# Looker vs SAP BusinessObjects Business Intelligence (BI) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Looker excels in user experience, with an intuitive reports interface that allows users to create new fields and calculate values easily. This is a significant advantage for teams needing quick access to data insights, as highlighted by users who appreciate the straightforward nature of both standard and self-service reports. - **Users say** that SAP BusinessObjects Business Intelligence (BI) offers strong data integration capabilities, particularly for specific industries like pharmacy. Reviewers have noted its ability to produce detailed visuals around pharmacy dispensing data, which is crucial for tracking revenue and sales metrics. - **Reviewers mention** that Looker provides a more seamless setup and administration experience, with many users praising its ease of use and quick onboarding process. This is particularly beneficial for mid-market companies looking to implement a BI solution without extensive training. - **According to verified reviews** , SAP BusinessObjects Business Intelligence (BI) has faced challenges in meeting the evolving needs of users, with some mentioning configuration difficulties. While it has strong data governance features, users have expressed a desire for more intuitive workflows. - **G2 reviewers highlight** that Looker’s collaborative features and data visualization tools are superior, making it easier for teams to share insights and create engaging dashboards. Users have noted that it supports various analytics needs, including marketing funnel analytics, which enhances its value for data-driven decision-making. - **Users report** that while SAP BusinessObjects Business Intelligence (BI) has solid data querying capabilities, it lags behind Looker in overall satisfaction and support quality. Reviewers have pointed out that Looker’s customer support is more responsive and helpful, contributing to a better overall user experience. | | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 3.8 out of 5 | | **Total Reviews** | 1,643 | 254 | | **Largest Market Segment** | Mid-Market (60.7% of reviews) | Enterprise (65.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Looker Pros: - Ease of Use (108 reviews) - Insights (64 reviews) Cons: - Learning Curve (52 reviews) - Learning Difficulty (38 reviews) ### SAP BusinessObjects Business Intelligence (BI) Pros: - Charting Features (1 reviews) - Data Visualization (1 reviews) --- ## Ratings Comparison | Rating | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Meets Requirements** | 8.7 (1128 reviews) | 8.1 (207 reviews) | | **Ease of Use** | 8.3 (1134 reviews) | 7.2 (209 reviews) | | **Ease of Setup** | 8.3 (610 reviews) | 6.9 (76 reviews) | | **Ease of Admin** | 8.3 (430 reviews) | 7.1 (75 reviews) | | **Quality of Support** | 8.6 (963 reviews) | 7.2 (179 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 7.5 (73 reviews) | | **Product Direction (% positive)** | 8.7 (1056 reviews) | 6.0 (202 reviews) | --- ## Pricing ### Looker #### Entry-Level Pricing No pricing available #### Free Trial Yes ### SAP BusinessObjects Business Intelligence (BI) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Looker** | 8.3/10 | 780 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 7.8 (160 reviews) ✓ Verified | | **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.1 (141 reviews) ✓ Verified | | **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | | **Score Cards** | 8.3 (530 reviews) ✓ Verified | 6.9 (122 reviews) ✓ Verified | | **Dashboards** | 8.7 (676 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | #### Self Service | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.8 (148 reviews) ✓ Verified | | **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 7.8 (156 reviews) ✓ Verified | | **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 7.6 (147 reviews) ✓ Verified | | **Search** | 8.1 (617 reviews) ✓ Verified | 7.1 (144 reviews) ✓ Verified | | **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 6.8 (130 reviews) ✓ Verified | | **Automodeling** | 7.7 (503 reviews) ✓ Verified | 6.3 (95 reviews) ✓ Verified | #### Advanced Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 6.6 (97 reviews) ✓ Verified | | **Data Visualization** | 8.4 (645 reviews) ✓ Verified | 7.4 (120 reviews) ✓ Verified | | **Big Data Services** | 8.0 (517 reviews) ✓ Verified | 7.0 (95 reviews) ✓ Verified | #### Building Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.7 (54 reviews) ✓ Verified | | **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.6 (43 reviews) ✓ Verified | #### Platform | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **Looker** | 8.2/10 | 746 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 7.8 (160 reviews) ✓ Verified | | **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.1 (141 reviews) ✓ Verified | | **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | | **Score Cards** | 8.3 (530 reviews) ✓ Verified | 6.9 (122 reviews) ✓ Verified | | **Dashboards** | 8.7 (676 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | #### Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Reports Interface** | 8.5 (112 reviews) | Not enough data | | **Share Reports** | 8.5 (109 reviews) | Not enough data | | **Steps to Answer** | 8.0 (103 reviews) | Not enough data | #### Generative AI | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **AI Text Generation** | 7.0 (100 reviews) | Not enough data | | **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | #### Visualization | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | | **Score Cards** | 8.4 (111 reviews) | Not enough data | | **Dashboards** | 8.7 (116 