Compare Looker and Strategy One (formerly MicroStrategy ONE) 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (62.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $13.00 1 User Per Month
Looker
Star Rating
(1,617)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerStrategy One (formerly MicroStrategy ONE)
Star Rating
(600)4.2 out of 5
Market Segments
Enterprise (62.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $13.00 1 User Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user interface design, making it easy for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real GA4 data, showcasing clear KPIs and engaging visualizations.
- Users say that Strategy One (formerly MicroStrategy ONE) offers a user-friendly experience, particularly praising its reports and dashboard features. Recent feedback noted that the initial setup was seamless, making it easier for users transitioning from other tools like Tableau.
- Reviewers mention that Looker provides excellent flexibility and ease of configuration across multiple integrations, which is particularly beneficial for teams needing to customize their analytics dashboards for specific metrics, as seen in its use for test case automation metrics.
- According to verified reviews, Strategy One shines with its advanced features like the Mosaic feature and AI agents, which enhance application development and data analysis capabilities. Users appreciate the semantic model and cross-site integration, which add significant value to their workflows.
- G2 reviewers highlight that while Looker has a higher overall satisfaction score, Strategy One is noted for its strong data governance and data blending capabilities, with users reporting effective handling of large datasets and complex queries.
- Users express that Looker’s support quality is notably high, with many praising the responsiveness and helpfulness of the support team, which contributes to a smoother user experience compared to Strategy One, where some users have reported challenges in support responsiveness.
Pricing
Entry-Level Pricing
Looker
No pricing availableStrategy One (formerly MicroStrategy ONE)
Strategy One Standard
Starting at $13.00
1 User Per Month
Get started with Strategy One Standard today with your free 30-day trial of our AI+BI platform.
- Bring the power of Strategy One to your team
- Get started now with quick and easy setup
- For teams from 50 to 300 users
Free Trial
Looker
Free Trial is available
Strategy One (formerly MicroStrategy ONE)
Free Trial is available
Ratings
Meets Requirements
8.7
1,107
8.4
374
Ease of Use
8.3
1,112
7.6
406
Ease of Setup
8.2
590
6.8
282
Ease of Admin
8.3
432
7.1
238
Quality of Support
8.6
945
7.5
340
Has the product been a good partner in doing business?
8.9
410
7.7
227
Product Direction (% positive)
8.7
1,038
7.8
358
Features by Category
Reports
8.6
667
|
Verified
8.2
250
|
Verified
8.2
619
|
Verified
7.5
235
|
Verified
8.2
662
|
Verified
7.7
244
|
Verified
8.3
530
|
Verified
7.7
207
|
Verified
8.7
666
|
Verified
8.3
246
|
Verified
Self Service
8.4
624
|
Verified
8.0
231
|
Verified
8.6
640
|
Verified
8.2
236
|
Verified
8.4
613
|
Verified
7.9
222
|
Verified
8.1
616
|
Verified
7.3
214
|
Verified
8.3
590
|
Verified
7.0
186
|
Verified
7.7
501
|
Verified
6.9
170
|
Verified
Advanced Analytics
7.6
430
|
Verified
7.4
155
|
Verified
8.4
633
|
Verified
8.0
229
|
Verified
8.0
515
|
Verified
7.8
156
|
Verified
Building Reports
8.3
386
|
Verified
7.6
156
|
Verified
8.4
399
|
Verified
7.6
151
|
Verified
8.1
356
|
Verified
7.8
146
|
Verified
8.1
330
|
Verified
7.3
98
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
667
|
Verified
8.2
250
|
Verified
8.2
619
|
Verified
7.5
235
|
Verified
8.2
662
|
Verified
7.7
244
|
Verified
8.3
530
|
Verified
7.7
207
|
Verified
8.7
666
|
Verified
8.3
246
|
Verified
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
667
|
Verified
8.2
250
|
Verified
8.2
619
|
Verified
7.5
235
|
Verified
8.2
662
|
Verified
7.7
244
|
Verified
8.3
530
|
Verified
7.7
207
|
Verified
8.7
666
|
Verified
8.3
246
|
Verified
Data Preparation
8.3
286
|
Verified
8.4
33
|
Verified
8.3
264
|
Verified
8.8
36
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.7
33
|
Verified
8.7
331
|
Verified
8.8
34
|
Verified
8.3
312
|
Verified
9.0
34
|
Verified
Generative AI
7.1
89
8.1
9
7.1
87
7.9
8
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
624
|
Verified
8.0
231
|
Verified
8.6
640
|
Verified
8.2
236
|
Verified
8.4
613
|
Verified
7.9
222
|
Verified
8.1
616
|
Verified
7.3
214
|
Verified
8.3
590
|
Verified
7.0
186
|
Verified
7.7
501
|
Verified
6.9
170
|
Verified
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
45
Not enough data
Advanced Analytics
7.6
430
|
Verified
7.4
155
|
Verified
8.4
633
|
Verified
8.0
229
|
Verified
8.0
515
|
Verified
7.8
156
|
Verified
Performance & Scalability - Analytics Platforms
7.7
47
9.4
6
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
7.6
156
|
Verified
8.4
399
|
Verified
7.6
151
|
Verified
8.1
356
|
Verified
7.8
146
|
Verified
8.1
330
|
Verified
7.3
98
|
Verified
Reports
8.6
667
|
Verified
8.2
250
|
Verified
8.2
619
|
Verified
7.5
235
|
Verified
8.2
662
|
Verified
7.7
244
|
Verified
8.3
530
|
Verified
7.7
207
|
Verified
8.7
666
|
Verified
8.3
246
|
Verified
Self Service
8.4
624
|
Verified
8.0
231
|
Verified
8.6
640
|
Verified
8.2
236
|
Verified
8.4
613
|
Verified
7.9
222
|
Verified
8.1
616
|
Verified
7.3
214
|
Verified
8.3
590
|
Verified
7.0
186
|
Verified
7.7
501
|
Verified
6.9
170
|
Verified
Building Reports
8.3
386
|
Verified
7.6
156
|
Verified
8.4
399
|
Verified
7.6
151
|
Verified
8.1
356
|
Verified
7.8
146
|
Verified
8.1
330
|
Verified
7.3
98
|
Verified
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Strategy One (formerly MicroStrategy ONE) are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Strategy One (formerly MicroStrategy ONE) has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Strategy One (formerly MicroStrategy ONE)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Retail
11.6%
Financial Services
11.1%
Information Technology and Services
9.0%
Hospital & Health Care
6.3%
Computer Software
5.0%
Other
57.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How can I connect with other Product Managers in my industry to learn about best practices and user stories
5 Comments
MB
I really like it when people unite in various communities to share opinions, advice, information. In this regard, the betting community is very developed, in...Read more
How much does MicroStrategy cost?
1 Comment
YM
Hi! I can't really give you idea about its cost but if you love sports, you can try sports betting as well like horse racing, NBA, MLB, and a lot more by...Read more
Strategy One (formerly MicroStrategy ONE) has no more discussions with answers
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