# Looker vs SAP HANA Cloud Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP HANA Cloud excels in **real-time data processing** , allowing users to handle massive datasets with impressive speed. Users have noted that queries that once took minutes can now be executed in sub-seconds, significantly enhancing reporting and decision-making capabilities.
- **Users say** that Looker shines in its **user-friendly interface** and customization options. Many reviewers appreciate how easy it is for developers to add fields and create reports, making it a versatile tool for data visualization that caters well to both technical and non-technical users.
- **Reviewers mention** that while SAP HANA Cloud offers robust performance, some users have faced challenges with **configuration** and matching specific workflow needs. This can lead to a steeper learning curve for teams that require tailored setups.
- **According to verified reviews** , Looker is praised for its **intuitive dashboard building** process. Users find it straightforward to create and update dashboards, especially when integrated with BigQuery, which enhances the overall user experience.
- **G2 reviewers highlight** that SAP HANA Cloud's **scalability** and integration capabilities make it a dependable choice for enterprise-level applications. Users have noted that it integrates smoothly with other systems, which is crucial for large organizations managing complex data environments.
- **Users report** that while Looker provides excellent visualization tools, some have expressed a desire for improved **real-time updating** features. Although it performs well in many areas, there are instances where users feel it could enhance its responsiveness to live data changes.



| | Looker | SAP HANA Cloud | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,651 | 620 | 
| **Largest Market Segment** | Mid-Market (60.5% of reviews) | Enterprise (62.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### SAP HANA Cloud

Pros:
- Ease of Use (55 reviews)
- Easy Integrations (41 reviews)

Cons:
- Complexity (33 reviews)
- Expensive (32 reviews)

---
## Ratings Comparison
| Rating | Looker | SAP HANA Cloud | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1136 reviews) | 8.7 (374 reviews) | 
  | **Ease of Use** | 8.3 (1142 reviews) | 8.2 (392 reviews) | 
  | **Ease of Setup** | 8.3 (618 reviews) | 7.8 (277 reviews) | 
  | **Ease of Admin** | 8.3 (432 reviews) | 7.9 (200 reviews) | 
  | **Quality of Support** | 8.6 (971 reviews) | 8.2 (358 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (411 reviews) | 8.5 (196 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1063 reviews) | 8.6 (342 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP HANA Cloud

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 789 |
| **SAP HANA Cloud** | 8.7/10 | 35 |

#### Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (32 reviews) | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 8.8 (31 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (27 reviews) | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | 9.0 (30 reviews) | 

#### Self Service 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 753 |
| **SAP HANA Cloud** | 8.3/10 | 38 |

#### Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (32 reviews) | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 8.8 (31 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (27 reviews) | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | 9.0 (30 reviews) | 

#### Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | 8.6 (22 reviews) | 
| **Share Reports** | 8.5 (110 reviews) | 8.6 (23 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | 8.0 (22 reviews) | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | 6.2 (19 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | 6.2 (19 reviews) | 

#### Visualization

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | 8.6 (23 reviews) | 
| **Score Cards** | 8.5 (113 reviews) | 8.2 (23 reviews) | 
| **Dashboards** | 8.7 (118 reviews) | 8.9 (22 reviews) | 
| **Formats** | 8.3 (110 reviews) | 8.5 (22 reviews) | 

#### Data Updates

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | 8.3 (22 reviews) | 
| **Real-Time Updating** | 8.3 (108 reviews) | 8.8 (24 reviews) | 

#### Collaboration

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | 8.2 (22 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | 8.0 (22 reviews) | 
| **Devices** | 8.0 (103 reviews) | 8.3 (22 reviews) | 

#### Data Updates

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | 8.9 (25 reviews) | 
| **Real-Time Updating** | 8.0 (144 reviews) | 9.0 (29 reviews) | 
| **Email Reports** | 8.5 (146 reviews) | 8.1 (26 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 811 |
| **SAP HANA Cloud** | N/A | N/A |

#### Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (32 reviews) | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 8.8 (31 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (27 reviews) | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | 9.0 (30 reviews) | 

#### Data Preparation

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (265 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (335 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (311 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (41 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (46 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (36 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (53 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (60 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (37 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (47 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.2 (35 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.4 (36 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (36 reviews) | Not enough data | 
| **Natural Language Queries** | 7.6 (37 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 780 |
| **SAP HANA Cloud** | N/A | N/A |

#### Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (32 reviews) | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 8.8 (31 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (27 reviews) | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | 9.0 (30 reviews) | 

#### Self Service 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **SAP HANA Cloud** | N/A | N/A |

#### Metrics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | N/A | N/A |

#### Cartography

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Map Design** | Not enough data | Not enough data | 
| **Vector Mapping ** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Overlaying** | Not enough data | Not enough data | 

#### Analysis

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Predictive Analysis** | Not enough data | Not enough data | 
| **Distance Analysis ** | Not enough data | Not enough data | 
| **Spatial Analysis** | Not enough data | Not enough data | 
| **Data Stream** | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **WYSIWYG Design** | Not enough data | Not enough data | 
| **API Integrations** | Not enough data | Not enough data | 

### Data Virtualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | 8.6/10 | 112 |

#### Administration

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Database Management** | Not enough data | 8.8 (83 reviews) | 
| **Access Control** | Not enough data | 8.7 (79 reviews) | 
| **Data Security** | Not enough data | 8.6 (81 reviews) | 

#### Federation

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Architecture** | Not enough data | 8.6 (75 reviews) | 
| **Provisioning** | Not enough data | 8.4 (74 reviews) | 
| **Orchestration** | Not enough data | 8.4 (73 reviews) | 
| **API / Integrations** | Not enough data | 8.7 (76 reviews) | 

#### Transformation

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.7 (82 reviews) | 
| **Application Performance** | Not enough data | 8.8 (84 reviews) | 
| **Data Modeling** | Not enough data | 8.7 (82 reviews) | 

### MLOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | N/A | N/A |

#### Deployment

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Language Flexibility** | Not enough data | Not enough data | 
| **Framework Flexibility** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Ease of Deployment** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Deployment

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Language Flexibility** | Not enough data | Not enough data | 
| **Framework Flexibility** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Ease of Deployment** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Management

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Cataloging** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Governing** | Not enough data | Not enough data | 
| **Model Registry** | Not enough data | Not enough data | 

#### Operations

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Metrics** | Not enough data | Not enough data | 
| **Infrastructure management** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 

#### Management

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Cataloging** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Governing** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | N/A | N/A |

#### System

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | Not enough data | 

#### Model Development

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Language Support** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Not enough data | 

#### Model Development

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Feature Engineering** | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Computer Vision** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Natural Language Generation** | Not enough data | Not enough data | 
| **Artificial Neural Networks** | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Natural Language Understanding** | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | 

#### Deployment

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Managed Service** | Not enough data | Not enough data | 
| **Application** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Database Management Systems (DBMS)

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | 8.9/10 | 23 |

#### Management

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data dictionary** | Not enough data | 8.7 (21 reviews) | 
| **Data Replication** | Not enough data | 8.9 (22 reviews) | 
| **Query Language** | Not enough data | 9.1 (20 reviews) | 
| **Data Modeling** | Not enough data | 8.9 (21 reviews) | 
| **Performance Analysis** | Not enough data | 8.9 (20 reviews) | 

#### Maintenance

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Migration** | Not enough data | 8.6 (22 reviews) | 
| **Backup and Recovery** | Not enough data | 9.0 (22 reviews) | 
| **Multi-User Environment** | Not enough data | 8.7 (22 reviews) | 

#### Security

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Encryption** | Not enough data | 8.9 (21 reviews) | 
| **User Access Control** | Not enough data | 8.8 (23 reviews) | 

