Compare Looker and Pathmatics by Sensor Tower 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, reflected in its higher G2 Score of 65.6 compared to Pathmatics by Sensor Tower's score of 41.86. Users appreciate Looker's ability to create interactive and customizable reports, making it a preferred choice for data visualization.
- Users say that Looker offers a more robust set of features for tracking sales performance and customer insights, with one reviewer highlighting its effectiveness in showing total sales and trends over time. In contrast, while Pathmatics provides valuable insights into media strategy, some users feel it lacks the depth of analytics that Looker offers.
- Reviewers mention that Looker has a more extensive user base, with 1,517 total reviews compared to Pathmatics' 320. This larger volume of feedback suggests a more established presence in the market, which can be reassuring for potential buyers looking for a reliable solution.
- According to verified reviews, Looker users find the platform's ease of use to be a significant advantage, scoring 8.2 in this area. Users appreciate the intuitive interface that allows for easy sharing of insights, while Pathmatics, despite its high score of 9.2, may not offer the same level of depth in reporting capabilities.
- G2 reviewers highlight that Looker provides a better return on investment tracking, with a score of 8.6, compared to Pathmatics' 7.3. Users have noted that Looker's features help them effectively measure the impact of their campaigns, which is crucial for marketing teams.
- Users report that while both platforms offer good support, Looker has a slight edge with a quality of support score of 8.6. Reviewers have praised Looker's customer service for being responsive and helpful, which can be a deciding factor for teams needing reliable assistance during implementation.
Pricing
Entry-Level Pricing
Looker
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Looker
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.7
1,103
8.2
272
Ease of Use
8.3
1,108
9.2
270
Ease of Setup
8.2
586
9.1
122
Ease of Admin
8.3
431
8.7
114
Quality of Support
8.6
941
8.7
224
Has the product been a good partner in doing business?
8.9
409
9.0
110
Product Direction (% positive)
8.7
1,035
8.4
255
Features by Category
Reports
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Self Service
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Data Preparation
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.7
45
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Self Service
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
7.3
76
|
Verified
8.7
241
|
Verified
8.4
147
|
Verified
8.5
228
|
Verified
7.5
95
|
Verified
8.9
245
|
Verified
8.1
89
|
Verified
8.4
130
Feature Not Available
Feature Not Available
6.9
8
Campaign Activity
8.6
231
|
Verified
8.2
164
|
Verified
8.8
261
|
Verified
8.6
167
|
Verified
8.5
213
|
Verified
7.8
105
|
Verified
8.5
214
|
Verified
8.2
141
|
Verified
8.4
200
|
Verified
8.0
120
|
Verified
7.9
120
|
Verified
7.4
12
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Pathmatics by Sensor Tower are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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