Compare Looker and Toucan 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (42.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $900.00 20 Users Per Month
Looker
Star Rating
(1,630)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerToucan
Star Rating
(182)4.7 out of 5
Market Segments
Small-Business (42.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to visualize key performance indicators.
- Users say that Toucan shines in its ability to simplify complex data into actionable insights. Reviewers commend its embedding capabilities, allowing seamless integration of analytics into applications and websites, which enhances decision-making processes.
- According to verified reviews, Looker faces challenges in meeting specific workflow needs for some users, with feedback indicating occasional configuration difficulties. However, its flexibility and customization options are frequently praised, especially in multi-integration scenarios.
- Reviewers mention that Toucan offers a higher quality of support, with many users noting the responsiveness and helpfulness of the support team. This aspect is particularly beneficial for small businesses that may require more hands-on assistance during implementation.
- G2 reviewers highlight that Looker has a more robust market presence, which translates to a wealth of resources and community support. This can be advantageous for mid-market companies looking for a well-established solution with extensive documentation and user forums.
- Users report that while Looker has a higher overall satisfaction score, Toucan's ease of use and setup are frequently lauded, making it a strong contender for businesses seeking a straightforward analytics tool without a steep learning curve.
Pricing
Entry-Level Pricing
Looker
No pricing availableToucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Free Trial
Looker
Free Trial is available
Toucan
Free Trial is available
Ratings
Meets Requirements
8.7
1,116
9.0
138
Ease of Use
8.3
1,121
9.3
144
Ease of Setup
8.2
598
8.8
117
Ease of Admin
8.3
430
9.1
100
Quality of Support
8.6
952
9.5
139
Has the product been a good partner in doing business?
8.9
408
9.4
102
Product Direction (% positive)
8.7
1,044
9.1
138
Features by Category
Reports
8.6
671
|
Verified
8.7
81
|
Verified
8.2
619
|
Verified
8.5
74
|
Verified
8.2
666
|
Verified
8.9
84
|
Verified
8.3
528
|
Verified
8.8
75
|
Verified
8.7
668
|
Verified
8.9
82
|
Verified
Self Service
8.4
624
|
Verified
8.5
76
|
Verified
8.6
641
|
Verified
9.1
77
|
Verified
8.4
612
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
587
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Advanced Analytics
7.6
428
|
Verified
6.5
62
8.4
636
|
Verified
9.2
79
|
Verified
8.0
513
|
Verified
7.7
65
Building Reports
8.3
384
|
Verified
8.6
85
|
Verified
8.3
400
|
Verified
8.6
80
8.0
354
|
Verified
8.8
76
|
Verified
8.1
329
|
Verified
8.7
74
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
671
|
Verified
8.7
81
|
Verified
8.2
619
|
Verified
8.5
74
|
Verified
8.2
666
|
Verified
8.9
84
|
Verified
8.3
528
|
Verified
8.8
75
|
Verified
8.7
668
|
Verified
8.9
82
|
Verified
Reports
8.5
111
9.1
13
8.5
107
9.1
13
8.0
103
8.7
14
Generative AI
7.0
100
4.2
11
7.1
100
4.4
11
Visualization
8.5
114
9.2
14
8.4
110
9.3
14
8.7
115
9.3
14
8.3
109
8.7
14
Data Updates
8.1
107
9.1
13
8.3
106
9.5
13
Collaboration
8.4
108
9.5
13
8.0
106
8.2
13
8.0
102
8.8
13
Data Updates
7.8
137
9.6
44
8.0
141
9.7
46
8.4
143
9.7
45
Reports
8.6
671
|
Verified
8.7
81
|
Verified
8.2
619
|
Verified
8.5
74
|
Verified
8.2
666
|
Verified
8.9
84
|
Verified
8.3
528
|
Verified
8.8
75
|
Verified
8.7
668
|
Verified
8.9
82
|
Verified
Data Preparation
8.3
290
|
Verified
8.8
82
|
Verified
8.3
264
|
Verified
8.6
75
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.9
84
|
Verified
8.6
332
|
Verified
9.1
86
|
Verified
8.4
310
|
Verified
9.0
78
|
Verified
Generative AI
7.1
88
5.7
23
7.1
86
5.2
21
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
8.5
76
|
Verified
8.6
641
|
Verified
9.1
77
|
Verified
8.4
612
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
587
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.4
48
Not enough data
Advanced Analytics
7.6
428
|
Verified
6.5
62
8.4
636
|
Verified
9.2
79
|
Verified
8.0
513
|
Verified
7.7
65
Performance & Scalability - Analytics Platforms
7.4
50
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
8.6
85
|
Verified
8.3
400
|
Verified
8.6
80
8.0
354
|
Verified
8.8
76
|
Verified
8.1
329
|
Verified
8.7
74
|
Verified
Reports
8.6
671
|
Verified
8.7
81
|
Verified
8.2
619
|
Verified
8.5
74
|
Verified
8.2
666
|
Verified
8.9
84
|
Verified
8.3
528
|
Verified
8.8
75
|
Verified
8.7
668
|
Verified
8.9
82
|
Verified
Self Service
8.4
624
|
Verified
8.5
76
|
Verified
8.6
641
|
Verified
9.1
77
|
Verified
8.4
612
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
587
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Building Reports
8.3
384
|
Verified
8.6
85
|
Verified
8.3
400
|
Verified
8.6
80
8.0
354
|
Verified
8.8
76
|
Verified
8.1
329
|
Verified
8.7
74
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Toucan are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Toucan has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Computer Software
16.8%
Banking
7.3%
Information Technology and Services
6.1%
Government Administration
5.6%
Financial Services
5.0%
Other
59.2%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
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