# Looker vs Metabase Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its reporting capabilities, with users praising its intuitive interface for both standard and self-service reports. Many find it easy to create new fields and calculate values using existing data elements, making it a powerful tool for data visualization and analytics.
- **Users say** that Metabase stands out for its **ease of use** , particularly for non-technical users. Reviewers appreciate its intuitive UI and quick setup, allowing users to explore data and build dashboards with minimal learning curve, which is ideal for teams with varying technical skills.
- **According to verified reviews** , Looker has a more robust market presence, reflected in its higher G2 Score and a significantly larger number of reviews. This suggests a broader user base and more extensive feedback, which can be reassuring for potential buyers looking for a reliable analytics platform.
- **Reviewers mention** that while Looker offers strong support and integration capabilities, some users have noted challenges with setup and configuration. In contrast, Metabase users frequently highlight its quick setup process, making it a favorable option for teams looking to get started without extensive technical resources.
- **G2 reviewers highlight** that Looker provides advanced features for data governance and analytics, which are particularly beneficial for mid-market companies. Users have noted its ability to support complex data needs, such as marketing funnel analytics and tech stack integration, enhancing its value for data-driven decision-making.
- **Users report** that Metabase's SQL editor is a strong point for advanced users, allowing for flexible queries and clean visualizations. This feature, combined with its non-technical friendly approach, makes it a versatile tool for teams that require both simplicity and depth in their data analysis.



| | Looker | Metabase | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,656 | 147 | 
| **Largest Market Segment** | Mid-Market (60.3% of reviews) | Mid-Market (52.5% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Metabase

Pros:
- Ease of Use (11 reviews)
- Implementation Ease (5 reviews)

Cons:
- Slow Performance (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Looker | Metabase | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1140 reviews) | 8.7 (103 reviews) | 
  | **Ease of Use** | 8.3 (1147 reviews) | 8.4 (106 reviews) | 
  | **Ease of Setup** | 8.3 (623 reviews) | 9.1 (45 reviews) | 
  | **Ease of Admin** | 8.3 (434 reviews) | 9.0 (26 reviews) | 
  | **Quality of Support** | 8.6 (975 reviews) | 8.0 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (413 reviews) | 8.9 (21 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1067 reviews) | 8.4 (92 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Metabase

#### Entry-Level Pricing

Plan: Open Source

Price: $0.00

Description: The user-friendly BI suite in a box.

Key Features:
- Unlimited charts
- Unlimited dashboards
- Connect to 20+ database types

[Browse all 4 editions](https://www.g2.com/products/metabase/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 793 |
| **Metabase** | 8.5/10 | 59 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (686 reviews) ✓ Verified | 8.9 (47 reviews) | 
| **Steps to Answer** | 8.2 (623 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (679 reviews) ✓ Verified | 8.6 (47 reviews) | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (684 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (629 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (621 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (619 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (599 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Advanced Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.5 (40 reviews) | 
| **Data Visualization** | 8.4 (651 reviews) ✓ Verified | 9.1 (46 reviews) | 
| **Big Data Services** | 8.0 (522 reviews) ✓ Verified | 7.8 (41 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.8 (10 reviews) | 

#### Platform

| Feature | Looker | Metabase | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 756 |
| **Metabase** | N/A | N/A |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (686 reviews) ✓ Verified | 8.9 (47 reviews) | 
| **Steps to Answer** | 8.2 (623 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (679 reviews) ✓ Verified | 8.6 (47 reviews) | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (684 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.5 (113 reviews) | Not enough data | 
| **Share Reports** | 8.5 (111 reviews) | Not enough data | 
| **Steps to Answer** | 8.1 (104 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Metabase | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Metabase | 
|---|---|---|
| **Graphs and Charts** | 8.5 (117 reviews) | Not enough data | 
| **Score Cards** | 8.5 (113 reviews) | Not enough data | 
| **Dashboards** | 8.7 (118 reviews) | Not enough data | 
| **Formats** | 8.3 (110 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Metabase | 
|---|---|---|
| **Historical Snapshots** | 8.1 (108 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Metabase | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (103 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Metabase | 
|---|---|---|
| **Historical Snapshots** | 7.8 (138 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (144 reviews) | Not enough data | 
| **Email Reports** | 8.5 (147 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 815 |
| **Metabase** | 8.1/10 | 70 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (686 reviews) ✓ Verified | 8.9 (47 reviews) | 
| **Steps to Answer** | 8.2 (623 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (679 reviews) ✓ Verified | 8.6 (47 reviews) | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (684 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Data Preparation

| Feature | Looker | Metabase | 
|---|---|---|
| **Connectors** | 8.3 (296 reviews) ✓ Verified | 8.3 (47 reviews) | 
| **Data Governance** | 8.3 (265 reviews) ✓ Verified | 8.3 (45 reviews) | 

#### Data Modeling and Blending

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.6 (57 reviews) | 
| **Data Filtering** | 8.7 (336 reviews) ✓ Verified | 8.8 (57 reviews) | 
| **Data Blending** | 8.4 (311 reviews) ✓ Verified | 8.3 (52 reviews) | 

