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# Looker vs Simba Embedded Analytics Comparison - What are their main differences?

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LookerSimba Embedded Analytics[+ Add Product](#)

Reviews

**Looker** [

4.4/5(1,652)

](https://www.g2.com/products/looker/reviews#reviews)

**Simba Embedded Analytics** [

4.3/5(421)

](https://www.g2.com/products/simba-embedded-analytics/reviews#reviews)

Pricing

**Looker**
Free Trial

No pricing available

**Simba Embedded Analytics**
Free Trial

**Get Your Custom Quote** · The Logi Analytics Platform

**Pricing Insights**
from reviews

Time to Implement

**Looker**
2 monthsFaster

Based on 17 responses

**Simba Embedded Analytics**
3 months

Based on 51 responses

Return on Investment

**Looker**
10 months5 months sooner

Based on 14 responses

**Simba Embedded Analytics**
15 months

Based on 31 responses

Perceived Cost

**Looker**
$$$$$

**Simba Embedded Analytics**
$$$$$

Average Discount

**Looker**
15%

**Simba Embedded Analytics**
15%

 ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")

 ![Simba Embedded Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/67d644ef06fe84bfcbf320fa50a88cf2/simba-embedded-analytics.svg "Simba Embedded Analytics")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Looker**
[
Ease of Use (108)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[
Insights (64)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[
Learning Curve (52)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[
Learning Difficulty (38)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews)

**Simba Embedded Analytics**
[
Dashboard Customization (1)
](https://www.g2.com/products/simba-embedded-analytics/reviews?filters%5Bsentiment_snippet%5D=1703304&qs=pros-and-cons#reviews)[
Ease of Use (1)
](https://www.g2.com/products/simba-embedded-analytics/reviews?filters%5Bsentiment_snippet%5D=1702288&qs=pros-and-cons#reviews)

Integrations

**Looker**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image")

Cognizo

](https://www.g2.com/products/cognizo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[
View all
](https://www.g2.com/products/looker/integrations)

**Simba Embedded Analytics**
Not enough data

Screenshots

**Looker**
 ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png)

**Simba Embedded Analytics**
 ![Simba Embedded Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113468/Wine-Demo---Symphony-Logo.png)

Ratings

Meets Requirements

**Looker**

8.7

8.71,136

**Simba Embedded Analytics**

8.5

8.5379

Ease of Use

**Looker**

8.3

8.31,143

**Simba Embedded Analytics**

7.9

7.9379

Ease of Setup

**Looker**

8.3

8.3619

**Simba Embedded Analytics**

8.0

8.0283

Ease of Admin

**Looker**

8.3

8.3433

**Simba Embedded Analytics**

8.1

8.1278

Quality of Support

**Looker**

8.6

8.6972

**Simba Embedded Analytics**

8.7

8.7374

Has the product been a good partner in doing business?

**Looker**

8.9

8.9412

**Simba Embedded Analytics**

9.0

9.0280

Product Direction (% positive)

**Looker**

8.7

8.71,063

**Simba Embedded Analytics**

8.4

8.4376

Features

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

8.3

791

8.1

346

Reports

Reports Interface

8.6(won by 0.4)

684

|

Verified

8.2

316

|

Verified

Steps to Answer

8.2(won by 0.3)

620

|

Verified

7.9

246

|

Verified

Graphs and Charts

8.2

677

|

Verified

8.5(won by 0.3)

318

|

Verified

Score Cards

8.3(won by 0.4)

529

|

Verified

7.9

162

|

Verified

Dashboards

8.7(won by 0.3)

681

|

Verified

8.4

299

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

8.4(won by 0.1)

627

|

Verified

8.3

286

|

Verified

Data Column Filtering

8.6(won by 0.1)

648

|

Verified

8.5

289

|

Verified

Data Discovery

8.5(won by 0.5)

621

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

239

|

Verified

Search

8.1(won by 0.3)

618

|

Verified

7.8

204

Collaboration / Workflow

8.4(won by 0.7)

596

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

197

|

Verified

Automodeling

7.7(won by default)