### Relational Databases

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | 8.5/10 | 299 |

#### Management 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Schema** | Not enough data | 8.5 (86 reviews) | 
| **Query Language** | Not enough data | 8.3 (86 reviews) | 
| **ACID - Complaint** | Not enough data | 8.4 (80 reviews) | 
| **Data Replication** | Not enough data | 8.6 (85 reviews) | 

#### Support 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Text Search** | Not enough data | 8.3 (84 reviews) | 
| **Data Types** | Not enough data | 8.7 (89 reviews) | 
| **Languages** | Not enough data | 8.3 (87 reviews) | 
| **Operating Systems** | Not enough data | Feature Not Available | 

#### Security

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Database Locking** | Not enough data | 8.8 (82 reviews) | 
| **Access Control** | Not enough data | 8.6 (84 reviews) | 
| **Encryption** | Not enough data | 8.7 (82 reviews) | 
| **Authentication** | Not enough data | 8.8 (84 reviews) | 

#### Performance 

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Disaster Recovery** | Not enough data | 8.7 (82 reviews) | 
| **Data Concurrency** | Not enough data | 8.7 (80 reviews) | 
| **Workload Management** | Not enough data | 8.5 (85 reviews) | 
| **Advanced Indexing** | Not enough data | 8.6 (79 reviews) | 
| **Query Optimizer** | Not enough data | Feature Not Available | 

#### Database Features

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Storage** | Not enough data | 8.7 (213 reviews) | 
| **Availability** | Not enough data | 8.6 (217 reviews) | 
| **Stability** | Not enough data | 8.5 (222 reviews) | 
| **Scalability** | Not enough data | 8.6 (225 reviews) | 
| **Security** | Not enough data | 8.7 (214 reviews) | 
| **Data Manipulation** | Not enough data | 8.2 (205 reviews) | 
| **Query Language** | Not enough data | 8.2 (198 reviews) | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | N/A | N/A |

#### Setup

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Maintenance** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 

#### Data

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Analysis

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Named entity recognition** | Not enough data | Not enough data | 
| **Keyphrase Extraction** | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 

#### Customization

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | N/A | N/A |

#### Integration - Machine Learning

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Training Data** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **SAP HANA Cloud** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | 8.5/10 | 13 |

#### Statistical Tool

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Scripting** | Not enough data | 8.2 (10 reviews) | 
| **Data Mining** | Not enough data | 8.3 (11 reviews) | 
| **Algorithms** | Not enough data | 8.8 (10 reviews) | 

#### Data Analysis

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Analysis** | Not enough data | 8.8 (11 reviews) | 
| **Data Interaction** | Not enough data | 8.5 (8 reviews) | 

#### Decision Making

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Modeling** | Not enough data | 8.3 (10 reviews) | 
| **Data Visualizations** | Not enough data | 9.5 (10 reviews) | 
| **Report Generation** | Not enough data | 9.3 (10 reviews) | 
| **Data Unification** | Not enough data | 9.4 (11 reviews) | 

#### Generative AI

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (9 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **SAP HANA Cloud** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

### Database as a Service (DBaaS)

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP HANA Cloud** | 8.6/10 | 105 |

#### Configuration

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Application Performance** | Not enough data | 8.7 (82 reviews) | 
| **Orchestration** | Not enough data | 8.5 (79 reviews) | 
| **Database Monitoring** | Not enough data | 8.7 (80 reviews) | 
| **Anomaly Detection** | Not enough data | 8.2 (74 reviews) | 
| **Network Security** | Not enough data | 8.7 (77 reviews) | 

#### Database Administration

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Provisioning** | Not enough data | 8.5 (78 reviews) | 
| **Governance** | Not enough data | 8.4 (78 reviews) | 
| **Auditing** | Not enough data | 8.4 (78 reviews) | 

