | 
| **Usage Monitoring** | Not enough data | Not enough data | 

#### Cost Optimization

| Feature | Looker | Umbrella | 
|---|---|---|
| **Spend Forecasting and Optimization ** | Not enough data | Not enough data | 
| **Recommendations  ** | Not enough data | Not enough data | 
| **Spend Tracking ** | Not enough data | Not enough data | 

#### Administration

| Feature | Looker | Umbrella | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards and Visualizations ** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Cloud Cost Management

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Umbrella** | N/A | N/A |

#### Platform Basics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Looker | Umbrella | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Looker | Umbrella | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Log Analysis

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Umbrella** | N/A | N/A |

#### Data Preparation

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Sources** | Not enough data | Not enough data | 
| **Indexing** | Not enough data | Not enough data | 
| **Automated Tagging** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Analysis

| Feature | Looker | Umbrella | 
|---|---|---|
| **Track Trends** | Not enough data | Not enough data | 
| **Detect Anomalies** | Not enough data | Not enough data | 
| **Metric and Event Data** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Live Tail** | Not enough data | Not enough data | 

#### Visualization

| Feature | Looker | Umbrella | 
|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 

#### Agentic AI - Log Analysis

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Application Performance Monitoring (APM)

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Umbrella** | N/A | N/A |

#### Monitoring

| Feature | Looker | Umbrella | 
|---|---|---|
| **Performance Baselines** | Not enough data | Not enough data | 
| **Performance Analysis** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **AI/ML Assistance** | Not enough data | Not enough data | 
| **Multi-System Monitoring** | Not enough data | Not enough data | 

#### Response

| Feature | Looker | Umbrella | 
|---|---|---|
| **Dashboards and Visualization** | Not enough data | Not enough data | 
| **Incident Alerting** | Not enough data | Not enough data | 
| **Root Cause Analysis (RCA)** | Not enough data | Not enough data | 

#### Agentic AI - Application Performance Monitoring (APM)

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Performance

| Feature | Looker | Umbrella | 
|---|---|---|
| **Real User Monitoring (RUM)** | Not enough data | Not enough data | 
| **Second by Second Metrics** | Not enough data | Not enough data | 

#### Functionality

| Feature | Looker | Umbrella | 
|---|---|---|
| **Synthetic Monitoring** | Not enough data | Not enough data | 
| **Dynamic Transaction Mapping** | Not enough data | Not enough data | 
| **Load Balancing** | Not enough data | Not enough data | 
| **Cloud Observability** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Umbrella** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Umbrella | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Umbrella | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 313 |
| **Umbrella** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Umbrella | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Umbrella | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Umbrella | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Umbrella (5):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Log Analysis Software](https://www.g2.com/categories/log-analysis), [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm), [Cloud Cost Management Tools](https://www.g2.com/categories/cloud-cost-management), [Time Series Intelligence Software](https://www.g2.com/categories/time-series-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Umbrella | 
|---|---|---|
| **Small-Business** | 19.3% | 30.6% | 
| **Mid-Market** | 60.5% | 44.4% | 
| **Enterprise** | 20.2% | 25.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### Umbrella

- **Information Technology and Services:** 22.2%
- **Computer Software:** 19.4%
- **Marketing and Advertising:** 8.3%
- **Internet:** 8.3%
- **Computer & Network Security:** 8.3%
- **Telecommunications:** 5.6%
- **Utilities:** 2.8%
- **Research:** 2.8%
- **Program Development:** 2.8%
- **Professional Training & Coaching:** 2.8%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1037 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3766 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to Umbrella

- [Datadog](https://www.g2.com/products/datadog/reviews) — 4.4/5 stars (724 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1365 reviews)
- [Splunk AppDynamics](https://www.g2.com/products/splunk-appdynamics/reviews) — 4.3/5 stars (375 reviews)
- [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) — 4.3/5 stars (434 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogicMonitor](https://www.g2.com/products/logicmonitor/reviews) — 4.5/5 stars (644 reviews)
- [ServiceNow IT Operations Management](https://www.g2.com/products/servicenow-it-operations-management/reviews) — 4.4/5 stars (432 reviews)
- [Site24x7](https://www.g2.com/products/site24x7/reviews) — 4.6/5 stars (440 reviews)
- [Amazon CloudWatch](https://www.g2.com/products/amazon-cloudwatch/reviews) — 4.3/5 stars (403 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14857 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Umbrella

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-umbrella-formerly-anodot-umbrella)