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Compare Looker and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Looker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMixpanel
Star Rating
(1,259)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly with its intuitive interface and powerful session replay functionality. Users appreciate how easy it is to build reports on the fly, which aids in A/B testing and understanding user behavior.
- Users say Looker shines in creating visually appealing and interactive reports. Its customizable interface allows users to generate various charts and graphs effortlessly, making it a favorite for those needing to present data clearly to clients or management.
- According to verified reviews, Mixpanel's strong focus on product analytics makes it a great tool for product managers. Reviewers highlight its effectiveness in tracking user funnel journeys and conversion rates, which is crucial for optimizing product performance.
- Reviewers mention that Looker offers a robust set of integrations and functionalities, which enhances its usability for e-commerce professionals. Users find it effective for tracking sales performance and identifying trends over time, making it a valuable asset for data-driven decision-making.
- G2 reviewers indicate that while Mixpanel has a slightly higher satisfaction score, Looker benefits from a larger user base and more extensive market presence, which can lead to more reliable support and community resources.
- Users report that both platforms have their strengths, but Mixpanel's free entry-level pricing makes it particularly appealing for small businesses looking to leverage analytics without a significant upfront investment, while Looker’s comprehensive dashboard capabilities cater well to mid-market companies.
Pricing
Entry-Level Pricing
Looker
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Looker
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
1,087
8.8
960
Ease of Use
8.2
1,092
8.5
969
Ease of Setup
8.2
571
8.1
431
Ease of Admin
8.3
430
8.5
366
Quality of Support
8.6
925
8.4
742
Has the product been a good partner in doing business?
8.9
408
8.8
334
Product Direction (% positive)
8.8
1,019
8.6
879
Features by Category
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
258
|
Verified
Not enough data
Data Modeling and Blending
8.5
308
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
8.8
266
8.7
239
8.8
337
8.4
224
8.2
293
8.4
226
8.9
350
8.4
215
8.9
347
8.3
225
8.5
313
8.4
219
8.4
287
8.5
230
8.8
316
8.3
222
8.9
338
Reporting
8.4
241
8.7
308
Feature Not Available
8.6
291
8.6
242
8.4
212
8.6
245
8.7
329
8.1
199
8.3
239
8.4
204
8.2
245
9.0
254
8.6
332
Other
8.7
226
8.7
328
8.6
209
8.2
182
8.4
201
8.0
174
8.7
216
8.3
232
8.7
206
8.1
180
8.2
178
7.9
175
8.3
191
8.0
186
Agentic AI - Digital Analytics
7.6
16
7.3
19
7.9
16
7.4
19
7.8
16
7.5
18
7.9
16
7.7
19
Administration
8.4
217
8.5
277
8.3
193
8.3
245
8.5
245
8.7
340
8.6
240
8.8
285
User Identification
Not enough data
8.3
255
Not enough data
8.8
275
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.1
299
Not enough data
8.8
288
Not enough data
8.2
243
Not enough data
8.9
303
Not enough data
8.5
248
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Categories
Categories
Shared Categories
Looker and Mixpanel are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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