# Looker vs Qlik Sense Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qlik Sense excels in its ability to handle both ETL processes and dashboarding in one platform, making it a versatile tool for users who need to manage data and present it clearly. Recent users appreciate features like the strong pivot capabilities and AI assistance for report generation.
- **Users say** that Looker shines with its intuitive reports interface, which allows for easy creation of new fields and calculations based on existing data. This flexibility is particularly beneficial for teams needing to generate customized reports quickly, as highlighted by users who find it straightforward and efficient for campaign analytics.
- **Reviewers mention** that Qlik Sense offers a visually appealing experience, likening it to a web-based version of Excel. This user-friendly design is praised for making data analysis accessible, especially for those who may not have extensive technical expertise.
- **According to verified reviews** , Looker is favored for its strong support in tech stack integration and shareable dashboards, which are crucial for collaborative environments. Users have noted that it effectively supports marketing funnel analytics, enhancing team productivity.
- **G2 reviewers highlight** that while Qlik Sense has a robust feature set, some users have faced challenges with configuration, indicating that it may require a steeper learning curve for those unfamiliar with its interface.
- **Users report** that Looker, despite its strengths, can sometimes fall short in areas like natural language queries and proactive assistance, which may limit its effectiveness for users looking for more advanced AI-driven features in their analytics tools.



---
## Frequently Asked Questions

### What is the difference between Qlik Sense vs Looker?

Qlik Sense and Looker are both highly rated analytics platforms, but Qlik Sense is most often cited for its ease of use and data visualization, while Looker stands out for its centralized data modeling and real-time querying.

| [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) | [Looker](https://www.g2.com/products/looker/reviews) |
| --- | --- |
| 4.4/5 (929 reviews) | 4.4/5 (1656 reviews) |
| Enterprise | Mid-Market |
| 8.2 | 8.3 |
| 8.0 | 8.6 |
| Ease of Use (55 all-time mentions) | Centralized data model and real-time querying |



### How do the pricing models of Qlik Sense and Looker compare?

Looker is rated higher for price satisfaction, with reviewers expressing greater satisfaction with its value compared to Qlik Sense.

- **Qlik Sense:** In recent reviews, several reviewers mention that Qlik Sense is relatively expensive, especially for small companies or when scaling to a large number of users.
- **Looker:** Reviewers describe Looker&#39;s pricing as acceptable for its capabilities, though some note it can be expensive for smaller organizations, but overall satisfaction is higher than with Qlik Sense.
- **Switching reasons:** Recent Qlik Sense reviewers cite cost and integration as reasons for choosing it over alternatives, while Looker reviewers highlight centralized data modeling and real-time analytics as value drivers.



### What are the best alternatives to Qlik Sense and Looker?

The top three alternatives to Qlik Sense and Looker are Mode, Tableau, and Domo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) | 4.4/5 (929) | Enterprise | Relatively expensive for small companies | Ease of Use (55 all-time mentions) |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656) | Mid-Market | Acceptable for capabilities, can be expensive for smaller orgs | Centralized data model and real-time querying |
| [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330) | Mid-Market | — | — |
| [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3786) | Enterprise | — | — |
| [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1085) | Mid-Market | — | — |



### Which Analytics Platforms features should I prioritize when comparing Qlik Sense and Looker?

Buyers should prioritize Dashboards, Data Integration, Ease of Use, Analytics, and Quality of Support when comparing Qlik Sense and Looker.

- **Dashboards:** Qlik Sense is cited for its dashboarding capabilities in 31 all-time reviews; Looker is frequently praised for interactive dashboards and real-time updates.
- **Data Integration:** Qlik Sense has 13 all-time mentions for data integration; Looker is noted for strong integration with Google Analytics and cloud data warehouses.
- **Ease of Use:** Qlik Sense scores 8.4, Looker 8.3 on Ease of Use; Qlik Sense has 55 all-time mentions for ease of use.
- **Analytics:** Qlik Sense has 28 all-time mentions for analytics; Looker is highlighted for centralized data modeling and real-time querying.
- **Quality of Support:** Qlik Sense scores 8.0, Looker 8.6 on Quality of Support.



### What are the pros and cons of Qlik Sense vs Looker?

Qlik Sense&#39;s headline strength is ease of use and data visualization, while Looker excels in centralized data modeling and real-time analytics.

