# Looker vs Qlik Sense Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qlik Sense excels in its ability to handle both ETL processes and dashboarding in one platform, making it a versatile tool for users who need to manage data and present it clearly. Recent users appreciate features like the strong pivot capabilities and AI assistance for report generation.
- **Users say** that Looker shines with its intuitive reports interface, which allows for easy creation of new fields and calculations based on existing data. This flexibility is particularly beneficial for teams needing to generate customized reports quickly, as highlighted by users who find it straightforward and efficient for campaign analytics.
- **Reviewers mention** that Qlik Sense offers a visually appealing experience, likening it to a web-based version of Excel. This user-friendly design is praised for making data analysis accessible, especially for those who may not have extensive technical expertise.
- **According to verified reviews** , Looker is favored for its strong support in tech stack integration and shareable dashboards, which are crucial for collaborative environments. Users have noted that it effectively supports marketing funnel analytics, enhancing team productivity.
- **G2 reviewers highlight** that while Qlik Sense has a robust feature set, some users have faced challenges with configuration, indicating that it may require a steeper learning curve for those unfamiliar with its interface.
- **Users report** that Looker, despite its strengths, can sometimes fall short in areas like natural language queries and proactive assistance, which may limit its effectiveness for users looking for more advanced AI-driven features in their analytics tools.



| | Looker | Qlik Sense | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,644 | 929 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Enterprise (44.1% of reviews) | 
| **Entry Level Price** | No pricing available | $30 USD/user/month. Billed Annually.  | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Qlik Sense

Pros:
- Ease of Use (55 reviews)
- Data Visualization (31 reviews)

Cons:
- Limited Features (17 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Looker | Qlik Sense | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1129 reviews) | 8.5 (604 reviews) | 
  | **Ease of Use** | 8.3 (1135 reviews) | 8.4 (612 reviews) | 
  | **Ease of Setup** | 8.3 (611 reviews) | 8.2 (335 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.0 (332 reviews) | 
  | **Quality of Support** | 8.6 (964 reviews) | 8.0 (552 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 8.5 (328 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1057 reviews) | 8.4 (584 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Qlik Sense

#### Entry-Level Pricing

Plan: Qlik Sense® Business

Price: $30 USD/user/month. Billed Annually. 

Description: SaaS solution to operationalize analytics across groups and teams.



[Browse all 2 editions](https://www.g2.com/products/qlik-sense/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **Qlik Sense** | 8.6/10 | 561 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (421 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (399 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (414 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (403 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.4 (235 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 8.7 (408 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (298 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (212 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **Qlik Sense** | N/A | N/A |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (421 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (399 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 
| **Score Cards** | 8.4 (111 reviews) | Not enough data | 
| **Dashboards** | 8.7 (116 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **Qlik Sense** | 8.3/10 | 582 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (421 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (399 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.6 (203 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.4 (187 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.9 (226 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 9.2 (230 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.9 (224 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 7.3 (28 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.3 (29 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | 8.0 (5 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 8.3 (5 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.7 (5 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | 7.0 (5 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 8.0 (5 reviews) | 
| **Decision Making** | 7.8 (40 reviews) | 8.7 (5 reviews) | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (414 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (403 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | 8.0 (5 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.7 (5 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | 8.3 (6 reviews) | 
| **Data Source Connectivity** | 8.3 (50 reviews) | 9.7 (6 reviews) | 

#### Advanced Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.4 (235 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 8.7 (408 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 7.9 (298 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | 9.0 (8 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | 9.7 (5 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (44 reviews) | 9.7 (5 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | 8.0 (5 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | 8.0 (5 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | 7.0 (5 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | 8.3 (5 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 7.0 (5 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | 7.0 (5 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | 9.3 (5 reviews) | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | 9.3 (5 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | 7.0 (5 reviews) | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (212 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **Qlik Sense** | 8.6/10 | 561 |

#### Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.3 (421 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.3 (399 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (431 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (335 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (429 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.4 (358 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (414 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.5 (403 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.4 (396 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 7.9 (344 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.4 (305 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.7 (253 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (247 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.1 (212 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 7.9 (187 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Qlik Sense** | N/A | N/A |