502

|

Verified

Feature Not Available

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

7.6(won by default)

429

|

Verified

Not enough data

Data Visualization

8.4(won by default)

648

|

Verified

Not enough data

Big Data Services

8.0(won by default)

518

|

Verified

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

8.3(won by 0.1)

387

|

Verified

8.2

187

|

Verified

Data Modeling

8.3(won by 0.3)

407

|

Verified

8.0

184

WYSIWYG Report Design

8.0(tied score)

358

|

Verified

8.0(tied score)

214

|

Verified

Integration APIs

8.1(tied score)

331

|

Verified

8.1(tied score)

195

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);)

8.4

782

8.1

346

Reports

Reports Interface

8.6(won by 0.4)

684

|

Verified

8.2

316

|

Verified

Steps to Answer

8.2(won by 0.3)

620

|

Verified

7.9

246

|

Verified

Graphs and Charts

8.2

677

|

Verified

8.5(won by 0.3)

318

|

Verified

Score Cards

8.3(won by 0.4)

529

|

Verified

7.9

162

|

Verified

Dashboards

8.7(won by 0.3)

681

|

Verified

8.4

299

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

8.4(won by 0.1)

627

|

Verified

8.3

286

|

Verified

Data Column Filtering

8.6(won by 0.1)

648

|

Verified

8.5

289

|

Verified

Data Discovery

8.5(won by 0.5)

621

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

239

|

Verified

Search

8.1(won by 0.3)

618

|

Verified

7.8

204

Collaboration / Workflow

8.4(won by 0.7)

596

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

197

|

Verified

Automodeling

7.7(won by default)

502

|

Verified

Feature Not Available

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Building Reports

Data Transformation

8.3(won by 0.1)

387

|

Verified

8.2

187

|

Verified

Data Modeling

8.3(won by 0.3)

407

|

Verified

8.0

184

WYSIWYG Report Design

8.0(tied score)

358

|

Verified

8.0(tied score)

214

|

Verified

Integration APIs

8.1(tied score)

331

|

Verified

8.1(tied score)

195

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Mobile Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Application Development

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Integration into Third Party Applications

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Streaming Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.2

754

Not enough data

Reports

Reports Interface

8.6(won by 0.4)

684

|

Verified

8.2

316

|

Verified

Steps to Answer

8.2(won by 0.3)

620

|

Verified

7.9

246

|

Verified

Graphs and Charts

8.2

677

|

Verified

8.5(won by 0.3)

318

|

Verified

Score Cards

8.3(won by 0.4)

529

|

Verified

7.9

162

|

Verified

Dashboards

8.7(won by 0.3)

681

|

Verified

8.4

299

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Reports

Reports Interface

8.5(won by default)

113

Not enough data

Share Reports

8.5(won by default)

110

Not enough data

Steps to Answer

8.1(won by default)

104

Not enough data

Generative AI

AI Text Generation

7.0(won by default)

100

Not enough data

AI Text Summarization

7.1(won by default)

100

Not enough data

Generative AI

Not enough data

Not enough data

Visualization

Graphs and Charts

8.5(won by default)

117

Not enough data

Score Cards

8.5(won by default)

113

Not enough data

Dashboards

8.7(won by default)

118

Not enough data

Formats

8.3(won by default)

110

Not enough data

Mobile Dashboards

Not enough data

Not enough data

Public Dashboards

Not enough data

Not enough data

Private Dashboards

Not enough data

Not enough data

Data Updates

Historical Snapshots

8.1(won by default)

107

Not enough data

Real-Time Updating

8.3(won by default)

108

Not enough data

Collaboration

Sharing

8.4(won by default)

109

Not enough data

Co-Editing

8.0(won by default)

106

Not enough data

Devices

8.0(won by default)

103

Not enough data

Data Updates

Historical Snapshots

7.8(won by default)

137

Not enough data

Real-Time Updating

8.0(won by default)

144

Not enough data

Scheduled/Automated Reports

8.5(won by default)

146

Not enough data

Customizable Reports

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Additional Functionality

KPI Monitoring

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Aggregation

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

API

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Single Page View

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Functions/Calculations

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Relational Display

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);)