- **Qlik Sense strengths:** Ease of Use (55 all-time mentions), Data Visualization (31), Analytics (28), Insights Discovery (24), Intuitive interface (21), Powerful BI (17), Easy Integrations (15).
- **Qlik Sense trade-offs:** Limited Features (17), Missing Features (16), Expensive (14), Data Management complexity (13), Steeper learning curve for new users.
- **Looker strengths:** Centralized data model with LookML, real-time querying, interactive dashboards, strong integration with Google Analytics and cloud data warehouses, consistent metrics across reports.
- **Looker trade-offs:** Learning curve for LookML and data modeling, limited visualization customization, performance can lag on large datasets, higher cost for smaller organizations.



### Is Qlik Sense or Looker better for small businesses?

Looker is a better fit for small businesses, as its largest reviewer segment is Mid-Market and reviewers highlight its accessibility and integration with Google products.

- **Qlik Sense:** Largest segment is Enterprise; reviewers note its robust features but mention higher cost and complexity for small companies.
- **Looker:** Largest segment is Mid-Market; reviewers describe it as accessible, with a user-friendly interface and strong integration with Google Sheets and other tools, making it suitable for smaller organizations.



### Which Analytics Platforms platform has better integrations?

Looker is favored for integrations, especially with Google Analytics and Slack, as reflected in reviewer mention counts.

- **Qlik Sense:** In recent reviews, Qlik Sense is cited for easy integrations and data connections, but no specific third-party tool exceeds the publish threshold for mention counts.
- **Looker:** Google Analytics (24 all-time mentions), Slack (20), Adjust (18); reviewers consistently highlight Looker&#39;s integration with Google products and marketing platforms.



### How do Qlik Sense and Looker compare on customer support?

Looker scores higher on Quality of Support, with a 0.6-point advantage over Qlik Sense (8.6 vs 8.0).

- **Qlik Sense:** Reviewers describe support as responsive and helpful, with a strong community and knowledge base, though some mention variability in support experiences.
- **Looker:** Reviewers consistently praise Looker&#39;s support, noting quick responses, helpful onboarding, and strong documentation, especially for technical setup and troubleshooting.



### Which is easier to implement, Qlik Sense or Looker?

Qlik Sense and Looker are at parity on Ease of Setup, with scores of 8.2 and 8.3 respectively.

- **Qlik Sense:** Reviewers describe setup as straightforward for experienced users, with a learning curve for beginners, but praise the rapid deployment and scalability.
- **Looker:** Reviewers highlight easy initial setup, especially for Google ecosystem users, but note that advanced configuration and data modeling require technical expertise.



### Which product has better Dashboards?

Both Qlik Sense and Looker are highly rated for Dashboards, with reviewers frequently citing dashboarding as a core strength.

- **Qlik Sense:** Dashboards and data visualization are cited in 31 all-time reviews; reviewers praise its dynamic and customizable dashboards.
- **Looker:** Reviewers consistently highlight interactive dashboards, real-time updates, and ease of sharing as key benefits; dashboarding is a recurring theme in recent reviews.



| | Looker | Qlik Sense | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,653 | 929 | 
| **Largest Market Segment** | Mid-Market (60.4% of reviews) | Enterprise (44.1% of reviews) | 
| **Entry Level Price** | No pricing available | $30 USD/user/month. Billed Annually.  | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Qlik Sense

Pros:
- Ease of Use (55 reviews)
- Data Visualization (31 reviews)

Cons:
- Limited Features (17 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Looker | Qlik Sense | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1136 reviews) | 8.5 (604 reviews) | 
  | **Ease of Use** | 8.3 (1143 reviews) | 8.4 (612 reviews) | 
  | **Ease of Setup** | 8.3 (619 reviews) | 8.2 (335 reviews) | 
  | **Ease of Admin** | 8.3 (433 reviews) | 8.0 (333 reviews) | 
  | **Quality of Support** | 8.6 (972 reviews) | 8.0 (552 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (412 reviews) | 8.5 (329 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1063 reviews) | 8.4 (584 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Qlik Sense

#### Entry-Level Pricing

Plan: Qlik Sense® Business

Price: $30 USD/user/month. Billed Annually. 

Description: SaaS solution to operationalize analytics across groups and teams.



