# Looker vs MAXQDA Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in user experience, particularly with its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, highlighting features like clear KPIs and customizable visualizations.
- **According to verified reviews** , MAXQDA stands out for its robust qualitative data analysis capabilities. Users commend its user-friendly coding scheme and the ability to handle various document formats, making it a powerful tool for researchers working on mixed-methods analysis.
- **Reviewers mention** that Looker has a significantly higher overall satisfaction score, reflecting its strong market presence and user engagement. The flexibility in configuration and integration options is frequently highlighted, making it a preferred choice for businesses looking for comprehensive analytics solutions.
- **Users say** that while MAXQDA offers state-of-the-art features for qualitative analysis, it may not match the real-time data capabilities of Looker. The latter's ability to provide instant insights through dashboards is a key advantage for teams needing quick access to analytics.
- **Reviewers note** that both products have similar ease of use ratings, but Looker’s recent user feedback emphasizes its quick implementation process, which is particularly beneficial for teams looking to get up and running without extensive training.
- **According to G2 reviewers** , Looker’s quality of support is rated higher, with users appreciating the responsive assistance and resources available for troubleshooting. In contrast, while MAXQDA's support is noted as good, it may not be as readily accessible, which can be a consideration for users needing immediate help.



| | Looker | MAXQDA | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,640 | 38 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Small-Business (65.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### MAXQDA

Pros:
- Reliability (1 reviews)
- Setup Ease (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Licensing Issues (1 reviews)

---
## Ratings Comparison
| Rating | Looker | MAXQDA | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1125 reviews) | 8.8 (25 reviews) | 
  | **Ease of Use** | 8.3 (1131 reviews) | 8.4 (27 reviews) | 
  | **Ease of Setup** | 8.2 (607 reviews) | 7.3 (5 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | Not enough data | 
  | **Quality of Support** | 8.6 (960 reviews) | 8.5 (18 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.7 (1053 reviews) | 8.0 (23 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### MAXQDA

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 777 |
| **MAXQDA** | 8.5/10 | 23 |

#### Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Reports Interface** | 8.6 (678 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Graphs and Charts** | 8.2 (671 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Dashboards** | 8.7 (673 reviews) ✓ Verified | 8.8 (13 reviews) | 

#### Self Service 

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (645 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (615 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (591 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (500 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (642 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (402 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (356 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 743 |
| **MAXQDA** | 8.5/10 | 23 |

#### Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Reports Interface** | 8.6 (678 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Graphs and Charts** | 8.2 (671 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Dashboards** | 8.7 (673 reviews) ✓ Verified | 8.8 (13 reviews) | 

#### Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | 
| **Share Reports** | 8.5 (108 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | MAXQDA | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | 8.3 (8 reviews) | 
| **Real-Time Updating** | 8.1 (142 reviews) | 9.0 (8 reviews) | 
| **Email Reports** | 8.5 (144 reviews) | 8.0 (5 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 799 |
| **MAXQDA** | N/A | N/A |

#### Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Reports Interface** | 8.6 (678 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Graphs and Charts** | 8.2 (671 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Dashboards** | 8.7 (673 reviews) ✓ Verified | 8.8 (13 reviews) | 

#### Data Preparation

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | MAXQDA | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (645 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (615 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (591 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (500 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.3 (42 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.6 (34 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Predictive Analytics** | 7.6 (429 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (642 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (515 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (54 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (402 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (356 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 769 |
| **MAXQDA** | N/A | N/A |

#### Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Reports Interface** | 8.6 (678 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Steps to Answer** | 8.2 (619 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Graphs and Charts** | 8.2 (671 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Score Cards** | 8.3 (528 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Dashboards** | 8.7 (673 reviews) ✓ Verified | 8.8 (13 reviews) | 

#### Self Service 

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Calculated Fields** | 8.4 (625 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (645 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (614 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (615 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (591 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (500 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Transformation** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (402 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (356 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (330 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 323 |
| **MAXQDA** | N/A | N/A |

#### Metrics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (237 reviews) | Not enough data | 
| **Engagement** | 8.7 (237 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (223 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (225 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (214 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (218 reviews) | Not enough data | 
| **Conversions** | 8.5 (229 reviews) | Not enough data | 
| **Funnels** | 8.3 (222 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (241 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (241 reviews) | Not enough data | 
| **Segmentation** | 8.5 (244 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (198 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (204 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (253 reviews) | Not enough data | 

#### Other

| Feature | Looker | MAXQDA | 
|---|---|---|
| **User Data** | 8.7 (225 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (208 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (200 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (214 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (206 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (178 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (190 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | MAXQDA | 
|---|---|---|
| **API / Integrations** | 8.4 (217 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **MAXQDA** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 310 |
| **MAXQDA** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | MAXQDA | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | MAXQDA | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | MAXQDA | 
|---|---|---|
| **Small-Business** | 19.3% | 65.7% | 
| **Mid-Market** | 60.7% | 20.0% | 
| **Enterprise** | 20.0% | 14.3% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### MAXQDA

- **Research:** 37.1%
- **Higher Education:** 25.7%
- **Public Policy:** 5.7%
- **Hospital & Health Care:** 5.7%
- **Civic & Social Organization:** 5.7%
- **Program Development:** 2.9%
- **Libraries:** 2.9%
- **Information Technology and Services:** 2.9%
- **Government Administration:** 2.9%
- **Computer & Network Security:** 2.9%
- **Other:** 5.7%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3649 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

### Alternatives to MAXQDA

- [NVivo](https://www.g2.com/products/nvivo/reviews) — 4.0/5 stars (138 reviews)
- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (474 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7465 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (907 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### MAXQDA

- Title: [Is MAXQDA a free software?](https://www.g2.com/discussions/is-maxqda-a-free-software) — 2 comments
  > **Top comment:** "No, Maxqda  is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read..."
- Title: [Is MAXQDA better than NVivo?](https://www.g2.com/discussions/is-maxqda-better-than-nvivo) — 1 comment
  > **Top comment:** "If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-maxqda)