# Looker vs Luzmo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its **reports interface** , which is described as intuitive and straightforward. Users appreciate the ability to create new fields and calculate values using existing data elements, making it a powerful tool for data visualization and analytics.
- **Users say** Luzmo stands out for its **embedding capabilities** and modern BI features, particularly for multi-tenant SaaS applications. The natural language querying feature allows end users to interact with their data conversationally, enhancing usability and accessibility.
- **Reviewers mention** that Looker has a higher overall satisfaction score, reflecting its robust performance in data visualization and tech stack integration. Users have highlighted its effectiveness in generating shareable dashboards and supporting marketing funnel analytics.
- **According to verified reviews** , Luzmo is praised for its **ease of implementation** and modeling. Users appreciate the ability to build dashboards with static datasets and then switch to live data seamlessly, which simplifies the onboarding process.
- **G2 reviewers report** that while Looker has a strong market presence, Luzmo's user base primarily consists of small businesses, which may limit its scalability for larger organizations. However, Luzmo's focus on ease of use and customer training is a significant advantage for smaller teams.
- **Users say** that Looker’s support quality is commendable, but Luzmo outshines it with higher ratings for customer support and product direction. Luzmo users have noted that the platform is easy to keep up to date and provides valuable insights into customer preferences.



| | Looker | Luzmo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,643 | 76 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Small-Business (59.7% of reviews) | 
| **Entry Level Price** | No pricing available | $995.00 Per Month | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Luzmo

Pros:
- Ease of Use (7 reviews)
- Embedding Features (5 reviews)

Cons:
- Complexity (2 reviews)
- Limited Options (2 reviews)

---
## Ratings Comparison
| Rating | Looker | Luzmo | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1128 reviews) | 8.6 (59 reviews) | 
  | **Ease of Use** | 8.3 (1134 reviews) | 9.0 (61 reviews) | 
  | **Ease of Setup** | 8.3 (610 reviews) | 8.7 (40 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.8 (39 reviews) | 
  | **Quality of Support** | 8.6 (963 reviews) | 9.6 (56 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 9.4 (39 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1056 reviews) | 9.6 (53 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Luzmo

#### Entry-Level Pricing

Plan: Basic

Price: $995.00 Per Month

Description: Leverage a lite version of our powerful integration.

Key Features:
- Full platform integration & API access
- Includes 100 Monthly Active Viewers
- Includes 1 Monthly Active Designer

[Browse all 3 editions](https://www.g2.com/products/luzmo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 780 |
| **Luzmo** | 8.9/10 | 38 |

#### Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.8 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.2 (25 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 9.3 (28 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.4 (27 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Luzmo | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.8 (24 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (23 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (21 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.8 (20 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.0 (19 reviews) | 

#### Advanced Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Feature Not Available | 
| **Data Visualization** | 8.4 (645 reviews) ✓ Verified | 9.1 (27 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (517 reviews) ✓ Verified | 7.9 (19 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 9.0 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 9.0 (20 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Luzmo | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 746 |
| **Luzmo** | 8.6/10 | 44 |

#### Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.8 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.2 (25 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 9.3 (28 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.4 (27 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | 9.4 (6 reviews) | 
| **Share Reports** | 8.5 (109 reviews) | 9.2 (6 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | 8.6 (6 reviews) | 

#### Generative AI

| Feature | Looker | Luzmo | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | 6.7 (6 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | 7.2 (6 reviews) | 

#### Visualization

| Feature | Looker | Luzmo | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | 9.7 (6 reviews) | 
| **Score Cards** | 8.4 (111 reviews) | 9.2 (6 reviews) | 
| **Dashboards** | 8.7 (116 reviews) | 9.7 (6 reviews) | 
| **Formats** | 8.3 (109 reviews) | 9.2 (6 reviews) | 

#### Data Updates

| Feature | Looker | Luzmo | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | 7.2 (6 reviews) | 
| **Real-Time Updating** | 8.3 (107 reviews) | 9.2 (6 reviews) | 

#### Collaboration

| Feature | Looker | Luzmo | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | 8.3 (6 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | 6.9 (6 reviews) | 
| **Devices** | 8.0 (102 reviews) | 8.9 (6 reviews) | 

#### Data Updates

| Feature | Looker | Luzmo | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | 6.9 (14 reviews) | 
| **Real-Time Updating** | 8.0 (143 reviews) | 8.1 (21 reviews) | 
| **Email Reports** | 8.5 (145 reviews) | 8.5 (13 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 802 |
| **Luzmo** | 8.4/10 | 42 |

#### Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.8 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.2 (25 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 9.3 (28 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.4 (27 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Luzmo | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 7.7 (11 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.7 (10 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.5 (13 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Luzmo | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | 6.7 (5 reviews) | 
| **AI Text Summarization** | 7.1 (86 reviews) | 7.7 (5 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Luzmo | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.8 (24 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (23 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (21 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.8 (20 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.0 (19 reviews) | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Feature Not Available | 
| **Data Visualization** | 8.4 (645 reviews) ✓ Verified | 9.1 (27 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (517 reviews) ✓ Verified | 7.9 (19 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (44 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Luzmo | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 9.0 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 9.0 (20 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 772 |
| **Luzmo** | 8.9/10 | 38 |

#### Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | 8.8 (26 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.2 (25 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 9.3 (28 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 9.4 (27 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Luzmo | 
|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (648 reviews) ✓ Verified | 8.8 (24 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.2 (23 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (21 reviews) | 
| **Collaboration / Workflow** | 8.4 (594 reviews) ✓ Verified | 8.8 (20 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (503 reviews) ✓ Verified | 7.0 (19 reviews) | 

#### Building Reports

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 9.0 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (332 reviews) ✓ Verified | 9.0 (20 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Luzmo** | N/A | N/A |

#### Metrics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Luzmo | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Luzmo | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Luzmo | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Luzmo** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Luzmo | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Luzmo | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Luzmo** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Luzmo | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Luzmo | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Luzmo | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Looker (3):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Luzmo | 
|---|---|---|
| **Small-Business** | 19.2% | 59.7% | 
| **Mid-Market** | 60.7% | 34.3% | 
| **Enterprise** | 20.1% | 6.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Luzmo

- **Computer Software:** 20.9%
- **Information Technology and Services:** 14.9%
- **Marketing and Advertising:** 6.0%
- **Financial Services:** 4.5%
- **Food & Beverages:** 3.0%
- **Logistics and Supply Chain:** 3.0%
- **Mechanical or Industrial Engineering:** 3.0%
- **Retail:** 3.0%
- **Telecommunications:** 3.0%
- **Commercial Real Estate:** 1.5%
- **Other:** 37.3%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Luzmo

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (603 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (333 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1633 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Luzmo

- Title: [Is there a roadmap to new features and updates?](https://www.g2.com/discussions/26492-is-there-a-roadmap-to-new-features-and-updates) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Bert,

Our public roadmap is available at https://cumul.io/roadmap.

In addition, if you would like to stay up-to-date on the latest releases in..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-luzmo)