Compare Looker and Singular 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSingular
Star Rating
(492)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, particularly for non-technical users. Many users appreciate its ability to create various charts easily and ensure data accuracy, which is crucial for effective decision-making.
- Users say that Singular stands out for its robust reporting options and ease of use. Reviewers highlight the platform's multiple attribution configuration settings, which simplify the process of tracking installs, clicks, and revenue, making it a valuable tool for marketing teams.
- According to verified reviews, Looker is praised for its strong governance features through LookML, allowing teams to define metrics centrally. This capability reduces errors and saves development time, which is a significant advantage for organizations looking to maintain consistency across dashboards.
- Reviewers mention that Singular's fraud detection feature has proven to be a game-changer, helping users save significant amounts of money. This feature, along with the platform's ability to streamline creative performance insights, makes it a compelling choice for businesses focused on maximizing their marketing ROI.
- G2 reviewers highlight that while Looker has a solid overall satisfaction score, its implementation process can be challenging for some users. Despite its strengths, a few reviewers noted configuration difficulties that could hinder a smooth onboarding experience.
- Users report that Singular's customer support is a standout feature, with many praising the proactive assistance they receive. The dedicated support from contacts like Eduardo Ochoa has been particularly noted for helping users navigate the platform and discover new functionalities.
Pricing
Entry-Level Pricing
Looker
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Looker
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.7
1,106
8.8
409
Ease of Use
8.3
1,111
8.7
416
Ease of Setup
8.2
589
8.4
260
Ease of Admin
8.3
432
8.9
178
Quality of Support
8.6
944
9.4
408
Has the product been a good partner in doing business?
8.9
410
9.2
184
Product Direction (% positive)
8.7
1,037
9.1
391
Features by Category
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Data Preparation
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.7
46
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
163
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
180
Not enough data
8.0
172
Not enough data
8.9
182
Not enough data
8.5
187
Not enough data
8.1
129
Not enough data
8.0
113
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
46
Threat Detection
Not enough data
7.9
40
Not enough data
8.3
38
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
188
Not enough data
8.5
165
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
219
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
8.6
244
|
Verified
8.7
241
|
Verified
8.9
262
|
Verified
8.5
228
|
Verified
7.8
219
|
Verified
8.9
245
|
Verified
9.1
245
|
Verified
8.4
130
8.6
210
Feature Not Available
Feature Not Available
Campaign Activity
8.6
231
|
Verified
8.7
249
|
Verified
8.8
261
|
Verified
8.7
268
|
Verified
8.5
213
|
Verified
8.0
211
|
Verified
8.5
214
|
Verified
8.7
232
|
Verified
8.4
200
|
Verified
7.6
200
|
Verified
7.9
120
|
Verified
6.9
184
Agentic AI - Marketing Analytics
6.8
14
6.0
24
7.7
15
6.8
24
7.4
15
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Categories
Categories
Shared Categories
Looker and Singular are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Computer Games
25.5%
Marketing and Advertising
11.0%
Financial Services
10.8%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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