reviews) | Not enough data | | **Formats** | 8.3 (109 reviews) | Not enough data | #### Data Updates | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | | **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | #### Collaboration | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Sharing** | 8.4 (109 reviews) | Not enough data | | **Co-Editing** | 8.0 (106 reviews) | Not enough data | | **Devices** | 8.0 (102 reviews) | Not enough data | #### Data Updates | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | | **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | | **Email Reports** | 8.5 (145 reviews) | Not enough data | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Looker** | 7.9/10 | 802 | | **SAP BusinessObjects Business Intelligence (BI)** | 7.6/10 | 184 | #### Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 7.8 (160 reviews) ✓ Verified | | **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.1 (141 reviews) ✓ Verified | | **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | | **Score Cards** | 8.3 (530 reviews) ✓ Verified | 6.9 (122 reviews) ✓ Verified | | **Dashboards** | 8.7 (676 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | #### Data Preparation | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.0 (10 reviews) ✓ Verified | | **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.0 (11 reviews) ✓ Verified | #### Data Modeling and Blending | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.6 (11 reviews) ✓ Verified | | **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.9 (12 reviews) ✓ Verified | | **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.6 (11 reviews) ✓ Verified | #### Generative AI | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **AI Text Generation** | 7.1 (88 reviews) | Not enough data | | **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | #### Agentic AI - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | | **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | | **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | | **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | | **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | | **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | | **Decision Making** | 7.8 (40 reviews) | Not enough data | #### Self Service | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.8 (148 reviews) ✓ Verified | | **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 7.8 (156 reviews) ✓ Verified | | **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 7.6 (147 reviews) ✓ Verified | | **Search** | 8.1 (617 reviews) ✓ Verified | 7.1 (144 reviews) ✓ Verified | | **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 6.8 (130 reviews) ✓ Verified | | **Automodeling** | 7.7 (503 reviews) ✓ Verified | 6.3 (95 reviews) ✓ Verified | #### Deployment & Integration - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | | **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | | **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | | **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | #### Advanced Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 6.6 (97 reviews) ✓ Verified | | **Data Visualization** | 8.4 (645 reviews) ✓ Verified | 7.4 (120 reviews) ✓ Verified | | **Big Data Services** | 8.0 (517 reviews) ✓ Verified | 7.0 (95 reviews) ✓ Verified | #### Performance & Scalability - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Large data handling and Query Speed** | 7.1 (56 reviews) | Not enough data | | **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Modeling and Governance** | 8.2 (44 reviews) | Not enough data | | **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | | **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | | **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | | **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | | **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | | **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | | **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | #### Building Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.7 (54 reviews) ✓ Verified | | **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.6 (43 reviews) ✓ Verified | ### Embedded Business Intelligence | Product | Score | Reviews | |---|---|---| | **Looker** | 8.4/10 | 772 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 7.8 (160 reviews) ✓ Verified | | **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 7.1 (141 reviews) ✓ Verified | | **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | | **Score Cards** | 8.3 (530 reviews) ✓ Verified | 6.9 (122 reviews) ✓ Verified | | **Dashboards** | 8.7 (676 reviews) ✓ Verified | 7.3 (142 reviews) ✓ Verified | #### Self Service | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.8 (148 reviews) ✓ Verified | | **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 7.8 (156 reviews) ✓ Verified | | **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 7.6 (147 reviews) ✓ Verified | | **Search** | 8.1 (617 reviews) ✓ Verified | 7.1 (144 reviews) ✓ Verified | | **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 6.8 (130 reviews) ✓ Verified | | **Automodeling** | 7.7 (503 reviews) ✓ Verified | 6.3 (95 reviews) ✓ Verified | #### Building Reports | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (55 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 7.7 (54 reviews) ✓ Verified | | **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.6 (43 reviews) ✓ Verified | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Looker** | 8.4/10 | 324 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Metrics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | | **Engagement** | 8.7 (238 reviews) | Not