# Looker vs Toucan Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Toucan. Users appreciate its intuitive reports interface, which allows for easy creation of new fields and calculations based on existing data elements, making data visualization straightforward.
- **Users say** that Toucan shines in its ability to simplify complex data into actionable insights, which is particularly beneficial for small businesses. Reviewers highlight its effectiveness in embedding analytics into applications and websites, enhancing business intelligence capabilities.
- **According to verified reviews** , Looker faces challenges in meeting specific workflow needs for some users, with configuration issues noted. However, its robust tech stack integration and shareable dashboards are frequently praised, helping teams manage marketing funnel analytics effectively.
- **Reviewers mention** that Toucan offers a superior quality of support, with many users expressing satisfaction with the assistance they receive. This is a notable advantage for smaller businesses that may require more hands-on help during implementation and daily use.
- **G2 reviewers highlight** that while Looker has a more extensive feature set, including advanced data visualization tools, Toucan's ease of use and setup is often commended. Users appreciate the straightforward onboarding process and the ability to quickly derive insights from their data.
- **Users report** that Looker is particularly strong in analytics for mid-market companies, while Toucan is favored by small businesses. This distinction suggests that Looker may be better suited for larger teams needing comprehensive analytics, whereas Toucan provides a more accessible solution for smaller operations.



| | Looker | Toucan | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,646 | 182 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Small-Business (42.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $900.00 20 Users Per Month | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Toucan

Pros:
- Ease of Use (8 reviews)
- Easy Integrations (8 reviews)

Cons:
- Complexity (2 reviews)
- Complex Usage (2 reviews)

---
## Ratings Comparison
| Rating | Looker | Toucan | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1132 reviews) | 9.0 (138 reviews) | 
  | **Ease of Use** | 8.3 (1138 reviews) | 9.3 (144 reviews) | 
  | **Ease of Setup** | 8.3 (614 reviews) | 8.8 (117 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 9.1 (100 reviews) | 
  | **Quality of Support** | 8.6 (967 reviews) | 9.5 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1060 reviews) | 9.1 (138 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Toucan

#### Entry-Level Pricing

Plan: Pricing Plans

Price: Starting at $900.00 20 Users Per Month

Key Features:
- Embedded Dashboards 
- Web Components Embedded Charts 
- Web app Layout

[Browse all 2 editions](https://www.g2.com/products/toucan/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 784 |
| **Toucan** | 8.5/10 | 113 |

#### Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Toucan | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.5 (76 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 9.1 (77 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.3 (70 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (72 reviews) | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.4 (68 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.3 (62 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 6.5 (62 reviews) | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 9.2 (79 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 7.7 (65 reviews) | 

#### Building Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.6 (85 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.6 (80 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.8 (76 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Toucan | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 750 |
| **Toucan** | 8.6/10 | 114 |

#### Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | 9.1 (13 reviews) | 
| **Share Reports** | 8.5 (109 reviews) | 9.1 (13 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | 8.7 (14 reviews) | 

#### Generative AI

| Feature | Looker | Toucan | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | 4.2 (11 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | 4.4 (11 reviews) | 

#### Visualization

| Feature | Looker | Toucan | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | 9.2 (14 reviews) | 
| **Score Cards** | 8.4 (111 reviews) | 9.3 (14 reviews) | 
| **Dashboards** | 8.7 (116 reviews) | 9.3 (14 reviews) | 
| **Formats** | 8.3 (109 reviews) | 8.7 (14 reviews) | 

#### Data Updates

| Feature | Looker | Toucan | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | 9.1 (13 reviews) | 
| **Real-Time Updating** | 8.3 (107 reviews) | 9.5 (13 reviews) | 

#### Collaboration

| Feature | Looker | Toucan | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | 9.5 (13 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | 8.2 (13 reviews) | 
| **Devices** | 8.0 (102 reviews) | 8.8 (13 reviews) | 

#### Data Updates

| Feature | Looker | Toucan | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | 9.6 (44 reviews) | 
| **Real-Time Updating** | 8.0 (143 reviews) | 9.7 (46 reviews) | 
| **Email Reports** | 8.5 (145 reviews) | 9.7 (45 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 806 |
| **Toucan** | 8.3/10 | 128 |

#### Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Toucan | 
|---|---|---|
| **Connectors** | 8.3 (294 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.6 (75 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 9.1 (86 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 9.0 (78 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Toucan | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 5.7 (23 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 5.2 (21 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Toucan | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.5 (76 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 9.1 (77 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.3 (70 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (72 reviews) | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.4 (68 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.3 (62 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (52 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 6.5 (62 reviews) | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 9.2 (79 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 7.7 (65 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (58 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (45 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Toucan | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.6 (85 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.6 (80 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.8 (76 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 776 |
| **Toucan** | 8.6/10 | 113 |

#### Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Toucan | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.5 (76 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 9.1 (77 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.3 (70 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (72 reviews) | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.4 (68 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | 7.3 (62 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.6 (85 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.6 (80 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.8 (76 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Toucan** | N/A | N/A |

#### Metrics

| Feature | Looker | Toucan | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (225 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (231 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Toucan | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (243 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Toucan | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (216 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (208 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (180 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Toucan | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Toucan** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Toucan | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Toucan | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Toucan** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Toucan | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Toucan | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Toucan | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Looker (3):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Toucan | 
|---|---|---|
| **Small-Business** | 19.3% | 42.5% | 
| **Mid-Market** | 60.6% | 28.5% | 
| **Enterprise** | 20.1% | 29.1% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Toucan

- **Computer Software:** 16.8%
- **Banking:** 7.3%
- **Information Technology and Services:** 6.1%
- **Government Administration:** 5.6%
- **Financial Services:** 5.0%
- **Automotive:** 4.5%
- **Commercial Real Estate:** 4.5%
- **Real Estate:** 3.4%
- **Construction:** 2.8%
- **Facilities Services:** 2.8%
- **Other:** 41.3%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1012 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3696 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (618 reviews)

### Alternatives to Toucan

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3696 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1012 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1641 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (334 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (618 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Toucan

- Title: [Best way to minimize latency when using large data sets](https://www.g2.com/discussions/best-way-to-minimize-latency-when-using-large-data-sets) — 1 comment, 1 upvote
  > **Top comment:** "This should say "With the date picker native functionality....""
- Title: [Will there be a feature specifically for sales performance?](https://www.g2.com/discussions/30363-will-there-be-a-feature-specifically-for-sales-performance) — 1 comment
  > **Top comment:** "Hi Sathya!  Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales..."
- Title: [How many data sources can Toucan connect to?](https://www.g2.com/discussions/28047-how-many-data-sources-can-toucan-connect-to) — 1 comment, 2 upvotes
  > **Top comment:** "Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-toucan)