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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (72.3% of reviews)
Entry-Level Pricing
No pricing available
$24.00 1 Seats Per Month
Looker
Star Rating
(1,580)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerPipedrive
Star Rating
(2,830)4.3 out of 5
Market Segments
Small-Business (72.3% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pipedrive excels in ease of use with a score of 8.9, making it a favorite among small businesses for its intuitive interface. In contrast, Looker, with a score of 8.2, is noted for its complexity, which may require more training for new users.
- Reviewers mention that Pipedrive's live pipeline management feature, scoring 8.6, provides a clear visual representation of sales processes, which users find beneficial for tracking progress. Looker, while scoring slightly lower at 8.4, offers robust data visualization tools that some users feel are more suited for in-depth analysis rather than day-to-day management.
- G2 users highlight that Pipedrive's lead scoring feature, rated at 7.7, is effective for prioritizing leads, but Looker’s lead scoring at 8.3 is praised for its advanced analytics capabilities, allowing for more nuanced insights into lead quality.
- Reviewers mention that Pipedrive's exporting and sharing data feature, scoring 8.0, is user-friendly, making it easy to share reports with team members. Looker, however, shines in this area with a score of 8.8, offering more comprehensive options for data export and sharing across platforms.
- Users on G2 report that Pipedrive's adaptive learning feature, with a score of 7.3, is helpful but not as advanced as Looker’s capabilities, which scored 6.7. This indicates that while Pipedrive offers some learning features, Looker’s analytics are more robust and adaptable to user needs.
- Reviewers mention that both products have a strong quality of support, with Pipedrive scoring 8.4 and Looker at 8.6. However, users report that Looker’s support is more responsive and knowledgeable, particularly for complex data queries.
Pricing
Entry-Level Pricing
Looker
No pricing availablePipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Looker
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.7
1,082
8.5
2,488
Ease of Use
8.2
1,087
8.9
2,524
Ease of Setup
8.2
566
8.7
1,543
Ease of Admin
8.3
429
8.6
997
Quality of Support
8.6
920
8.4
2,128
Has the product been a good partner in doing business?
8.9
407
8.7
965
Product Direction (% positive)
8.8
1,014
8.8
2,452
Features by Category
Sales Force Automation
Not enough data
8.5
2004
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
2039
|
Verified
Not enough data
8.6
2050
|
Verified
Not enough data
7.7
1609
|
Verified
Not enough data
8.3
1100
|
Verified
Not enough data
7.7
1610
|
Verified
Not enough data
7.7
1565
Not enough data
7.8
1667
Marketing Automation
Not enough data
7.5
1498
|
Verified
Not enough data
7.5
1483
|
Verified
Not enough data
8.5
1820
|
Verified
Not enough data
7.5
1446
|
Verified
Customer Support
Not enough data
7.9
1005
Not enough data
7.8
986
Not enough data
8.0
1016
Not enough data
7.5
1474
Not enough data
7.7
959
Reporting & Analytics
Not enough data
8.0
1853
|
Verified
Not enough data
8.3
1942
|
Verified
Not enough data
7.9
1716
|
Verified
Mobile & Social
Not enough data
7.6
1422
|
Verified
Not enough data
7.4
1376
|
Verified
Not enough data
7.9
1584
|
Verified
Platform
Not enough data
8.2
1334
|
Verified
Not enough data
8.3
1315
Not enough data
8.4
1352
|
Verified
Not enough data
8.2
1167
|
Verified
Not enough data
7.3
1059
|
Verified
Not enough data
7.8
1168
Not enough data
8.7
1317
|
Verified
Not enough data
7.8
1123
Integration
Not enough data
8.1
1224
|
Verified
Not enough data
8.0
1157
|
Verified
Not enough data
7.9
1090
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.2
167
Not enough data
7.5
168
Not enough data
7.4
166
Not enough data
7.2
167
Not enough data
7.3
166
Not enough data
7.3
167
Not enough data
7.5
168
Email Marketing
Not enough data
8.2
209
Not enough data
8.2
210
Not enough data
7.8
205
Not enough data
8.2
208
Not enough data
8.3
210
Not enough data
8.1
205
Not enough data
7.9
204
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
204
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.4
24
Integration
Not enough data
8.2
225
Not enough data
7.8
222
Not enough data
7.9
219
Not enough data
8.2
219
Not enough data
7.2
213
Not enough data
7.3
210
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Not enough data
Data Modeling and Blending
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
35
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Customization
Not enough data
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Agentic AI - Sales Performance Management
Not enough data
7.2
65
Not enough data
7.3
64
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
399
Not enough data
Feature Not Available
Not enough data
7.1
394
Personalization
Not enough data
7.7
413
Not enough data
7.9
406
Not enough data
8.2
425
Not enough data
8.0
410
Administrative
Not enough data
7.8
406
Not enough data
7.7
399
Not enough data
7.5
386
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
55
Not enough data
7.5
54
Not enough data
7.6
55
Not enough data
7.8
55
Not enough data
8.1
54
Analytics
Not enough data
8.0
254
Not enough data
8.2
255
Not enough data
8.1
247
Customizations
Not enough data
8.2
265
Not enough data
8.3
254
Not enough data
8.3
266
Not enough data
7.9
255
Not enough data
8.3
256
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
7.0
11
7.3
57
7.6
11
7.4
57
6.7
11
7.4
57
7.4
12
7.3
57
7.3
11
7.2
56
Data Sourcing
8.8
203
7.8
424
8.8
220
8.0
428
8.6
188
7.9
425
8.8
224
8.4
432
8.7
208
8.0
418
Predictive Analytics
8.3
152
7.7
420
8.2
148
7.8
422
8.2
146
7.3
405
8.0
164
7.7
413
Sales Management
8.4
161
8.6
438
8.2
140
7.6
410
8.6
170
8.3
419
8.7
168
8.7
437
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Pipedrive are categorized as Sales Analytics
Unique Categories
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Pipedrive is categorized as CRM, Email Marketing, Sales Performance Management, Email Tracking, and Online Form Builder
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Computer Software
10.8%
Information Technology and Services
10.1%
Marketing and Advertising
10.1%
Financial Services
4.3%
Real Estate
3.3%
Other
61.4%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 Comments
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
How do I move deals between stages with any email marketers?
2 Comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
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