# Looker vs panintelligence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its user-friendly reports interface, which is described as intuitive and straightforward. Users appreciate the ability to create new fields and calculate values using existing data elements, making it easier to generate reports for various campaigns.
- **Users say** that panintelligence stands out for its strong security features and user-friendly, SQL-based platform. Reviewers highlight its flexibility in data visualization and seamless integration with existing products, which can be particularly beneficial for businesses looking for embedded analytics.
- **According to verified reviews** , Looker has a significantly higher overall satisfaction score, reflecting its robust capabilities in data visualization and tech stack integration. Users have noted that it supports shareable dashboards and marketing funnel analytics effectively.
- **Reviewers mention** that while panintelligence offers solid features for small businesses, it may not match the comprehensive capabilities of Looker, especially in terms of advanced analytics and reporting functionalities that larger organizations often require.
- **G2 reviewers highlight** that Looker’s implementation process is quick and intuitive, with many users praising the onboarding wizard that helps new users get started efficiently. This contrasts with panintelligence, which, while user-friendly, may not provide the same level of support during setup.
- **Users report** that panintelligence provides strong control over access and automated reporting, which is beneficial for businesses focused on security and compliance. However, Looker’s extensive reporting capabilities and data blending features are often seen as more advanced, catering to users with complex data needs.



| | Looker | panintelligence | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,644 | 57 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Small-Business (38.8% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### panintelligence

Pros:
- Customer Support (7 reviews)
- Ease of Use (4 reviews)

Cons:
- Limited Chart Functionality (3 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Looker | panintelligence | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1129 reviews) | 8.7 (38 reviews) | 
  | **Ease of Use** | 8.3 (1135 reviews) | 8.2 (40 reviews) | 
  | **Ease of Setup** | 8.3 (611 reviews) | 8.1 (32 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.1 (26 reviews) | 
  | **Quality of Support** | 8.6 (964 reviews) | 9.3 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 9.4 (29 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1057 reviews) | 9.4 (36 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### panintelligence

#### Entry-Level Pricing

Plan: 15 day Prototype

Price: Free Trial

Description: Free no obligation 15-day embedded analytics evaluation. Use your own data in whatever source and see the art of the possible with your data. Use our styling features to create a solution for your own branding.

Key Features:
- Connect to your own data
- Fully White Labeled
- Authentication/ Security

[Browse all 3 editions](https://www.g2.com/products/panintelligence/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **panintelligence** | 8.8/10 | 31 |

#### Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.2 (14 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (11 reviews) | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.9 (17 reviews) | 

#### Self Service 

| Feature | Looker | panintelligence | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.8 (14 reviews) | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (14 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 9.2 (12 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.6 (12 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.3 (10 reviews) | 

#### Advanced Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.2 (11 reviews) | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 9.0 (13 reviews) | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 9.1 (9 reviews) | 

#### Building Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 9.0 (17 reviews) | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.4 (17 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.2 (15 reviews) | 

#### Platform

| Feature | Looker | panintelligence | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **panintelligence** | N/A | N/A |

#### Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.2 (14 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (11 reviews) | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.9 (17 reviews) | 

#### Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | panintelligence | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | panintelligence | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 
| **Score Cards** | 8.4 (111 reviews) | Not enough data | 
| **Dashboards** | 8.7 (116 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | panintelligence | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | panintelligence | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | panintelligence | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **panintelligence** | 8.7/10 | 36 |

#### Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.2 (14 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (11 reviews) | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.9 (17 reviews) | 

#### Data Preparation

| Feature | Looker | panintelligence | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.6 (15 reviews) | 

#### Data Modeling and Blending

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.7 (20 reviews) | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 9.3 (19 reviews) | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 9.0 (16 reviews) | 

#### Generative AI

| Feature | Looker | panintelligence | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | panintelligence | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.8 (14 reviews) | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (14 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 9.2 (12 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.6 (12 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.3 (10 reviews) | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 8.2 (11 reviews) | 
| **Data Visualization** | 8.4 (646 reviews) ✓ Verified | 9.0 (13 reviews) | 
| **Big Data Services** | 8.0 (518 reviews) ✓ Verified | 9.1 (9 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (44 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | panintelligence | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 9.0 (17 reviews) | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.4 (17 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.2 (15 reviews) | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **panintelligence** | 8.8/10 | 31 |

#### Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.2 (14 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.6 (11 reviews) | 
| **Graphs and Charts** | 8.2 (675 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.9 (17 reviews) | 

#### Self Service 

| Feature | Looker | panintelligence | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.8 (14 reviews) | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.7 (14 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 9.2 (12 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 7.6 (12 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.3 (10 reviews) | 

#### Building Reports

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 9.0 (17 reviews) | 
| **Data Modeling** | 8.3 (404 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.4 (17 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.2 (15 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **panintelligence** | N/A | N/A |

#### Metrics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | panintelligence | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | panintelligence | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | panintelligence | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **panintelligence** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | panintelligence | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | panintelligence | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **panintelligence** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | panintelligence | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | panintelligence | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | panintelligence | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | panintelligence | 
|---|---|---|
| **Small-Business** | 19.3% | 38.8% | 
| **Mid-Market** | 60.6% | 38.8% | 
| **Enterprise** | 20.1% | 22.4% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### panintelligence

- **Computer Software:** 16.3%
- **Information Technology and Services:** 14.3%
- **Accounting:** 12.2%
- **Marketing and Advertising:** 6.1%
- **Computer & Network Security:** 4.1%
- **Financial Services:** 4.1%
- **Hospital & Health Care:** 4.1%
- **Insurance:** 4.1%
- **Retail:** 4.1%
- **Wholesale:** 4.1%
- **Other:** 26.5%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

### Alternatives to panintelligence

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1637 reviews)
- [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) — 4.4/5 stars (422 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (609 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### panintelligence

- Title: [Can the dashboard be white-labelled?](https://www.g2.com/discussions/can-the-dashboard-be-white-labelled) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Panintelligence can be white-labelled with your own branding and can be embedded in your solution to create a seamless experience for your users."
- Title: [Will the dashboard work on mobile devices?](https://www.g2.com/discussions/will-the-dashboard-work-on-mobile-devices) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The Panintelligence software is fully browser- and device-agnostic, meaning that it will work on any modern browser and on smartphones and tablets."
- Title: [Is the data shown in real-time?](https://www.g2.com/discussions/is-the-data-shown-in-real-time) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "We connect to data on premise and query it at source. Therefore, the data shown in the dashboard updates automatically. There's no need to manually update..."
- Title: [Can I connect together multiple data sources?](https://www.g2.com/discussions/can-i-connect-together-multiple-data-sources) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Panintelligence is designed to bring disparate data sources together and take data out of silos. You can view multiple sources of data and display them side..."
- Title: [How can I access the dashboard?](https://www.g2.com/discussions/how-can-i-access-the-dashboard) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The Panintelligence software is built in HTML and is fully browser-based. Users can log in with their credentials, while we also support OAuth and single..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-panintelligence)