# Looker, Strategy One (formerly MicroStrategy ONE) vs Amazon QuickSight Comparison

| | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,643 | 600 | 692 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Enterprise (62.0% of reviews) | Small-Business (40.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $13.00 1 User Per Month | $3.00 1 user per month | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Strategy One (formerly MicroStrategy ONE)

Pros:
- Ease of Use (7 reviews)
- Innovation (7 reviews)

Cons:
- Learning Difficulty (5 reviews)
- Learning Curve (4 reviews)

### Amazon QuickSight

Pros:
- Integrations (69 reviews)
- Ease of Use (62 reviews)

Cons:
- Limited Customization (62 reviews)
- Learning Curve (36 reviews)

---
## Ratings Comparison
| Rating | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (1127 reviews) | 8.4 (374 reviews) | 8.2 (607 reviews) | 
  | **Ease of Use** | 8.3 (1133 reviews) | 7.6 (406 reviews) | 8.5 (617 reviews) | 
  | **Ease of Setup** | 8.2 (609 reviews) | 6.8 (282 reviews) | 8.4 (414 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 7.1 (238 reviews) | 8.2 (220 reviews) | 
  | **Quality of Support** | 8.6 (962 reviews) | 7.5 (340 reviews) | 8.3 (568 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | 7.7 (227 reviews) | 8.3 (214 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1055 reviews) | 7.8 (358 reviews) | 8.8 (582 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Strategy One (formerly MicroStrategy ONE)

#### Entry-Level Pricing

Plan: Strategy One Standard

Price: Starting at $13.00 1 User Per Month

Description: Get started with Strategy One Standard today with your free 30-day trial of our AI+BI platform.

Key Features:
- Bring the power of Strategy One to your team
- Get started now with quick and easy setup
- For teams from 50 to 300 users

[Browse all 2 editions](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/pricing)

#### Free Trial

Yes

### Amazon QuickSight

#### Entry-Level Pricing

Plan: Reader

Price: $3.00 1 user per month

Key Features:
- Readers in QuickSight can explore interactive dashboards, receive email reports, and download data. 

[Browse all 4 editions](https://www.g2.com/products/amazon-quicksight/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 780 |
| **Strategy One (formerly MicroStrategy ONE)** | 8.5/10 | 293 |
| **Amazon QuickSight** | 8.1/10 | 467 |

#### Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.2 (250 reviews) ✓ Verified | 8.2 (417 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.5 (235 reviews) ✓ Verified | 8.0 (403 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | 7.7 (244 reviews) ✓ Verified | 8.3 (417 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 7.7 (207 reviews) ✓ Verified | 8.2 (391 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | 8.3 (246 reviews) ✓ Verified | 8.4 (416 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (231 reviews) ✓ Verified | 8.0 (409 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.2 (236 reviews) ✓ Verified | 8.2 (405 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 7.9 (222 reviews) ✓ Verified | 8.2 (396 reviews) ✓ Verified | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 7.3 (214 reviews) ✓ Verified | 8.0 (401 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 7.0 (186 reviews) ✓ Verified | 8.1 (389 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 6.9 (170 reviews) ✓ Verified | 7.8 (382 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.4 (155 reviews) ✓ Verified | 8.0 (381 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | 8.0 (229 reviews) ✓ Verified | 8.4 (407 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 7.8 (156 reviews) ✓ Verified | 8.1 (382 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.6 (156 reviews) ✓ Verified | 8.1 (350 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.6 (151 reviews) ✓ Verified | 8.0 (348 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 7.9 (338 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.3 (98 reviews) ✓ Verified | 8.0 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 746 |
| **Strategy One (formerly MicroStrategy ONE)** | N/A | N/A |
| **Amazon QuickSight** | N/A | N/A |

#### Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.2 (250 reviews) ✓ Verified | 8.2 (417 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.5 (235 reviews) ✓ Verified | 8.0 (403 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | 7.7 (244 reviews) ✓ Verified | 8.3 (417 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 7.7 (207 reviews) ✓ Verified | 8.2 (391 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | 8.3 (246 reviews) ✓ Verified | 8.4 (416 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | Not enough data | 
| **Share Reports** | 8.5 (108 reviews) | Not enough data | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | Not enough data | 

#### Visualization

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | Not enough data | 

#### Collaboration

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | Not enough data | 
| **Real-Time Updating** | 8.1 (142 reviews) | Not enough data | Not enough data | 
| **Email Reports** | 8.5 (144 reviews) | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 802 |
| **Strategy One (formerly MicroStrategy ONE)** | 8.0/10 | 311 |
| **Amazon QuickSight** | 8.0/10 | 486 |

#### Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.2 (250 reviews) ✓ Verified | 8.2 (417 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.5 (235 reviews) ✓ Verified | 8.0 (403 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | 7.7 (244 reviews) ✓ Verified | 8.3 (417 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 7.7 (207 reviews) ✓ Verified | 8.2 (391 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | 8.3 (246 reviews) ✓ Verified | 8.4 (416 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.4 (33 reviews) ✓ Verified | 8.0 (365 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.8 (36 reviews) ✓ Verified | 8.1 (355 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.7 (33 reviews) ✓ Verified | 8.2 (373 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.8 (34 reviews) ✓ Verified | 8.3 (375 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 9.0 (34 reviews) ✓ Verified | 8.1 (366 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 8.1 (9 reviews) | 7.9 (221 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.9 (8 reviews) | 8.0 (222 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 7.6 (59 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 7.3 (59 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 7.7 (59 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 7.5 (57 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 7.7 (59 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 7.5 (56 reviews) | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | 7.8 (58 reviews) | 

#### Self Service 

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (231 reviews) ✓ Verified | 8.0 (409 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.2 (236 reviews) ✓ Verified | 8.2 (405 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 7.9 (222 reviews) ✓ Verified | 8.2 (396 reviews) ✓ Verified | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 7.3 (214 reviews) ✓ Verified | 8.0 (401 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 7.0 (186 reviews) ✓ Verified | 8.1 (389 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 6.9 (170 reviews) ✓ Verified | 7.8 (382 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | Not enough data | 8.0 (56 reviews) | 
| **Report Scheduling and Automation** | 8.4 (43 reviews) | Not enough data | 7.9 (53 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 7.8 (52 reviews) | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 8.1 (55 reviews) | 

#### Advanced Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.4 (155 reviews) ✓ Verified | 8.0 (381 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | 8.0 (229 reviews) ✓ Verified | 8.4 (407 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 7.8 (156 reviews) ✓ Verified | 8.1 (382 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | 9.4 (6 reviews) | 8.0 (60 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 8.0 (52 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | Not enough data | 8.1 (51 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 7.9 (52 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 8.0 (50 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 7.9 (52 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 7.8 (52 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | 8.1 (51 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | 7.7 (48 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | 7.6 (50 reviews) | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | 7.8 (51 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | 7.6 (50 reviews) | 

#### Building Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.6 (156 reviews) ✓ Verified | 8.1 (350 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.6 (151 reviews) ✓ Verified | 8.0 (348 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 7.9 (338 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.3 (98 reviews) ✓ Verified | 8.0 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 772 |
| **Strategy One (formerly MicroStrategy ONE)** | 8.5/10 | 292 |
| **Amazon QuickSight** | 8.1/10 | 466 |

#### Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.2 (250 reviews) ✓ Verified | 8.2 (417 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.5 (235 reviews) ✓ Verified | 8.0 (403 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | 7.7 (244 reviews) ✓ Verified | 8.3 (417 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 7.7 (207 reviews) ✓ Verified | 8.2 (391 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | 8.3 (246 reviews) ✓ Verified | 8.4 (416 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.0 (231 reviews) ✓ Verified | 8.0 (409 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | 8.2 (236 reviews) ✓ Verified | 8.2 (405 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | 7.9 (222 reviews) ✓ Verified | 8.2 (396 reviews) ✓ Verified | 
| **Search** | 8.1 (616 reviews) ✓ Verified | 7.3 (214 reviews) ✓ Verified | 8.0 (401 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | 7.0 (186 reviews) ✓ Verified | 8.1 (389 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | 6.9 (170 reviews) ✓ Verified | 7.8 (382 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.6 (156 reviews) ✓ Verified | 8.1 (350 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.6 (151 reviews) ✓ Verified | 8.0 (348 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 7.9 (338 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.3 (98 reviews) ✓ Verified | 8.0 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Strategy One (formerly MicroStrategy ONE)** | N/A | N/A |
| **Amazon QuickSight** | N/A | N/A |

#### Metrics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Strategy One (formerly MicroStrategy ONE)** | N/A | N/A |
| **Amazon QuickSight** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Strategy One (formerly MicroStrategy ONE)** | N/A | N/A |
| **Amazon QuickSight** | 8.3/10 | 130 |

