Compare Looker and Luzmo 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
$995.00 Per Month
Looker
Star Rating
(1,618)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerLuzmo
Star Rating
(76)4.6 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$995.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user interface and design, making it easy to create interactive dashboards quickly. Users appreciate the ability to visualize real-time data effectively, with one reviewer highlighting the clarity of KPIs and engagement metrics.
- Users say Luzmo stands out for its embedding capabilities and modern BI features, particularly for multi-tenant SaaS applications. The natural language querying feature allows end users to interact with their data conversationally, which enhances usability for non-technical users.
- Reviewers mention that Looker has a more extensive market presence, reflected in its higher G2 Scores across various categories. This suggests a broader user base and potentially more robust community support, which can be beneficial for troubleshooting and sharing best practices.
- According to verified reviews, Luzmo is praised for its ease of implementation and modeling, allowing users to build dashboards with mock datasets before switching to live data seamlessly. This flexibility is particularly appealing for teams looking to prototype quickly.
- G2 reviewers highlight that while Looker offers a powerful analytics platform, some users find it challenging to configure for specific workflows. In contrast, Luzmo's straightforward setup process is often noted as a significant advantage, especially for smaller businesses.
- Users report that Looker provides a high level of customization across multiple integrations, which is beneficial for larger organizations with complex data needs. However, Luzmo's focus on user-friendly features and training makes it easier for teams to adopt and utilize effectively.
Pricing
Entry-Level Pricing
Looker
No pricing availableLuzmo
Basic
$995.00
Per Month
Leverage a lite version of our powerful integration.
- Full platform integration & API access
- Includes 100 Monthly Active Viewers
- Includes 1 Monthly Active Designer
Free Trial
Looker
Free Trial is available
Luzmo
Free Trial is available
Ratings
Meets Requirements
8.7
1,108
8.6
59
Ease of Use
8.3
1,113
9.0
61
Ease of Setup
8.2
591
8.7
40
Ease of Admin
8.3
432
8.8
39
Quality of Support
8.6
946
9.6
56
Has the product been a good partner in doing business?
8.9
410
9.4
39
Product Direction (% positive)
8.7
1,039
9.6
53
Features by Category
Reports
8.6
667
|
Verified
8.8
26
|
Verified
8.2
620
|
Verified
8.2
25
|
Verified
8.2
663
|
Verified
9.3
28
|
Verified
8.3
530
|
Verified
8.5
22
|
Verified
8.7
666
|
Verified
9.4
27
|
Verified
Self Service
8.4
624
|
Verified
8.1
25
|
Verified
8.6
640
|
Verified
8.8
24
|
Verified
8.4
613
|
Verified
8.2
23
|
Verified
8.1
616
|
Verified
8.3
21
8.3
590
|
Verified
8.8
20
|
Verified
7.7
501
|
Verified
7.0
19
Advanced Analytics
7.6
430
|
Verified
Feature Not Available
8.4
634
|
Verified
9.1
27
|
Verified
8.0
515
|
Verified
7.9
19
|
Verified
Building Reports
8.3
386
|
Verified
Feature Not Available
8.4
399
|
Verified
Feature Not Available
8.1
356
|
Verified
9.0
21
|
Verified
8.1
330
|
Verified
9.0
20
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
667
|
Verified
8.8
26
|
Verified
8.2
620
|
Verified
8.2
25
|
Verified
8.2
663
|
Verified
9.3
28
|
Verified
8.3
530
|
Verified
8.5
22
|
Verified
8.7
666
|
Verified
9.4
27
|
Verified
Reports
8.5
111
9.4
6
8.5
108
9.2
6
8.0
103
8.6
6
Generative AI
7.0
101
6.7
6
7.1
101
7.2
6
Visualization
8.5
115
9.7
6
8.4
111
9.2
6
8.7
114
9.7
6
8.3
110
9.2
6
Data Updates
8.1
108
7.2
6
8.3
106
9.2
6
Collaboration
8.4
108
8.3
6
8.0
107
6.9
6
8.0
103
8.9
6
Data Updates
7.9
138
6.9
14
8.0
141
8.1
21
8.5
144
8.5
13
Reports
8.6
667
|
Verified
8.8
26
|
Verified
8.2
620
|
Verified
8.2
25
|
Verified
8.2
663
|
Verified
9.3
28
|
Verified
8.3
530
|
Verified
8.5
22
|
Verified
8.7
666
|
Verified
9.4
27
|
Verified
Data Preparation
8.3
287
|
Verified
7.7
11
|
Verified
8.3
264
|
Verified
8.7
10
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.5
13
|
Verified
8.7
331
|
Verified
8.5
12
|
Verified
8.3
312
|
Verified
8.5
12
|
Verified
Generative AI
7.1
89
6.7
5
7.1
87
7.7
5
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
624
|
Verified
8.1
25
|
Verified
8.6
640
|
Verified
8.8
24
|
Verified
8.4
613
|
Verified
8.2
23
|
Verified
8.1
616
|
Verified
8.3
21
8.3
590
|
Verified
8.8
20
|
Verified
7.7
501
|
Verified
7.0
19
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Not enough data
Advanced Analytics
7.6
430
|
Verified
Feature Not Available
8.4
634
|
Verified
9.1
27
|
Verified
8.0
515
|
Verified
7.9
19
|
Verified
Performance & Scalability - Analytics Platforms
7.6
48
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
386
|
Verified
Feature Not Available
8.4
399
|
Verified
Feature Not Available
8.1
356
|
Verified
9.0
21
|
Verified
8.1
330
|
Verified
9.0
20
|
Verified
Reports
8.6
667
|
Verified
8.8
26
|
Verified
8.2
620
|
Verified
8.2
25
|
Verified
8.2
663
|
Verified
9.3
28
|
Verified
8.3
530
|
Verified
8.5
22
|
Verified
8.7
666
|
Verified
9.4
27
|
Verified
Self Service
8.4
624
|
Verified
8.1
25
|
Verified
8.6
640
|
Verified
8.8
24
|
Verified
8.4
613
|
Verified
8.2
23
|
Verified
8.1
616
|
Verified
8.3
21
8.3
590
|
Verified
8.8
20
|
Verified
7.7
501
|
Verified
7.0
19
Building Reports
8.3
386
|
Verified
Feature Not Available
8.4
399
|
Verified
Feature Not Available
8.1
356
|
Verified
9.0
21
|
Verified
8.1
330
|
Verified
9.0
20
|
Verified
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Luzmo are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Luzmo has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Luzmo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Computer Software
20.9%
Information Technology and Services
14.9%
Marketing and Advertising
6.0%
Financial Services
4.5%
Food & Beverages
3.0%
Other
50.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is there a roadmap to new features and updates?
1 Comment
Official Response from Luzmo
Hi Bert,
Our public roadmap is available at https://cumul.io/roadmap.
In addition, if you would like to stay up-to-date on the latest releases in...Read more
Luzmo has no more discussions with answers
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