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Compare Looker and NVivo 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (48.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerNVivo
Star Rating
(138)4.0 out of 5
Market Segments
Small-Business (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NVivoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to NVivo. Users appreciate its ability to create interactive and easy-to-understand reports with various charts and graphs, making it a preferred choice for data visualization.
- According to verified reviews, Looker has a much larger user base, with over 1,500 reviews compared to NVivo's 133. This extensive feedback provides a more reliable insight into user experiences, highlighting Looker's strong reputation in the market.
- Users say that Looker offers a seamless implementation process, with many praising its intuitive onboarding wizard. In contrast, NVivo users have mentioned challenges with setup, indicating that Looker may be the better option for those seeking a quick start.
- Reviewers mention that Looker provides superior support quality, with users noting its responsiveness and helpfulness. This is particularly beneficial for teams needing assistance, while NVivo users have expressed some dissatisfaction with support, indicating room for improvement.
- G2 reviewers highlight Looker's robust features for data tracking and visualization, such as the ability to share insights easily within teams. Users in e-commerce have found it particularly useful for tracking sales performance and trends, whereas NVivo, while strong in qualitative analysis, may not cater as effectively to those needing comprehensive data visualization.
- According to recent feedback, NVivo is praised for its capabilities in qualitative research, particularly for organizing and analyzing complex data. However, its overall user experience lags behind Looker, which offers a more user-friendly interface and better overall satisfaction ratings.
Pricing
Entry-Level Pricing
Looker
No pricing availableNVivo
No pricing availableFree Trial
Looker
Free Trial is available
NVivo
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.5
99
Ease of Use
8.3
1,100
7.6
102
Ease of Setup
8.2
578
7.2
25
Ease of Admin
8.3
430
7.9
19
Quality of Support
8.6
933
7.7
76
Has the product been a good partner in doing business?
8.9
408
7.5
12
Product Direction (% positive)
8.7
1,027
7.2
99
Features by Category
Reports
8.6
660
|
Verified
7.0
22
|
Verified
8.2
614
|
Verified
6.7
21
|
Verified
8.2
657
|
Verified
7.3
23
|
Verified
8.3
527
|
Verified
6.7
17
|
Verified
8.7
662
|
Verified
7.6
19
|
Verified
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
7.0
22
|
Verified
8.2
614
|
Verified
6.7
21
|
Verified
8.2
657
|
Verified
7.3
23
|
Verified
8.3
527
|
Verified
6.7
17
|
Verified
8.7
662
|
Verified
7.6
19
|
Verified
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
7.0
22
|
Verified
8.2
614
|
Verified
6.7
21
|
Verified
8.2
657
|
Verified
7.3
23
|
Verified
8.3
527
|
Verified
6.7
17
|
Verified
8.7
662
|
Verified
7.6
19
|
Verified
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
262
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
660
|
Verified
7.0
22
|
Verified
8.2
614
|
Verified
6.7
21
|
Verified
8.2
657
|
Verified
7.3
23
|
Verified
8.3
527
|
Verified
6.7
17
|
Verified
8.7
662
|
Verified
7.6
19
|
Verified
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Setup
Not enough data
4.3
5
Not enough data
2.5
6
Not enough data
5.3
5
Data
Not enough data
6.0
5
Not enough data
5.7
5
Analysis
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
2.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and NVivo are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
NVivo is categorized as Text Analysis
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
NVivo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Higher Education
30.1%
Research
28.6%
Education Management
13.5%
Hospital & Health Care
3.8%
Market Research
3.0%
Other
21.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is NVivo used for?
1 Comment
AC
NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus...Read more
NVivo has no more discussions with answers
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