# Looker vs Metabase Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user interface and design, making it easy to build interactive dashboards quickly. Users appreciate the ability to visualize key performance indicators clearly, such as engagement rates and device categories, which enhances their data analysis experience.
- **Users say** that Metabase stands out for its budget-friendly, open-source model, allowing users to create queries effortlessly. The intuitive editor and user-friendly interface make it accessible for both technical and non-technical users, which is a significant advantage for teams with varying skill levels.
- **Reviewers mention** that Looker offers robust customization options and integration capabilities, which are particularly beneficial for organizations needing tailored analytics solutions. Users have highlighted the flexibility in configuring dashboards across multiple integrations, enhancing their overall workflow.
- **According to verified reviews** , Metabase shines in its ease of setup, with users noting that the platform is lightweight and straightforward to implement. This simplicity allows teams to get started quickly without extensive training or technical support.
- **G2 reviewers highlight** that Looker provides superior support quality, with users praising the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that rely on timely assistance to resolve issues and optimize their analytics processes.
- **Users report** that while both platforms have strong data visualization capabilities, Metabase's dashboards are particularly praised for their simplicity and effectiveness. Users appreciate the ease of understanding complex data through Metabase's visual tools, making it a great choice for teams focused on straightforward data presentation.



| | Looker | Metabase | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,643 | 146 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Mid-Market (52.1% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Metabase

Pros:
- Ease of Use (12 reviews)
- Data Visualization (5 reviews)

Cons:
- Slow Performance (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Looker | Metabase | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1128 reviews) | 8.7 (102 reviews) | 
  | **Ease of Use** | 8.3 (1134 reviews) | 8.4 (105 reviews) | 
  | **Ease of Setup** | 8.3 (610 reviews) | 9.1 (44 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.9 (25 reviews) | 
  | **Quality of Support** | 8.6 (963 reviews) | 8.0 (75 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 8.9 (20 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1056 reviews) | 8.3 (91 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Metabase

#### Entry-Level Pricing

Plan: Open Source

Price: $0.00

Description: The user-friendly BI suite in a box.

Key Features:
- Unlimited charts
- Unlimited dashboards
- Connect to 20+ database types

[Browse all 4 editions](https://www.g2.com/products/metabase/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **Metabase** | 8.5/10 | 58 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.9 (46 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Advanced Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.5 (40 reviews) | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | 9.1 (46 reviews) | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 7.8 (41 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 8.8 (10 reviews) | 

#### Platform

| Feature | Looker | Metabase | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **Metabase** | N/A | N/A |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.9 (46 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Metabase | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Metabase | 
|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Metabase | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Metabase | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Metabase | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **Metabase** | 8.1/10 | 69 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.9 (46 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Data Preparation

| Feature | Looker | Metabase | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.3 (47 reviews) | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.3 (45 reviews) | 

#### Data Modeling and Blending

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.6 (57 reviews) | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.8 (57 reviews) | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.3 (52 reviews) | 

#### Generative AI

| Feature | Looker | Metabase | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 6.9 (16 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.6 (16 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | 6.7 (8 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 7.3 (8 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.0 (9 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | 7.5 (8 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 7.1 (8 reviews) | 
| **Decision Making** | 7.7 (39 reviews) | 7.7 (8 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | 8.9 (11 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.7 (9 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | 8.7 (9 reviews) | 
| **Data Source Connectivity** | 8.3 (50 reviews) | 9.1 (11 reviews) | 

#### Advanced Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.5 (40 reviews) | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | 9.1 (46 reviews) | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 7.8 (41 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | 6.9 (14 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | 7.8 (9 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | 7.4 (9 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | 7.3 (8 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | 7.8 (9 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | 7.2 (9 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | 7.1 (8 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 7.5 (8 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | 7.5 (8 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | 7.9 (8 reviews) | 
| **Role-based Insight Personalization** | 7.3 (36 reviews) | 7.9 (8 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | 8.8 (8 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 8.8 (10 reviews) | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **Metabase** | 8.5/10 | 58 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.9 (46 reviews) | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 8.8 (10 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Metabase** | N/A | N/A |

#### Metrics

| Feature | Looker | Metabase | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Metabase | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Metabase | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Metabase | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Metabase** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Metabase | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Metabase** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Metabase | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (241 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (228 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Metabase | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Metabase | 
|---|---|---|
| **Small-Business** | 19.3% | 35.0% | 
| **Mid-Market** | 60.6% | 52.1% | 
| **Enterprise** | 20.1% | 12.9% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Metabase

- **Information Technology and Services:** 15.1%
- **Computer Software:** 12.9%
- **Financial Services:** 9.4%
- **Hospital & Health Care:** 5.0%
- **Internet:** 4.3%
- **Education Management:** 3.6%
- **Logistics and Supply Chain:** 3.6%
- **Accounting:** 2.9%
- **Computer Games:** 2.9%
- **E-Learning:** 2.9%
- **Other:** 37.4%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Metabase

- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1630 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Plotly Dash Enterprise](https://www.g2.com/products/plotly-dash-enterprise/reviews) — 4.8/5 stars (36 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Metabase

- Title: [Is Metabase free?](https://www.g2.com/discussions/is-metabase-free) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is Metabase used for?](https://www.g2.com/discussions/metabase-what-is-metabase-used-for) — 1 comment
  > **Top comment:** "To store & track the business revenue details."
- Title: [Is Metabase secure?](https://www.g2.com/discussions/is-metabase-secure) — 1 comment, 1 upvote
  > **Top comment:** "Yes. It provides SSO integration, and a capability to invite users via e-mail where only the user gets to set their password and password reset capability...."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-metabase)