Compare Looker and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,619)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly with its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, highlighting features like engagement overviews that display clear KPIs.
- According to verified reviews, Medallia Digital Experience Analytics (DXA) shines in providing deep insights into customer behavior through session replays and journey analysis. Users find this feature invaluable for identifying user struggles and friction points, which traditional analytics may overlook.
- Reviewers mention that Looker has a significantly higher G2 Score, indicating greater overall satisfaction among users. This is reflected in the positive feedback regarding its flexibility and ease of configuration across multiple integrations, making it a preferred choice for many organizations.
- Users say that while Medallia DXA offers powerful data presentation capabilities, it may not match the customization options available in Looker. Users have noted that Looker allows for extensive customization in reporting, which is crucial for tailoring insights to specific business needs.
- G2 reviewers highlight that Looker has a more active user community, with a significantly higher number of recent reviews. This suggests that users are more engaged and satisfied with Looker, as evidenced by the 28 recent reviews compared to none for Medallia DXA in the last 90 days.
- According to verified reviews, both products receive similar ratings for support quality, but Looker users have reported a more responsive experience. Users appreciate the support they receive, particularly when navigating complex analytics tasks, which enhances their overall satisfaction with the platform.
Pricing
Entry-Level Pricing
Looker
No pricing availableMedallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Looker
Free Trial is available
Medallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.7
1,110
7.8
22
Ease of Use
8.3
1,115
7.9
22
Ease of Setup
8.2
593
7.8
10
Ease of Admin
8.3
432
8.9
9
Quality of Support
8.6
948
8.6
20
Has the product been a good partner in doing business?
8.9
410
9.5
10
Product Direction (% positive)
8.7
1,041
8.9
21
Features by Category
Reports
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Data Preparation
8.3
288
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
332
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.6
48
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Not enough data
Reports
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Not enough data
Self Service
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Not enough data
Metrics
8.8
240
8.5
10
8.7
240
8.6
11
8.4
226
7.7
11
8.4
228
8.7
10
8.4
217
7.4
9
8.3
227
8.0
10
8.4
221
7.7
10
8.5
232
8.2
10
8.3
224
8.8
11
Reporting
8.4
243
Not enough data
Feature Not Available
7.4
9
8.6
244
7.9
8
8.5
247
8.3
10
8.1
201
7.6
11
8.4
207
8.5
9
9.0
256
6.9
9
Other
8.7
228
Feature Not Available
8.6
211
Feature Not Available
8.4
203
8.1
9
8.7
217
8.5
8
8.7
209
7.4
7
8.2
181
Not enough data
8.3
193
7.6
7
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
User Behavior
Not enough data
9.0
12
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
7.7
13
|
Verified
A/B Testing
Not enough data
8.1
9
Not enough data
7.8
6
|
Verified
Not enough data
7.3
10
|
Verified
Not enough data
7.6
9
|
Verified
Visitor Information
Not enough data
8.3
8
|
Verified
Not enough data
7.7
8
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
12
Not enough data
8.9
9
Not enough data
8.5
11
Not enough data
7.4
12
Not enough data
7.6
12
Reporting
Not enough data
7.5
12
Not enough data
8.8
13
Not enough data
8.3
9
Not enough data
8.3
12
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Medallia Digital Experience Analytics (DXA) are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Medallia Digital Experience Analytics (DXA) is categorized as Session Replay, Heatmap Tools, A/B Testing, and Product Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Automotive
5.9%
Retail
5.9%
Other
50.0%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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