[Browse all 2 editions](https://www.g2.com/products/qlik-sense/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 791 |
| **Qlik Sense** | 8.6/10 | 561 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.4 (420 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (398 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (413 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (402 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | 7.4 (236 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.7 (407 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (297 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (211 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 754 |
| **Qlik Sense** | N/A | N/A |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.4 (420 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (398 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (110 reviews) | Not enough data | 
| **Steps to Answer** | 8.1 (104 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | Not enough data | 
| **Score Cards** | 8.5 (113 reviews) | Not enough data | 
| **Dashboards** | 8.7 (118 reviews) | Not enough data | 
| **Formats** | 8.3 (110 reviews) | Not enough data | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Scheduled/Automated Reports** | 8.5 (146 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 813 |
| **Qlik Sense** | 8.3/10 | 582 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.4 (420 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (398 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | 8.6 (203 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.4 (187 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Querying** | 8.5 (312 reviews) ✓ Verified | 8.9 (226 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (333 reviews) ✓ Verified | 9.2 (230 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (308 reviews) ✓ Verified | 8.9 (224 reviews) ✓ Verified | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | 7.1 (87 reviews) | 7.3 (28 reviews) | 
| **AI Text Summarization** | 7.1 (85 reviews) | 7.3 (29 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (40 reviews) | 8.0 (5 reviews) | 
| **Multi-step Planning** | 7.4 (38 reviews) | 8.3 (5 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.7 (5 reviews) | 
| **Adaptive Learning** | 7.2 (41 reviews) | 7.0 (5 reviews) | 
| **Natural Language Interaction** | 7.4 (40 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 7.4 (38 reviews) | 8.0 (5 reviews) | 
| **Decision Making** | 7.8 (39 reviews) | 8.7 (5 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (413 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (402 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Deployment &amp; Integration - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **No-code Dashboard Builder** | 8.2 (40 reviews) | 8.0 (5 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.7 (5 reviews) | 
| **Embedded Analytics and White-labeling** | 7.8 (36 reviews) | 8.3 (6 reviews) | 
| **Data Source Connectivity** | 8.4 (50 reviews) | 9.7 (6 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | 7.4 (236 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.7 (407 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (297 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Performance &amp; Scalability - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (58 reviews) | 8.8 (7 reviews) | 
| **Concurrent User Support** | 8.1 (36 reviews) | 9.7 (5 reviews) | 
| **Database Support** | Not enough data | Not enough data | 

#### Advanced Analytics &amp; Modeling - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (47 reviews) | 9.7 (5 reviews) | 
| **Notebook and Script Integration** | 7.2 (34 reviews) | 8.0 (5 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.5 (35 reviews) | 8.0 (5 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (35 reviews) | 7.0 (5 reviews) | 
| **Natural Language Queries** | 7.6 (36 reviews) | 8.3 (5 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | 7.0 (5 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (34 reviews) | 7.0 (5 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (34 reviews) | 9.3 (5 reviews) | 
| **Role-based Insight Personalization** | 7.4 (36 reviews) | 9.3 (5 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | 7.0 (5 reviews) | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (211 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Scorecards** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Financial Reporting** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 782 |
| **Qlik Sense** | 8.6/10 | 560 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 8.4 (420 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (398 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (677 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (413 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (621 reviews) ✓ Verified | 8.5 (402 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (407 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (211 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Application Development** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Geographic Maps** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Integration into Third Party Applications** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Streaming Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 

### Collaboration &amp; Productivity

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | N/A | N/A |

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Qlik Sense** | N/A | N/A |

#### Metrics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | 9.0/10 | 120 |

#### Cartography

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Geographic Maps** | Not enough data | 8.8 (62 reviews) | 
| **Vector Mapping ** | Not enough data | 8.8 (55 reviews) | 
| **Data Visualization** | Not enough data | 9.4 (65 reviews) | 
| **Overlaying** | Not enough data | 9.1 (56 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Analysis

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 8.8 (56 reviews) | 
| **Distance Analysis ** | Not enough data | 8.9 (56 reviews) | 
| **Spatial Analysis** | Not enough data | 8.9 (56 reviews) | 
| **Data Stream** | Not enough data | 9.0 (58 reviews) | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Trade Area Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | Not enough data | 9.3 (76 reviews) | 
| **WYSIWYG Design** | Not enough data | 9.0 (67 reviews) | 
| **API Integrations** | Not enough data | 9.0 (65 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Geocoding** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **2D/3D Designing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **CAD Tools** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Route Optimization** | Not enough data | Not enough data | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | N/A | N/A |

#### Data Source Access

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Breadth of Data Sources** | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | Not enough data | 
| **API Connectivity** | Not enough data | Not enough data | 

#### Data Interaction

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Profiling and Classification** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Data Joining** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | Not enough data | 
| **Data Sharing** | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 

