Compare Looker and Mixpanel

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Looker
Looker
(1,637)
4.4 out of 5
Looker
By Google
Mixpanel
Mixpanel
(1,288)
4.5 out of 5
Mixpanel
By Mixpanel
At a Glance
Looker
Looker
Star Rating
(1,637)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker
Mixpanel
Mixpanel
Star Rating
(1,288)4.5 out of 5
Market Segments
Small-Business (52.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Mixpanel excels in providing a comprehensive overview of user behavior, with users appreciating its ability to track funnels and cohorts effectively. One user noted, "I really appreciate Mixpanel because it gives me a great overview of everything my users are doing."
  • Users say that Looker stands out for its intuitive user interface and design, making it easy to create interactive dashboards quickly. A recent user highlighted, "I love how quickly I can build clean, interactive dashboards with real GA4 data."
  • Reviewers mention that Mixpanel is particularly user-friendly, with many finding it easy to implement and utilize across multiple platforms. One user remarked, "Easy to understand, easy to implement, multiplatform analytics tool," which speaks to its accessibility for small businesses.
  • According to verified reviews, Looker offers strong customization capabilities, allowing users to tailor their analytics to specific needs. A user from BrowserStack noted the "flexibility to customize and ease of configuration across multiple integrations," which is a significant advantage for mid-market companies.
  • Users highlight that while Mixpanel has a slight edge in ease of use, Looker provides robust support and quality, with reviewers giving it higher marks for overall support quality. One user mentioned, "The best part is the flexibility to customize," indicating that Looker’s support enhances its usability.
  • G2 reviewers indicate that both products have their strengths, but Mixpanel's focus on event tracking and analytics is particularly praised, with users noting features like "standard event tracking" and "custom event tracking" as standout elements that help in building a solid product analytics framework.
Pricing
Entry-Level Pricing
Looker
No pricing available
Mixpanel
Free
Free
Per Year
Browse all 3 pricing plans
Free Trial
Looker
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
1,121
8.8
979
Ease of Use
8.3
1,127
8.5
990
Ease of Setup
8.2
604
8.1
453
Ease of Admin
8.3
430
8.6
369
Quality of Support
8.6
956
8.4
755
Has the product been a good partner in doing business?
8.9
408
8.8
337
Product Direction (% positive)
8.7
1,050
8.6
898
Features by Category
Business IntelligenceHide 25 FeaturesShow 25 Features
8.3
773
Not enough data
Reports
8.6
674
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
669
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
671
|
Verified
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
644
|
Verified
Not enough data
8.4
614
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
641
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data VisualizationHide 22 FeaturesShow 22 Features
8.2
739
Not enough data
Reports
8.6
674
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
669
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
671
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.1
142
Not enough data
8.4
143
Not enough data
Analytics PlatformsHide 48 FeaturesShow 48 Features
7.9
795
Not enough data
Reports
8.6
674
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
669
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
671
|
Verified
Not enough data
Data Preparation
8.3
292
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
313
|
Verified
Not enough data
8.6
333
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
644
|
Verified
Not enough data
8.4
614
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
41
Not enough data
7.6
34
Not enough data
8.3
49
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
641
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.3
53
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
8.4
765
Not enough data
Reports
8.6
674
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
669
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
671
|
Verified
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
644
|
Verified
Not enough data
8.4
614
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Digital AnalyticsHide 31 FeaturesShow 31 Features
8.4
323
8.3
466
Metrics
8.8
237
8.8
271
8.7
237
8.8
340
8.4
223
8.2
294
8.3
225
8.9
353
8.4
214
8.9
350
8.3
224
8.5
316
8.4
218
8.4
289
8.5
229
8.8
318
8.3
222
8.9
341
Reporting
8.4
241
8.7
310
Feature Not Available
8.6
291
8.6
241
8.4
213
8.5
244
8.7
332
8.1
198
8.3
239
8.4
204
8.2
243
9.0
253
8.6
333
Other
8.7
225
8.7
329
8.6
208
8.2
182
8.4
200
8.0
174
8.7
214
8.3
232
8.7
206
8.1
180
8.2
178
7.9
174
8.3
190
8.0
185
Agentic AI - Digital Analytics
7.4
15
7.1
18
7.8
15
7.4
19
7.8
16
7.4
17
7.9
16
7.7
20
Administration
8.4
217
8.5
277
8.3
193
8.3
245
8.5
245
8.7
341
8.6
239
8.8
286
Mobile App AnalyticsHide 14 FeaturesShow 14 Features
Not enough data
8.7
341
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
243
Not enough data
8.9
304
Not enough data
8.5
250
Not enough data
8.9
292
Metrics
Not enough data
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Product AnalyticsHide 24 FeaturesShow 24 Features
Not enough data
7.7
563
Product Analytics
Not enough data
8.6
411
Not enough data
8.9
510
Not enough data
8.6
455
Not enough data
8.8
498
Not enough data
7.4
333
Not enough data
8.3
368
Not enough data
7.5
304
Not enough data
7.8
362
Agentic AI - Product Analytics
Not enough data
5.2
75
Not enough data
6.3
76
Not enough data
5.8
73
Not enough data
5.8
74
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
9.4
9
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
8.5
120
Analytics
Not enough data
9.3
110
Not enough data
8.9
112
Not enough data
9.0
99
Not enough data
8.8
89
Not enough data
8.7
94
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.7
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales AnalyticsHide 18 FeaturesShow 18 Features
8.1
260
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
8.2
310
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Mobile AnalyticsHide 5 FeaturesShow 5 Features
Not enough data
8.7
277
Metrics
Not enough data
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Categories
Categories
Shared Categories
Looker
Looker
Mixpanel
Mixpanel
Looker and Mixpanel are categorized as Digital Analytics
Unique Categories
Looker
Mixpanel
Reviews
Reviewers' Company Size
Looker
Looker
Small-Business(50 or fewer emp.)
19.2%
Mid-Market(51-1000 emp.)
60.8%
Enterprise(> 1000 emp.)
20.0%
Mixpanel
Mixpanel
Small-Business(50 or fewer emp.)
52.7%
Mid-Market(51-1000 emp.)
37.5%
Enterprise(> 1000 emp.)
9.8%
Reviewers' Industry
Looker
Looker
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.0%
Other
55.7%
Mixpanel
Mixpanel
Computer Software
25.3%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.5%
Health, Wellness and Fitness
5.1%
Other
42.0%
Alternatives
Looker
Looker Alternatives
Mode
Mode
Add Mode
Zoho Analytics
Zoho Analytics
Add Zoho Analytics
Sisense
Sisense
Add Sisense
Domo
Domo
Add Domo
Mixpanel
Mixpanel Alternatives
Heap
Heap
Add Heap
Fullstory
Fullstory
Add Fullstory
Glassbox
Glassbox
Add Glassbox
Kissmetrics
Kissmetrics
Add Kissmetrics
Discussions
Looker
Looker Discussions
Is looker an ETL tool?
3 Comments
Verified User
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
Aaron G.
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
Ramya G.
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
See all discussions
Mixpanel
Mixpanel Discussions
Is mixpanel free?
4 Comments
Mohij S.
MS
NoRead more
What is Mixpanel used for?
2 Comments
Raj S.
RS
Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like...Read more
What can mixpanel do?
1 Comment
Jeremy D.
JD
MixPanel is an event logging platform that you can use to understand how your users are engaging with your application.Read more
See all discussions
Ask Looker a QuestionContact Looker
Ask Mixpanel a QuestionContact Mixpanel

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Looker
Looker
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