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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Looker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a highly customizable interface, making it easy for users to create interactive reports. One user mentioned, "I use Looker Studio to create visual reports for my clients and projects," highlighting its effectiveness in visualizing data through various charts and graphs.
- Users say that Supermetrics offers a straightforward user experience, particularly with its integration with Google Sheets. A reviewer noted, "I love that Supermetrics just works well," emphasizing how it saves time by streamlining the process of accessing multiple KPIs from various clients.
- According to verified reviews, Looker has a stronger reputation for customer support, with users praising its responsiveness and helpfulness. One user remarked on the quality of support, stating that Looker has been a "good partner in doing business," which contributes to a more satisfying overall experience.
- Reviewers mention that Supermetrics is easy to set up and intuitive to use, allowing users to focus on their core tasks. A user highlighted, "Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value," showcasing its efficiency in daily operations.
- G2 reviewers report that Looker has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. Users appreciate features like customizable dashboards, with one stating, "It effectively shows me total sales performance and trends over time," indicating its strength in data analysis.
- Users say that while Supermetrics is effective for data segmentation and reporting, it may not offer the same depth of analytics capabilities as Looker. A reviewer mentioned enjoying the ability to "split and cut up data how I want to see it," but some users may find Looker's advanced features more beneficial for comprehensive analysis.
Pricing
Entry-Level Pricing
Looker
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Looker
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
1,087
8.5
619
Ease of Use
8.2
1,092
8.2
627
Ease of Setup
8.2
571
8.2
414
Ease of Admin
8.3
430
8.0
378
Quality of Support
8.6
925
7.8
561
Has the product been a good partner in doing business?
8.9
408
8.2
373
Product Direction (% positive)
8.8
1,019
7.9
578
Features by Category
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
258
|
Verified
Not enough data
Data Modeling and Blending
8.5
308
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
8.6
311
8.7
239
8.3
292
8.4
224
8.1
262
8.4
226
8.4
291
8.4
215
8.0
280
8.3
225
7.9
250
8.4
219
8.0
250
8.5
230
8.6
322
8.3
222
7.8
269
Reporting
8.4
241
8.2
311
Feature Not Available
7.9
278
8.6
242
8.4
304
8.6
245
8.1
292
8.1
199
7.6
251
8.4
204
Feature Not Available
9.0
254
8.7
326
Other
8.7
226
8.2
271
8.6
209
7.9
241
8.4
201
7.2
218
8.7
216
8.6
317
8.7
206
8.4
267
8.2
178
7.2
207
8.3
191
7.4
215
Agentic AI - Digital Analytics
7.6
16
6.7
11
7.9
16
7.0
10
7.8
16
6.7
10
7.9
16
6.8
10
Administration
8.4
217
8.3
274
8.3
193
7.5
213
8.5
245
8.1
314
8.6
240
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
8.2
312
|
Verified
8.7
242
|
Verified
8.7
355
|
Verified
8.5
228
|
Verified
7.8
281
|
Verified
8.9
245
|
Verified
7.9
298
|
Verified
8.4
130
8.0
161
Feature Not Available
Feature Not Available
Campaign Activity
8.6
231
|
Verified
8.6
348
|
Verified
8.8
261
|
Verified
8.9
381
|
Verified
8.5
212
|
Verified
8.0
273
|
Verified
8.5
213
|
Verified
8.3
324
|
Verified
8.4
199
|
Verified
7.9
273
|
Verified
7.9
119
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
6.8
14
6.4
13
7.7
15
7.0
14
7.4
15
6.3
12
Categories
Categories
Shared Categories
Looker and Supermetrics are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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