#### Data Exporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Breadth of Integrations** | Not enough data | Not enough data | 
| **Ease of Integrations** | Not enough data | Not enough data | 
| **Data Workflows** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **ETL** | Not enough data | Not enough data | 
| **Big Data Analytics** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Qlik Sense** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting &amp; Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Correlation Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Modeling &amp; Simulation** | Not enough data | Not enough data | 
| **Exception Reporting** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **&quot;What If&quot; Scenarios** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Graphical Data Presentation** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Business Process Control** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | N/A | N/A |

#### Agentic AI - Productivity Bots

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Image Editing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Productivity Analysis** | Not enough data | Not enough data | 
| **Audio Recording** | Not enough data | Not enough data | 
| **Focus Aid** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Office Suite** | Not enough data | Not enough data | 
| **Database Creation** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Video Content** | Not enough data | Not enough data | 
| **Productivity Tools** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Business Process Automation** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | 8.8/10 | 127 |

#### Statistical Tool

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Scripting** | Not enough data | 8.8 (71 reviews) | 
| **Data Mining** | Not enough data | 8.7 (66 reviews) | 
| **Algorithms** | Not enough data | 8.3 (68 reviews) | 

#### Data Analysis

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (69 reviews) | 
| **Data Interaction** | Not enough data | 9.2 (72 reviews) | 
| **Time Series Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Modeling** | Not enough data | 8.9 (76 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (79 reviews) | 
| **Report Generation** | Not enough data | 8.8 (77 reviews) | 
| **Data Unification** | Not enough data | 9.0 (77 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (9 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Demand Forecasting** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **For Healthcare** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Decision Support** | Not enough data | Not enough data | 
| **Modeling &amp; Simulation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Retail** | Not enough data | Not enough data | 
| **For Education** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Graphical Workflow Editor** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Business Rules Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Classification** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Qlik Sense** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting &amp; Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag &amp; Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Qlik Sense (4):** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Preparation Software](https://www.g2.com/categories/data-preparation)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Qlik Sense | 
|---|---|---|
| **Small-Business** | 19.4% | 14.5% | 
| **Mid-Market** | 60.4% | 41.4% | 
| **Enterprise** | 20.1% | 44.1% | 

### By Industry

#### Looker

- **Computer Software:** 11.6%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food &amp; Beverages:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 2.1%
- **Hospital &amp; Health Care:** 2.1%
- **Other:** 41.9%

#### Qlik Sense

- **Information Technology and Services:** 10.8%
- **Computer Software:** 6.5%
- **Financial Services:** 6.0%
- **Hospital &amp; Health Care:** 5.7%
- **Retail:** 5.2%
- **Insurance:** 4.6%
- **Pharmaceuticals:** 3.3%
- **Banking:** 3.0%
- **Marketing and Advertising:** 2.6%
- **Automotive:** 2.4%
- **Other:** 49.9%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (282 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (4223 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Amazon Quick](https://www.g2.com/products/amazon-quick/reviews) — 4.3/5 stars (696 reviews)

### Alternatives to Qlik Sense

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (4223 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1091 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (894 reviews)
- [Amazon Quick](https://www.g2.com/products/amazon-quick/reviews) — 4.3/5 stars (696 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (504 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (340 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 2 comments
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I&#39;m Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I&#39;m Izzy, the Looker Community manager. 

There&#39;s 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Qlik Sense

- Title: [Do you recommend switching to Qliksense?](https://www.g2.com/discussions/50383-do-you-recommend-switching-to-qliksense) — 3 comments, 1 upvote
  > **Top comment:** "Qliksense is pretty decent tool when it comes to Data Visualization and its script editor feature gives the developer the liberty on data manipulation."
- Title: [What is the difference between QlikView and qlik sense?](https://www.g2.com/discussions/what-is-the-difference-between-qlikview-and-qlik-sense) — 1 comment
  > **Top comment:** "2 separate but similar tools from the same vendor with the same purpose . Sense is the younger product, has better optics and is the future technology strategy."
- Title: [Is qlik sense good?](https://www.g2.com/discussions/is-qlik-sense-good) — 1 comment
  > **Top comment:** "Yes"
- Title: [What can qlik sense do?](https://www.g2.com/discussions/what-can-qlik-sense-do) — 1 comment
  > **Top comment:** "Qliksense can convert your data into Insights."
- Title: [¿What is been the biggest challenge, you have presente to date?](https://www.g2.com/discussions/what-is-been-the-biggest-challenge-you-have-presente-to-date) — 1 comment, 1 upvote
  > **Top comment:** "To join all data in a single large dataset"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-qlik-sense)

