# Looker, Supermetrics vs Data Studio Comparison

| | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,643 | 823 | 475 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Small-Business (55.5% of reviews) | Small-Business (46.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Data Studio

Pros:
- Ease of Use (23 reviews)
- Visualization (13 reviews)

Cons:
- Limited Customization (9 reviews)
- Slow Performance (9 reviews)

---
## Ratings Comparison
| Rating | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (1128 reviews) | 8.5 (625 reviews) | 8.5 (370 reviews) | 
  | **Ease of Use** | 8.3 (1134 reviews) | 8.2 (633 reviews) | 8.2 (376 reviews) | 
  | **Ease of Setup** | 8.3 (610 reviews) | 8.1 (420 reviews) | 8.4 (203 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.0 (380 reviews) | 8.2 (154 reviews) | 
  | **Quality of Support** | 8.6 (963 reviews) | 7.8 (566 reviews) | 7.3 (290 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 8.2 (375 reviews) | 8.3 (135 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1056 reviews) | 7.9 (582 reviews) | 8.6 (349 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | 8.6/10 | 327 |

#### Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | Not enough data | 8.8 (296 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | Not enough data | 8.8 (298 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | Not enough data | 8.9 (297 reviews) | 

#### Self Service 

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 8.1 (617 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | 8.3/10 | 327 |

#### Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | Not enough data | 8.8 (296 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | Not enough data | 8.8 (298 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | Not enough data | 8.9 (297 reviews) | 

#### Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 8.9 (114 reviews) | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 9.1 (107 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 8.1 (95 reviews) | 

#### Generative AI

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 5.5 (36 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 5.6 (37 reviews) | 

#### Visualization

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | 9.0 (114 reviews) | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 8.7 (101 reviews) | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 9.1 (118 reviews) | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 8.5 (103 reviews) | 

#### Data Updates

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 8.3 (97 reviews) | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 8.7 (108 reviews) | 

#### Collaboration

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 8.9 (115 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 8.6 (101 reviews) | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 8.0 (93 reviews) | 

#### Data Updates

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 8.2 (208 reviews) | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 8.3 (253 reviews) | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 8.2 (213 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | Not enough data | 8.8 (296 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | Not enough data | 8.8 (298 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | Not enough data | 8.9 (297 reviews) | 

#### Data Preparation

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (39 reviews) | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 8.1 (617 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | Not enough data | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | Not enough data | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | 7.3 (36 reviews) | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | Not enough data | 8.8 (296 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | Not enough data | 8.8 (298 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | Not enough data | 8.9 (297 reviews) | 

#### Self Service 

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 8.1 (617 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Supermetrics** | 7.9/10 | 379 |
| **Data Studio** | N/A | N/A |

#### Metrics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | 8.6 (312 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | 8.3 (292 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | 8.1 (262 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | 8.4 (291 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | 8.0 (280 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | 7.9 (250 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | 8.0 (250 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | 8.6 (322 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | 7.8 (269 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | 8.2 (311 reviews) | Not enough data | 
| **Trending** | Feature Not Available | 7.9 (278 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | 8.4 (304 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | 8.1 (292 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | 7.6 (251 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Feature Not Available | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | 8.7 (326 reviews) | Not enough data | 

#### Other

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **User Data** | 8.7 (226 reviews) | 8.2 (271 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | 7.9 (241 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | 7.2 (218 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | 8.6 (317 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | 8.4 (267 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | 7.2 (207 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | 7.4 (215 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | 6.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | 6.7 (10 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | 6.8 (10 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | 8.3 (274 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | 7.5 (213 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | 8.1 (314 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 8.0 (295 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |
| **Data Studio** | N/A | N/A |

#### Management

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | Not enough data | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | Not enough data | 

#### Functionality

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | Not enough data | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | Not enough data | 
| **Loading** | Not enough data | 8.2 (61 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.5 (64 reviews) | Not enough data | 
| **Scalability** | Not enough data | Feature Not Available | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Supermetrics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Supermetrics** | 7.9/10 | 421 |
| **Data Studio** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (241 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (228 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | 8.0 (161 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | 6.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | 7.2 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | 6.3 (12 reviews) | Not enough data | 

---
## Categories

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Supermetrics (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Data Studio (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Supermetrics | Data Studio | 
|---|---|---|---|
| **Small-Business** | 19.3% | 55.5% | 46.5% | 
| **Mid-Market** | 60.6% | 35.1% | 36.5% | 
| **Enterprise** | 20.1% | 9.4% | 17.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.5%
- **Automotive:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Education Management:** 2.2%
- **Other:** 41.5%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (105 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (85 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-supermetrics-vs-data-studio)