#### Metrics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | 9.0/10 | 120 |

#### Cartography

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Map Design** | Not enough data | 8.8 (62 reviews) | 
| **Vector Mapping ** | Not enough data | 8.8 (55 reviews) | 
| **Data Visualization** | Not enough data | 9.4 (65 reviews) | 
| **Overlaying** | Not enough data | 9.1 (56 reviews) | 

#### Analysis

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Predictive Analysis** | Not enough data | 8.8 (56 reviews) | 
| **Distance Analysis ** | Not enough data | 8.9 (56 reviews) | 
| **Spatial Analysis** | Not enough data | 8.9 (56 reviews) | 
| **Data Stream** | Not enough data | 9.0 (58 reviews) | 

#### Reporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Transformation** | Not enough data | 9.3 (76 reviews) | 
| **WYSIWYG Design** | Not enough data | 9.0 (67 reviews) | 
| **API Integrations** | Not enough data | 9.0 (65 reviews) | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | N/A | N/A |

#### Data Source Access

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Breadth of Data Sources** | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | Not enough data | 
| **API Connectivity** | Not enough data | Not enough data | 

#### Data Interaction

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Profiling and Classification** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Data Joining** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | Not enough data | 
| **Data Sharing** | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 

#### Data Exporting

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Breadth of Integrations** | Not enough data | Not enough data | 
| **Ease of Integrations** | Not enough data | Not enough data | 
| **Data Workflows** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Qlik Sense** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | N/A | N/A |

#### Agentic AI - Productivity Bots

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Qlik Sense** | 8.8/10 | 127 |

#### Statistical Tool

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Scripting** | Not enough data | 8.8 (71 reviews) | 
| **Data Mining** | Not enough data | 8.7 (66 reviews) | 
| **Algorithms** | Not enough data | 8.3 (68 reviews) | 

#### Data Analysis

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (69 reviews) | 
| **Data Interaction** | Not enough data | 9.2 (72 reviews) | 

#### Decision Making

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Modeling** | Not enough data | 8.9 (76 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (79 reviews) | 
| **Report Generation** | Not enough data | 8.8 (77 reviews) | 
| **Data Unification** | Not enough data | 9.0 (77 reviews) | 

#### Generative AI

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (9 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Qlik Sense** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Qlik Sense | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Qlik Sense (4):** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Preparation Software](https://www.g2.com/categories/data-preparation)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Qlik Sense | 
|---|---|---|
| **Small-Business** | 19.3% | 14.5% | 
| **Mid-Market** | 60.6% | 41.4% | 
| **Enterprise** | 20.1% | 44.1% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Qlik Sense

- **Information Technology and Services:** 10.8%
- **Computer Software:** 6.5%
- **Financial Services:** 5.8%
- **Hospital & Health Care:** 5.7%
- **Retail:** 5.2%
- **Insurance:** 4.6%
- **Pharmaceuticals:** 3.4%
- **Banking:** 3.0%
- **Marketing and Advertising:** 2.6%
- **Automotive:** 2.4%
- **Other:** 49.9%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (609 reviews)

### Alternatives to Qlik Sense

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (492 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (911 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (333 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Qlik Sense

- Title: [Do you recommend switching to Qliksense?](https://www.g2.com/discussions/50383-do-you-recommend-switching-to-qliksense) — 3 comments, 1 upvote
  > **Top comment:** "Qliksense is pretty decent tool when it comes to Data Visualization and its script editor feature gives the developer the liberty on data manipulation."
- Title: [What is the difference between QlikView and qlik sense?](https://www.g2.com/discussions/what-is-the-difference-between-qlikview-and-qlik-sense) — 1 comment
  > **Top comment:** "2 separate but similar tools from the same vendor with the same purpose . Sense is the younger product, has better optics and is the future technology strategy."
- Title: [Is qlik sense good?](https://www.g2.com/discussions/is-qlik-sense-good) — 1 comment
  > **Top comment:** "Yes"
- Title: [What can qlik sense do?](https://www.g2.com/discussions/what-can-qlik-sense-do) — 1 comment
  > **Top comment:** "Qliksense can convert your data into Insights."
- Title: [¿What is been the biggest challenge, you have presente to date?](https://www.g2.com/discussions/what-is-been-the-biggest-challenge-you-have-presente-to-date) — 1 comment, 1 upvote
  > **Top comment:** "To join all data in a single large dataset"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-qlik-sense)