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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free 1 User
Looker
Star Rating
(1,579)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMicrosoft Power BI
Star Rating
(1,466)4.5 out of 5
Market Segments
Enterprise (42.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 User
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Power BI excels in Data Visualization, scoring 9.2 compared to Looker's 8.4. Reviewers mention that Power BI's visualizations are more intuitive and customizable, making it easier to create compelling reports.
- Reviewers mention that Power BI's Ease of Setup is superior, with a score of 8.8 versus Looker's 8.2. Users appreciate the straightforward installation process and the availability of numerous tutorials and resources.
- Users on G2 highlight that Power BI offers better Graphs and Charts, scoring 9.1 compared to Looker's 8.2. Reviewers say that the variety and quality of chart options in Power BI enhance their data storytelling capabilities.
- Reviewers mention that Power BI's AI Text Generation features are more advanced, scoring 7.6 against Looker's 6.9. Users report that Power BI's AI capabilities provide more relevant insights and summaries, improving decision-making processes.
- G2 users indicate that Power BI's Dashboards are more user-friendly, with a score of 9.1 compared to Looker's 8.7. Reviewers say that the drag-and-drop functionality in Power BI makes it easier to customize dashboards to meet specific needs.
- Users report that Power BI has a stronger Quality of Support, scoring 8.5 compared to Looker's 8.6. Reviewers mention that Power BI's support team is more responsive and helpful, providing quicker resolutions to issues.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI
Power BI in Microsoft Fabric
Free
1 User
Power BI in Microsoft Fabric
- Sign Up for A Fabric Account
Free Trial
Looker
Free Trial is available
Microsoft Power BI
Free Trial is available
Ratings
Meets Requirements
8.7
1,080
8.9
1,174
Ease of Use
8.2
1,084
8.5
1,198
Ease of Setup
8.2
563
8.8
636
Ease of Admin
8.3
427
8.5
391
Quality of Support
8.6
918
8.5
1,037
Has the product been a good partner in doing business?
8.9
405
8.8
371
Product Direction (% positive)
8.8
1,012
9.2
1,146
Features by Category
Reports
8.6
655
|
Verified
8.9
1017
|
Verified
8.2
613
|
Verified
8.4
957
|
Verified
8.2
652
|
Verified
9.1
1019
|
Verified
8.3
524
|
Verified
8.8
673
8.7
653
|
Verified
9.1
1004
|
Verified
Self Service
8.4
618
|
Verified
8.6
875
8.6
633
|
Verified
8.9
882
8.4
607
|
Verified
8.7
962
|
Verified
8.1
613
|
Verified
8.5
849
8.3
585
|
Verified
8.4
938
|
Verified
7.7
498
|
Verified
8.2
873
|
Verified
Advanced Analytics
7.6
427
|
Verified
8.3
732
|
Verified
8.4
626
|
Verified
9.2
1004
|
Verified
8.0
509
|
Verified
8.5
733
|
Verified
Building Reports
8.3
383
|
Verified
8.8
581
|
Verified
8.3
391
|
Verified
8.8
571
|
Verified
8.0
353
|
Verified
8.5
506
|
Verified
8.1
327
|
Verified
8.5
502
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
655
|
Verified
8.9
1017
|
Verified
8.2
613
|
Verified
8.4
957
|
Verified
8.2
652
|
Verified
9.1
1019
|
Verified
8.3
524
|
Verified
8.8
673
8.7
653
|
Verified
9.1
1004
|
Verified
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
655
|
Verified
8.9
1017
|
Verified
8.2
613
|
Verified
8.4
957
|
Verified
8.2
652
|
Verified
9.1
1019
|
Verified
8.3
524
|
Verified
8.8
673
8.7
653
|
Verified
9.1
1004
|
Verified
Data Preparation
8.4
281
|
Verified
8.9
634
|
Verified
8.2
259
|
Verified
8.8
623
|
Verified
Data Modeling and Blending
8.4
309
|
Verified
8.9
648
|
Verified
8.7
326
|
Verified
9.1
662
|
Verified
8.3
309
|
Verified
8.8
644
|
Verified
Generative AI
7.1
88
7.7
301
7.1
86
7.7
299
Agentic AI - Analytics Platforms
7.2
39
7.7
146
7.3
38
8.1
147
7.3
38
8.4
146
7.1
39
8.2
147
7.3
39
7.9
146
7.4
38
8.2
145
7.6
37
8.4
149
Self Service
8.4
618
|
Verified
8.6
875
8.6
633
|
Verified
8.9
882
8.4
607
|
Verified
8.7
962
|
Verified
8.1
613
|
Verified
8.5
849
8.3
585
|
Verified
8.4
938
|
Verified
7.7
498
|
Verified
8.2
873
|
Verified
Deployment & Integration - Analytics Platforms
8.0
35
8.7
114
8.1
34
8.8
114
7.7
33
8.4
113
8.3
34
9.1
115
Advanced Analytics
7.6
427
|
Verified
8.3
732
|
Verified
8.4
626
|
Verified
9.2
1004
|
Verified
8.0
509
|
Verified
8.5
733
|
Verified
Performance & Scalability - Analytics Platforms
8.1
35
8.6
114
7.9
34
8.7
112
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
8.8
112
7.2
34
8.7
111
7.3
34
8.4
109
Agentic AI Capabilities - Analytics Platforms
7.2
34
8.1
107
7.5
34
8.1
108
7.7
34
8.4
106
7.4
34
7.8
106
Personalized Intelligence - Analytics Platforms
7.7
34
8.0
107
7.2
35
8.2
108
7.6
34
8.1
106
Building Reports
8.3
383
|
Verified
8.8
581
|
Verified
8.3
391
|
Verified
8.8
571
|
Verified
8.0
353
|
Verified
8.5
506
|
Verified
8.1
327
|
Verified
8.5
502
|
Verified
Reports
8.6
655
|
Verified
8.9
1017
|
Verified
8.2
613
|
Verified
8.4
957
|
Verified
8.2
652
|
Verified
9.1
1019
|
Verified
8.3
524
|
Verified
8.8
673
8.7
653
|
Verified
9.1
1004
|
Verified
Self Service
8.4
618
|
Verified
8.6
875
8.6
633
|
Verified
8.9
882
8.4
607
|
Verified
8.7
962
|
Verified
8.1
613
|
Verified
8.5
849
8.3
585
|
Verified
8.4
938
|
Verified
7.7
498
|
Verified
8.2
873
|
Verified
Building Reports
8.3
383
|
Verified
8.8
581
|
Verified
8.3
391
|
Verified
8.8
571
|
Verified
8.0
353
|
Verified
8.5
506
|
Verified
8.1
327
|
Verified
8.5
502
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
202
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI are categorized as Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Microsoft Power BI is categorized as Semantic Layer Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Information Technology and Services
16.2%
Computer Software
6.6%
Financial Services
4.9%
Hospital & Health Care
3.2%
Telecommunications
3.0%
Other
66.0%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is Microsoft Power BI Desktop used for?
3 Comments
DM
PowerBI desktop is the desktop version of PowerBI unlike the web version which you open in a web browser like Google Chrome or EDGE. The desktop version has...Read more
What are some of the top features of Microsoft BI?
3 Comments
PR
Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to...Read more
How I can have the free version of this application?
2 Comments
DZ
Here: https://powerbi.microsoft.com/en-us/downloads/Read more
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