7.9

813

Not enough data

Reports

Reports Interface

8.6(won by 0.4)

684

|

Verified

8.2

316

|

Verified

Steps to Answer

8.2(won by 0.3)

620

|

Verified

7.9

246

|

Verified

Graphs and Charts

8.2

677

|

Verified

8.5(won by 0.3)

318

|

Verified

Score Cards

8.3(won by 0.4)

529

|

Verified

7.9

162

|

Verified

Dashboards

8.7(won by 0.3)

681

|

Verified

8.4

299

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Data Preparation

Connectors

8.3(won by default)

295

|

Verified

Not enough data

Data Governance

8.3(won by default)

264

|

Verified

Not enough data

Data Modeling and Blending

Data Querying

8.5(won by default)

312

|

Verified

Not enough data

Data Filtering

8.7(won by default)

333

|

Verified

Not enough data

Data Blending

8.4(won by default)

308

|

Verified

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Generative AI

AI Text Generation

7.1(won by default)

87

Not enough data

AI Text Summarization

7.1(won by default)

85

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Analytics Platforms

Autonomous Task Execution

7.3(won by default)

40

Not enough data

Multi-step Planning

7.4(won by default)

38

Not enough data

Cross-system Integration

7.3(won by default)

40

Not enough data

Adaptive Learning

7.2(won by default)

41

Not enough data

Natural Language Interaction

7.4(won by default)

40

Not enough data

Proactive Assistance

7.4(won by default)

38

Not enough data

Decision Making

7.8(won by default)

39

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Self Service 

Calculated Fields

8.4(won by 0.1)

627

|

Verified

8.3

286

|

Verified

Data Column Filtering

8.6(won by 0.1)

648

|

Verified

8.5

289

|

Verified

Data Discovery

8.5(won by 0.5)

621

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

239

|

Verified

Search

8.1(won by 0.3)

618

|

Verified

7.8

204

Collaboration / Workflow

8.4(won by 0.7)

596

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

197

|

Verified

Automodeling

7.7(won by default)

502

|

Verified

Feature Not Available

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Deployment & Integration - Analytics Platforms

No-code Dashboard Builder

8.2(won by default)

40

Not enough data

Report Scheduling and Automation

8.4(won by default)

44

Not enough data

Embedded Analytics and White-labeling

7.8(won by default)

36

Not enough data

Data Source Connectivity

8.4(won by default)

50

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Query Builder

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

7.6(won by default)

429

|

Verified

Not enough data

Data Visualization

8.4(won by default)

648

|

Verified

Not enough data

Big Data Services

8.0(won by default)

518

|

Verified

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Performance & Scalability - Analytics Platforms

Large data handling and Query Speed

7.1(won by default)

58

Not enough data

Concurrent User Support

8.1(won by default)

36

Not enough data

Database Support

Not enough data

Not enough data

Advanced Analytics & Modeling - Analytics Platforms

Data Modeling and Governance

8.1(won by default)

47

Not enough data

Notebook and Script Integration

7.2(won by default)

34

Not enough data

Built-in Predictive and Statistical Models

7.5(won by default)

35

Not enough data

Agentic AI Capabilities - Analytics Platforms

Auto-generated Insights and Narratives

7.3(won by default)

35

Not enough data

Natural Language Queries

7.6(won by default)

36

Not enough data

Proactive KPI Monitoring and Alerts

7.6(won by default)

34

Not enough data

AI Agents for Analytical Follow-ups

7.4(won by default)

34

Not enough data

Personalized Intelligence - Analytics Platforms

Behavioral Learning for Contextual Query Refinement

7.6(won by default)

34

Not enough data

Role-based Insight Personalization

7.4(won by default)

36

Not enough data

Conversational and Prompt-based Analytics

7.5(won by default)

34

Not enough data

Ad hoc Query

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

8.3(won by 0.1)

387

|

Verified

8.2

187

|

Verified

Data Modeling

8.3(won by 0.3)

407

|

Verified

8.0

184

WYSIWYG Report Design

8.0(tied score)

