Compare Looker and Swydo 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (86.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $69.00 10 Data sources Per Month
Looker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSwydo
Star Rating
(111)4.6 out of 5
Market Segments
Small-Business (86.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $69.00 10 Data sources Per Month
Learn more about SwydoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in its user interface and overall design, making it easy to build interactive dashboards quickly. Users appreciate the ability to visualize real-time data effectively, with one reviewer highlighting the clarity of KPIs and engagement metrics.
- Users say that Swydo stands out for its strong channel integrations and ease of use. Reviewers have noted that the platform simplifies the process of combining multiple data sources into structured reports, which enhances their ability to track results across various channels.
- According to verified reviews, Looker has a higher overall satisfaction score, reflecting its robust capabilities in data visualization and analytics. Users have praised its flexibility and customization options, particularly for complex data needs in professional environments.
- Reviewers mention that Swydo's support team is a significant advantage, with many users appreciating the quick response times and helpful assistance via live chat. This level of support is often contrasted with experiences from other software, where users report slower response times.
- G2 reviewers highlight that while Looker has a more extensive feature set, Swydo's ease of setup and administration is a strong point, with users noting that they can get started quickly without extensive training or configuration.
- Users report that both platforms have their strengths, but Looker is often seen as more suitable for mid-market companies looking for advanced analytics, while Swydo is favored by small businesses for its straightforward reporting capabilities and user-friendly interface.
Pricing
Entry-Level Pricing
Looker
No pricing availableSwydo
Starting from
Starting at $69.00
10 Data sources Per Month
14-day free trial, no credit card required. Pay per usage based upon data sources, no extra fees
- Including all features
- Unlimited users
- Unlimited clients
Free Trial
Looker
Free Trial is available
Swydo
Free Trial is available
Ratings
Meets Requirements
8.7
1,106
8.9
92
Ease of Use
8.3
1,111
9.2
97
Ease of Setup
8.2
589
9.2
91
Ease of Admin
8.3
432
9.2
72
Quality of Support
8.6
944
9.1
90
Has the product been a good partner in doing business?
8.9
410
9.1
71
Product Direction (% positive)
8.7
1,037
9.2
91
Features by Category
Reports
8.6
666
|
Verified
9.2
31
8.2
618
|
Verified
8.7
30
8.2
662
|
Verified
9.4
31
8.3
530
|
Verified
9.2
30
8.7
666
|
Verified
9.5
30
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
666
|
Verified
9.2
31
8.2
618
|
Verified
8.7
30
8.2
662
|
Verified
9.4
31
8.3
530
|
Verified
9.2
30
8.7
666
|
Verified
9.5
30
Reports
8.5
111
9.6
19
8.5
108
9.5
19
8.0
103
9.0
18
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
9.6
19
8.4
111
9.1
19
8.7
114
9.7
20
8.3
110
8.8
19
Data Updates
8.1
108
8.9
19
8.3
106
9.4
19
Collaboration
8.4
108
9.6
19
8.0
107
8.9
19
8.0
103
9.1
19
Data Updates
7.9
138
8.8
23
8.0
141
9.2
23
8.5
144
9.5
22
Reports
8.6
666
|
Verified
9.2
31
8.2
618
|
Verified
8.7
30
8.2
662
|
Verified
9.4
31
8.3
530
|
Verified
9.2
30
8.7
666
|
Verified
9.5
30
Data Preparation
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.7
46
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
666
|
Verified
9.2
31
8.2
618
|
Verified
8.7
30
8.2
662
|
Verified
9.4
31
8.3
530
|
Verified
9.2
30
8.7
666
|
Verified
9.5
30
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
240
9.2
36
8.7
240
9.1
34
8.4
226
9.0
33
8.4
228
9.0
33
8.4
217
8.4
32
8.3
227
8.8
32
8.4
221
8.6
31
8.5
232
9.3
32
8.3
224
8.5
31
Reporting
8.4
243
9.1
32
Feature Not Available
8.3
32
8.6
244
8.9
31
8.5
247
8.6
30
8.1
201
8.8
30
8.4
207
8.6
30
9.0
256
9.0
33
Other
8.7
228
8.5
28
8.6
211
8.1
27
8.4
203
8.1
26
8.7
217
8.9
30
8.7
209
8.6
28
8.2
181
7.6
24
8.3
193
8.3
25
Agentic AI - Digital Analytics
7.6
16
6.7
7
7.9
16
8.3
7
7.9
17
8.3
7
8.0
17
7.9
7
Administration
8.4
219
8.8
28
8.4
196
7.4
26
8.5
248
8.6
28
8.6
242
8.9
27
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
8.8
57
8.7
241
|
Verified
9.2
57
8.5
228
|
Verified
8.6
55
8.9
245
|
Verified
9.1
55
8.4
130
8.4
49
Feature Not Available
8.4
52
Campaign Activity
8.6
231
|
Verified
8.8
57
8.8
261
|
Verified
9.4
61
8.5
213
|
Verified
8.5
55
8.5
214
|
Verified
9.2
59
8.4
200
|
Verified
8.3
54
7.9
120
|
Verified
7.6
49
Agentic AI - Marketing Analytics
6.8
14
7.3
15
7.7
15
8.5
16
7.4
15
8.4
15
Categories
Categories
Shared Categories
Looker and Swydo are categorized as Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swydo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Marketing and Advertising
76.2%
Automotive
2.9%
Manufacturing
1.9%
Food & Beverages
1.9%
Health, Wellness and Fitness
1.9%
Other
15.2%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is Swydo free?
1 Comment
DK
Swydo is subscription based
You pay for a base account with 50? reports, and then can add reports at a nominal rate per data feed ($3-$5) per month
We run...Read more
Swydo has no more discussions with answers
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