Link copied to clipboard # Looker vs panintelligence Comparison - What are their main differences? Share [ Export ](/compare/looker/panintelligence/export.csv) Lookerpanintelligence[+ Add Product](#) Reviews **Looker** [ 4.4/5(1,652) ](https://www.g2.com/products/looker/reviews#reviews) **panintelligence** [ 4.4/5(56) ](https://www.g2.com/products/panintelligence/reviews#reviews) Pricing **Looker** Free Trial No pricing available **panintelligence** Free Trial **Free Trial** ยท 15 day Prototype **Pricing Insights** from reviews Time to Implement **Looker** 2 monthsFaster Based on 29 responses **panintelligence** 4 months Based on 5 responses Return on Investment **Looker** 10 months4 months sooner Based on 23 responses **panintelligence** 14 months Based on 8 responses Perceived Cost **Looker** $$$$$ **panintelligence** $$$$$ Average Discount **Looker** 15% **panintelligence** Not enough reviews yet ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") ![panintelligence](https://images.g2crowd.com/uploads/product/hd_favicon/6f87cd52aa47454aaef78f77b03bb23a/panintelligence.svg "panintelligence") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) **panintelligence** [ Customer Support (5) ](https://www.g2.com/products/panintelligence/reviews?filters%5Bsentiment_snippet%5D=1767470&qs=pros-and-cons#reviews)[ Dashboard Customization (3) ](https://www.g2.com/products/panintelligence/reviews?filters%5Bsentiment_snippet%5D=2109257&qs=pros-and-cons#reviews)[ Limited Chart Functionality (3) ](https://www.g2.com/products/panintelligence/reviews?filters%5Bsentiment_snippet%5D=2413587&qs=pros-and-cons#reviews)[ Limited Customization (3) ](https://www.g2.com/products/panintelligence/reviews?filters%5Bsentiment_snippet%5D=2413613&qs=pros-and-cons#reviews) Integrations **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) **panintelligence** Not enough data Screenshots **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **panintelligence** ![panintelligence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1348853/Dashboard-Mockup.jpg) Ratings Meets Requirements **Looker** 8.7 8.71,136 **panintelligence** 8.8 8.837 Ease of Use **Looker** 8.3 8.31,143 **panintelligence** 8.2 8.239 Ease of Setup **Looker** 8.3 8.3619 **panintelligence** 8.1 8.131 Ease of Admin **Looker** 8.3 8.3433 **panintelligence** 8.1 8.126 Quality of Support **Looker** 8.6 8.6972 **panintelligence** 9.4 9.437 Has the product been a good partner in doing business? **Looker** 8.9 8.9412 **panintelligence** 9.4 9.429 Product Direction (% positive) **Looker** 8.7 8.71,063 **panintelligence** 9.3 9.335 Features Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 8.3 791 8.8 30 Reports Reports Interface 8.6(won by 0.4) 684 | Verified 8.2 14 Steps to Answer 8.2 620 | Verified 8.6(won by 0.4) 11 Graphs and Charts 8.2 677 | Verified 8.8(won by 0.6) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.6(won by 0.3) 12 Dashboards 8.7 681 | Verified 8.9(won by 0.2) 16 Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.8(won by 0.4) 14 Data Column Filtering 8.6 648 | Verified 8.7(won by 0.1) 14 Data Discovery 8.5 621 | Verified 9.2(won by 0.7) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(won by 0.5) 618 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 12 Collaboration / Workflow 8.4 596 | Verified 8.6(won by 0.2) 12 Automodeling 7.7(won by 0.4) 502 | Verified 7.3 10 Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6 429 | Verified 8.2(won by 0.6) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 8.4 648 | Verified 9.0(won by 0.6) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 8.0 518 | Verified 9.1(won by 1.1) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 9.0(won by 0.7) 17 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 8.3 407 | Verified 8.8(won by 0.5) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 8.0 358 | Verified 8.4(won by 0.4) 17 Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 15 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 7.9 813 8.7 35 Reports Reports Interface 8.6(won by 0.4) 684 | Verified 8.2 14 Steps to Answer 8.2 620 | Verified 8.6(won by 0.4) 11 Graphs and Charts 8.2 677 | Verified 8.8(won by 0.6) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.6(won by 0.3) 12 Dashboards 8.7 681 | Verified 8.9(won by 0.2) 16 Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 8.3 295 | Verified 8.7(won by 0.4) 18 Data Governance 8.3 264 | Verified 8.6(won by 0.3) 15 Data Modeling and Blending Data Querying 8.5 312 | Verified 8.7(won by 0.2) 20 Data Filtering 8.7 333 | Verified 9.3(won by 0.6) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Blending 8.4 308 | Verified 9.0(won by 0.6) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation 7.1(won by default) 87 Not enough data AI Text Summarization 7.1(won by default) 85 Not enough data Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution 7.3(won by default) 40 Not enough data Multi-step Planning 7.4(won by default) 38 Not enough data Cross-system Integration 7.3(won by default) 40 Not enough data Adaptive Learning 7.2(won by default) 41 Not enough data Natural Language Interaction 7.4(won by default) 40 Not enough data Proactive Assistance 7.4(won by default) 38 Not enough data Decision Making 7.8(won by default) 39 Not enough data Third-Party Integrations Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.8(won by 0.4) 14 Data Column Filtering 8.6 648 | Verified 8.7(won by 0.1) 14 Data Discovery 8.5 621 | Verified 9.2(won by 0.7) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(won by 0.5) 618 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 12 Collaboration / Workflow 8.4 596 | Verified 8.6(won by 0.2) 12 Automodeling 7.7(won by 0.4) 502 | Verified 7.3 10 Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder 8.2(won by default) 40 Not enough data Report Scheduling and Automation 8.4(won by default) 44 Not enough data Embedded Analytics and White-labeling 7.8(won by default) 36 Not enough data Data Source Connectivity 8.4(won by default) 50 Not enough data Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6 429 | Verified 8.2(won by 0.6) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 8.4 648 | Verified 9.0(won by 0.6) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Big Data Services 8.0 518 | Verified 9.1(won by 1.1) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed 7.1(won by default) 58 Not enough data Concurrent User Support 8.1(won by default) 36 Not enough data Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance 8.1(won by default) 47 Not enough data Notebook and Script Integration 7.2(won by default) 34 Not enough data Built-in Predictive and Statistical Models 7.5(won by default) 35 Not enough data Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives 7.3(won by default) 35 Not enough data Natural Language Queries 7.6(won by default) 36 Not enough data Proactive KPI Monitoring and Alerts 7.6(won by default) 34 Not enough data AI Agents for Analytical Follow-ups 7.4(won by default) 34 Not enough data Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement 7.6(won by default) 34 Not enough data Role-based Insight Personalization 7.4(won by default) 36 Not enough data Conversational and Prompt-based Analytics 7.5(won by default) 34 Not enough data Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 9.0(won by 0.7) 17 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 8.3 407 | Verified 8.8(won by 0.5) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 8.0 358 | Verified 8.4(won by 0.4) 17 Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 15 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 8.4 782 8.8 30 Reports Reports Interface 8.6(won by 0.4) 684 | Verified 8.2 14 Steps to Answer 8.2 620 | Verified 8.6(won by 0.4) 11 Graphs and Charts 8.2 677 | Verified 8.8(won by 0.6) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.6(won by 0.3) 12 Dashboards 8.7 681 | Verified 8.9(won by 0.2) 16 Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.8(won by 0.4) 14 Data Column Filtering 8.6 648 | Verified 8.7(won by 0.1) 14 Data Discovery 8.5 621 | Verified 9.2(won by 0.7) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(won by 0.5) 618 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 12 Collaboration / Workflow 8.4 596 | Verified 8.6(won by 0.2) 12 Automodeling 7.7(won by 0.4) 502 | Verified 7.3 10 Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 9.0(won by 0.7) 17 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Modeling 8.3 407 | Verified 8.8(won by 0.5) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Report Design 8.0 358 | Verified 8.4(won by 0.4) 17 Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 15 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 754 Not enough data Reports Reports Interface 8.6(won by 0.4) 684 | Verified 8.2 14 Steps to Answer 8.2 620 | Verified 8.6(won by 0.4) 11 Graphs and Charts 8.2 677 | Verified 8.8(won by 0.6) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Score Cards 8.3 529 | Verified 8.6(won by 0.3) 12 Dashboards 8.7 681 | Verified 8.9(won by 0.2) 16 Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Reports Reports Interface 8.5(won by default) 113 Not enough data Share Reports 8.5(won by default) 110 Not enough data Steps to Answer 8.1(won by default) 104 Not enough data Generative AI AI Text Generation 7.0(won by default) 100 Not enough data AI Text Summarization 7.1(won by default) 100 Not enough data Generative AI Not enough data Not enough data Visualization Graphs and Charts 8.5(won by default) 117 Not enough data Score Cards 8.5(won by default) 113 Not enough data Dashboards 8.7(won by default) 118 Not enough data Formats 8.3(won by default) 110 Not enough data Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots 8.1(won by default) 107 Not enough data Real-Time Updating 8.3(won by default) 108 Not enough data Collaboration Sharing 8.4(won by default) 109 Not enough data Co-Editing 8.0(won by default) 106 Not enough data Devices 8.0(won by default) 103 Not enough data Data Updates Historical Snapshots 7.8(won by default) 137 Not enough data Real-Time Updating 8.0(won by default) 144 Not enough data Scheduled/Automated Reports 8.5(won by default) 146 Not enough data Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 324 Not enough data Metrics Sessions - Digital Analytics 8.8(won by default) 238 Not enough data Engagement 8.7(won by default) 238 Not enough data Entry and Exit Pages 8.4(won by default) 224 Not enough data Standard Event Tracking 8.3(won by default) 226 Not enough data Custom Event Tracking 8.4(won by default) 215 Not enough data Retention 8.3(won by default) 224 Not enough data Return 8.4(won by default) 219 Not enough data Conversions 8.5(won by default) 230 Not enough data Funnels 8.3(won by default) 223 Not enough data Reporting Real-Time Reporting 8.4(won by default) 242 Not enough data Retroactive Reporting 8.6(won by default) 242 Not enough data Segmentation 8.5(won by default) 245 Not enough data Mobile Reporting 8.1(won by default) 199 Not enough data Unification Across Devices 8.4(won by default) 205 Not enough data Custom Reports and Dashboards 9.0(won by default) 254 Not enough data Trending Feature Not Available Not enough data Other User Data 8.7(won by default) 226 Not enough data Site Search Reporting 8.6(won by default) 209 Not enough data Load Time Monitoring 8.4(won by default) 201 Not enough data Campaign Tracking 8.7(won by default) 215 Not enough data E-Commerce 8.7(won by default) 207 Not enough data Promotional Messages 8.2(won by default) 179 Not enough data Administration Alerts 8.3(won by default) 191 Not enough data Agentic AI - Digital Analytics Autonomous Task Execution 7.4(won by default) 15 Not enough data Cross-system Integration 7.8(won by default) 15 Not enough data Proactive Assistance 7.8(won by default) 16 Not enough data Decision Making 7.9(won by default) 16 Not enough data Administration API / Integrations 8.4(won by default) 218 Not enough data QA Testing 8.3(won by default) 193 Not enough data Performance and Reliability 8.5(won by default) 245 Not enough data User, Role, and Access Management 8.6(won by default) 239 Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 312 Not enough data Marketing Operations ROI Tracking 8.6(won by default) 221 | Verified Not enough data Data Collection 8.7(won by default) 242 | Verified Not enough data Customer Insights 8.5(won by default) 229 | Verified Not enough data Multi-User Access 8.9(won by default) 244 | Verified Not enough data Spend Management 8.4(won by default) 130 Not enough data White Label Feature Not Available Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.6(won by default) 231 | Verified Not enough data Reports and Dashboards 8.8(won by default) 260 | Verified Not enough data Campaign Stickiness 8.5(won by default) 212 | Verified Not enough data Multichannel Tracking 8.5(won by default) 213 | Verified Not enough data Brand Optimization 8.4(won by default) 199 | Verified Not enough data Predictive Analytics 7.9(won by default) 120 | Verified Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 6.8(won by default) 14 Not enough data Cross-system Integration 7.5(won by default) 14 Not enough data Proactive Assistance 7.3(won by default) 14 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data User Insights Reviewers' Company Size [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% [![panintelligence](https://images.g2crowd.com/uploads/product/hd_favicon/6f87cd52aa47454aaef78f77b03bb23a/panintelligence.svg "panintelligence")](https://www.g2.com/products/panintelligence/reviews) panintelligence Small-Business(50 or fewer emp.) 39.6% Mid-Market(51-1000 emp.) 39.6% Enterprise(\> 1000 emp.) 20.8% Small-Business (50 or fewer emp.) 19.4% 39.6% Mid-Market (51-1000 emp.) 60.4% 39.6% Enterprise (\> 1000 emp.) 20.1% 20.8% Reviewers' Industry [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% [![panintelligence](https://images.g2crowd.com/uploads/product/hd_favicon/6f87cd52aa47454aaef78f77b03bb23a/panintelligence.svg "panintelligence")](https://www.g2.com/products/panintelligence/reviews) panintelligence Computer Software 16.7% Information Technology and Services 14.6% Accounting 12.5% Marketing and Advertising 6.3% Financial Services 4.2% Other 45.8% Alternatives **Looker Alternatives** ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") [ Zoho Analytics ](/products/zoho-analytics/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) **panintelligence Alternatives** 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