# Looker vs SAS Visual Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user interface and design, making it easy for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real GA4 data, showcasing clear KPIs and engaging visualizations.
- **Users say** that SAS Visual Analytics offers strong integration capabilities, particularly with Microsoft Office 365. Reviewers appreciate how it automates business functions and seamlessly connects with SAS datasets, enhancing overall efficiency in data analysis.
- **According to verified reviews** , Looker has a significantly higher volume of recent feedback, indicating a more active user base and ongoing improvements. With 28 recent reviews compared to just 1 for SAS Visual Analytics, Looker appears to be more responsive to user needs.
- **Reviewers mention** that while both platforms have similar ratings for ease of use, Looker users find it slightly more intuitive for setup and administration. One user noted the flexibility in configuration across multiple integrations, which enhances their analytics workflow.
- **Users highlight** that SAS Visual Analytics shines in data visualization, receiving praise for its ability to create compelling graphs and charts. Reviewers noted that the platform's visualization tools are particularly effective for presenting complex data in an understandable format.
- **G2 reviewers indicate** that Looker is perceived as a better partner in business, with users appreciating its commitment to product direction and ongoing enhancements. One user emphasized the platform's adaptability and responsiveness to evolving analytics needs, which fosters a positive long-term relationship.



| | Looker | SAS Visual Analytics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,640 | 218 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Enterprise (43.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### SAS Visual Analytics

Pros:
- Ease of Use (12 reviews)
- Integrations (4 reviews)

Cons:
- Slow Performance (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Looker | SAS Visual Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1122 reviews) | 8.7 (114 reviews) | 
  | **Ease of Use** | 8.3 (1128 reviews) | 8.7 (145 reviews) | 
  | **Ease of Setup** | 8.2 (605 reviews) | 7.6 (64 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 7.9 (36 reviews) | 
  | **Quality of Support** | 8.6 (957 reviews) | 8.7 (107 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | 8.7 (40 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1051 reviews) | 8.3 (97 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAS Visual Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 774 |
| **SAS Visual Analytics** | N/A | N/A |

#### Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | 8.8 (80 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | 8.8 (77 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | 8.4 (71 reviews) ✓ Verified | 
| **Search** | 8.1 (613 reviews) ✓ Verified | 8.3 (64 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | 8.0 (67 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | 7.9 (62 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Predictive Analytics** | 7.6 (428 reviews) ✓ Verified | 8.7 (64 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (641 reviews) ✓ Verified | 9.0 (76 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | 8.6 (63 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | 8.5 (36 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | 8.1 (33 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | 8.4 (27 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | 7.6 (23 reviews) | 

#### Platform

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 740 |
| **SAS Visual Analytics** | N/A | N/A |

#### Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | 8.8 (80 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | 8.8 (77 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | 
| **Share Reports** | 8.5 (107 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Graphs and Charts** | 8.5 (114 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.1 (142 reviews) | Not enough data | 
| **Email Reports** | 8.4 (143 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 796 |
| **SAS Visual Analytics** | 8.3/10 | 89 |

#### Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | 8.8 (80 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | 8.8 (77 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.5 (53 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.0 (52 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.5 (62 reviews) ✓ Verified | 
| **Data Filtering** | 8.6 (333 reviews) ✓ Verified | 8.8 (67 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.4 (58 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 6.4 (7 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 6.4 (6 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | 8.4 (71 reviews) ✓ Verified | 
| **Search** | 8.1 (613 reviews) ✓ Verified | 8.3 (64 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | 8.0 (67 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | 7.9 (62 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (38 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.3 (41 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.6 (34 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Predictive Analytics** | 7.6 (428 reviews) ✓ Verified | 8.7 (64 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (641 reviews) ✓ Verified | 9.0 (76 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | 8.6 (63 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Large data handling and Query Speed** | 7.3 (53 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (42 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (35 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | 8.5 (36 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | 8.1 (33 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | 8.4 (27 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | 7.6 (23 reviews) | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 766 |
| **SAS Visual Analytics** | N/A | N/A |

#### Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Reports Interface** | 8.6 (675 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (669 reviews) ✓ Verified | 8.8 (80 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (671 reviews) ✓ Verified | 8.8 (77 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (644 reviews) ✓ Verified | 8.7 (74 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | 8.4 (71 reviews) ✓ Verified | 
| **Search** | 8.1 (613 reviews) ✓ Verified | 8.3 (64 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.3 (590 reviews) ✓ Verified | 8.0 (67 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (499 reviews) ✓ Verified | 7.9 (62 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | 8.5 (36 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (401 reviews) ✓ Verified | 8.1 (33 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (355 reviews) ✓ Verified | 8.4 (27 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | 7.6 (23 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 323 |
| **SAS Visual Analytics** | N/A | N/A |

#### Metrics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (237 reviews) | Not enough data | 
| **Engagement** | 8.7 (237 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (223 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (225 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (214 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (218 reviews) | Not enough data | 
| **Conversions** | 8.5 (229 reviews) | Not enough data | 
| **Funnels** | 8.3 (222 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (241 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (241 reviews) | Not enough data | 
| **Segmentation** | 8.5 (244 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (198 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (204 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (253 reviews) | Not enough data | 

#### Other

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **User Data** | 8.7 (225 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (208 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (200 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (214 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (206 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (178 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (190 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **API / Integrations** | 8.4 (217 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **SAS Visual Analytics** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 310 |
| **SAS Visual Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | SAS Visual Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | SAS Visual Analytics | 
|---|---|---|
| **Small-Business** | 19.3% | 31.9% | 
| **Mid-Market** | 60.7% | 25.1% | 
| **Enterprise** | 20.0% | 43.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.5%
- **Internet:** 6.0%
- **Retail:** 5.1%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### SAS Visual Analytics

- **Banking:** 9.8%
- **Higher Education:** 8.8%
- **Hospital & Health Care:** 7.8%
- **Insurance:** 6.9%
- **Government Administration:** 5.9%
- **Information Technology and Services:** 4.4%
- **Financial Services:** 3.9%
- **Computer Software:** 3.9%
- **Research:** 3.4%
- **Pharmaceuticals:** 3.4%
- **Other:** 41.7%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (284 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3648 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

### Alternatives to SAS Visual Analytics

- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1620 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3648 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (727 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (329 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (902 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### SAS Visual Analytics

- Title: [What is SAS Visual Text analytics?](https://www.g2.com/discussions/what-is-sas-visual-text-analytics) — 3 comments
  > **Top comment:** "Text analytics in sas visual analytics for sentiment analysis"
- Title: [What are the components of Visual Analytics?](https://www.g2.com/discussions/what-are-the-components-of-visual-analytics) — 2 comments
  > **Top comment:** "SAS Visual Analytics
SAS Visual Statistics
SAS Visual Data Builder
SAS Visual Analytics Viewer
SAS LASR Authorization Service
SAS Visual Analytics..."
- Title: [What is SAS Add-In for Microsoft Office 365 used for?](https://www.g2.com/discussions/what-is-sas-add-in-for-microsoft-office-365-used-for) — 1 comment
  > **Top comment:** "It brings SAS data access and analytics directly into the Microsoft apps your teams already use. In Excel, Word, PowerPoint, and sometimes Outlook, you can..."
- Title: [How does SAS Visual Analytics work?](https://www.g2.com/discussions/how-does-sas-visual-analytics-work) — 1 comment
  > **Top comment:** "Very good "
- Title: [What can SAS Visual Analytics do?](https://www.g2.com/discussions/what-can-sas-visual-analytics-do) — 1 comment
  > **Top comment:** "Be even more accessible to people without a work email."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sas-visual-analytics)