2026 Best Software Awards are here!See the list
Compare Looker and Microsoft Power BI Embedded 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (40.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMicrosoft Power BI Embedded
Star Rating
(106)4.4 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Microsoft Power BI EmbeddedSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating interactive and visually appealing reports, with users highlighting its customizable interface that allows for easy integration of various charts and graphs. This makes it a favorite for those needing to present data in an engaging way.
- Users say that Microsoft Power BI Embedded simplifies complex data problems, making it easy to use and understand. Reviewers appreciate how it enhances creativity with its diverse visual features, which can transform tedious Excel tasks into streamlined processes.
- According to verified reviews, Looker has a significant advantage in user satisfaction, reflected in its higher G2 Score and a larger volume of recent reviews. This suggests that many users find it a reliable choice for their business intelligence needs.
- Reviewers mention that while both platforms offer solid ease of use, Looker’s intuitive setup process is often praised, allowing users to get started quickly without extensive training. This is particularly beneficial for teams looking to implement a new tool with minimal disruption.
- Users highlight that Microsoft Power BI Embedded shines in its integration capabilities, especially with tools like Power Automate. This feature allows for real-time dashboards, which is crucial for businesses that rely on up-to-date data for decision-making.
- G2 reviewers note that while Looker has a strong focus on data visualization, Microsoft Power BI Embedded offers superior dashboard functionality, making it easier for users to track key metrics and performance indicators at a glance.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.7
1,095
8.9
83
Ease of Use
8.3
1,100
8.2
83
Ease of Setup
8.2
578
8.0
30
Ease of Admin
8.3
430
8.1
25
Quality of Support
8.6
933
8.5
75
Has the product been a good partner in doing business?
8.9
408
8.2
25
Product Direction (% positive)
8.7
1,027
8.5
83
Features by Category
Reports
8.6
660
|
Verified
9.2
65
|
Verified
8.2
614
|
Verified
8.4
60
|
Verified
8.2
657
|
Verified
9.4
62
|
Verified
8.3
527
|
Verified
8.8
58
|
Verified
8.7
662
|
Verified
9.3
62
|
Verified
Self Service
8.4
620
|
Verified
8.9
62
|
Verified
8.6
636
|
Verified
8.7
63
|
Verified
8.4
610
|
Verified
8.7
60
|
Verified
8.1
614
|
Verified
8.4
51
8.3
588
|
Verified
8.4
61
|
Verified
7.7
499
|
Verified
Feature Not Available
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
8.8
44
8.3
395
|
Verified
8.6
47
|
Verified
8.0
354
|
Verified
8.4
41
|
Verified
8.1
327
|
Verified
8.5
42
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
9.2
65
|
Verified
8.2
614
|
Verified
8.4
60
|
Verified
8.2
657
|
Verified
9.4
62
|
Verified
8.3
527
|
Verified
8.8
58
|
Verified
8.7
662
|
Verified
9.3
62
|
Verified
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
9.2
65
|
Verified
8.2
614
|
Verified
8.4
60
|
Verified
8.2
657
|
Verified
9.4
62
|
Verified
8.3
527
|
Verified
8.8
58
|
Verified
8.7
662
|
Verified
9.3
62
|
Verified
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
262
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
8.9
62
|
Verified
8.6
636
|
Verified
8.7
63
|
Verified
8.4
610
|
Verified
8.7
60
|
Verified
8.1
614
|
Verified
8.4
51
8.3
588
|
Verified
8.4
61
|
Verified
7.7
499
|
Verified
Feature Not Available
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
8.8
44
8.3
395
|
Verified
8.6
47
|
Verified
8.0
354
|
Verified
8.4
41
|
Verified
8.1
327
|
Verified
8.5
42
|
Verified
Reports
8.6
660
|
Verified
9.2
65
|
Verified
8.2
614
|
Verified
8.4
60
|
Verified
8.2
657
|
Verified
9.4
62
|
Verified
8.3
527
|
Verified
8.8
58
|
Verified
8.7
662
|
Verified
9.3
62
|
Verified
Self Service
8.4
620
|
Verified
8.9
62
|
Verified
8.6
636
|
Verified
8.7
63
|
Verified
8.4
610
|
Verified
8.7
60
|
Verified
8.1
614
|
Verified
8.4
51
8.3
588
|
Verified
8.4
61
|
Verified
7.7
499
|
Verified
Feature Not Available
Building Reports
8.3
383
|
Verified
8.8
44
8.3
395
|
Verified
8.6
47
|
Verified
8.0
354
|
Verified
8.4
41
|
Verified
8.1
327
|
Verified
8.5
42
|
Verified
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Information Technology and Services
16.5%
Education Management
5.8%
Computer Software
5.8%
Hospital & Health Care
4.9%
Banking
3.9%
Other
63.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 Comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
