# Looker vs Pentaho Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user experience, particularly with its intuitive reports interface. Users appreciate the straightforward design that allows for easy creation of new fields and calculations, making it a favorite for self-service reporting.
- **Users say** that Pentaho offers robust capabilities for building reports and dashboards, especially when integrated with data sources like Snowflake. Many find the process of setting up data sources and conducting ad-hoc analysis to be remarkably user-friendly, even for those without SQL knowledge.
- **Reviewers mention** that Looker shines in its ability to support diverse analytics needs, with features that facilitate data visualization and tech stack integration. Users highlight the platform's effectiveness in generating reports for various marketing campaigns, showcasing its versatility.
- **According to verified reviews** , Pentaho is recognized for its powerful ETL capabilities, allowing users to handle large datasets efficiently. Reviewers appreciate its flexibility in working with multiple data sources, which enhances its appeal for organizations with complex data environments.
- **G2 reviewers indicate** that Looker provides superior support and product direction, with many users praising the responsiveness and helpfulness of the support team. This level of service contributes to a more positive overall experience, especially for businesses that rely on timely assistance.
- **Users report** that while Pentaho has strong features, it sometimes faces challenges in setup and administration compared to Looker. Reviewers note that Looker's ease of setup and administration allows teams to get up and running quickly, which is crucial for fast-paced business environments.



| | Looker | Pentaho | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,648 | 50 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Mid-Market (51.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### Pentaho

**Not enough data**

---
## Ratings Comparison
| Rating | Looker | Pentaho | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1133 reviews) | 8.2 (47 reviews) | 
  | **Ease of Use** | 8.3 (1139 reviews) | 7.7 (47 reviews) | 
  | **Ease of Setup** | 8.3 (615 reviews) | 6.6 (18 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 6.6 (18 reviews) | 
  | **Quality of Support** | 8.6 (968 reviews) | 7.8 (42 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 6.9 (16 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1061 reviews) | 7.7 (46 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Pentaho

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 786 |
| **Pentaho** | 7.5/10 | 42 |

#### Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 7.4 (33 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 7.3 (28 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 7.8 (33 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Pentaho | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (650 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (617 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Feature Not Available | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | Feature Not Available | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Advanced Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | 8.3 (25 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (406 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 6.9 (9 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (334 reviews) ✓ Verified | 5.2 (7 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Pentaho | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 752 |
| **Pentaho** | N/A | N/A |

#### Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 7.4 (33 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 7.3 (28 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 7.8 (33 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (110 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Pentaho | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Pentaho | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 
| **Score Cards** | 8.5 (112 reviews) | Not enough data | 
| **Dashboards** | 8.7 (117 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Pentaho | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Pentaho | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Pentaho | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 808 |
| **Pentaho** | 7.4/10 | 43 |

#### Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 7.4 (33 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 7.3 (28 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 7.8 (33 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Pentaho | 
|---|---|---|
| **Connectors** | 8.3 (295 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (335 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | Pentaho | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (41 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (41 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Pentaho | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (650 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (617 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Feature Not Available | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | Feature Not Available | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (45 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (52 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (650 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (521 reviews) ✓ Verified | 8.3 (25 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (60 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (37 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Modeling and Governance** | 8.0 (46 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.2 (35 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.4 (36 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (36 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.7 (36 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Pentaho | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (36 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (406 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 6.9 (9 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (334 reviews) ✓ Verified | 5.2 (7 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 778 |
| **Pentaho** | 7.5/10 | 42 |

#### Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Reports Interface** | 8.6 (684 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (678 reviews) ✓ Verified | 7.4 (33 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 7.3 (28 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (681 reviews) ✓ Verified | 7.8 (33 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Pentaho | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (650 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (617 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Feature Not Available | 
| **Collaboration / Workflow** | 8.4 (596 reviews) ✓ Verified | Feature Not Available | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Building Reports

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (406 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 6.9 (9 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (334 reviews) ✓ Verified | 5.2 (7 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Pentaho** | N/A | N/A |

#### Metrics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (225 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (231 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Pentaho | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (243 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Pentaho | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (216 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (208 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (180 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Pentaho | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Pentaho** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Pentaho | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Pentaho | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 313 |
| **Pentaho** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Pentaho | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (230 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (131 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Pentaho | 
|---|---|---|
| **Campaign Insights** | 8.6 (232 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Pentaho | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Pentaho | 
|---|---|---|
| **Small-Business** | 19.2% | 17.8% | 
| **Mid-Market** | 60.6% | 51.1% | 
| **Enterprise** | 20.1% | 31.1% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### Pentaho

- **Information Technology and Services:** 22.9%
- **Internet:** 12.5%
- **Higher Education:** 8.3%
- **Retail:** 6.3%
- **Computer Software:** 6.3%
- **Non-Profit Organization Management:** 4.2%
- **Marketing and Advertising:** 4.2%
- **Consumer Electronics:** 4.2%
- **Accounting:** 2.1%
- **Apparel & Fashion:** 2.1%
- **Other:** 27.1%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1021 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3736 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to Pentaho

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (624 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (505 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1021 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (868 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [SAP BusinessObjects Business Intelligence (BI)](https://www.g2.com/products/sap-businessobjects-business-intelligence-bi/reviews) — 3.8/5 stars (254 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Pentaho

No discussions available for this product.

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