# Looker vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user experience, particularly highlighting its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to visualize key performance indicators.
- **Users say** that Supermetrics shines in data automation, allowing seamless integration with various platforms like Facebook, Google, and TikTok. Reviewers value the convenience of automated reporting, which saves them from the daily hassle of manual data pulling.
- **According to verified reviews** , Looker has a strong reputation for quality support, with users noting the responsiveness and helpfulness of the support team. This is contrasted with Supermetrics, where some users feel that support could be improved, citing slower response times.
- **Reviewers mention** that Looker offers superior customization options, which is particularly beneficial for teams needing tailored analytics solutions. Users have praised its flexibility in configuration across multiple integrations, enhancing their overall workflow.
- **Users highlight** that Supermetrics is particularly effective for small businesses, as it simplifies the process of connecting diverse marketing solutions. This capability allows users to efficiently pull customer information and generate marketing insights automatically.
- **G2 reviewers indicate** that while both products have similar star ratings, Looker's higher G2 Score reflects greater overall satisfaction and a more robust feature set, particularly in areas like custom reports and dashboards, which users find invaluable for their analytics needs.



| | Looker | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,640 | 822 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Looker | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1122 reviews) | 8.5 (624 reviews) | 
  | **Ease of Use** | 8.3 (1128 reviews) | 8.2 (632 reviews) | 
  | **Ease of Setup** | 8.2 (605 reviews) | 8.1 (419 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.6 (957 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1051 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 774 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (613 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Predictive Analytics** | 7.6 (428 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (641 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 740 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | Not enough data | 

#### Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | 
| **Share Reports** | 8.5 (107 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Graphs and Charts** | 8.5 (114 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.1 (142 reviews) | Not enough data | 
| **Email Reports** | 8.4 (143 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 796 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | Not enough data | 

#### Data Preparation

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.6 (333 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (613 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (38 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.3 (41 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.6 (34 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Predictive Analytics** | 7.6 (428 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (641 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Large data handling and Query Speed** | 7.3 (53 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (42 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (35 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 766 |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (613 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 323 |
| **Supermetrics** | 7.9/10 | 378 |

#### Metrics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (237 reviews) | 8.6 (311 reviews) | 
| **Engagement** | 8.7 (237 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.4 (223 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.3 (225 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.4 (214 reviews) | 8.0 (280 reviews) | 
| **Retention** | 8.3 (224 reviews) | 7.9 (250 reviews) | 
| **Return** | 8.4 (218 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 8.5 (229 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 8.3 (222 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (241 reviews) | 8.2 (311 reviews) | 
| **Trending** | Feature Not Available | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.6 (241 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 8.5 (244 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.1 (198 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.4 (204 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 9.0 (253 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Looker | Supermetrics | 
|---|---|---|
| **User Data** | 8.7 (225 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 8.6 (208 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 8.4 (200 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.7 (214 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 8.7 (206 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 8.2 (178 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 8.3 (190 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | 6.7 (11 reviews) | 
| **Cross-system Integration** | 7.8 (15 reviews) | 7.0 (10 reviews) | 
| **Proactive Assistance** | 7.8 (16 reviews) | 6.7 (10 reviews) | 
| **Decision Making** | 7.9 (16 reviews) | 6.8 (10 reviews) | 

#### Administration

| Feature | Looker | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.4 (217 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 8.3 (193 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.5 (245 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 310 |
| **Supermetrics** | 7.9/10 | 420 |

#### Marketing Operations

| Feature | Looker | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | 8.7 (359 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 7.9 (300 reviews) ✓ Verified | 
| **Spend Management** | 8.3 (129 reviews) | 8.0 (161 reviews) | 

#### Campaign Activity

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | 8.9 (387 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 8.3 (328 reviews) ✓ Verified | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | 6.7 (14 reviews) | 
| **Cross-system Integration** | 7.5 (14 reviews) | 7.3 (19 reviews) | 
| **Proactive Assistance** | 7.3 (14 reviews) | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Supermetrics (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Supermetrics | 
|---|---|---|
| **Small-Business** | 19.3% | 55.5% | 
| **Mid-Market** | 60.7% | 35.1% | 
| **Enterprise** | 20.0% | 9.4% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.5%
- **Internet:** 6.0%
- **Retail:** 5.1%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Supermetrics

- **Marketing and Advertising:** 53.7%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.6%

---
## Alternatives

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- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1237 reviews)

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## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-supermetrics)