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Compare Looker and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,592)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user satisfaction, boasting a significantly higher G2 Score compared to Medallia Digital Experience Analytics. Users appreciate its intuitive interface, which allows for the creation of interactive reports with various charts and graphs, making data visualization straightforward and engaging.
- According to verified reviews, Looker has a robust presence in the mid-market segment, with a majority of its users coming from this space. This focus allows it to cater effectively to the needs of mid-sized businesses, as highlighted by users who find it particularly useful for tracking sales performance and customer trends.
- Users say that Looker’s ease of setup and administration is a strong point, with many praising its intuitive onboarding process. In contrast, while Medallia Digital Experience Analytics has a solid user interface, some users find it less straightforward for initial setup, which can lead to a steeper learning curve.
- Reviewers mention that both platforms offer quality support, but Looker stands out with a slightly higher satisfaction rating in this area. Users have noted that Looker’s support team is responsive and helpful, which enhances the overall user experience, especially during critical implementation phases.
- According to recent feedback, Looker shines in its ability to create custom reports and dashboards, receiving high praise for this feature. Users have expressed that this capability allows them to tailor insights specifically to their business needs, a feature that Medallia Digital Experience Analytics does not match in terms of flexibility.
- G2 reviewers highlight that while Medallia Digital Experience Analytics offers strong sentiment analysis capabilities, Looker’s overall functionality and user experience are more favorable. Users appreciate the comprehensive insights Looker provides, which are essential for making informed business decisions, particularly in e-commerce settings.
Pricing
Entry-Level Pricing
Looker
No pricing availableMedallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Looker
Free Trial is available
Medallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.7
1,091
7.8
22
Ease of Use
8.2
1,096
7.9
22
Ease of Setup
8.2
574
7.8
10
Ease of Admin
8.3
430
8.9
9
Quality of Support
8.6
929
8.6
20
Has the product been a good partner in doing business?
8.9
408
9.5
10
Product Direction (% positive)
8.8
1,023
8.9
21
Features by Category
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
659
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
659
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
111
Not enough data
8.7
113
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
659
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
Data Modeling and Blending
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
39
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.0
36
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
655
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
659
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
237
8.5
10
8.7
238
8.6
11
8.4
224
7.7
11
8.4
226
8.7
10
8.4
215
7.4
9
8.3
225
8.0
10
8.4
219
7.7
10
8.5
230
8.2
10
8.3
222
8.8
11
Reporting
8.4
241
Not enough data
Feature Not Available
7.4
9
8.6
242
7.9
8
8.6
245
8.3
10
8.1
199
7.6
11
8.4
204
8.5
9
9.0
254
6.9
9
Other
8.7
226
Feature Not Available
8.6
209
Feature Not Available
8.4
201
8.1
9
8.7
215
8.5
8
8.7
206
7.4
7
8.2
178
Not enough data
8.3
191
7.6
7
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
User Behavior
Not enough data
9.0
12
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
7.7
13
|
Verified
A/B Testing
Not enough data
8.1
9
Not enough data
7.8
6
|
Verified
Not enough data
7.3
10
|
Verified
Not enough data
7.6
9
|
Verified
Visitor Information
Not enough data
8.3
8
|
Verified
Not enough data
7.7
8
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
12
Not enough data
8.9
9
Not enough data
8.5
11
Not enough data
7.4
12
Not enough data
7.6
12
Reporting
Not enough data
7.5
12
Not enough data
8.8
13
Not enough data
8.3
9
Not enough data
8.3
12
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Medallia Digital Experience Analytics (DXA) are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Medallia Digital Experience Analytics (DXA) is categorized as Session Replay, Heatmap Tools, A/B Testing, and Product Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Retail
5.9%
Oil & Energy
5.9%
Other
50.0%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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