# Looker vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user-friendliness, with many users appreciating its simplicity in creating automations and campaigns. One user highlighted how easy it is to build reports and break down data, making it a great choice for those who prioritize ease of use.
- **Users say** that Looker shines in its reporting capabilities, particularly with its intuitive interface for both standard and self-service reports. Reviewers noted the ability to create new fields and calculate values using existing data elements, which enhances flexibility in reporting.
- **According to verified reviews** , SAP Engagement Cloud is particularly effective for mid-market companies, with users praising its ability to integrate relational data from other systems. This feature allows for more targeted communications, which is a significant advantage for businesses looking to improve customer engagement.
- **Reviewers mention** that Looker offers robust support for data visualization and tech stack integration, making it a strong contender for organizations that require comprehensive analytics across various marketing funnels. Users have found it beneficial for creating shareable dashboards that enhance collaboration.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a solid performance in campaign management, it faces challenges in setup and configuration, with some users reporting difficulties in aligning the software with their specific workflows.
- **Users report** that Looker’s overall satisfaction is bolstered by its strong performance in areas like ease of setup and quality of support, with many finding the onboarding process straightforward and the customer service responsive, which can be crucial for teams needing quick assistance.



| | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,651 | 637 | 
| **Largest Market Segment** | Mid-Market (60.5% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | No pricing available | $ | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

---
## Ratings Comparison
| Rating | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1136 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 8.3 (1142 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 8.3 (618 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.3 (432 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.6 (971 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (411 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1063 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.8 (122 reviews) | 
| **Calendaring** | Not enough data | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (84 reviews) | 

#### Social

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (93 reviews) | 
| **Social Sharing** | Not enough data | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (109 reviews) | 

#### Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | Not enough data | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Not enough data | 6.7 (29 reviews) | 

#### Integration

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (117 reviews) ✓ Verified | 

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 791 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 755 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (110 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | Not enough data | 
| **Score Cards** | 8.5 (113 reviews) | Not enough data | 
| **Dashboards** | 8.7 (118 reviews) | Not enough data | 
| **Formats** | 8.3 (110 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Email Reports** | 8.5 (146 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 813 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Data Preparation

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (265 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (335 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (311 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (41 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (46 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (36 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (53 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (60 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (37 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (47 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.2 (35 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.4 (36 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (36 reviews) | Not enough data | 
| **Natural Language Queries** | 7.6 (37 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 782 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.7 (682 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Calculated Fields** | 8.4 (628 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (620 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (598 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | 7.8 (35 reviews) | 
| **Engagement** | 8.7 (238 reviews) | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | 8.0 (30 reviews) | 
| **Standard Event Tracking** | 8.3 (226 reviews) | 8.0 (34 reviews) | 
| **Custom Event Tracking** | 8.4 (215 reviews) | 8.1 (33 reviews) | 
| **Retention** | 8.3 (224 reviews) | 8.3 (35 reviews) | 
| **Return** | 8.4 (219 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 8.5 (230 reviews) | 8.3 (36 reviews) | 
| **Funnels** | 8.3 (223 reviews) | 8.0 (33 reviews) | 

#### Reporting

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | 8.0 (40 reviews) | 
| **Trending** | Feature Not Available | 8.1 (37 reviews) | 
| **Retroactive Reporting** | 8.6 (242 reviews) | 7.8 (35 reviews) | 
| **Segmentation** | 8.5 (245 reviews) | 8.6 (39 reviews) | 
| **Mobile Reporting** | 8.1 (199 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.4 (205 reviews) | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | 7.7 (37 reviews) | 

#### Other

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | 8.2 (35 reviews) | 
| **Site Search Reporting** | 8.6 (209 reviews) | 8.0 (32 reviews) | 
| **Load Time Monitoring** | 8.4 (201 reviews) | 8.0 (29 reviews) | 
| **Campaign Tracking** | 8.7 (215 reviews) | 8.4 (36 reviews) | 
| **E-Commerce** | 8.7 (207 reviews) | 8.2 (31 reviews) | 
| **Promotional Messages** | 8.2 (179 reviews) | 8.4 (31 reviews) | 
| **Administration Alerts** | 8.3 (191 reviews) | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | 7.5 (8 reviews) | 
| **Cross-system Integration** | 7.8 (15 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 7.8 (16 reviews) | 7.3 (8 reviews) | 
| **Decision Making** | 7.9 (16 reviews) | 7.1 (8 reviews) | 

#### Administration

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | 7.1 (38 reviews) | 
| **QA Testing** | 8.3 (193 reviews) | 7.5 (36 reviews) | 
| **Performance and Reliability** | 8.5 (245 reviews) | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Not enough data | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Not enough data | 7.4 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

#### AI Automation - SMS Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 313 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | 8.4 (130 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | 7.2 (16 reviews) | 
| **Cross-system Integration** | 7.5 (14 reviews) | 7.5 (16 reviews) | 
| **Proactive Assistance** | 7.3 (14 reviews) | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 19.3% | 23.7% | 
| **Mid-Market** | 60.5% | 53.3% | 
| **Enterprise** | 20.2% | 23.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1037 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3768 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14713 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sap-engagement-cloud-formerly-sap-emarsys)