# Looker vs SAP Analytics Cloud Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user experience, particularly highlighting its intuitive interface and seamless integration with BigQuery. Users appreciate the ability to easily customize dashboards and add fields, making it a favorite for developers.
- **Users say** that SAP Analytics Cloud shines in its speed to insight, allowing teams to bypass traditional data export processes. This feature is particularly beneficial for finance teams, as it unifies data from multiple systems into a single source, streamlining planning and forecasting workflows.
- **Reviewers mention** that Looker has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Many users find building and updating dashboards straightforward, even for those without technical backgrounds.
- **According to verified reviews** , SAP Analytics Cloud is praised for its real-time data integration with S/4HANA, which eliminates the need for manual data refreshes. This capability is a significant advantage for organizations that require up-to-date information for decision-making.
- **G2 reviewers highlight** that while Looker offers robust data visualization options, SAP Analytics Cloud provides a more comprehensive suite of planning features, making it a strong contender for organizations focused on financial analytics and operational planning.
- **Users report** that both platforms have their strengths, but Looker tends to have a larger user base in the mid-market segment, while SAP Analytics Cloud is more favored by enterprise-level users. This distinction may influence which product is better suited for specific organizational needs.



| | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,644 | 911 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Enterprise (47.4% of reviews) | 
| **Entry Level Price** | No pricing available | $0 Free for 30 days | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### SAP Analytics Cloud

Pros:
- Ease of Use (68 reviews)
- Data Analysis (52 reviews)

Cons:
- Slow Performance (36 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Looker | SAP Analytics Cloud | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1129 reviews) | 8.1 (562 reviews) | 
  | **Ease of Use** | 8.3 (1135 reviews) | 8.1 (589 reviews) | 
  | **Ease of Setup** | 8.3 (611 reviews) | 7.9 (319 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 7.8 (264 reviews) | 
  | **Quality of Support** | 8.6 (964 reviews) | 8.0 (503 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 8.3 (259 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1057 reviews) | 8.2 (537 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP Analytics Cloud

#### Entry-Level Pricing

Plan: 30-DAY TRIAL

Price: $0 Free for 30 days

Key Features:
- 1 user
- Business Intelligence functionality only
- Basic data source imports (excel, csv, and Google Drive)

[Browse all 3 editions](https://www.g2.com/products/sap-analytics-cloud/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **SAP Analytics Cloud** | 8.0/10 | 447 |

#### Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (320 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (296 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (325 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (284 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.3 (315 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (300 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.9 (289 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (274 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.9 (262 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.4 (266 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 8.5 (315 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (242 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.9 (206 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.1 (161 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.0 (175 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (169 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **SAP Analytics Cloud** | 8.4/10 | 425 |

#### Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (320 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (296 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (325 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (284 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | 8.1 (15 reviews) | 
| **Share Reports** | 8.5 (109 reviews) | 8.4 (15 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | 8.0 (15 reviews) | 

#### Generative AI

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | 8.2 (13 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | 8.5 (13 reviews) | 

#### Visualization

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | 8.9 (15 reviews) | 
| **Score Cards** | 8.4 (111 reviews) | 8.5 (14 reviews) | 
| **Dashboards** | 8.7 (116 reviews) | 8.8 (15 reviews) | 
| **Formats** | 8.3 (109 reviews) | 8.7 (15 reviews) | 

#### Data Updates

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | 8.3 (15 reviews) | 
| **Real-Time Updating** | 8.3 (107 reviews) | 8.2 (16 reviews) | 

#### Collaboration

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | 8.7 (14 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | 8.5 (14 reviews) | 
| **Devices** | 8.0 (102 reviews) | 7.4 (14 reviews) | 

#### Data Updates

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | 8.9 (29 reviews) | 
| **Real-Time Updating** | 8.0 (143 reviews) | 9.0 (31 reviews) | 
| **Email Reports** | 8.5 (145 reviews) | 8.7 (15 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **SAP Analytics Cloud** | 8.0/10 | 448 |

#### Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (320 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (296 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (325 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (284 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.3 (154 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.2 (147 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.2 (160 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.3 (171 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.1 (162 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 7.6 (27 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.4 (25 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | 7.8 (18 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 7.9 (18 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.1 (19 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | 7.8 (18 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | 8.2 (19 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 7.8 (18 reviews) | 
| **Decision Making** | 7.8 (40 reviews) | 8.1 (18 reviews) | 

#### Self Service 

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.3 (315 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (300 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.9 (289 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (274 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.9 (262 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | 7.8 (20 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 7.7 (19 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | 7.6 (19 reviews) | 
| **Data Source Connectivity** | 8.3 (50 reviews) | 7.4 (21 reviews) | 

#### Advanced Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.4 (266 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 8.5 (315 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (242 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | 6.3 (30 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | 7.4 (19 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (44 reviews) | 7.8 (18 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | 7.8 (18 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | 8.3 (22 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | 8.1 (18 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | 8.5 (19 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 7.9 (18 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | 8.3 (18 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | 8.1 (18 reviews) | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | 7.9 (18 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | 8.2 (19 reviews) | 

#### Building Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.9 (206 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.1 (161 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.0 (175 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (169 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **SAP Analytics Cloud** | N/A | N/A |

#### Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (320 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.0 (296 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (325 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.1 (284 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.3 (315 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (300 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.9 (289 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (274 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.9 (262 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 7.9 (206 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.1 (161 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.0 (175 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (169 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **SAP Analytics Cloud** | N/A | N/A |

#### Metrics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### FP&A (Financial Planning & Analysis)

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Analytics Cloud** | 8.6/10 | 95 |

#### Financial Planning

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Extended Planning** | Not enough data | 8.4 (50 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.6 (56 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.2 (56 reviews) ✓ Verified | 

#### Agentic AI - FP&A (Financial Planning & Analysis) 

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Financial Insight

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Budgeting** | Not enough data | 8.7 (51 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.7 (58 reviews) ✓ Verified | 
| **Planning** | Not enough data | 8.8 (57 reviews) ✓ Verified | 

#### Data

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.8 (61 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 8.6 (60 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | 8.6 (57 reviews) ✓ Verified | 
| **Reporting Templates** | Not enough data | 8.3 (58 reviews) ✓ Verified | 

#### Status Communication

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Collaboration** | Not enough data | 8.5 (56 reviews) ✓ Verified | 
| **Version Control** | Not enough data | 8.6 (55 reviews) ✓ Verified | 
| **Real-Time Data Updates** | Not enough data | 8.7 (57 reviews) ✓ Verified | 
| **Scorecards** | Not enough data | 8.5 (52 reviews) ✓ Verified | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **SAP Analytics Cloud** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Analytics Cloud** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **SAP Analytics Cloud** | 8.4/10 | 231 |

#### Statistical Tool

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Scripting** | Not enough data | 8.0 (148 reviews) | 
| **Data Mining** | Not enough data | 8.2 (153 reviews) | 
| **Algorithms** | Not enough data | 8.0 (150 reviews) | 

#### Data Analysis

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Analysis** | Not enough data | 8.5 (166 reviews) | 
| **Data Interaction** | Not enough data | 8.3 (163 reviews) | 

#### Decision Making

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Modeling** | Not enough data | 8.3 (162 reviews) | 
| **Data Visualizations** | Not enough data | 8.5 (161 reviews) | 
| **Report Generation** | Not enough data | 8.4 (164 reviews) | 
| **Data Unification** | Not enough data | 8.4 (120 reviews) | 

#### Generative AI

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.7 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (9 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **SAP Analytics Cloud** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to SAP Analytics Cloud (2):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [FP&A Software](https://www.g2.com/categories/fp-a-financial-planning-analysis)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | SAP Analytics Cloud | 
|---|---|---|
| **Small-Business** | 19.3% | 24.1% | 
| **Mid-Market** | 60.6% | 28.6% | 
| **Enterprise** | 20.1% | 47.4% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### SAP Analytics Cloud

- **Information Technology and Services:** 17.5%
- **Computer Software:** 6.1%
- **Accounting:** 4.2%
- **Financial Services:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Higher Education:** 3.1%
- **Retail:** 2.9%
- **Consumer Goods:** 2.7%
- **Automotive:** 2.5%
- **Chemicals:** 2.1%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to SAP Analytics Cloud

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Board](https://www.g2.com/products/board/reviews) — 4.4/5 stars (318 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (494 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1637 reviews)
- [Anaplan](https://www.g2.com/products/anaplan/reviews) — 4.6/5 stars (458 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Workday Adaptive Planning](https://www.g2.com/products/workday-adaptive-planning/reviews) — 4.3/5 stars (307 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### SAP Analytics Cloud

- Title: [What is SAP Analytics Cloud used for?](https://www.g2.com/discussions/what-is-sap-analytics-cloud-used-for) — 2 comments
  > **Top comment:** "SAP Using for  Business Intelligence (BI), Data Visualization, Planning and Forecasting, Predictive Analytics, Data Connectivity, Data Integration and more..."
- Title: [What is the use of SAP Analytics Cloud?](https://www.g2.com/discussions/what-is-the-use-of-sap-analytics-cloud) — 2 comments
  > **Top comment:** "It is use for minimising risk and optimising oppurtunities . It creates bleeding edge analytics with quick solution It present data fast according to companies."
- Title: [What is SAP Lumira used for?](https://www.g2.com/discussions/sap-lumira-what-is-sap-lumira-used-for) — 1 comment, 1 upvote
  > **Top comment:** "SAP Lumira is used for data visualization and business analytics. It helps users connect to various data sources, prepare and transform data, and create..."
- Title: [What is SAP Analytics Hub used for?](https://www.g2.com/discussions/what-is-sap-analytics-hub-used-for) — 1 comment
  > **Top comment:** "SAP Analytics Hub is a web-based tool and platform developed by SAP that is used for the following purposes:

Centralized Analytics Access: SAP Analytics..."
- Title: [What is predictive analytics software?](https://www.g2.com/discussions/sap-predictive-analytics-what-is-predictive-analytics-software) — 1 comment
  > **Top comment:** "Predictive analytics software is a type of technology that uses historical data, statistical algorithm and machine learning techniques to identify patterns..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sap-analytics-cloud)