# Looker, Adverity, TapClicks vs Fivetran Comparison

| | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,642 | 268 | 336 | 795 | 
| **Largest Market Segment** | Mid-Market (60.7% of reviews) | Small-Business (42.2% of reviews) | Small-Business (61.5% of reviews) | Mid-Market (59.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | Free 5 Clients | Free | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

### TapClicks

Pros:
- Ease of Use (4 reviews)
- Analytics (3 reviews)

Cons:
- Connection Issues (1 reviews)
- Data Inconsistency (1 reviews)

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

---
## Ratings Comparison
| Rating | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.7 (1127 reviews) | 8.6 (223 reviews) | 8.5 (255 reviews) | 8.6 (585 reviews) | 
  | **Ease of Use** | 8.3 (1133 reviews) | 7.9 (225 reviews) | 8.5 (256 reviews) | 9.0 (593 reviews) | 
  | **Ease of Setup** | 8.2 (609 reviews) | 7.5 (170 reviews) | 7.7 (175 reviews) | 9.1 (374 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.0 (144 reviews) | 8.5 (168 reviews) | 8.8 (327 reviews) | 
  | **Quality of Support** | 8.6 (962 reviews) | 8.9 (218 reviews) | 8.7 (240 reviews) | 8.5 (535 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (408 reviews) | 8.9 (142 reviews) | 9.1 (163 reviews) | 8.7 (321 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1055 reviews) | 8.8 (217 reviews) | 8.8 (239 reviews) | 8.4 (531 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### TapClicks

#### Entry-Level Pricing

Plan: TapClicks - TapFree

Price: Free 5 Clients

Description: With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!

Key Features:
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks

[Browse all 4 editions](https://www.g2.com/products/tapclicks/pricing)

#### Free Trial

Yes

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 780 |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 8.1 (616 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 746 |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports Interface** | 8.5 (111 reviews) | Not enough data | Not enough data | Not enough data | 
| **Share Reports** | 8.5 (108 reviews) | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | Not enough data | Not enough data | 

#### Visualization

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | Not enough data | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | Not enough data | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | Not enough data | Not enough data | 

#### Collaboration

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | Not enough data | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | Not enough data | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | Not enough data | Not enough data | 

#### Data Updates

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | Not enough data | Not enough data | 
| **Real-Time Updating** | 8.1 (142 reviews) | Not enough data | Not enough data | Not enough data | 
| **Email Reports** | 8.5 (144 reviews) | Not enough data | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 802 |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | 7.6 (38 reviews) | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 8.1 (616 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (43 reviews) | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | 8.3 (50 reviews) | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | 8.4 (643 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.3 (34 reviews) | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | 7.2 (35 reviews) | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 772 |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (680 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.2 (673 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.3 (529 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (675 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (626 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.6 (646 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.4 (615 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 8.1 (616 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.4 (592 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | 7.7 (501 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Adverity** | 7.4/10 | 43 |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Metrics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | 7.9 (34 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | 7.6 (32 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | 7.3 (30 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | 7.7 (32 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | 7.3 (32 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.3 (224 reviews) | 7.4 (27 reviews) | Not enough data | Not enough data | 
| **Return** | 8.4 (219 reviews) | 7.8 (24 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | 8.0 (32 reviews) | Not enough data | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | 7.2 (29 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | 7.1 (35 reviews) | Not enough data | Not enough data | 
| **Trending** | Feature Not Available | 7.8 (31 reviews) | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | 7.4 (31 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | 7.0 (32 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | 6.9 (26 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | 7.4 (25 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | 8.3 (24 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **User Data** | 8.7 (226 reviews) | 6.3 (30 reviews) | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | 7.3 (26 reviews) | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | 6.6 (26 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | 8.5 (32 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | 8.5 (27 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | 6.7 (22 reviews) | Not enough data | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | 6.9 (25 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | 8.1 (38 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | 6.5 (32 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | 7.5 (38 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 7.7 (38 reviews) | Not enough data | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | 7.8/10 | 28 |
| **TapClicks** | N/A | N/A |
| **Fivetran** | 8.0/10 | 176 |

#### Functionality

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 7.6 (28 reviews) | Not enough data | 8.4 (152 reviews) | 
| **Data Structuring** | Not enough data | 8.3 (28 reviews) | Not enough data | 8.5 (145 reviews) | 
| **Consolidation** | Not enough data | 8.3 (28 reviews) | Not enough data | 8.4 (129 reviews) | 
| **Data Cleaning** | Not enough data | 8.1 (27 reviews) | Not enough data | 7.1 (116 reviews) | 
| **Cloud Extraction** | Not enough data | 7.5 (26 reviews) | Not enough data | 8.7 (138 reviews) | 
| **Visualization** | Not enough data | 6.9 (26 reviews) | Not enough data | 6.4 (111 reviews) | 