enough data | | **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | | **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | | **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | | **Retention** | 8.3 (224 reviews) | Not enough data | | **Return** | 8.4 (219 reviews) | Not enough data | | **Conversions** | 8.5 (230 reviews) | Not enough data | | **Funnels** | 8.3 (223 reviews) | Not enough data | #### Reporting | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | | **Trending** | Feature Not Available | Not enough data | | **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | | **Segmentation** | 8.5 (245 reviews) | Not enough data | | **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | | **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | | **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | #### Other | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **User Data** | 8.7 (226 reviews) | Not enough data | | **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | | **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | | **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | | **E-Commerce** | 8.7 (207 reviews) | Not enough data | | **Promotional Messages** | 8.2 (179 reviews) | Not enough data | | **Administration Alerts** | 8.3 (191 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | | **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | | **Decision Making** | 7.9 (16 reviews) | Not enough data | #### Administration | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **API / Integrations** | 8.4 (218 reviews) | Not enough data | | **QA Testing** | 8.3 (193 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | | **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Looker** | 8.1/10 | 260 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | | **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | | **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | | **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | #### Data Sourcing | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Data Sourcing** | 8.8 (203 reviews) | Not enough data | | **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | | **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | | **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | | **Data Segmentation** | 8.7 (209 reviews) | Not enough data | #### Predictive Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Lead Scoring** | 8.3 (153 reviews) | Not enough data | | **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | | **Risk Analysis** | 8.2 (147 reviews) | Not enough data | | **Live Forecasting** | 8.0 (164 reviews) | Not enough data | #### Sales Management | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | | **Sales Gamification** | 8.2 (140 reviews) | Not enough data | | **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | | **Activity Tracking** | 8.7 (168 reviews) | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Looker** | 8.2/10 | 312 | | **SAP BusinessObjects Business Intelligence (BI)** | N/A | N/A | #### Marketing Operations | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | | **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | | **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | | **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | | **Spend Management** | 8.4 (130 reviews) | Not enough data | | **White Label** | Feature Not Available | Not enough data | #### Campaign Activity | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | | **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | | **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | | **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | | **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Looker | SAP BusinessObjects Business Intelligence (BI) | |---|---|---| | **Small-Business** | 19.2% | 7.8% | | **Mid-Market** | 60.7% | 27.2% | | **Enterprise** | 20.1% | 65.1% | ### By Industry #### Looker - **Computer Software:** 11.5% - **Information Technology and Services:** 11.0% - **Marketing and Advertising:** 8.3% - **Financial Services:** 7.4% - **Internet:** 6.1% - **Retail:** 5.0% - **Food & Beverages:** 2.3% - **Consumer Goods:** 2.1% - **Health, Wellness and Fitness:** 2.1% - **Hospital & Health Care:** 2.1% - **Other:** 41.9% #### SAP BusinessObjects Business Intelligence (BI) - **Information Technology and Services:** 8.1% - **Hospital & Health Care:** 6.4% - **Retail:** 5.9% - **Consumer Goods:** 5.1% - **Financial Services:** 4.7% - **Insurance:** 4.2% - **Automotive:** 3.8% - **Utilities:** 3.8% - **Pharmaceuticals:** 3.4% - **Food & Beverages:** 3.0% - **Other:** 51.7% --- ## Alternatives ### Alternatives to Looker - [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews) - [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews) ### Alternatives to SAP BusinessObjects Business Intelligence (BI) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews) - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (603 reviews) --- ## Top Discussions ### Looker - Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit..." - Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..." - Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...." - Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote > **Top comment:** "Hey Carlos! I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..." - Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote > **Top comment:** "Hey Brian! I'm Izzy, the Looker Community manager. There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..." ### SAP BusinessObjects Business Intelligence (BI) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sap-businessobjects-business-intelligence-bi)