358

|

Verified

8.0(tied score)

214

|

Verified

Integration APIs

8.1(tied score)

331

|

Verified

8.1(tied score)

195

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Drag & Drop

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Scorecards

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Financial Reporting

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.4

324

Not enough data

Metrics

Sessions - Digital Analytics

8.8(won by default)

238

Not enough data

Engagement

8.7(won by default)

238

Not enough data

Entry and Exit Pages

8.4(won by default)

224

Not enough data

Standard Event Tracking

8.3(won by default)

226

Not enough data

Custom Event Tracking

8.4(won by default)

215

Not enough data

Retention

8.3(won by default)

224

Not enough data

Return

8.4(won by default)

219

Not enough data

Conversions

8.5(won by default)

230

Not enough data

Funnels

8.3(won by default)

223

Not enough data

Reporting

Real-Time Reporting

8.4(won by default)

242

Not enough data

Retroactive Reporting

8.6(won by default)

242

Not enough data

Segmentation

8.5(won by default)

245

Not enough data

Mobile Reporting

8.1(won by default)

199

Not enough data

Unification Across Devices

8.4(won by default)

205

Not enough data

Custom Reports and Dashboards

9.0(won by default)

254

Not enough data

Trending

Feature Not Available

Not enough data

Other

User Data

8.7(won by default)

226

Not enough data

Site Search Reporting

8.6(won by default)

209

Not enough data

Load Time Monitoring

8.4(won by default)

201

Not enough data

Campaign Tracking

8.7(won by default)

215

Not enough data

E-Commerce

8.7(won by default)

207

Not enough data

Promotional Messages

8.2(won by default)

179

Not enough data

Administration Alerts

8.3(won by default)

191

Not enough data

Agentic AI - Digital Analytics

Autonomous Task Execution

7.4(won by default)

15

Not enough data

Cross-system Integration

7.8(won by default)

15

Not enough data

Proactive Assistance

7.8(won by default)

16

Not enough data

Decision Making

7.9(won by default)

16

Not enough data

Administration

API / Integrations

8.4(won by default)

218

Not enough data

QA Testing

8.3(won by default)

193

Not enough data

Performance and Reliability

8.5(won by default)

245

Not enough data

User, Role, and Access Management

8.6(won by default)

239

Not enough data

Sales Analytics[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.1

260

Not enough data

Agentic AI - Sales Analytics

Autonomous Task Execution

7.0(won by default)

11

Not enough data

Cross-system Integration

7.6(won by default)

11

Not enough data

Adaptive Learning

6.7(won by default)

11

Not enough data

Natural Language Interaction

7.4(won by default)

12

Not enough data

Proactive Assistance

7.3(won by default)

11

Not enough data

Third-Party Integrations

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Data Sourcing

Data Sourcing

8.8(won by default)

203

Not enough data

Exporting & Sharing Data

8.8(won by default)

221

Not enough data

Multi-Device Data Visualization

8.6(won by default)

188

Not enough data

Interactive Dashboards

8.8(won by default)

225

Not enough data

Data Segmentation

8.7(won by default)

209

Not enough data

Predictive Analytics

Lead Scoring

8.3(won by default)

153

Not enough data

Opportunity Scoring

8.2(won by default)

149

Not enough data

Risk Analysis

8.2(won by default)

147

Not enough data

Live Forecasting

8.0(won by default)

164

Not enough data

Budgeting/Forecasting

Not enough data

Not enough data

Correlation Analysis

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Sales Management

Live Pipeline Management

8.4(won by default)

161

Not enough data

Sales Gamification

8.2(won by default)

140

Not enough data

Account-Based Analytics

8.6(won by default)

170

Not enough data

Activity Tracking

8.7(won by default)

168

Not enough data

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Additional Functionality

Dynamic Modeling

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Exception Reporting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

"What If" Scenarios

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Graphical Data Presentation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Business Process Control

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.2

312

Not enough data

Marketing Operations

ROI Tracking

8.6(won by default)

221

|

Verified

Not enough data

Data Collection

8.7(won by default)

