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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,582)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMAXQDA
Star Rating
(37)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MAXQDALooker vs MAXQDA
- Reviewers felt that MAXQDA meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker over MAXQDA.
Pricing
Entry-Level Pricing
Looker
No pricing availableMAXQDA
No pricing availableFree Trial
Looker
Free Trial is available
MAXQDA
Free Trial is available
Ratings
Meets Requirements
8.7
1,082
8.8
24
Ease of Use
8.2
1,087
8.3
26
Ease of Setup
8.2
566
Not enough data
Ease of Admin
8.3
429
Not enough data
Quality of Support
8.6
920
8.4
17
Has the product been a good partner in doing business?
8.9
407
Not enough data
Product Direction (% positive)
8.8
1,014
8.0
23
Features by Category
Reports
8.6
657
|
Verified
8.2
15
8.2
614
|
Verified
8.5
10
8.2
653
|
Verified
8.6
17
8.3
526
|
Verified
8.3
9
8.7
655
|
Verified
8.8
13
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
8.2
15
8.2
614
|
Verified
8.5
10
8.2
653
|
Verified
8.6
17
8.3
526
|
Verified
8.3
9
8.7
655
|
Verified
8.8
13
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
8.3
8
8.0
141
9.0
8
8.5
144
8.0
5
Reports
8.6
657
|
Verified
8.2
15
8.2
614
|
Verified
8.5
10
8.2
653
|
Verified
8.6
17
8.3
526
|
Verified
8.3
9
8.7
655
|
Verified
8.8
13
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Not enough data
Data Modeling and Blending
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
35
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
657
|
Verified
8.2
15
8.2
614
|
Verified
8.5
10
8.2
653
|
Verified
8.6
17
8.3
526
|
Verified
8.3
9
8.7
655
|
Verified
8.8
13
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and MAXQDA are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
MAXQDA has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MAXQDA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Research
38.2%
Higher Education
26.5%
Hospital & Health Care
5.9%
Civic & Social Organization
5.9%
Public Policy
2.9%
Other
20.6%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is MAXQDA a free software?
2 Comments
RA
No, Maxqda is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read...Read more
Is MAXQDA better than NVivo?
1 Comment
LS
If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter.Read more
MAXQDA has no more discussions with answers
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