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Compare Looker and Luzmo 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
$995.00 Per Month
Looker
Star Rating
(1,598)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerLuzmo
Star Rating
(76)4.6 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$995.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Luzmo. Users appreciate its ability to create interactive and visually appealing reports, with one reviewer highlighting the "super easy, keen, and customizable interface" that enhances their reporting capabilities.
- Users say that Luzmo stands out for its ease of implementation and modeling, making it a great choice for those looking to quickly set up dashboards. One user noted the ability to build a dashboard with a static dataset and then seamlessly switch to live data, showcasing its flexibility in adapting to user needs.
- Reviewers mention that Looker provides robust functionalities for data visualization, with many praising its diverse charting options and the ability to share insights easily with team members. This feature is particularly beneficial for e-commerce users tracking sales performance and trends over time.
- According to verified reviews, Luzmo shines in its whitelabeling and embedding capabilities, which are invaluable for businesses creating tailored B2B products. Users appreciate how these features allow them to customize their offerings without the complexity often found in other business intelligence tools.
- G2 reviewers highlight that while Looker has a higher overall satisfaction score, Luzmo's users rate its support quality and ease of administration more favorably. Luzmo users specifically mention the high-quality support they receive, which enhances their overall experience with the platform.
- Users report that Looker, despite its higher G2 Score, faces challenges in ease of use compared to Luzmo. While Looker is powerful, some users find it less intuitive than Luzmo, which is noted for its user-friendly interface and straightforward navigation, making it easier for new users to get started.
Pricing
Entry-Level Pricing
Looker
No pricing availableLuzmo
Basic
$995.00
Per Month
Leverage a lite version of our powerful integration.
- Full platform integration & API access
- Includes 100 Monthly Active Viewers
- Includes 1 Monthly Active Designer
Free Trial
Looker
Free Trial is available
Luzmo
Free Trial is available
Ratings
Meets Requirements
8.7
1,092
8.6
59
Ease of Use
8.2
1,097
9.0
61
Ease of Setup
8.2
576
8.7
40
Ease of Admin
8.3
429
8.8
39
Quality of Support
8.6
930
9.6
56
Has the product been a good partner in doing business?
8.9
407
9.4
39
Product Direction (% positive)
8.8
1,024
9.6
53
Features by Category
Reports
8.6
658
|
Verified
8.8
26
|
Verified
8.2
612
|
Verified
8.2
25
|
Verified
8.2
655
|
Verified
9.3
28
|
Verified
8.3
525
|
Verified
8.5
22
|
Verified
8.7
659
|
Verified
9.4
27
|
Verified
Self Service
8.4
618
|
Verified
8.1
25
|
Verified
8.6
634
|
Verified
8.8
24
|
Verified
8.4
608
|
Verified
8.2
23
|
Verified
8.1
612
|
Verified
8.3
21
8.3
585
|
Verified
8.8
20
|
Verified
7.7
497
|
Verified
7.0
19
Advanced Analytics
7.6
426
|
Verified
Feature Not Available
8.4
627
|
Verified
9.1
27
|
Verified
8.0
510
|
Verified
7.9
19
|
Verified
Building Reports
8.3
382
|
Verified
Feature Not Available
8.3
393
|
Verified
Feature Not Available
8.0
353
|
Verified
9.0
21
|
Verified
8.1
326
|
Verified
9.0
20
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
8.8
26
|
Verified
8.2
612
|
Verified
8.2
25
|
Verified
8.2
655
|
Verified
9.3
28
|
Verified
8.3
525
|
Verified
8.5
22
|
Verified
8.7
659
|
Verified
9.4
27
|
Verified
Reports
8.5
109
9.4
6
8.5
107
9.2
6
8.0
102
8.6
6
Generative AI
7.0
101
6.7
6
7.1
101
7.2
6
Visualization
8.5
113
9.7
6
8.4
110
9.2
6
8.7
112
9.7