242

|

Verified

Not enough data

Customer Insights

8.5(won by default)

229

|

Verified

Not enough data

Multi-User Access

8.9(won by default)

244

|

Verified

Not enough data

Spend Management

8.4(won by default)

130

Not enough data

White Label

Feature Not Available

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

8.6(won by default)

231

|

Verified

Not enough data

Reports and Dashboards

8.8(won by default)

260

|

Verified

Not enough data

Campaign Stickiness

8.5(won by default)

212

|

Verified

Not enough data

Multichannel Tracking

8.5(won by default)

213

|

Verified

Not enough data

Brand Optimization

8.4(won by default)

199

|

Verified

Not enough data

Predictive Analytics

7.9(won by default)

120

|

Verified

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

6.8(won by default)

14

Not enough data

Cross-system Integration

7.5(won by default)

14

Not enough data

Proactive Assistance

7.3(won by default)

14

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)

Looker

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

60.4%

Enterprise(\> 1000 emp.)

20.1%

[![Simba Embedded Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/67d644ef06fe84bfcbf320fa50a88cf2/simba-embedded-analytics.svg "Simba Embedded Analytics")](https://www.g2.com/products/simba-embedded-analytics/reviews)

Simba Embedded Analytics

Small-Business(50 or fewer emp.)

28.6%

Mid-Market(51-1000 emp.)

47.6%

Enterprise(\> 1000 emp.)

23.8%

Small-Business

(50 or fewer emp.)

19.4%

28.6%

Mid-Market

(51-1000 emp.)

60.4%

47.6%

Enterprise

(\> 1000 emp.)

20.1%

23.8%

Reviewers' Industry

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)
Looker

Computer Software

11.6%

Information Technology and Services

11.2%

Marketing and Advertising

8.4%

Financial Services

7.4%

Internet

6.0%

Other

55.5%

[![Simba Embedded Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/67d644ef06fe84bfcbf320fa50a88cf2/simba-embedded-analytics.svg "Simba Embedded Analytics")](https://www.g2.com/products/simba-embedded-analytics/reviews)
Simba Embedded Analytics

Computer Software

22.7%

Information Technology and Services

19.9%

Hospital & Health Care

7.8%

Financial Services

4.8%

Insurance

3.0%

Other

41.7%

FAQs

## Looker vs Simba Embedded Analytics FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Logi Symphony vs Looker?

Looker stands out for its higher G2 rating, slightly stronger Ease of Setup, and its Automodeling feature, while Logi Symphony is noted for dashboard customization and ease of use.

| [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) | [Looker](https://www.g2.com/products/looker/reviews) |
| --- | --- |
| 4.3/5 (422 reviews) | 4.4/5 (1656 reviews) |
| Mid-Market | Mid-Market |
| 8.0 | 8.3 |
| 8.7 | 8.6 |
| Dashboard Customization | Automodeling |

### How do the pricing models of Logi Symphony and Looker compare?

Looker is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Logi Symphony.

- **Logi Symphony:** In recent reviews, several reviewers mention that Logi Symphony is considered expensive compared to other tools, with some noting cost and licensing as concerns.
- **Looker:** Reviewers describe Looker's pricing as acceptable, with some noting it is expensive for smaller organizations but generally in line with its enterprise-grade capabilities.

### What are the best alternatives to Logi Symphony and Looker?

The top three alternatives to Logi Symphony and Looker are Mode, Domo, and Zoho Analytics.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) | 4.3/5 (422) | Mid-Market | In recent reviews, several reviewers mention Logi Symphony is considered expensive compared to other tools. | Dashboard Customization |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656) | Mid-Market | Reviewers describe Looker's pricing as acceptable, with some noting it is expensive for smaller organizations. | Automodeling |
| [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330) | Mid-Market | — | — |
| [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1085) | Mid-Market | — | — |
| [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286) | Mid-Market | — | — |

### Which Embedded Business Intelligence features should I prioritize when comparing Logi Symphony and Looker?

Buyers should prioritize Dashboards, Ease of Setup, Quality of Support, Integration Capabilities, and Automodeling when comparing Logi Symphony and Looker.

