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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSingular
Star Rating
(466)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansLooker vs Singular
When assessing the two solutions, reviewers found Singular easier to use, set up, and administer. Reviewers also preferred doing business with Singular overall.
- Reviewers felt that Singular meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Singular is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Singular over Looker.
Pricing
Entry-Level Pricing
Looker
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Looker
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.7
1,086
8.8
394
Ease of Use
8.2
1,091
8.7
399
Ease of Setup
8.2
570
8.4
244
Ease of Admin
8.3
432
8.9
173
Quality of Support
8.6
924
9.4
393
Has the product been a good partner in doing business?
8.9
410
9.2
179
Product Direction (% positive)
8.8
1,018
9.1
376
Features by Category
Reports
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Not enough data
Advanced Analytics
7.6
429
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Data Preparation
8.4
282
|
Verified
Not enough data
8.3
260
|
Verified
Not enough data
Data Modeling and Blending
8.4
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
429
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
36
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
162
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
178
Not enough data
8.0
172
Not enough data
8.9
176
Not enough data
8.5
184
Not enough data
8.0
128
Not enough data
8.0
112
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
8.6
244
|
Verified
8.7
242
|
Verified
8.9
256
|
Verified
8.5
228
|
Verified
7.8
219
|
Verified
8.9
245
|
Verified
9.1
244
|
Verified
8.4
130
8.6
208
Feature Not Available
Feature Not Available
Campaign Activity
8.6
231
|
Verified
8.7
248
|
Verified
8.8
261
|
Verified
8.6
262
|
Verified
8.5
212
|
Verified
8.0
210
|
Verified
8.5
213
|
Verified
8.7
229
|
Verified
8.4
199
|
Verified
7.6
200
|
Verified
7.9
119
|
Verified
6.9
184
Agentic AI - Marketing Analytics
6.8
14
6.0
24
7.7
15
6.7
23
7.4
15
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Categories
Categories
Shared Categories
Looker and Singular are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.1%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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