Compare Looker and MAXQDA 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMAXQDA
Star Rating
(37)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MAXQDASummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly with its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, highlighting features like clear KPIs and customizable visualizations.
- According to verified reviews, MAXQDA stands out for its robust qualitative data analysis capabilities. Users commend its user-friendly coding scheme and the ability to handle various document formats, making it a powerful tool for researchers working on mixed-methods analysis.
- Reviewers mention that Looker has a significantly higher overall satisfaction score, reflecting its strong market presence and user engagement. The flexibility in configuration and integration options is frequently highlighted, making it a preferred choice for businesses looking for comprehensive analytics solutions.
- Users say that while MAXQDA offers state-of-the-art features for qualitative analysis, it may not match the real-time data capabilities of Looker. The latter's ability to provide instant insights through dashboards is a key advantage for teams needing quick access to analytics.
- Reviewers note that both products have similar ease of use ratings, but Looker’s recent user feedback emphasizes its quick implementation process, which is particularly beneficial for teams looking to get up and running without extensive training.
- According to G2 reviewers, Looker’s quality of support is rated higher, with users appreciating the responsive assistance and resources available for troubleshooting. In contrast, while MAXQDA's support is noted as good, it may not be as readily accessible, which can be a consideration for users needing immediate help.
Pricing
Entry-Level Pricing
Looker
No pricing availableMAXQDA
No pricing availableFree Trial
Looker
Free Trial is available
MAXQDA
Free Trial is available
Ratings
Meets Requirements
8.7
1,104
8.8
24
Ease of Use
8.3
1,109
8.3
26
Ease of Setup
8.2
587
Not enough data
Ease of Admin
8.3
432
Not enough data
Quality of Support
8.6
942
8.4
17
Has the product been a good partner in doing business?
8.9
410
Not enough data
Product Direction (% positive)
8.7
1,036
8.0
23
Features by Category
Reports
8.6
665
|
Verified
8.2
15
8.2
617
|
Verified
8.5
10
8.2
661
|
Verified
8.6
17
8.3
529
|
Verified
8.3
9
8.7
665
|
Verified
8.8
13
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
665
|
Verified
8.2
15
8.2
617
|
Verified
8.5
10
8.2
661
|
Verified
8.6
17
8.3
529
|
Verified
8.3
9
8.7
665
|
Verified
8.8
13
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
8.3
8
8.0
141
9.0
8
8.5
144
8.0
5
Reports
8.6
665
|
Verified
8.2
15
8.2
617
|
Verified
8.5
10
8.2
661
|
Verified
8.6
17
8.3
529
|
Verified
8.3
9
8.7
665
|
Verified
8.8
13
Data Preparation
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Not enough data
Advanced Analytics
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.7
45
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
665
|
Verified
8.2
15
8.2
617
|
Verified
8.5
10
8.2
661
|
Verified
8.6
17
8.3
529
|
Verified
8.3
9
8.7
665
|
Verified
8.8
13
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Not enough data
Building Reports
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and MAXQDA are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
MAXQDA has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MAXQDA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Research
38.2%
Higher Education
26.5%
Hospital & Health Care
5.9%
Civic & Social Organization
5.9%
Public Policy
2.9%
Other
20.6%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is MAXQDA a free software?
2 Comments
RA
No, Maxqda is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read...Read more
Is MAXQDA better than NVivo?
1 Comment
LS
If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter.Read more
MAXQDA has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