- **Dashboards:** Logi Symphony is frequently cited for dashboard customization (1 all-time mention); Looker is praised for interactive dashboards in recent reviews.
- **Ease of Setup:** Logi Symphony scores 8.0; Looker scores 8.3.
- **Quality of Support:** Logi Symphony scores 8.7; Looker scores 8.6.
- **Integration Capabilities:** Looker is mentioned for integrations with Google Analytics (24 all-time mentions), Slack (20), and Adjust (18); Logi Symphony is cited for API integration in recent reviews.
- **Automodeling:** Looker offers Automodeling, which Logi Symphony does not.

### What are the pros and cons of Logi Symphony vs Looker?

Logi Symphony's headline strength is dashboard customization, while Looker is recognized for its Automodeling and interactive dashboards.

- **Logi Symphony strengths:** Dashboard customization (1 all-time mention), ease of use, intuitive interface, and performance are highlighted in recent reviews.
- **Logi Symphony trade-offs:** Reviewers note concerns about cost, integration needing improvement, and occasional performance issues with large datasets.
- **Looker strengths:** Automodeling, interactive dashboards, and strong integration capabilities are frequently cited in recent reviews.
- **Looker trade-offs:** Reviewers mention a learning curve for LookML, limited visualization customization, and higher pricing for smaller organizations.

### Is Logi Symphony or Looker better for small businesses?

Both Logi Symphony and Looker are most popular with mid-market companies, but recent reviews for Logi Symphony highlight ease of use for beginners and small teams.

- **Logi Symphony:** Largest segment is Mid-Market; reviewers highlight its user-friendly interface and suitability for beginners, with several noting it is easy to implement and learn for small teams.
- **Looker:** Largest segment is Mid-Market; reviewers note its enterprise-grade capabilities and mention a steeper learning curve, with some small-business users citing higher pricing as a concern.

### Which Embedded Business Intelligence platform has better integrations?

Looker is favored for integrations, with reviewers citing a broader range of third-party integrations and higher mention counts.

- **Logi Symphony:** Reviewers mention API integration and ease of connecting with other applications in recent reviews.
- **Looker:** Google Analytics (24 all-time mentions), Slack (20), and Adjust (18) are the most frequently cited integrations.

### How do Logi Symphony and Looker compare on customer support?

Logi Symphony and Looker are rated at near-parity for Quality of Support, with Logi Symphony at 8.7 and Looker at 8.6.

- **Logi Symphony:** Reviewers frequently describe support as responsive and helpful, with several noting proactive assistance and valuable training, though a few mention slow response times.
- **Looker:** Reviewers describe support as generally strong, with many citing helpful onboarding and troubleshooting, though some note reliance on internal teams for issue resolution.

### Which is easier to implement, Logi Symphony or Looker?

Looker has a slight edge in Ease of Setup, scoring 8.3 versus Logi Symphony's 8.0, but both are rated highly by reviewers.

- **Logi Symphony:** Reviewers highlight its easy learning curve and quick implementation, with several noting that setup is straightforward for both technical and non-technical users.
- **Looker:** Reviewers describe setup as intuitive and efficient, especially for organizations already using Google products, though some mention a learning curve for advanced features.

### Which product has better Dashboards?

Both Logi Symphony and Looker are highly rated for Dashboards, with Looker receiving more frequent recent praise for interactive dashboards and Logi Symphony noted for dashboard customization.

- **Logi Symphony:** Dashboard Customization (1 all-time mention); reviewers highlight customizable and pixel-perfect dashboards.
- **Looker:** Interactive dashboards are a recurring theme in recent reviews; reviewers praise real-time updates and ease of sharing dashboards across teams.

Alternatives

**Looker Alternatives**

 ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode")

[
Mode
](/products/mode-mode/reviews)

 ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics")

[
Zoho Analytics
](/products/zoho-analytics/reviews)

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense")

[
Sisense
](/products/sisense/reviews)

**Simba Embedded Analytics Alternatives**

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense")

[
Sisense
](/products/sisense/reviews)

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