6
8.3
110
9.2
6
Data Updates
8.1
108
7.2
6
8.3
106
9.2
6
Collaboration
8.4
107
8.3
6
8.0
107
6.9
6
8.0
103
8.9
6
Data Updates
7.8
137
6.9
14
8.0
140
8.1
21
8.4
143
8.5
13
Reports
8.6
658
|
Verified
8.8
26
|
Verified
8.2
612
|
Verified
8.2
25
|
Verified
8.2
655
|
Verified
9.3
28
|
Verified
8.3
525
|
Verified
8.5
22
|
Verified
8.7
659
|
Verified
9.4
27
|
Verified
Data Preparation
8.4
280
|
Verified
7.7
11
|
Verified
8.3
261
|
Verified
8.7
10
|
Verified
Data Modeling and Blending
8.5
309
|
Verified
8.5
13
|
Verified
8.7
326
|
Verified
8.5
12
|
Verified
8.4
308
|
Verified
8.5
12
|
Verified
Generative AI
7.1
89
6.7
5
7.1
87
7.7
5
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
618
|
Verified
8.1
25
|
Verified
8.6
634
|
Verified
8.8
24
|
Verified
8.4
608
|
Verified
8.2
23
|
Verified
8.1
612
|
Verified
8.3
21
8.3
585
|
Verified
8.8
20
|
Verified
7.7
497
|
Verified
7.0
19
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
426
|
Verified
Feature Not Available
8.4
627
|
Verified
9.1
27
|
Verified
8.0
510
|
Verified
7.9
19
|
Verified
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
39
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
382
|
Verified
Feature Not Available
8.3
393
|
Verified
Feature Not Available
8.0
353
|
Verified
9.0
21
|
Verified
8.1
326
|
Verified
9.0
20
|
Verified
Reports
8.6
658
|
Verified
8.8
26
|
Verified
8.2
612
|
Verified
8.2
25
|
Verified
8.2
655
|
Verified
9.3
28
|
Verified
8.3
525
|
Verified
8.5
22
|
Verified
8.7
659
|
Verified
9.4
27
|
Verified
Self Service
8.4
618
|
Verified
8.1
25
|
Verified
8.6
634
|
Verified
8.8
24
|
Verified
8.4
608
|
Verified
8.2
23
|
Verified
8.1
612
|
Verified
8.3
21
8.3
585
|
Verified
8.8
20
|
Verified
7.7
497
|
Verified
7.0
19
Building Reports
8.3
382
|
Verified
Feature Not Available
8.3
393
|
Verified
Feature Not Available
8.0
353
|
Verified
9.0
21
|
Verified
8.1
326
|
Verified
9.0
20
|
Verified
Metrics
8.8
236
Not enough data
8.7
236
Not enough data
8.4
222
Not enough data
8.3
224
Not enough data
8.4
213
Not enough data
8.3
223
Not enough data
8.4
217
Not enough data
8.5
228
Not enough data
8.3
220
Not enough data
Reporting
8.4
239
Not enough data
Feature Not Available
Not enough data
8.6
240
Not enough data
8.5
243
Not enough data
8.1
197
Not enough data
8.4
203
Not enough data
9.0
252
Not enough data
Other
8.7
224
Not enough data
8.6
207
Not enough data
8.4
199
Not enough data
8.7
213
Not enough data
8.7
205
Not enough data
8.2
177
Not enough data
8.3
189
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
215
Not enough data
8.4
192
Not enough data
8.5
244
Not enough data
8.6
238
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
220
|
Verified
Not enough data
8.7
239
|
Verified
Not enough data
8.5
226
|
Verified
Not enough data
8.9
243
|
Verified
Not enough data
8.3
128
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
229
|
Verified
Not enough data
8.8
259
|
Verified
Not enough data
8.5
211
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
7.9
118
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Luzmo are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Luzmo has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Luzmo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.1%
Financial Services
7.6%
Internet
6.2%
Other
55.4%
Computer Software
20.9%
Information Technology and Services
14.9%
Marketing and Advertising
6.0%
Financial Services
4.5%
Telecommunications
3.0%
Other
50.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is there a roadmap to new features and updates?
1 Comment
Official Response from Luzmo
Hi Bert,
Our public roadmap is available at https://cumul.io/roadmap.
In addition, if you would like to stay up-to-date on the latest releases in...Read more
Luzmo has no more discussions with answers
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