Link copied to clipboard # Looker vs Toucan Comparison - What are their main differences? Share [ Export ](/compare/looker/toucan/export.csv) LookerToucan[+ Add Product](#) Reviews **Looker** [ 4.4/5(1,652) ](https://www.g2.com/products/looker/reviews#reviews) **Toucan** [ 4.7/5(182) ](https://www.g2.com/products/toucan/reviews#reviews) Pricing **Looker** Free Trial No pricing available **Toucan** Free Trial **Starting at $900.00** 20 Users Per Month · Pricing Plans **Pricing Insights** from reviews Time to Implement **Looker** 2 monthsFaster Based on 29 responses **Toucan** 3 months Based on 33 responses Return on Investment **Looker** 10 months Based on 23 responses **Toucan** 7 months3 months sooner Based on 30 responses Perceived Cost **Looker** $$$$$ **Toucan** $$$$$ Average Discount **Looker** 15%1% more **Toucan** 14% ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") ![Toucan](https://images.g2crowd.com/uploads/product/hd_favicon/c82e5bb6cd056502b22d2449289c0dec/toucan.svg "Toucan") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) **Toucan** [ Easy Integrations (7) ](https://www.g2.com/products/toucan/reviews?filters%5Bsentiment_snippet%5D=1140334&qs=pros-and-cons#reviews)[ Integrations (7) ](https://www.g2.com/products/toucan/reviews?filters%5Bsentiment_snippet%5D=1140303&qs=pros-and-cons#reviews)[ Complexity (2) ](https://www.g2.com/products/toucan/reviews?filters%5Bsentiment_snippet%5D=1140085&qs=pros-and-cons#reviews)[ Complex Usage (2) ](https://www.g2.com/products/toucan/reviews?filters%5Bsentiment_snippet%5D=2039007&qs=pros-and-cons#reviews) Integrations **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) **Toucan** Not enough data Screenshots **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Toucan** ![Toucan screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139439/visualize.png) Ratings Meets Requirements **Looker** 8.7 8.71,136 **Toucan** 9.0 9.0138 Ease of Use **Looker** 8.3 8.31,143 **Toucan** 9.3 9.3144 Ease of Setup **Looker** 8.3 8.3619 **Toucan** 8.8 8.8117 Ease of Admin **Looker** 8.3 8.3433 **Toucan** 9.1 9.1100 Quality of Support **Looker** 8.6 8.6972 **Toucan** 9.5 9.5139 Has the product been a good partner in doing business? **Looker** 8.9 8.9412 **Toucan** 9.4 9.4102 Product Direction (% positive) **Looker** 8.7 8.71,063 **Toucan** 9.1 9.1138 Features Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 8.3 791 8.5 113 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 81 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 74 | Verified Graphs and Charts 8.2 677 | Verified 8.9(won by 0.7) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.8(won by 0.5) 75 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.7 681 | Verified 8.9(won by 0.2) 82 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.5(won by 0.1) 76 | Verified Data Column Filtering 8.6 648 | Verified 9.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 8.5(won by 0.2) 621 | Verified 8.3 70 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 72 Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 68 | Verified Automodeling 7.7(won by 0.4) 502 | Verified 7.3 62 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6(won by 1.1) 429 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.5 62 Data Visualization 8.4 648 | Verified 9.2(won by 0.8) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 8.0(won by 0.3) 518 | Verified 7.7 65 Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.6(won by 0.3) 85 | Verified Data Modeling 8.3 407 | Verified 8.6(won by 0.3) 80 WYSIWYG Report Design 8.0 358 | Verified 8.8(won by 0.8) 76 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 8.1 331 | Verified 8.7(won by 0.6) 74 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 754 8.6 114 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 81 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 74 | Verified Graphs and Charts 8.2 677 | Verified 8.9(won by 0.7) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.8(won by 0.5) 75 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.7 681 | Verified 8.9(won by 0.2) 82 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Reports Reports Interface 8.5 113 9.1(won by 0.6) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Share Reports 8.5 110 9.1(won by 0.6) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Steps to Answer 8.1 104 8.7(won by 0.6) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Generative AI AI Text Generation 7.0(won by 2.8) 100 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.2 11 AI Text Summarization 7.1(won by 2.7) 100 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.4 11 Generative AI Not enough data Not enough data Visualization Graphs and Charts 8.5 117 9.2(won by 0.7) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.5 113 9.3(won by 0.8) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.7 118 9.3(won by 0.6) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Formats 8.3 110 8.7(won by 0.4) 14 Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots 8.1 107 9.1(won by 1.0) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Updating 8.3 108 9.5(won by 1.2) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration Sharing 8.4 109 9.5(won by 1.