Compare Looker and Supermetrics 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Looker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to visualize key performance indicators.
- Users say that Supermetrics shines in data automation, allowing seamless integration with various platforms like Facebook, Google, and TikTok. Reviewers value the convenience of automated reporting, which saves them from the daily hassle of manual data pulling.
- According to verified reviews, Looker has a strong reputation for quality support, with users noting the responsiveness and helpfulness of the support team. This is contrasted with Supermetrics, where some users feel that support could be improved, citing slower response times.
- Reviewers mention that Looker offers superior customization options, which is particularly beneficial for teams needing tailored analytics solutions. Users have praised its flexibility in configuration across multiple integrations, enhancing their overall workflow.
- Users highlight that Supermetrics is particularly effective for small businesses, as it simplifies the process of connecting diverse marketing solutions. This capability allows users to efficiently pull customer information and generate marketing insights automatically.
- G2 reviewers indicate that while both products have similar star ratings, Looker's higher G2 Score reflects greater overall satisfaction and a more robust feature set, particularly in areas like custom reports and dashboards, which users find invaluable for their analytics needs.
Pricing
Entry-Level Pricing
Looker
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Looker
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
1,106
8.5
620
Ease of Use
8.3
1,111
8.2
628
Ease of Setup
8.2
589
8.2
415
Ease of Admin
8.3
432
8.0
380
Quality of Support
8.6
944
7.8
562
Has the product been a good partner in doing business?
8.9
410
8.2
375
Product Direction (% positive)
8.7
1,037
7.9
579
Features by Category
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Data Preparation
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.7
46
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
240
8.6
311
8.7
240
8.3
292
8.4
226
8.1
262
8.4
228
8.4
291
8.4
217
8.0
280
8.3
227
7.9
250
8.4
221
8.0
250
8.5
232
8.6
322
8.3
224
7.8
269
Reporting
8.4
243
8.2
311
Feature Not Available
7.9
278
8.6
244
8.4
304
8.5
247
8.1
292
8.1
201
7.6
251
8.4
207
Feature Not Available
9.0
256
8.7
326
Other
8.7
228
8.2
271
8.6
211
7.9
241
8.4
203
7.2
218
8.7
217
8.6
317
8.7
209
8.4
267
8.2
181
7.2
207
8.3
193
7.4
215
Agentic AI - Digital Analytics
7.6
16
6.7
11
7.9
16
7.0
10
7.9
17
6.7
10
8.0
17
6.8
10
Administration
8.4
219
8.3
274
8.4
196
7.5
213
8.5
248
8.1
314
8.6
242
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
8.2
312
|
Verified
8.7
241
|
Verified
8.7
358
|
Verified
8.5
228
|
Verified
7.8
282
|
Verified
8.9
245
|
Verified
7.9
300
|
Verified
8.4
130
8.0
161
Feature Not Available
Feature Not Available
Campaign Activity
8.6
231
|
Verified
8.6
349
|
Verified
8.8
261
|
Verified
8.9
384
|
Verified
8.5
213
|
Verified
8.0
273
|
Verified
8.5
214
|
Verified
8.3
327
|
Verified
8.4
200
|
Verified
7.9
273
|
Verified
7.9
120
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
6.8
14
6.7
14
7.7
15
6.9
16
7.4
15
6.3
12
Categories
Categories
Shared Categories
Looker and Supermetrics are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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