#### Diverse Extraction Points

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 7.6 (28 reviews) | Not enough data | 8.4 (152 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | 7.2/10 | 10 |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reports** | Not enough data | 8.5 (10 reviews) | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | 7.7 (10 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | 7.6 (9 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.5 (8 reviews) | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | 6.0 (7 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | 4.8 (7 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Storage** | Not enough data | 8.5 (9 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | 4.8 (7 reviews) | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.2 (10 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | 8.5/10 | 106 |
| **TapClicks** | N/A | N/A |
| **Fivetran** | 8.4/10 | 219 |

#### Management

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reporting** | Not enough data | 8.1 (75 reviews) | Not enough data | 7.7 (150 reviews) | 
| **Auditing** | Not enough data | 7.9 (69 reviews) | Not enough data | 7.4 (146 reviews) | 

#### Functionality

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Extraction** | Not enough data | 8.9 (99 reviews) | Not enough data | 8.9 (162 reviews) | 
| **Transformation** | Not enough data | 8.4 (99 reviews) | Not enough data | 8.1 (171 reviews) | 
| **Loading** | Not enough data | 8.5 (99 reviews) | Not enough data | 8.9 (194 reviews) | 
| **Automation** | Not enough data | 9.0 (101 reviews) | Not enough data | 9.0 (194 reviews) | 
| **Scalability** | Not enough data | 8.4 (97 reviews) | Not enough data | 8.5 (188 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | 7.9/10 | 95 |

#### Management

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | 7.2 (66 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | Not enough data | 8.2 (59 reviews) | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Monitoring** | Not enough data | Not enough data | Not enough data | 8.0 (82 reviews) | 

#### Solution Provision

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **System Failover** | Not enough data | Not enough data | Not enough data | 7.3 (55 reviews) | 
| **Pay by Usage** | Not enough data | Not enough data | Not enough data | 8.3 (71 reviews) | 
| **Service Provision** | Not enough data | Not enough data | Not enough data | 7.6 (54 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | 8.3/10 | 23 |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Development 

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.8 (21 reviews) | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | 8.3 (16 reviews) | Not enough data | Not enough data | 

#### Management 

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.7 (18 reviews) | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | 8.6 (21 reviews) | Not enough data | Not enough data | 

#### Integration Options

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **ERP Systems** | Not enough data | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Accounting Systems** | Not enough data | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.8 (12 reviews) | Not enough data | Not enough data | 
| **EDI** | Not enough data | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | Not enough data | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | Not enough data | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | Not enough data | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | Not enough data | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | Not enough data | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | Not enough data | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | Not enough data | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Adverity** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Management

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 311 |
| **Adverity** | 7.8/10 | 119 |
| **TapClicks** | 8.4/10 | 199 |
| **Fivetran** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | 8.4 (77 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (240 reviews) ✓ Verified | 8.8 (99 reviews) ✓ Verified | 8.7 (167 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (227 reviews) ✓ Verified | 7.8 (68 reviews) ✓ Verified | 8.1 (134 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 8.5 (87 reviews) ✓ Verified | 8.8 (155 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | 7.9 (38 reviews) | 8.1 (48 reviews) | Not enough data | 
| **White Label** | Feature Not Available | 7.5 (27 reviews) | 8.3 (20 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | 8.7 (86 reviews) ✓ Verified | 8.6 (170 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Feature Not Available | 9.1 (183 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | 8.4 (65 reviews) ✓ Verified | 8.1 (115 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 8.9 (83 reviews) ✓ Verified | 8.8 (151 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 8.1 (65 reviews) ✓ Verified | 8.2 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Feature Not Available | 7.7 (39 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | 5.3 (5 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Adverity (9):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to TapClicks (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Adverity | TapClicks | Fivetran | 
|---|---|---|---|---|
| **Small-Business** | 19.3% | 42.2% | 61.5% | 27.4% | 
| **Mid-Market** | 60.7% | 41.1% | 29.0% | 59.1% | 
| **Enterprise** | 20.0% | 16.7% | 9.6% | 13.5% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

#### TapClicks

- **Marketing and Advertising:** 72.3%
- **Broadcast Media:** 2.5%
- **Hospitality:** 2.2%
- **Information Technology and Services:** 1.6%
- **Automotive:** 1.3%
- **Education Management:** 1.3%
- **Retail:** 1.3%
- **Internet:** 1.0%
- **Newspapers:** 1.0%
- **Online Media:** 1.0%
- **Other:** 14.6%

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)

### Alternatives to TapClicks

- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [OWOX](https://www.g2.com/products/owox/reviews) — 4.9/5 stars (296 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### TapClicks

- Title: [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for..."
- Title: [Are you a truly Unified Marketing Platform?](https://www.g2.com/discussions/more-than-just-a-reporting-automation-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!  TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing..."
- Title: [Do you have custom reporting?](https://www.g2.com/discussions/custom-reporting) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at..."
- Title: [What integrations do you have?](https://www.g2.com/discussions/integrations-209c0353-0c70-4c09-abc1-b2a5033bdfdf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support over 1400 different data points.  We also offer a Smart Connector solution for importing raw data.  Take a look at some of our data integrations,..."

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-adverity-vs-tapclicks-vs-fivetran)