Compare Looker vs Google Analytics

See this
comparison of Looker vs. Google Analytics
based on data from user reviews. Looker rates 4.4/5 stars with 357 reviews. Google Analytics rates 4.5/5 stars with 3,876 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Contact Vendor
Contact Vendor For Pricing
 
Free Trial
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
9.0
Ease of Use
Ease of Use
8.0
7.7
Ease of Setup
Ease of Setup
7.8
7.8
Ease of Admin
Ease of Admin
8.5
8.1
Quality of Support
Quality of Support
9.2
7.4
Ease of Doing Business With
Ease of Doing Business With
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
Meets Requirements
Looker
8.6
Google Analytics
9.0
Ease of Use
Looker
8.0
Google Analytics
7.7
Ease of Setup
Looker
7.8
Google Analytics
7.8
Ease of Admin
Looker
8.5
Google Analytics
8.1
Quality of Support
Looker
9.2
Google Analytics
7.4
Ease of Doing Business With
Looker
9.2
Google Analytics
8.2
Product Direction (% positive)
Looker
8.7
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Looker
9.0
Google Analytics
9.0
Engagement
Looker
8.8
Google Analytics
8.7
Entry and Exit Pages
Looker
8.8
Google Analytics
8.7
Standard Event Tracking
Looker
8.6
Google Analytics
8.5
Custom Event Tracking
Looker
8.8
Google Analytics
8.3
Retention
Looker
8.7
Google Analytics
8.3
Return
Looker
8.9
Google Analytics
8.4
Conversions
Looker
9.0
Google Analytics
8.5
Funnels
Looker
8.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Looker
8.5
Google Analytics
8.7
Trending
Looker
Not enough data available
Google Analytics
8.5
Retroactive Reporting
Looker
9.0
Google Analytics
8.2
Segmentation
Looker
8.8
Google Analytics
8.4
Mobile Reporting
Looker
8.3
Google Analytics
8.5
Unification Across Devices
Looker
8.9
Google Analytics
8.2
Custom Reports and Dashboards
Looker
9.0
Google Analytics
8.5
Other
User Data
Looker
9.1
Google Analytics
8.4
Site Search Reporting
Looker
8.8
Google Analytics
8.5
Load Time Monitoring
Looker
8.3
Google Analytics
8.3
Campaign Tracking
Looker
8.4
Google Analytics
8.7
E-Commerce
Looker
8.6
Google Analytics
8.5
Promotional Messages
Looker
8.2
Google Analytics
8.0
Administration Alerts
Looker
8.7
Google Analytics
8.2
Administration
API / Integrations
Looker
8.9
Google Analytics
8.4
QA Testing
Looker
8.3
Google Analytics
8.1
Performance and Reliability
Looker
8.7
Google Analytics
8.9
User, Role, and Access Management
Looker
8.7
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
15.8%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
70.4%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.8%
11.8%
Looker
Small-Business
15.8%
Mid-Market
70.4%
Enterprise
13.8%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Internet
15.7%
Marketing and Advertising
21.9%
 
Computer Software
15.4%
Information Technology and Services
6.8%
 
Information Technology and Services
9.5%
Computer Software
6.7%
 
Marketing and Advertising
6.5%
Internet
6.0%
 
Financial Services
4.7%
Higher Education
2.9%
 
Other
48.2%
Other
55.7%
Looker
Internet
15.7%
Computer Software
15.4%
Information Technology and Services
9.5%
Marketing and Advertising
6.5%
Financial Services
4.7%
Other
48.2%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Real Estate

SQL output is very confusing and makes me not always trust the data

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User in Real Estate

SQL output is very confusing and makes me not always trust the data

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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Videos

 

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Google Analytics
No videos provided

Downloads

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