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Compare Looker and Piwik PRO 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Looker
Star Rating
(1,602)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerPiwik PRO
Star Rating
(48)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, reflected in its higher G2 Score of 66.83 compared to Piwik PRO's 51.51. Users appreciate Looker's ability to create interactive and visually appealing reports, making it a favorite for those needing to present data effectively.
- Users say that Looker offers a more extensive range of integrations and functionalities, which enhances its usability for various projects. One user highlighted how easy it is to share insights with team members, showcasing Looker's collaborative features that are particularly beneficial for e-commerce tracking.
- Reviewers mention that while Piwik PRO has a strong focus on privacy and data ownership, it faces challenges in user engagement compared to Looker. Users appreciate Piwik PRO's privacy-centric design, especially in regulated industries, but some feel it lacks the same level of interactive reporting capabilities that Looker provides.
- According to verified reviews, both products are noted for their ease of use, but Piwik PRO slightly edges out with a score of 8.3 compared to Looker's 8.2. Users transitioning from Google Analytics find Piwik PRO familiar and easy to navigate, which can be a significant advantage for those looking for a straightforward analytics solution.
- G2 reviewers highlight that Looker shines in its quality of support, scoring 8.6, which is notably higher than Piwik PRO's 7.8. Users have praised Looker's customer support for being responsive and helpful, which can be crucial for businesses needing timely assistance during implementation.
- Users report that Piwik PRO's unique features, such as its built-in tag manager and data residency options, are valuable for companies prioritizing compliance and data control. However, the limited number of recent reviews (only 1 in the last 90 days) suggests that user experiences may not be as current or reflective of ongoing product developments compared to Looker's 25 recent reviews.
Pricing
Entry-Level Pricing
Looker
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Looker
Free Trial is available
Piwik PRO
Free Trial is available
Ratings
Meets Requirements
8.7
1,098
8.6
41
Ease of Use
8.3
1,103
8.3
42
Ease of Setup
8.2
581
8.3
33
Ease of Admin
8.3
430
8.4
29
Quality of Support
8.6
936
7.8
31
Has the product been a good partner in doing business?
8.9
408
8.8
21
Product Direction (% positive)
8.7
1,030
8.9
41
Features by Category
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.3
284
|
Verified
Not enough data
8.3
263
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
311
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.3
42
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.9
42
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
9.0
32
8.7
238
8.9
32
8.4
224
8.9
33
8.4
226
8.8
33
8.4
215
8.6
29
8.3
225
8.9
32
8.4
219
8.5
31
8.5
230
8.7
27
8.3
222
8.6
26
Reporting
8.4
241
8.1
34
Feature Not Available
8.4
27
8.6
242
8.4
29
8.6
245
8.3
28
8.1
199
7.9
24
8.4
205
7.8
23
9.0
254
8.9
28
Other
8.7
226
8.4
33
8.6
209
8.6
30
8.4
201
8.2
29
8.7
215
8.2
25
8.7
207
8.8
21
8.2
179
7.9
20
8.3
191
8.2
22
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
8.2
31
8.4
194
7.8
23
8.5
246
8.4
31
8.6
240
8.5
32
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Piwik PRO are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Piwik PRO has no discussions with answers
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