Compare Looker and Tableau 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
$75.00 1 User Per Month
Looker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerTableau
Star Rating
(3,544)4.4 out of 5
Market Segments
Enterprise (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Tableau excels in user experience, with many praising its versatile features and intuitive drag-and-drop functionality. Users appreciate how easily they can create complex dashboards and visualize data in a consumable way, making it a go-to tool for frequent data checks.
- According to verified reviews, Looker is recognized for its user-friendly interface, allowing non-technical users to explore data and build reports effortlessly. Reviewers highlight its ability to ensure data accuracy by only displaying relevant charts, which enhances the overall user experience.
- Users say that Tableau's implementation process is notably quick and straightforward, with many recent users mentioning the intuitive onboarding wizard that helps them get started without a steep learning curve. This contrasts with Looker, where some users have expressed a desire for more streamlined setup processes.
- Reviewers mention that while Tableau has a strong presence in the enterprise market, Looker shines in the mid-market segment, providing tailored solutions that meet specific business needs. Looker's semantic modeling layer through LookML is particularly praised for its governance capabilities, which help maintain consistency across dashboards.
- G2 reviewers highlight that Tableau's support quality is solid, with users appreciating the availability of resources and community support. However, Looker users have noted that its support is slightly more responsive, which can be a deciding factor for teams that prioritize quick assistance.
- According to recent feedback, Tableau's data visualization capabilities are often regarded as superior, with users noting its ability to create stunning graphs and dashboards. In contrast, while Looker offers good visualization options, some users feel it doesn't match the depth and flexibility that Tableau provides in this area.
Pricing
Entry-Level Pricing
Looker
No pricing availableTableau
Tableau Standard
$75.00
1 User Per Month
A comprehensive edition to help you explore and understand your data.
- Each additional license starts as low as $15 / user / month
Free Trial
Looker
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.7
1,103
8.7
2,469
Ease of Use
8.3
1,108
8.3
2,861
Ease of Setup
8.2
586
8.3
1,525
Ease of Admin
8.3
431
8.2
797
Quality of Support
8.6
941
8.3
2,116
Has the product been a good partner in doing business?
8.9
409
8.5
776
Product Direction (% positive)
8.7
1,035
8.8
2,442
Features by Category
Reports
8.6
664
|
Verified
8.7
1757
|
Verified
8.2
616
|
Verified
8.2
1591
|
Verified
8.2
661
|
Verified
9.1
1802
|
Verified
8.3
529
|
Verified
8.6
1371
8.7
665
|
Verified
9.1
1789
|
Verified
Self Service
8.4
622
|
Verified
8.5
1693
|
Verified
8.6
639
|
Verified
8.7
1713
|
Verified
8.4
612
|
Verified
8.5
1639
|
Verified
8.1
616
|
Verified
8.2
1424
8.3
590
|
Verified
8.2
1518
|
Verified
7.7
501
|
Verified
7.9
1326
|
Verified
Advanced Analytics
7.6
430
|
Verified
7.8
1283
8.4
632
|
Verified
9.2
1773
|
Verified
8.0
514
|
Verified
8.1
1302
Building Reports
8.3
385
|
Verified
8.3
1001
|
Verified
8.4
398
|
Verified
8.2
964
|
Verified
8.1
356
|
Verified
8.3
835
|
Verified
8.1
329
|
Verified
8.1
840
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
664
|
Verified
8.7
1757
|
Verified
8.2
616
|
Verified
8.2
1591
|
Verified
8.2
661
|
Verified
9.1
1802
|
Verified
8.3
529
|
Verified
8.6
1371