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Co-Editing 8.0 106 8.2(won by 0.2) 13 Devices 8.0 103 8.8(won by 0.8) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Updates Historical Snapshots 7.8 137 9.6(won by 1.8) 44 (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Updating 8.0 144 9.7(won by 1.7) 46 (There is a greater than 0.5 difference between this product's rating and its competitors) Scheduled/Automated Reports 8.5 146 9.7(won by 1.2) 45 (There is a greater than 0.5 difference between this product's rating and its competitors) Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 7.9 813 8.3 128 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 81 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 74 | Verified Graphs and Charts 8.2 677 | Verified 8.9(won by 0.7) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.8(won by 0.5) 75 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.7 681 | Verified 8.9(won by 0.2) 82 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 8.3 295 | Verified 8.8(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Governance 8.3 264 | Verified 8.6(won by 0.3) 75 | Verified Data Modeling and Blending Data Querying 8.5 312 | Verified 8.9(won by 0.4) 84 | Verified Data Filtering 8.7 333 | Verified 9.1(won by 0.4) 86 | Verified Data Blending 8.4 308 | Verified 9.0(won by 0.6) 78 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation 7.1(won by 1.4) 87 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.7 23 AI Text Summarization 7.1(won by 1.9) 85 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.2 21 Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution 7.3(won by default) 40 Not enough data Multi-step Planning 7.4(won by default) 38 Not enough data Cross-system Integration 7.3(won by default) 40 Not enough data Adaptive Learning 7.2(won by default) 41 Not enough data Natural Language Interaction 7.4(won by default) 40 Not enough data Proactive Assistance 7.4(won by default) 38 Not enough data Decision Making 7.8(won by default) 39 Not enough data Third-Party Integrations Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.5(won by 0.1) 76 | Verified Data Column Filtering 8.6 648 | Verified 9.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 8.5(won by 0.2) 621 | Verified 8.3 70 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 72 Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 68 | Verified Automodeling 7.7(won by 0.4) 502 | Verified 7.3 62 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder 8.2(won by default) 40 Not enough data Report Scheduling and Automation 8.4(won by default) 44 Not enough data Embedded Analytics and White-labeling 7.8(won by default) 36 Not enough data Data Source Connectivity 8.4(won by default) 50 Not enough data Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6(won by 1.1) 429 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.5 62 Data Visualization 8.4 648 | Verified 9.2(won by 0.8) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 8.0(won by 0.3) 518 | Verified 7.7 65 Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed 7.1(won by default) 58 Not enough data Concurrent User Support 8.1(won by default) 36 Not enough data Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance 8.1(won by default) 47 Not enough data Notebook and Script Integration 7.2(won by default) 34 Not enough data Built-in Predictive and Statistical Models 7.5(won by default) 35 Not enough data Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives 7.3(won by default) 35 Not enough data Natural Language Queries 7.6(won by default) 36 Not enough data Proactive KPI Monitoring and Alerts 7.6(won by default) 34 Not enough data AI Agents for Analytical Follow-ups 7.4(won by default) 34 Not enough data Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement 7.6(won by default) 34 Not enough data Role-based Insight Personalization 7.4(won by default) 36 Not enough data Conversational and Prompt-based Analytics 7.5(won by default) 34 Not enough data Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.6(won by 0.3) 85 | Verified Data Modeling 8.3 407 | Verified 8.6(won by 0.3) 80 WYSIWYG Report Design 8.0 358 | Verified 8.8(won by 0.8) 76 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 8.1 331 | Verified 8.7(won by 0.6) 74 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 8.4 782 8.6 113 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 81 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 74 | Verified Graphs and Charts 8.2 677 | Verified 8.9(won by 0.7) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.8(won by 0.5) 75 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboards 8.7 681 | Verified 8.9(won by 0.2) 82 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.5(won by 0.1) 76 | Verified Data Column Filtering 8.6 648 | Verified 9.