Compare Looker and Microsoft Power BI 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (42.4% of reviews)
Entry-Level Pricing
No pricing available
Free 1 User
Looker
Star Rating
(1,631)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMicrosoft Power BI
Star Rating
(1,608)4.5 out of 5
Market Segments
Enterprise (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 User
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Microsoft Power BI excels in creating interactive dashboards, with users highlighting its ability to quickly transform raw data into clear visualizations. The seamless integration with the Microsoft ecosystem enhances its usability, making it a preferred choice for teams already using Microsoft tools.
- Users say that Looker provides a user-friendly experience, particularly for non-technical users. Its semantic modeling layer through LookML allows for excellent governance, enabling teams to define metrics centrally and maintain consistency across dashboards, which significantly reduces errors.
- Reviewers mention that Microsoft Power BI's real-time data refresh capabilities and extensive data connectors make it a powerful tool for dynamic reporting. Users appreciate features like row-level security, which allows for tailored data visibility based on user roles, enhancing data governance.
- According to verified reviews, Looker is praised for its straightforward chart creation process, allowing users to easily generate relevant visualizations based on their data. This focus on accuracy helps users avoid misinterpretations, which is a common challenge in data analytics.
- G2 reviewers highlight that while Looker is strong in governance and consistency, it may face challenges in setup and integration compared to Microsoft Power BI, which is noted for its intuitive onboarding and ease of use. This can be a deciding factor for teams looking for a quick implementation.
- Users report that both platforms have strong support for decision-making, but Microsoft Power BI edges out with its AI-powered insights and predictive analytics features, which help teams make informed choices based on data trends and patterns.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI
Power BI in Microsoft Fabric
Free
1 User
Power BI in Microsoft Fabric
- Sign Up for A Fabric Account
Free Trial
Looker
Free Trial is available
Microsoft Power BI
Free Trial is available
Ratings
Meets Requirements
8.7
1,117
9.0
1,282
Ease of Use
8.3
1,122
8.5
1,307
Ease of Setup
8.2
599
8.8
738
Ease of Admin
8.3
430
8.5
419
Quality of Support
8.6
953
8.5
1,135
Has the product been a good partner in doing business?
8.9
408
8.8
400
Product Direction (% positive)
8.7
1,045
9.3
1,247
Features by Category
Reports
8.6
671
|
Verified
8.9
1069
|
Verified
8.2
619
|
Verified
8.4
969
|
Verified
8.2
667
|
Verified
9.1
1064
|
Verified
8.3
528
|
Verified
8.8
685
8.7
668
|
Verified
9.1
1056
|
Verified
Self Service
8.4
624
|
Verified
8.6
900
8.6
641
|
Verified
8.9
896
8.4
612
|
Verified
8.7
974
|
Verified
8.1
613
|
Verified
8.5
853
8.3
587
|
Verified
8.4
965
|
Verified
7.7
498
|
Verified
8.2
878
|
Verified
Advanced Analytics
7.6
428
|
Verified
8.3
737
|
Verified
8.4
637
|
Verified
9.2
1054
|
Verified
8.0
513
|
Verified
8.4
760
|
Verified
Building Reports
8.3
384
|
Verified
8.8
586
|
Verified
8.3
400
|
Verified
8.7
589
|
Verified
8.0
354
|
Verified
8.5
513
|
Verified
8.1
329
|
Verified
8.5
504
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
671
|
Verified
8.9
1069
|
Verified
8.2
619
|
Verified
8.4
969
|
Verified
8.2
667
|
Verified
9.1
1064
|
Verified
8.3
528
|
Verified
8.8
685
8.7
668
|
Verified
9.1
1056
|
Verified
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
671
|
Verified
8.9
1069
|
Verified
8.2
619
|
Verified
8.4
969
|
Verified
8.2
667
|
Verified
9.1
1064
|
Verified
8.3
528
|
Verified
8.8
685
8.7
668
|
Verified
9.1
1056
|
Verified
Data Preparation
8.3
290
|
Verified
8.9
671
|
Verified
8.3
264
|
Verified
8.8
623
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.9
653
|
Verified
8.6
332
|
Verified
9.1
668
|
Verified
8.4
310
|
Verified
8.8
674
|
Verified
Generative AI
7.1
88
7.6
301
7.1
86
7.6
300
Agentic AI - Analytics Platforms
7.2
40
7.6
143
7.4
39
8.0
146
7.3
40
8.4
147
7.1
39
8.1
146
7.3
40
7.8
145
7.4
39
8.1
144
7.6
38
8.4
151
Self Service
8.4
624
|
Verified
8.6
900
8.6
641
|
Verified
8.9
896
8.4
612
|
Verified
8.7
974
|
Verified
8.1
613
|
Verified
8.5
853
8.3
587
|
Verified
8.4
965
|
Verified
7.7
498
|
Verified
8.2
878
|
Verified
Deployment & Integration - Analytics Platforms
8.0
38
8.8
122
8.3
40
8.7
128
7.6
34
8.4
112
8.4
48
9.1
152
Advanced Analytics
7.6
428
|
Verified
8.3
737
|
Verified
8.4
637
|
Verified
9.2
1054
|
Verified
8.0
513
|
Verified
8.4
760
|
Verified
Performance & Scalability - Analytics Platforms
7.4
50
7.7
155
8.0
36
8.5
111
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
8.8
116
7.1
34
8.6
110
7.3
35
8.3
107
Agentic AI Capabilities - Analytics Platforms
7.1
34
8.0
106
7.5
35
8.1
110
7.6
34
8.3
107
7.3
34
7.8
104
Personalized Intelligence - Analytics Platforms
7.5
34
7.9
107
7.2
35
8.2
110
7.5
34
8.0
107
Building Reports
8.3
384
|
Verified
8.8
586
|
Verified
8.3
400
|
Verified
8.7
589
|
Verified
8.0
354
|
Verified
8.5
513
|
Verified
8.1
329
|
Verified
8.5
504
|
Verified
Reports
8.6
671
|
Verified
8.9
1069
|
Verified
8.2
619
|
Verified
8.4
969
|
Verified
8.2
667
|
Verified
9.1
1064
|
Verified
8.3
528
|
Verified
8.8
685
8.7
668
|
Verified
9.1
1056
|
Verified
Self Service
8.4
624
|
Verified
8.6
900
8.6
641
|
Verified
8.9
896
8.4
612
|
Verified
8.7
974
|
Verified
8.1
613
|
Verified
8.5
853
8.3
587
|
Verified
8.4
965
|
Verified
7.7
498
|
Verified
8.2
878
|
Verified
Building Reports
8.3
384
|
Verified
8.8
586
|
Verified
8.3
400
|
Verified
8.7
589
|
Verified
8.0
354
|
Verified
8.5
513
|
Verified
8.1
329
|
Verified
8.5
504
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
9.0
5
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
9.0
5
Not enough data
9.0
5
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
7.7
5
Governance - Semantic Layer Tools
Not enough data
6.7
5
Not enough data
Not enough data
Not enough data
6.7
5
Advanced Intelligence - Semantic Layer Tools
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI are categorized as Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Microsoft Power BI is categorized as Semantic Layer Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Information Technology and Services
16.0%
Computer Software
6.7%
Financial Services
4.8%
Telecommunications
3.2%
Hospital & Health Care
3.2%
Other
66.0%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
What is Microsoft Power BI Desktop used for?
4 Comments
YP
Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating...Read more
What are some of the top features of Microsoft BI?
3 Comments
PR
Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to...Read more
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