Compare Looker and Semrush 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Looker
Star Rating
(1,634)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSemrush
Star Rating
(3,371)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in user-friendliness, with many praising its clean and intuitive interface. Users appreciate how easy it is to navigate the platform, making it accessible for those new to SEO tools.
- Users say that Looker stands out for its ability to transform raw data into visually appealing, shareable dashboards. Reviewers highlight the flexibility of creating charts and applying filters, which enhances their ability to experiment with data insights.
- According to verified reviews, Semrush has a significantly higher G2 Score, indicating greater overall satisfaction among users. This is reflected in the positive feedback regarding its comprehensive SEO features, such as effective backlink audits.
- Reviewers mention that while Looker offers strong data modeling capabilities, some users find it less intuitive during the initial setup compared to Semrush, which is noted for its quick and straightforward implementation process.
- Users highlight that Semrush provides a robust range of marketing analytics tools, making it a preferred choice for small businesses looking for an all-in-one solution. In contrast, Looker is favored by mid-market companies for its advanced data visualization capabilities.
- G2 reviewers note that while both platforms offer solid support, Looker receives slightly higher marks for quality of support. Users appreciate the centralized data governance that Looker provides, which is crucial for maintaining data integrity across teams.
Pricing
Entry-Level Pricing
Looker
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Looker
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.7
1,119
8.8
2,663
Ease of Use
8.3
1,125
8.3
2,691
Ease of Setup
8.2
602
8.6
1,888
Ease of Admin
8.3
430
8.6
1,353
Quality of Support
8.6
955
8.5
2,335
Has the product been a good partner in doing business?
8.9
408
8.7
1,332
Product Direction (% positive)
8.7
1,048
8.8
2,569
Features by Category
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
639
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Data Preparation
8.3
292
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
313
|
Verified
Not enough data
8.6
333
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.3
49
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
639
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.4
51
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
237
8.4
446
8.7
237
8.2
435
8.4
223
7.9
417
8.3
225
7.7
389
8.4
214
7.4
377
8.3
224
7.5
371
8.4
218
7.4
373
8.5
229
7.5
384
8.3
222
7.2
370
Reporting
8.4
241
8.0
427
Feature Not Available
8.2
419
8.6
241
7.8
401
8.5
244
7.7
399
8.1
198
7.9
395
8.4
204
7.6
374
9.0
253
8.1
411
Other
8.7
225
7.7
387
8.6
208
8.1
400
8.4
200
7.7
389
8.7
214
8.0
392
8.7
206
7.4
358
8.2
178
7.0
336
8.3
190
7.6
355
Agentic AI - Digital Analytics
7.4
15
6.6
45
7.8
15
7.3
46
7.8
16
6.9
45
7.9
16
6.9
43
Administration
8.4
217
7.7
369
8.3
193
7.4
353
8.5
245
8.5
408
8.6
239
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Local Search Optimization
Not enough data
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Platform Basics
Not enough data
8.5
582
Not enough data
8.6
585
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
556
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1035
Not enough data
9.1
998
Not enough data
8.8
876
Not enough data
8.9
923
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
183
Not enough data
6.8
188
Not enough data
6.7
181
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1536
Not enough data
9.1
1720
Not enough data
8.9
1598
Not enough data
8.2
938
Not enough data
8.5
906
SEO Reporting
Not enough data
8.9
1680
Not enough data
8.6
1026
Not enough data
8.3
988
Not enough data
7.8
846
Generative AI
Not enough data
6.8
411
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.9
77
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
721
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
8.6
221
|
Verified
7.7
392
|
Verified
8.7
240
|
Verified
8.4
417
|
Verified
8.5
227
|
Verified
8.0
403
|
Verified
8.9
244
|
Verified
8.0
382
|
Verified
8.3
129
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.6
230
|
Verified
8.3
396
|
Verified
8.8
260
|
Verified
8.6
435
|
Verified
8.5
212
|
Verified
7.7
365
|
Verified
8.5
213
|
Verified
8.0
380
|
Verified
8.4
199
|
Verified
8.2
407
|
Verified
7.9
120
|
Verified
7.9
357
|
Verified
Agentic AI - Marketing Analytics
6.8
14
7.1
59
7.5
14
7.5
59
7.3
14
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker and Semrush are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Semrush is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Proofreading, Marketing Calendar, Competitive Intelligence, Content Creation, Local Listing Management, Local SEO, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, SEO Tools, Social Media Analytics, Social Media Suites, Social Media Management, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.0%
Other
55.7%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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