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Discovery 8.5(won by 0.2) 621 | Verified 8.3 70 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 72 Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 68 | Verified Automodeling 7.7(won by 0.4) 502 | Verified 7.3 62 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.6(won by 0.3) 85 | Verified Data Modeling 8.3 407 | Verified 8.6(won by 0.3) 80 WYSIWYG Report Design 8.0 358 | Verified 8.8(won by 0.8) 76 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 8.1 331 | Verified 8.7(won by 0.6) 74 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 324 Not enough data Metrics Sessions - Digital Analytics 8.8(won by default) 238 Not enough data Engagement 8.7(won by default) 238 Not enough data Entry and Exit Pages 8.4(won by default) 224 Not enough data Standard Event Tracking 8.3(won by default) 226 Not enough data Custom Event Tracking 8.4(won by default) 215 Not enough data Retention 8.3(won by default) 224 Not enough data Return 8.4(won by default) 219 Not enough data Conversions 8.5(won by default) 230 Not enough data Funnels 8.3(won by default) 223 Not enough data Reporting Real-Time Reporting 8.4(won by default) 242 Not enough data Retroactive Reporting 8.6(won by default) 242 Not enough data Segmentation 8.5(won by default) 245 Not enough data Mobile Reporting 8.1(won by default) 199 Not enough data Unification Across Devices 8.4(won by default) 205 Not enough data Custom Reports and Dashboards 9.0(won by default) 254 Not enough data Trending Feature Not Available Not enough data Other User Data 8.7(won by default) 226 Not enough data Site Search Reporting 8.6(won by default) 209 Not enough data Load Time Monitoring 8.4(won by default) 201 Not enough data Campaign Tracking 8.7(won by default) 215 Not enough data E-Commerce 8.7(won by default) 207 Not enough data Promotional Messages 8.2(won by default) 179 Not enough data Administration Alerts 8.3(won by default) 191 Not enough data Agentic AI - Digital Analytics Autonomous Task Execution 7.4(won by default) 15 Not enough data Cross-system Integration 7.8(won by default) 15 Not enough data Proactive Assistance 7.8(won by default) 16 Not enough data Decision Making 7.9(won by default) 16 Not enough data Administration API / Integrations 8.4(won by default) 218 Not enough data QA Testing 8.3(won by default) 193 Not enough data Performance and Reliability 8.5(won by default) 245 Not enough data User, Role, and Access Management 8.6(won by default) 239 Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 312 Not enough data Marketing Operations ROI Tracking 8.6(won by default) 221 | Verified Not enough data Data Collection 8.7(won by default) 242 | Verified Not enough data Customer Insights 8.5(won by default) 229 | Verified Not enough data Multi-User Access 8.9(won by default) 244 | Verified Not enough data Spend Management 8.4(won by default) 130 Not enough data White Label Feature Not Available Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.6(won by default) 231 | Verified Not enough data Reports and Dashboards 8.8(won by default) 260 | Verified Not enough data Campaign Stickiness 8.5(won by default) 212 | Verified Not enough data Multichannel Tracking 8.5(won by default) 213 | Verified Not enough data Brand Optimization 8.4(won by default) 199 | Verified Not enough data Predictive Analytics 7.9(won by default) 120 | Verified Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 6.8(won by default) 14 Not enough data Cross-system Integration 7.5(won by default) 14 Not enough data Proactive Assistance 7.3(won by default) 14 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data User Insights Reviewers' Company Size [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% [![Toucan](https://images.g2crowd.com/uploads/product/hd_favicon/c82e5bb6cd056502b22d2449289c0dec/toucan.svg "Toucan")](https://www.g2.com/products/toucan/reviews) Toucan Small-Business(50 or fewer emp.) 42.5% Mid-Market(51-1000 emp.) 28.5% Enterprise(\> 1000 emp.) 29.1% Small-Business (50 or fewer emp.) 19.4% 42.5% Mid-Market (51-1000 emp.) 60.4% 28.5% Enterprise (\> 1000 emp.) 20.1% 29.1% Reviewers' Industry [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% [![Toucan](https://images.g2crowd.com/uploads/product/hd_favicon/c82e5bb6cd056502b22d2449289c0dec/toucan.svg "Toucan")](https://www.g2.com/products/toucan/reviews) Toucan Computer Software 16.8% Banking 7.3% Information Technology and Services 6.1% Government Administration 5.6% Financial Services 5.0% Other 59.2% FAQs ## Looker vs Toucan FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Looker vs Toucan? Toucan stands out for higher reviewer satisfaction in ease of use, setup, and support, while Looker is favored for its centralized data modeling and integration with Google products. | [Looker](https://www.g2.com/products/looker/reviews) | [Toucan](https://www.g2.com/products/toucan/reviews) | | --- | --- | | 4.4/5 (1,656 reviews) | 4.7/5 (182 reviews) | | Mid-Market | Small-Business | | 8.3 | 8.8 | | 8.6 | 9.5 | | Centralized data model with LookML and real-time data querying | Ease of use and intuitive dashboard creation | ### How do the pricing models of Looker and Toucan compare? Toucan is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to Looker. - **Looker:** Reviewers note that Looker can be expensive for smaller organizations, with some mentioning that pricing increased significantly in recent years and is more suited for teams with dedicated data infrastructure. - **Toucan:** Reviewers highlight Toucan as easy to implement and integrate, with positive sentiment around its value and cost-effectiveness, especially for small teams and startups. ### What are the best alternatives to Looker and Toucan? The top three alternatives to Looker and Toucan are Mode, Zoho Analytics, and Sisense. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1,656 reviews) | Mid-Market | Reviewers note pricing is higher and best suited for teams with dedicated data infrastructure | Centralized data model and real-time dashboards | | [Toucan](https://www.g2.com/products/toucan/reviews) | 4.7/5 (182 reviews) | Small-Business | Reviewers highlight ease of implementation and cost-effectiveness | Ease of use and intuitive dashboard creation | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | — | | [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | — | | [Sisense](https://www.g2.com/products/sisense/reviews) | 4.2/5 (1,063 reviews) | Mid-Market | — | — | ### Which Analytics Platforms features should I prioritize when comparing Looker and Toucan? Buyers should prioritize ease of use, ease of setup, quality of support, dashboard customization, and integration capabilities when comparing Looker and Toucan. - **Ease of Use:** Looker 8.3, Toucan 9.3 (Toucan leads by 1.0 points) - **Ease of Setup:** Looker 8.3, Toucan 8.8 (Toucan leads by 0.5 points) - **Quality of Support:** Looker 8.6, Toucan 9.5 (Toucan leads by 0.9 points) - **Dashboard Customization:** Toucan has 3 all-time mentions for dashboard customization; Looker reviewers cite dashboard flexibility but also note some limitations in customization options. - **Integration Capabilities:** Looker is frequently cited for integrations with Google Analytics (24 all-time mentions) and Slack (20 all-time mentions); Toucan has 8 all-time mentions for easy integrations. ### What are the pros and cons of Looker vs Toucan? Toucan’s headline strength is ease of use and support, while Looker’s is centralized data modeling and integration with Google products. - **Looker strengths:** Centralized data model with LookML, real-time data querying, strong integration with Google products, and interactive dashboards. - **Looker trade-offs:** Reviewers note a steep learning curve for LookML, limited visualization customization, and higher pricing for smaller organizations. - **Toucan strengths:** Ease of use (8 all-time mentions), easy integrations (8), data visualization (7), and strong customer support (5). - **Toucan trade-offs:** Reviewers mention limited advanced customization options and some constraints in visualization choices, but highlight that recent updates have addressed many previous drawbacks. ### Is Looker or Toucan better for small businesses? Toucan is better suited for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment. - **Looker:** Largest segment is Mid-Market; reviewers note that pricing and complexity are better suited for larger teams with dedicated data infrastructure. - **Toucan:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and cost-effectiveness for small teams and startups. ### Which Analytics Platforms platform has better integrations? Looker is favored for integrations, with more reviewer-cited integration mentions and specific third-party tools highlighted. - **Looker:** Google Analytics (24 all-time mentions), Slack (20), Adjust (18); reviewers frequently cite integration with Google products as a key strength. - **Toucan:** Easy integrations are mentioned in 8 all-time reviews, with reviewers noting flexibility in connecting to various data sources and embedding dashboards. ### How do Looker and Toucan compare on customer support? Toucan leads Looker in Quality of Support by 0.9 points, a material difference in reviewer satisfaction. - **Looker:** Reviewers describe support as generally responsive, but some note reliance on internal teams or forums for troubleshooting, especially for non-enterprise users. - **Toucan:** Reviewers consistently praise Toucan’s support team for being proactive, responsive, and helpful, with 5 all-time mentions for customer support and frequent positive sentiment in recent reviews. ### Which is easier to implement, Looker or Toucan? Toucan scores 0.5 points higher than Looker on Ease of Setup, indicating a smoother implementation experience for most reviewers. - **Looker:** Reviewers note that initial setup can be complex, especially due to the learning curve with LookML and data modeling, but once configured, ongoing use is straightforward. - **Toucan:** Reviewers highlight easy implementation, quick setup, and minimal technical barriers, with many citing the platform’s intuitive interface and rapid deployment for both technical and non-technical users. ### Which product has better Dashboards? Both Looker and Toucan are highly rated for dashboards, with reviewers citing strong dashboard capabilities and ease of use. - **Looker:** Dashboards are the most frequently mentioned feature, with reviewers praising interactive, real-time dashboards and centralized reporting; Ease of Use score is 8.3. - **Toucan:** Reviewers highlight intuitive dashboard creation, customization, and visual storytelling, with 3 all-time mentions for dashboard customization and an Ease of Use score of 9.3. Alternatives **Looker Alternatives** ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics") [ Spotfire Analytics ](/products/spotfire-analytics/reviews) **Toucan Alternatives** ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau") [ Tableau ](/products/tableau/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Qlik Sense](https://images.g2crowd.com/uploads/product/hd_favicon/98e80bea04e66b93e3f2ce721286e85c/qlik-sense.svg "Qlik Sense") [ Qlik Sense ](/products/qlik-sense/reviews)