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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $900.00 20 Users Per Month
Looker
Star Rating
(1,564)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerToucan
Star Rating
(183)4.7 out of 5
Market Segments
Small-Business (42.2% of reviews)
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in data modeling and blending, with a score of 8.5, while Toucan shines in data filtering and querying, achieving scores of 9.1 and 8.9 respectively. Reviewers mention that Toucan's intuitive interface makes it easier to filter and visualize data effectively.
- Reviewers mention that Looker's real-time reporting capabilities are rated at 8.4, but Toucan outperforms with a score of 9.8 for both real-time updating and email reports. Users on G2 appreciate Toucan's ability to deliver timely insights directly to their inboxes.
- Users say that Looker has a solid quality of support rated at 8.7, but Toucan stands out with a higher score of 9.5. Reviewers mention that Toucan's customer service is responsive and helpful, making it a preferred choice for small businesses.
- G2 users highlight that Looker's ease of use is rated at 8.2, while Toucan significantly outperforms with a score of 9.4. Users report that Toucan's user-friendly design allows for quicker onboarding and less training time for new users.
- Reviewers mention that Looker's dashboards are rated at 8.7, but Toucan's dashboards score higher at 8.9. Users on G2 appreciate the visually appealing and customizable nature of Toucan's dashboards, which enhance data storytelling.
- Users report that Looker's generative AI features, such as AI text generation, are rated lower at 7.0 compared to Toucan's 5.5. Reviewers say that while both products have room for improvement in AI capabilities, Toucan's offerings are less robust, leading to a less favorable impression among users.
Pricing
Entry-Level Pricing
Looker
No pricing availableToucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Free Trial
Looker
Free Trial is available
Toucan
Free Trial is available
Ratings
Meets Requirements
8.7
1,071
9.1
139
Ease of Use
8.2
1,075
9.3
145
Ease of Setup
8.2
554
8.8
118
Ease of Admin
8.3
424
9.1
100
Quality of Support
8.6
910
9.5
140
Has the product been a good partner in doing business?
8.9
402
9.4
102
Product Direction (% positive)
8.8
1,004
9.1
139
Features by Category
Reports
8.6
647
|
Verified
8.7
81
|
Verified
8.2
606
|
Verified
8.5
74
|
Verified
8.2
645
|
Verified
8.9
84
|
Verified
8.3
518
|
Verified
8.8
75
|
Verified
8.7
645
|
Verified
8.9
82
|
Verified
Self Service
8.4
614
|
Verified
8.5
76
|
Verified
8.6
627
|
Verified
9.1
77
|
Verified
8.4
602
|
Verified
8.3
70
|
Verified
8.1
608
|
Verified
7.9
72
8.3
579
|
Verified
8.4
68
|
Verified
7.7
493
|
Verified
7.3
62
|
Verified
Advanced Analytics
7.6
422
|
Verified
6.5
62
8.4
620
|
Verified
9.2
79
|
Verified
8.0
504
|
Verified
7.7
65
Building Reports
8.3
381
|
Verified
8.6
85
|
Verified
8.3
389
|
Verified
8.6
80
8.0
351
|
Verified
8.8
76
|
Verified
8.1
325
|
Verified
8.7
74
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
647
|
Verified
8.7
81
|
Verified
8.2
606
|
Verified
8.5
74
|
Verified
8.2
645
|
Verified
8.9
84
|
Verified
8.3
518
|
Verified
8.8
75
|
Verified
8.7
645
|
Verified
8.9
82
|
Verified
Reports
8.5
108
9.1
13
8.5
107
9.1
13
8.0
102
8.7
14
Generative AI
7.0
101
4.2
11
7.1
101
4.4
11
Visualization
8.5
111
9.2
14
8.4
110
9.3
14
8.6
111
9.3
14
8.3
110
8.7
14
Data Updates
8.1
108
9.1
13
8.3
106
9.5
13
Collaboration
8.4
107
9.5
13
8.0
107
8.2
13
8.0
103
8.8
13
Data Updates
7.8
137
9.6
44
8.0
140
9.7
46
8.4
143
9.7
45
Reports
8.6
647
|
Verified
8.7
81
|
Verified
8.2
606
|
Verified
8.5
74
|
Verified
8.2
645
|
Verified
8.9
84
|
Verified
8.3
518
|
Verified
8.8
75
|
Verified
8.7
645
|
Verified
8.9
82
|
Verified
Data Preparation
8.3
275
|
Verified
8.8
82
|
Verified
8.2
254
|
Verified
8.6
75
|
Verified
Data Modeling and Blending
8.4
304
|
Verified
8.9
84
|
Verified
8.6
320
|
Verified
9.1
86
|
Verified
8.3
302
|
Verified
9.0
78
|
Verified
Generative AI
7.0
84
5.7
23
7.0
82
5.2
21
Agentic AI - Analytics Platforms
7.1
36
Not enough data
7.2
35
Not enough data
7.1
35
Not enough data
6.9
36
Not enough data
7.1
36
Not enough data
7.2
35
Not enough data
7.6
35
Not enough data
Self Service
8.4
614
|
Verified
8.5
76
|
Verified
8.6
627
|
Verified
9.1
77
|
Verified
8.4
602
|
Verified
8.3
70
|
Verified
8.1
608
|
Verified
7.9
72
8.3
579
|
Verified
8.4
68
|
Verified
7.7
493
|
Verified
7.3
62
|
Verified
Deployment & Integration - Analytics Platforms
7.9
32
Not enough data
8.1
32
Not enough data
7.6
31
Not enough data
8.3
32
Not enough data
Advanced Analytics
7.6
422
|
Verified
6.5
62
8.4
620
|
Verified
9.2
79
|
Verified
8.0
504
|
Verified
7.7
65
Performance & Scalability - Analytics Platforms
8.2
32
Not enough data
7.8
32
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.7
32
Not enough data
7.0
32
Not enough data
7.2
32
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.0
32
Not enough data
7.3
32
Not enough data
7.7
32
Not enough data
7.3
32
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
32
Not enough data
7.1
33
Not enough data
7.5
32
Not enough data
Building Reports
8.3
381
|
Verified
8.6
85
|
Verified
8.3
389
|
Verified
8.6
80
8.0
351
|
Verified
8.8
76
|
Verified
8.1
325
|
Verified
8.7
74
|
Verified
Reports
8.6
647
|
Verified
8.7
81
|
Verified
8.2
606
|
Verified
8.5
74
|
Verified
8.2
645
|
Verified
8.9
84
|
Verified
8.3
518
|
Verified
8.8
75
|
Verified
8.7
645
|
Verified
8.9
82
|
Verified
Self Service
8.4
614
|
Verified
8.5
76
|
Verified
8.6
627
|
Verified
9.1
77
|
Verified
8.4
602
|
Verified
8.3
70
|
Verified
8.1
608
|
Verified
7.9
72
8.3
579
|
Verified
8.4
68
|
Verified
7.7
493
|
Verified
7.3
62
|
Verified
Building Reports
8.3
381
|
Verified
8.6
85
|
Verified
8.3
389
|
Verified
8.6
80
8.0
351
|
Verified
8.8
76
|
Verified
8.1
325
|
Verified
8.7
74
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
202
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Toucan are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Toucan has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.9%
Marketing and Advertising
8.1%
Financial Services
7.7%
Internet
6.2%
Other
55.4%
Computer Software
16.7%
Banking
7.2%
Information Technology and Services
6.1%
Government Administration
5.6%
Financial Services
5.0%
Other
59.4%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
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