Compare Looker and Northbeam 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (68.8% of reviews)
Entry-Level Pricing
No pricing available
$1,000.00
Looker
Star Rating
(1,633)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerNorthbeam
Star Rating
(16)4.5 out of 5
Market Segments
Small-Business (68.8% of reviews)
Pros & Cons
Entry-Level Pricing
$1,000.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to track key performance indicators.
- Users say that Northbeam offers a smooth integration with ad and e-commerce platforms, which is a significant advantage for businesses looking to streamline their marketing efforts. However, they note that the initial setup requires some effort before daily usage becomes straightforward.
- Reviewers mention that Looker provides a high level of flexibility and customization across multiple integrations, which is particularly beneficial for teams needing tailored analytics solutions. This adaptability is praised by users in various sectors, including quality engineering.
- According to verified reviews, Northbeam shines in its customer support, with users describing the team as responsive and helpful. This support is crucial for businesses that may need assistance during the initial implementation phase.
- G2 reviewers highlight that Looker has a strong reputation for its ROI tracking capabilities, with users noting the effectiveness of its analytics in driving business decisions. This feature is particularly valued by those looking to measure the impact of their marketing strategies.
- Users report that while Northbeam utilizes machine learning to enhance marketing intelligence, some find its overall usability less intuitive compared to Looker. This can lead to a steeper learning curve for new users, despite its powerful features.
Pricing
Entry-Level Pricing
Looker
No pricing availableNorthbeam
Starter MTA
$1,000.00
Early-stage brands with up to 1 million page views per month
- Multi-touch attribution across all your channels
- Variable monthly pricing based on your pageviews
- Automatic integration with Shopify
Free Trial
Looker
Free Trial is available
Northbeam
No trial information availableRatings
Meets Requirements
8.7
1,117
8.2
16
Ease of Use
8.3
1,123
7.5
16
Ease of Setup
8.2
600
7.8
16
Ease of Admin
8.3
430
9.2
8
Quality of Support
8.6
953
8.4
16
Has the product been a good partner in doing business?
8.9
408
9.2
8
Product Direction (% positive)
8.7
1,046
9.3
16
Features by Category
Reports
8.6
672
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
667
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
669
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
637
|
Verified
Not enough data
8.0
513
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
672
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
667
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
669
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
672
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
667
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
669
|
Verified
Not enough data
Data Preparation
8.3
290
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.6
332
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.4
48
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
637
|
Verified
Not enough data
8.0
513
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.4
50
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
672
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
667
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
669
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
7.0
5
8.7
240
|
Verified
6.7
5
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Northbeam are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Northbeam is categorized as Attribution and E-Commerce Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Northbeam
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Marketing and Advertising
31.3%
Health, Wellness and Fitness
12.5%
Retail
6.3%
Market Research
6.3%
Information Technology and Services
6.3%
Other
37.5%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Northbeam has no discussions with answers
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