#### Statistical Tool

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Scripting** | Not enough data | Not enough data | 7.8 (125 reviews) | 
| **Data Mining** | Not enough data | Not enough data | 8.1 (125 reviews) | 
| **Algorithms** | Not enough data | Not enough data | 8.1 (125 reviews) | 

#### Data Analysis

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | 8.6 (126 reviews) | 
| **Data Interaction** | Not enough data | Not enough data | 8.5 (125 reviews) | 

#### Decision Making

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Modeling** | Not enough data | Not enough data | 8.3 (126 reviews) | 
| **Data Visualizations** | Not enough data | Not enough data | 8.3 (128 reviews) | 
| **Report Generation** | Not enough data | Not enough data | 8.6 (126 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 8.3 (123 reviews) | 

#### Generative AI

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.2 (93 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.1 (92 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 311 |
| **Strategy One (formerly MicroStrategy ONE)** | N/A | N/A |
| **Amazon QuickSight** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


**Unique to Amazon QuickSight (1):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Strategy One (formerly MicroStrategy ONE) | Amazon QuickSight | 
|---|---|---|---|
| **Small-Business** | 19.3% | 8.6% | 40.9% | 
| **Mid-Market** | 60.7% | 29.4% | 36.0% | 
| **Enterprise** | 20.0% | 62.0% | 23.1% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Strategy One (formerly MicroStrategy ONE)

- **Retail:** 11.6%
- **Financial Services:** 11.1%
- **Information Technology and Services:** 9.0%
- **Hospital & Health Care:** 6.3%
- **Computer Software:** 5.0%
- **Insurance:** 4.8%
- **Banking:** 3.6%
- **Pharmaceuticals:** 3.4%
- **Telecommunications:** 3.4%
- **Government Administration:** 2.9%
- **Other:** 38.9%

#### Amazon QuickSight

- **Computer Software:** 17.1%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 7.7%
- **Consulting:** 4.2%
- **Computer & Network Security:** 3.9%
- **Accounting:** 2.9%
- **Telecommunications:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Marketing and Advertising:** 2.3%
- **Retail:** 2.1%
- **Other:** 39.7%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Strategy One (formerly MicroStrategy ONE)

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Pentaho](https://www.g2.com/products/pentaho/reviews) — 4.1/5 stars (50 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)

### Alternatives to Amazon QuickSight

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Plotly Dash Enterprise](https://www.g2.com/products/plotly-dash-enterprise/reviews) — 4.8/5 stars (36 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (145 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Strategy One (formerly MicroStrategy ONE)

- Title: [How can I connect with other Product Managers in my industry to learn about best practices and user stories](https://www.g2.com/discussions/24165-how-can-i-connect-with-other-product-managers-in-my-industry-to-learn-about-best-practices-and-user-stories) — 5 comments, 1 upvote
  > **Top comment:** "With the current coronavirus issue this might be difficult, but i would reccommend registering on the MicroStrategy website, where you will find webcasts,..."
- Title: [How much does MicroStrategy cost?](https://www.g2.com/discussions/how-much-does-microstrategy-cost) — 1 comment
  > **Top comment:** "Hi! I can't really give you idea about its cost but if you love sports, you can try sports betting as well like horse racing, NBA, MLB, and a lot more by..."

### Amazon QuickSight

- Title: [What is Amazon QuickSight used for?](https://www.g2.com/discussions/what-is-amazon-quicksight-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is a business intelligence (BI) tool developed by Amazon Web Services (AWS). It is designed to help users analyze and visualize their data..."
- Title: [Is AWS QuickSight free?](https://www.g2.com/discussions/is-aws-quicksight-free) — 2 comments, 1 upvote
  > **Top comment:** "It's not free, but you can use it for free upto a certain limit for your understanding/demo/educationol purpose. "
- Title: [How does AWS QuickSight work?](https://www.g2.com/discussions/how-does-aws-quicksight-work) — 2 comments, 1 upvote
  > **Top comment:** "Not so user friendly"
- Title: [What is Amazon QuickSight?](https://www.g2.com/discussions/what-is-amazon-quicksight) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is the Data Visualisation tool provided by AWS. It integrates seamlessly with data sources like AWS Redshift, AWS Athena, MySQL, Terra Data..."
- Title: [What is new in QuickSight?](https://www.g2.com/discussions/what-is-new-in-quicksight) — 1 comment, 1 upvote
  > **Top comment:** "Amazon QuickSight has been upgraded to natural language querying through QuickSight Q, data stories powered by AI, and advanced paginated reporting..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-strategy-one-formerly-microstrategy-one-vs-amazon-quicksight)