#### Generative AI

| Feature | Looker | Metabase | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 7.1 (17 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.5 (17 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (41 reviews) | 6.5 (9 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 7.3 (8 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 8.0 (9 reviews) | 
| **Adaptive Learning** | 7.3 (42 reviews) | 7.5 (8 reviews) | 
| **Natural Language Interaction** | 7.4 (41 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 7.1 (8 reviews) | 
| **Decision Making** | 7.8 (40 reviews) | 7.7 (8 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (629 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (621 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (619 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (599 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (42 reviews) | 9.0 (12 reviews) | 
| **Report Scheduling and Automation** | 8.5 (47 reviews) | 8.7 (9 reviews) | 
| **Embedded Analytics and White-labeling** | 7.8 (37 reviews) | 8.7 (9 reviews) | 
| **Data Source Connectivity** | 8.5 (54 reviews) | 9.1 (11 reviews) | 

#### Advanced Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.5 (40 reviews) | 
| **Data Visualization** | 8.4 (651 reviews) ✓ Verified | 9.1 (46 reviews) | 
| **Big Data Services** | 8.0 (522 reviews) ✓ Verified | 7.8 (41 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (61 reviews) | 7.1 (15 reviews) | 
| **Concurrent User Support** | 8.0 (38 reviews) | 7.8 (9 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (48 reviews) | 7.4 (9 reviews) | 
| **Notebook and Script Integration** | 7.2 (36 reviews) | 7.3 (8 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.4 (36 reviews) | 7.8 (9 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.3 (36 reviews) | 7.2 (9 reviews) | 
| **Natural Language Queries** | 7.6 (38 reviews) | 7.1 (8 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 7.5 (8 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.5 (36 reviews) | 7.5 (8 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Metabase | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | 7.9 (8 reviews) | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | 7.9 (8 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | 8.8 (8 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.8 (10 reviews) | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 784 |
| **Metabase** | 8.5/10 | 59 |

#### Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Reports Interface** | 8.6 (686 reviews) ✓ Verified | 8.9 (47 reviews) | 
| **Steps to Answer** | 8.2 (623 reviews) ✓ Verified | 8.5 (42 reviews) | 
| **Graphs and Charts** | 8.2 (679 reviews) ✓ Verified | 8.6 (47 reviews) | 
| **Score Cards** | 8.3 (531 reviews) ✓ Verified | 8.3 (40 reviews) | 
| **Dashboards** | 8.7 (684 reviews) ✓ Verified | 9.1 (46 reviews) | 

#### Self Service 

| Feature | Looker | Metabase | 
|---|---|---|
| **Calculated Fields** | 8.4 (629 reviews) ✓ Verified | 8.3 (41 reviews) | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.8 (41 reviews) | 
| **Data Discovery** | 8.4 (621 reviews) ✓ Verified | 8.7 (43 reviews) | 
| **Search** | 8.1 (619 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Collaboration / Workflow** | 8.4 (599 reviews) ✓ Verified | 8.4 (39 reviews) | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.7 (35 reviews) | 

#### Building Reports

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Transformation** | 8.3 (387 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Data Modeling** | 8.3 (408 reviews) ✓ Verified | 8.3 (13 reviews) | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 8.6 (16 reviews) | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 8.8 (10 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Metabase** | N/A | N/A |

#### Metrics

| Feature | Looker | Metabase | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Metabase | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Metabase | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Metabase | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Metabase** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Metabase | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Metabase | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Metabase** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Metabase | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Metabase | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Metabase | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Metabase | 
|---|---|---|
| **Small-Business** | 19.5% | 34.8% | 
| **Mid-Market** | 60.3% | 52.5% | 
| **Enterprise** | 20.2% | 12.8% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

#### Metabase

- **Information Technology and Services:** 15.0%
- **Computer Software:** 12.9%
- **Financial Services:** 10.0%
- **Hospital & Health Care:** 5.0%
- **Internet:** 4.3%
- **Education Management:** 3.6%
- **Logistics and Supply Chain:** 3.6%
- **Accounting:** 2.9%
- **Computer Games:** 2.9%
- **E-Learning:** 2.9%
- **Other:** 37.1%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1062 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3784 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews)

### Alternatives to Metabase

- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (696 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3784 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (558 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1062 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1654 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Plotly Dash Enterprise](https://www.g2.com/products/plotly-dash-enterprise/reviews) — 4.8/5 stars (36 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Metabase

- Title: [Is Metabase free?](https://www.g2.com/discussions/is-metabase-free) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is Metabase used for?](https://www.g2.com/discussions/metabase-what-is-metabase-used-for) — 1 comment
  > **Top comment:** "To store & track the business revenue details."
- Title: [Is Metabase secure?](https://www.g2.com/discussions/is-metabase-secure) — 1 comment, 1 upvote
  > **Top comment:** "Yes. It provides SSO integration, and a capability to invite users via e-mail where only the user gets to set their password and password reset capability...."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-metabase)