#### Availability

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Scalability** | Not enough data | 8.7 (81 reviews) | 
| **Backup** | Not enough data | 8.5 (78 reviews) | 
| **Archiving** | Not enough data | 8.6 (76 reviews) | 
| **Indexing** | Not enough data | 8.6 (75 reviews) | 

#### Security

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Masking** | Not enough data | 8.7 (69 reviews) | 
| **Authentication And Single Sign-On** | Not enough data | 8.6 (72 reviews) | 
| **Data Anonymization** | Not enough data | 8.6 (72 reviews) | 

#### Data Management

| Feature | Looker | SAP HANA Cloud | 
|---|---|---|
| **Data Replication** | Not enough data | 8.6 (74 reviews) | 
| **Advanced Data Analytics** | Not enough data | 8.6 (73 reviews) | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to SAP HANA Cloud (11):** [Data Virtualization Software](https://www.g2.com/categories/data-virtualization), [Database as a Service (DBaaS) Providers](https://www.g2.com/categories/database-as-a-service-dbaas), [Relational Databases](https://www.g2.com/categories/relational-databases), [Database Management Systems (DBMS)](https://www.g2.com/categories/database-management-systems-dbms), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Time Series Intelligence Software](https://www.g2.com/categories/time-series-intelligence), [MLOps Platforms](https://www.g2.com/categories/mlops-platforms), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Machine Learning Software](https://www.g2.com/categories/machine-learning)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | SAP HANA Cloud | 
|---|---|---|
| **Small-Business** | 19.3% | 12.0% | 
| **Mid-Market** | 60.5% | 25.6% | 
| **Enterprise** | 20.2% | 62.4% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### SAP HANA Cloud

- **Information Technology and Services:** 19.1%
- **Computer Software:** 7.4%
- **Retail:** 4.8%
- **Accounting:** 4.6%
- **Consumer Goods:** 3.6%
- **Oil & Energy:** 3.6%
- **Automotive:** 3.2%
- **Telecommunications:** 3.0%
- **Financial Services:** 2.6%
- **Manufacturing:** 2.6%
- **Other:** 45.3%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1043 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3772 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to SAP HANA Cloud

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (377 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (878 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)
- [Oracle Database](https://www.g2.com/products/oracle-database/reviews) — 4.3/5 stars (1015 reviews)
- [Amazon Relational Database Service (RDS)](https://www.g2.com/products/amazon-relational-database-service-rds/reviews) — 4.5/5 stars (908 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3772 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1348 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### SAP HANA Cloud

- Title: [How is SAP HANA  makes data processing and transactions very fast](https://www.g2.com/discussions/35437-how-is-sap-hana-makes-data-processing-and-transactions-very-fast) — 2 comments, 1 upvote
  > **Top comment:** "by minimizing the no. of business process steps by 30 to 40%"
- Title: [SAP HANA Vs Oracle](https://www.g2.com/discussions/12752-sap-hana-vs-oracle) — 2 comments, 1 upvote
  > **Top comment:** "HANA is in-memory database delivered with its appliance, can compress the data at its optimized size which helps to lower the size of DB to be used in..."
- Title: [Why does SAP HANA  take a lot of time when I start it.](https://www.g2.com/discussions/why-does-sap-hana-take-a-lot-of-time-when-i-start-it) — 1 comment, 1 upvote
  > **Top comment:** "SAP HANA may take longer to start due to factors such as large data size, inadequate hardware resources, configuration issues, database consistency checks,..."
- Title: [no question at all](https://www.g2.com/discussions/no-question-at-all) — 1 comment, 1 upvote
  > **Top comment:** "Where we are headed regarding the complete SAP Business Suite. "
- Title: [HANA What is Next](https://www.g2.com/discussions/hana-what-is-next) — 1 comment, 1 upvote
  > **Top comment:** "HANA what is next ?question is tricky, see HANA is a in memory DB with its certified appliance, a strong DB fighting against the traditional DBs like Oracle,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sap-hana-cloud-2025-10-01)