Compare Looker Studio and Toucan 
Featured Products
At a Glance
Market Segments
Small-Business (47.6% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $900.00 20 Users Per Month
Looker Studio
Star Rating
(460)4.4 out of 5
Market Segments
Small-Business (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioToucan
Star Rating
(184)4.7 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker Studio excels in creating interactive dashboards and reports, with users highlighting its ability to connect data from multiple sources like Google Analytics and spreadsheets. This feature significantly enhances data visualization, making it easier for businesses to track performance metrics effectively.
- Users say that Toucan shines in its embedded analytics capabilities, allowing businesses to integrate data insights directly into their applications and workflows. This functionality is praised for simplifying complex data into actionable insights, which aids in efficient decision-making.
- According to verified reviews, Looker Studio has a higher overall satisfaction score, reflecting its strong performance in user experience and ease of use. Reviewers appreciate its seamless integration with the Google ecosystem, which streamlines reporting processes and saves time on manual tasks.
- Reviewers mention that Toucan offers superior support, with many users noting the quality of assistance they receive. This high level of support is crucial for businesses that rely on timely help to navigate analytics challenges and ensure smooth operations.
- G2 reviewers highlight that while Looker Studio has a robust feature set, it may not always meet specific workflow needs as effectively as Toucan. Some users have reported configuration challenges, which can impact the overall user experience.
- Users report that both tools provide excellent dashboard capabilities, but Toucan's real-time updating feature is particularly noted for its effectiveness. This allows users to access the most current data, which is essential for making informed business decisions quickly.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableToucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Free Trial
Looker Studio
No trial information availableToucan
Free Trial is available
Ratings
Meets Requirements
8.5
361
9.1
140
Ease of Use
8.2
365
9.3
146
Ease of Setup
8.4
192
8.8
119
Ease of Admin
8.2
153
9.1
100
Quality of Support
7.3
282
9.5
141
Has the product been a good partner in doing business?
8.3
134
9.4
102
Product Direction (% positive)
8.7
341
9.1
140
Features by Category
Reports
8.8
287
8.7
81
|
Verified
7.9
247
8.5
74
|
Verified
8.8
288
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
288
8.9
82
|
Verified
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Advanced Analytics
Not enough data
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
287
8.7
81
|
Verified
7.9
247
8.5
74
|
Verified
8.8
288
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
288
8.9
82
|
Verified
Reports
8.8
108
9.1
13
9.1
103
9.1
13
8.0
93
8.7
14
Generative AI
5.4
35
4.2
11
5.5
36
4.4
11
Visualization
9.0
109
9.2
14
8.7
97
9.3
14
9.0
113
9.3
14
8.5
100
8.7
14
Data Updates
8.2
93
9.1
13
8.6
104
9.5
13
Collaboration
8.9
111
9.5
13
8.6
99
8.2
13
7.9
90
8.8
13
Data Updates
8.2
205
9.6
44
8.3
246
9.7
46
8.2
209
9.7
45
Reports
8.8
287
8.7
81
|
Verified
7.9
247
8.5
74
|
Verified
8.8
288
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
288
8.9
82
|
Verified
Data Preparation
Not enough data
8.8
82
|
Verified
Not enough data
8.6
75
|
Verified
Data Modeling and Blending
Not enough data
8.9
84
|
Verified
Not enough data
9.1
86
|
Verified
Not enough data
9.0
78
|
Verified
Generative AI
Not enough data
5.7
23
Not enough data
5.2
21
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Reports
8.8
287
8.7
81
|
Verified
7.9
247
8.5
74
|
Verified
8.8
288
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
288
8.9
82
|
Verified
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Categories
Categories
Shared Categories
Looker Studio and Toucan are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Toucan is categorized as Embedded Business Intelligence and Analytics Platforms
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Information Technology and Services
7.6%
Computer Software
7.1%
Internet
4.8%
Financial Services
3.4%
Other
54.0%
Computer Software
16.6%
Banking
7.2%
Information Technology and Services
6.1%
Government Administration
5.5%
Financial Services
5.0%
Other
59.7%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
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