Compare Looker and Sprinklr Marketing 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (44.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat/Per month (billed annually) Per Year
Looker
Star Rating
(1,630)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSprinklr Marketing
Star Rating
(110)4.1 out of 5
Market Segments
Enterprise (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive user interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to track key performance indicators.
- Users say that Sprinklr Marketing offers a comprehensive solution for marketers, with its unified platform allowing for seamless management of complex campaigns across various social media channels. This integration is praised for making collaboration and content planning more manageable.
- Reviewers mention that Looker stands out for its flexibility and ease of configuration, especially when integrating with multiple data sources. This adaptability is particularly beneficial for teams needing customized analytics solutions, as noted by users in diverse industries.
- According to verified reviews, Sprinklr Marketing's AI-driven insights are a significant advantage, providing users with valuable data to inform their marketing strategies. However, some users feel that the platform can be overwhelming due to its extensive features.
- G2 reviewers highlight that Looker has a quicker implementation process, with many users praising the intuitive onboarding experience. This allows teams to start leveraging the platform's capabilities without extensive training or setup time.
- Users report that while both platforms provide valuable analytics, Looker generally receives higher satisfaction ratings for its overall performance and support quality, making it a preferred choice for mid-market companies looking for robust analytics solutions.
Pricing
Entry-Level Pricing
Looker
No pricing availableSprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
Looker
Free Trial is available
Sprinklr Marketing
No trial information availableRatings
Meets Requirements
8.7
1,116
8.3
89
Ease of Use
8.3
1,121
7.5
89
Ease of Setup
8.2
598
7.0
50
Ease of Admin
8.3
430
7.4
48
Quality of Support
8.6
952
8.1
84
Has the product been a good partner in doing business?
8.9
408
8.1
45
Product Direction (% positive)
8.7
1,044
7.4
86
Features by Category
Reports
8.6
671
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
666
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
668
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
636
|
Verified
Not enough data
8.0
513
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
671
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
666
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
668
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
671
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
666
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
668
|
Verified
Not enough data
Data Preparation
8.3
290
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.6
332
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.4
48
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
636
|
Verified
Not enough data
8.0
513
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.4
50
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
671
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
666
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
668
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Content Planning
Not enough data
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Marketing Campaign Performance
Not enough data
8.1
18
Not enough data
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.0
17
Not enough data
8.7
22
Platform Interoperability
Not enough data
8.1(won by default)
20
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.9(won by default)
32
Campaign Management
Not enough data
8.7(won by default)
31
Not enough data
8.6(won by default)
30
Not enough data
8.2(won by default)
31
Not enough data
8.4(won by default)
27
Not enough data
8.6(won by default)
28
Not enough data
8.9(won by default)
27
Not enough data
8.6(won by default)
24
Not enough data
8.4(won by default)
26
Not enough data
8.5(won by default)
27
Not enough data
8.3(won by default)
26
Not enough data
8.2(won by default)
25
Not enough data
8.0(won by default)
23
Not enough data
8.3(won by default)
24
Targeting
Not enough data
8.4(won by default)
33
Not enough data
8.4(won by default)
30
Not enough data
8.6(won by default)
31
Not enough data
8.3(won by default)
28
Platform
Not enough data
8.0(won by default)
28
Not enough data
8.7(won by default)
33
Not enough data
8.6(won by default)
32
Not enough data
8.2(won by default)
32
Not enough data
8.6(won by default)
31
Not enough data
8.5(won by default)
32
Not enough data
8.2(won by default)
31
Not enough data
8.1(won by default)
28
Not enough data
8.3(won by default)
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Marketing Operations
8.6
221
|
Verified
8.4
32
|
Verified
8.7
240
|
Verified
8.7
36
|
Verified
8.5
227
|
Verified
8.4
34
|
Verified
8.9
244
|
Verified
8.5
39
|
Verified
8.3
129
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.6
230
|
Verified
8.5
42
|
Verified
8.8
260
|
Verified
8.4
45
|
Verified
8.5
212
|
Verified
Feature Not Available
8.5
213
|
Verified
8.0
42
|
Verified
8.4
199
|
Verified
7.9
38
|
Verified
7.9
120
|
Verified
8.3
24
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Sprinklr Marketing are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Social Media Advertising
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Marketing and Advertising
27.4%
Information Technology and Services
9.4%
Financial Services
4.7%
Computer Software
4.7%
Automotive
3.8%
Other
50.0%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Sprinklr Marketing has no discussions with answers
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