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Compare Lookback and UserTesting 
Featured Products
At a Glance
Market Segments
Mid-Market (63.2% of reviews)
Enterprise (41.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Lookback
Star Rating
(21)4.3 out of 5
Market Segments
Mid-Market (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LookbackUserTesting
Star Rating
(785)4.4 out of 5
Market Segments
Enterprise (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that UserTesting excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Lookback. Users appreciate the platform's variety of test types, including websites, prototypes, and mobile apps, which enhances their research capabilities.
- Users say that Lookback offers a user-friendly interface, making navigation straightforward. Many find it easy to integrate with other platforms, and they value the ability to observe interviews live, which fosters real-time collaboration among team members.
- Reviewers mention that UserTesting's implementation process is generally smooth, with clear instructions and timely payments highlighted by recent users. This contrasts with Lookback, which, while easy to navigate, has fewer recent reviews, suggesting a less active user base.
- According to verified reviews, UserTesting's support quality stands out, with users rating it highly for responsiveness and helpfulness. In comparison, Lookback's support is seen as adequate but not as robust, with some users indicating room for improvement.
- Reviewers highlight that while Lookback scores well in ease of setup and administration, UserTesting provides a more comprehensive suite of features that cater to diverse research needs. Users appreciate the platform's focus on human insights over AI-generated content, which they find meaningful.
- Users express that both platforms have their strengths, but UserTesting's higher volume of reviews and overall satisfaction ratings suggest a more reliable choice for those seeking a well-rounded user research tool. Lookback, however, shines in specific features like live observation during interviews, which some users find invaluable.
Pricing
Entry-Level Pricing
Lookback
No pricing availableUserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Lookback
No trial information availableUserTesting
Free Trial is available
Ratings
Meets Requirements
8.7
15
8.6
599
Ease of Use
9.0
15
8.4
630
Ease of Setup
10.0
7
8.6
295
Ease of Admin
10.0
7
8.7
231
Quality of Support
8.2
10
9.0
522
Has the product been a good partner in doing business?
9.0
7
8.8
226
Product Direction (% positive)
10.0
16
8.1
589
Features by Category
User Response Methods
Not enough data
7.5
317
|
Verified
8.7
10
|
Verified
8.7
374
|
Verified
9.4
9
|
Verified
8.7
296
|
Verified
Not enough data
7.1
182
|
Verified
9.7
6
|
Verified
8.2
351
|
Verified
Participant Selection
Not enough data
7.4
126
Feature Not Available
5.5
81
Not enough data
6.9
107
Not enough data
8.1
374
|
Verified
Insights
Not enough data
7.7
344
|
Verified
9.4
8
|
Verified
7.7
312
|
Verified
6.7
5
|
Verified
7.4
312
|
Verified
Generative AI
Not enough data
6.6
83
Feedback Source
Not enough data
8.0
114
Not enough data
8.4
131
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
159
Not enough data
8.2
176
Not enough data
8.2
162
Insights
Not enough data
Feature Not Available
Not enough data
7.3
162
Not enough data
7.7
173
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Customization
Not enough data
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Generative AI
Not enough data
Feature Not Available
Not enough data
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Management
Not enough data
6.1
22
Not enough data
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Survey Customization
Not enough data
6.0
25
Not enough data
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Survey Insights
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
5.7
5
Not enough data
6.4
6
Survey Management
Not enough data
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Process Management
Not enough data
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
System Management
Not enough data
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lookback and UserTesting are categorized as User Research
Unique Categories
Lookback has no unique categories
UserTesting is categorized as Consumer Video Feedback, Enterprise Feedback Management, Experience Management, Survey, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Lookback
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
26.3%
Computer Software
21.1%
Writing and Editing
5.3%
Telecommunications
5.3%
Retail
5.3%
Other
36.8%
Financial Services
10.4%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Discussions
Lookback has no discussions with answers
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
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