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Compare Looker and Strategy One (formerly MicroStrategy ONE) 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (62.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $13.00 1 User Per Month
Looker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerStrategy One (formerly MicroStrategy ONE)
Star Rating
(582)4.2 out of 5
Market Segments
Enterprise (62.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $13.00 1 User Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, with many praising its customizable interface that makes creating interactive reports straightforward. Users appreciate the ability to generate various charts and graphs easily, which enhances their reporting capabilities.
- According to verified reviews, Strategy One shines in its ability to handle large datasets, with users noting that it can pull extensive data into one place effectively. This feature allows for flexible dashboards that enable users to drill down into specifics, making data analysis more intuitive.
- Users say that Looker offers a smoother implementation process, with many highlighting its quick setup and ease of use. This is particularly beneficial for teams looking to get up and running without extensive training or technical support.
- Reviewers mention that while Strategy One has robust data governance features, it sometimes struggles with user-friendliness, particularly during the initial setup phase. Some users have expressed challenges in configuring the software to meet their specific workflow needs.
- G2 reviewers highlight that Looker provides excellent support, with a high quality of assistance noted by users. This is crucial for teams that rely on timely help to resolve issues and optimize their use of the platform.
- According to recent user feedback, Strategy One's advanced features, such as the Auto AI Bot and Mosaic AI ready semantic layer, are appreciated by enterprise users who require sophisticated analytics capabilities, although they may come with a steeper learning curve compared to Looker.
Pricing
Entry-Level Pricing
Looker
No pricing availableStrategy One (formerly MicroStrategy ONE)
Strategy One Standard
Starting at $13.00
1 User Per Month
Get started with Strategy One Standard today with your free 30-day trial of our AI+BI platform.
- Bring the power of Strategy One to your team
- Get started now with quick and easy setup
- For teams from 50 to 300 users
Free Trial
Looker
Free Trial is available
Strategy One (formerly MicroStrategy ONE)
Free Trial is available
Ratings
Meets Requirements
8.7
1,087
8.4
360
Ease of Use
8.2
1,092
7.5
392
Ease of Setup
8.2
571
6.7
268
Ease of Admin
8.3
430
7.0
227
Quality of Support
8.6
925
7.4
326
Has the product been a good partner in doing business?
8.9
408
7.7
216
Product Direction (% positive)
8.8
1,019
7.7
344
Features by Category
Reports
8.6
658
|
Verified
8.1
244
|
Verified
8.2
614
|
Verified
7.4
231
|
Verified
8.2
654
|
Verified
7.7
242
|
Verified
8.3
526
|
Verified
7.7
207
|
Verified
8.7
656
|
Verified
8.3
241
|
Verified
Self Service
8.4
619
|
Verified
8.0
230
|
Verified
8.6
635
|
Verified
8.2
235
|
Verified
8.4
608
|
Verified
7.9
221
|
Verified
8.1
614
|
Verified
7.3
213
|
Verified
8.3
586
|
Verified
7.0
185
|
Verified
7.7
499
|
Verified
6.9
168
|
Verified
Advanced Analytics
7.6
428
|
Verified
7.4
154
|
Verified
8.4
628
|
Verified
8.0
225
|
Verified
8.0
509
|
Verified
7.7
155
|
Verified
Building Reports
8.3
384
|
Verified
7.6
155
|
Verified
8.3
393
|
Verified
7.6
149
|
Verified
8.0
353
|
Verified
7.7
144
|
Verified
8.1
328
|
Verified
7.3
96
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
8.1
244
|
Verified
8.2
614
|
Verified
7.4
231
|
Verified
8.2
654
|
Verified
7.7
242
|
Verified
8.3
526
|
Verified
7.7
207
|
Verified
8.7
656
|
Verified
8.3
241
|
Verified
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Not enough data
Reports
8.6
658
|
Verified
8.1
244
|
Verified
8.2
614
|
Verified
7.4
231
|
Verified
8.2
654
|
Verified
7.7
242
|
Verified
8.3
526
|
Verified
7.7
207
|
Verified
8.7
656
|
Verified
8.3
241
|
Verified
Data Preparation
8.4
281
|
Verified
8.4
32
|
Verified
8.2
258
|
Verified
8.6
32
|
Verified
Data Modeling and Blending
8.5
308
|
Verified
8.7
33
|
Verified
8.7
326
|
Verified
8.8
34
|
Verified
8.4
309
|
Verified
8.9
31
|
Verified
Generative AI
7.1
88
7.9
8
7.1
86
7.9
8
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
8.0
230
|
Verified
8.6
635
|
Verified
8.2
235
|
Verified
8.4
608
|
Verified
7.9
221
|
Verified
8.1
614
|
Verified
7.3
213
|
Verified
8.3
586
|
Verified
7.0
185
|
Verified
7.7
499
|
Verified
6.9
168
|
Verified
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Not enough data
Advanced Analytics
7.6
428
|
Verified
7.4
154
|
Verified
8.4
628
|
Verified
8.0
225
|
Verified
8.0
509
|
Verified
7.7
155
|
Verified
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
7.6
155
|
Verified
8.3
393
|
Verified
7.6
149
|
Verified
8.0
353
|
Verified
7.7
144
|
Verified
8.1
328
|
Verified
7.3
96
|
Verified
Reports
8.6
658
|
Verified
8.1
244
|
Verified
8.2
614
|
Verified
7.4
231
|
Verified
8.2
654
|
Verified
7.7
242
|
Verified
8.3
526
|
Verified
7.7
207
|
Verified
8.7
656
|
Verified
8.3
241
|
Verified
Self Service
8.4
619
|
Verified
8.0
230
|
Verified
8.6
635
|
Verified
8.2
235
|
Verified
8.4
608
|
Verified
7.9
221
|
Verified
8.1
614
|
Verified
7.3
213
|
Verified
8.3
586
|
Verified
7.0
185
|
Verified
7.7
499
|
Verified
6.9
168
|
Verified
Building Reports
8.3
384
|
Verified
7.6
155
|
Verified
8.3
393
|
Verified
7.6
149
|
Verified
8.0
353
|
Verified
7.7
144
|
Verified
8.1
328
|
Verified
7.3
96
|
Verified
Metrics
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Strategy One (formerly MicroStrategy ONE) are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Strategy One (formerly MicroStrategy ONE) has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Strategy One (formerly MicroStrategy ONE)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Retail
12.0%
Financial Services
11.2%
Information Technology and Services
9.2%
Hospital & Health Care
6.5%
Computer Software
5.1%
Other
56.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How can I connect with other Product Managers in my industry to learn about best practices and user stories
5 Comments
MB
I really like it when people unite in various communities to share opinions, advice, information. In this regard, the betting community is very developed, in...Read more
How much does MicroStrategy cost?
1 Comment
YM
Hi! I can't really give you idea about its cost but if you love sports, you can try sports betting as well like horse racing, NBA, MLB, and a lot more by...Read more
Strategy One (formerly MicroStrategy ONE) has no more discussions with answers
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