8.7
665
|
Verified
9.1
1789
|
Verified
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
664
|
Verified
8.7
1757
|
Verified
8.2
616
|
Verified
8.2
1591
|
Verified
8.2
661
|
Verified
9.1
1802
|
Verified
8.3
529
|
Verified
8.6
1371
8.7
665
|
Verified
9.1
1789
|
Verified
Data Preparation
8.3
286
|
Verified
8.6
873
|
Verified
8.3
264
|
Verified
8.4
850
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.5
889
|
Verified
8.7
330
|
Verified
8.8
912
|
Verified
8.3
312
|
Verified
8.5
883
|
Verified
Generative AI
7.1
89
7.4
429
7.1
87
7.5
453
Agentic AI - Analytics Platforms
7.3
41
7.5
133
7.4
40
7.5
136
7.4
40
7.8
138
7.1
40
7.6
132
7.4
41
7.7
129
7.5
40
7.4
129
7.7
39
7.8
134
Self Service
8.4
622
|
Verified
8.5
1693
|
Verified
8.6
639
|
Verified
8.7
1713
|
Verified
8.4
612
|
Verified
8.5
1639
|
Verified
8.1
616
|
Verified
8.2
1424
8.3
590
|
Verified
8.2
1518
|
Verified
7.7
501
|
Verified
7.9
1326
|
Verified
Deployment & Integration - Analytics Platforms
8.1
39
8.4
138
8.2
37
8.3
114
7.7
35
8.1
110
8.3
43
8.5
130
Advanced Analytics
7.6
430
|
Verified
7.8
1283
8.4
632
|
Verified
9.2
1773
|
Verified
8.0
514
|
Verified
8.1
1302
Performance & Scalability - Analytics Platforms
7.7
45
7.7
142
8.0
36
8.2
111
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
8.2
112
7.2
35
8.0
107
7.4
36
7.8
110
Agentic AI Capabilities - Analytics Platforms
7.2
35
7.6
107
7.5
36
7.7
105
7.7
35
7.8
108
7.4
35
7.6
107
Personalized Intelligence - Analytics Platforms
7.6
35
7.7
107
7.3
36
7.9
113
7.6
35
7.8
107
Building Reports
8.3
385
|
Verified
8.3
1001
|
Verified
8.4
398
|
Verified
8.2
964
|
Verified
8.1
356
|
Verified
8.3
835
|
Verified
8.1
329
|
Verified
8.1
840
|
Verified
Reports
8.6
664
|
Verified
8.7
1757
|
Verified
8.2
616
|
Verified
8.2
1591
|
Verified
8.2
661
|
Verified
9.1
1802
|
Verified
8.3
529
|
Verified
8.6
1371
8.7
665
|
Verified
9.1
1789
|
Verified
Self Service
8.4
622
|
Verified
8.5
1693
|
Verified
8.6
639
|
Verified
8.7
1713
|
Verified
8.4
612
|
Verified
8.5
1639
|
Verified
8.1
616
|
Verified
8.2
1424
8.3
590
|
Verified
8.2
1518
|
Verified
7.7
501
|
Verified
7.9
1326
|
Verified
Building Reports
8.3
385
|
Verified
8.3
1001
|
Verified
8.4
398
|
Verified
8.2
964
|
Verified
8.1
356
|
Verified
8.3
835
|
Verified
8.1
329
|
Verified
8.1
840
|
Verified
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
28
Not enough data
9.4
27
Analysis
Not enough data
9.0
28
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.7
234
Not enough data
8.8
236
Not enough data
8.3
229
Data Interaction
Not enough data
8.2
227
Not enough data
8.1
231
Not enough data
8.3
229
Not enough data
8.5
233
Not enough data
8.3
230
Not enough data
8.3
227
Not enough data
8.4
229
Not enough data
8.3
227
Data Exporting
Not enough data
8.5
223
Not enough data
8.4
226
Not enough data
8.4
223
Generative AI
Not enough data
7.4
219
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
251
Not enough data
8.4
254
Not enough data
8.4
244
Data Analysis
Not enough data
9.0
275
Not enough data
8.9
268
Decision Making
Not enough data
8.7
259
Not enough data
9.4
272
Not enough data
9.1
267
Not enough data
8.7
263
Generative AI
Not enough data
8.0
177
Not enough data
8.0
176
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Tableau are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Tableau is categorized as Semantic Layer Tools, Insurance Analytics, Data Preparation, Location Intelligence, Predictive Analytics, and Agentic Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Information Technology and Services
11.6%
Computer Software
7.3%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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