# Lookback vs UserTesting Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UserTesting excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Lookback. Users appreciate the platform's variety of test types, including websites, prototypes, and mobile apps, which enhances their research capabilities.
- **Users say** that Lookback offers a user-friendly interface, making navigation straightforward. Many find it easy to integrate with other platforms, and they value the ability to observe interviews live, which fosters real-time collaboration among team members.
- **Reviewers mention** that UserTesting's implementation process is generally smooth, with clear instructions and timely payments highlighted by recent users. This contrasts with Lookback, which, while easy to navigate, has fewer recent reviews, suggesting a less active user base.
- **According to verified reviews** , UserTesting's support quality stands out, with users rating it highly for responsiveness and helpfulness. In comparison, Lookback's support is seen as adequate but not as robust, with some users indicating room for improvement.
- **Reviewers highlight** that while Lookback scores well in ease of setup and administration, UserTesting provides a more comprehensive suite of features that cater to diverse research needs. Users appreciate the platform's focus on human insights over AI-generated content, which they find meaningful.
- **Users express** that both platforms have their strengths, but UserTesting's higher volume of reviews and overall satisfaction ratings suggest a more reliable choice for those seeking a well-rounded user research tool. Lookback, however, shines in specific features like live observation during interviews, which some users find invaluable.



| | Lookback | UserTesting | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 21 | 789 | 
| **Largest Market Segment** | Mid-Market (63.2% of reviews) | Enterprise (41.9% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Year | 

---
## Top Pros & Cons

### Lookback

**Not enough data**

### UserTesting

Pros:
- Ease of Use (90 reviews)
- Helpful (70 reviews)

Cons:
- Missing Features (28 reviews)
- Testing Difficulties (28 reviews)

---
## Ratings Comparison
| Rating | Lookback | UserTesting | 
|---|---|---|
  | **Meets Requirements** | 8.7 (15 reviews) | 8.6 (601 reviews) | 
  | **Ease of Use** | 9.0 (15 reviews) | 8.4 (632 reviews) | 
  | **Ease of Setup** | 10.0 (7 reviews) | 8.6 (298 reviews) | 
  | **Ease of Admin** | 10.0 (7 reviews) | 8.7 (232 reviews) | 
  | **Quality of Support** | 8.2 (10 reviews) | 9.0 (524 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (7 reviews) | 8.8 (227 reviews) | 
  | **Product Direction (% positive)** | 10.0 (16 reviews) | 8.1 (591 reviews) | 

---
## Pricing

### Lookback

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### UserTesting

#### Entry-Level Pricing

Plan: Team-based Unlimited 

Price: Contact Us Per Year

Description: With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.

Key Features:
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery

[Browse all 2 editions](https://www.g2.com/products/usertesting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | 8.8/10 | 11 |
| **UserTesting** | 7.5/10 | 464 |

#### User Response Methods

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Survey** | Not enough data | 7.5 (318 reviews) ✓ Verified | 
| **Video Snippets** | 8.7 (10 reviews) ✓ Verified | 8.6 (375 reviews) ✓ Verified | 
| **Video Interview** | 9.4 (9 reviews) ✓ Verified | 8.7 (297 reviews) ✓ Verified | 
| **Photo Submission** | Not enough data | 7.1 (182 reviews) ✓ Verified | 
| **Text/Notes** | 9.7 (6 reviews) ✓ Verified | 8.2 (352 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Lookback | UserTesting | 
|---|---|---|
| **In-App** | Not enough data | 7.4 (126 reviews) | 
| **In-Store** | Feature Not Available | 5.5 (81 reviews) | 
| **On-Site** | Not enough data | 6.9 (107 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (375 reviews) ✓ Verified | 

#### Insights

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Analytics** | Not enough data | 7.7 (346 reviews) ✓ Verified | 
| **Collaboration** | 9.4 (8 reviews) ✓ Verified | 7.7 (312 reviews) ✓ Verified | 
| **Sorting** | 6.7 (5 reviews) ✓ Verified | 7.4 (313 reviews) ✓ Verified | 

#### Generative AI

| Feature | Lookback | UserTesting | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.6 (84 reviews) | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | N/A | N/A |
| **UserTesting** | 7.9/10 | 258 |

#### Feedback Source

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Invitation** | Not enough data | 8.0 (114 reviews) | 
| **Survey Link** | Not enough data | 8.4 (131 reviews) | 
| **App** | Not enough data | 8.4 (131 reviews) | 
| **Widget** | Not enough data | 7.7 (83 reviews) | 
| **Recruitment Pool** | Not enough data | 8.3 (155 reviews) | 

#### Feedback Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Media Library** | Not enough data | 7.7 (144 reviews) | 
| **Sorting** | Not enough data | 7.7 (159 reviews) | 
| **Sharing** | Not enough data | 8.2 (177 reviews) | 
| **Privacy** | Not enough data | 8.2 (162 reviews) | 

#### Insights

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Human Transcription** | Not enough data | Feature Not Available | 
| **Computer Transcription** | Not enough data | 7.3 (162 reviews) | 
| **Analytics** | Not enough data | 7.7 (173 reviews) | 

#### Agentic AI - Demo Automation

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | N/A | N/A |
| **UserTesting** | 6.6/10 | 25 |

#### Analytics

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 6.8 (20 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 6.7 (19 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 6.8 (18 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 6.9 (18 reviews) | 
| **Multilanguage Support** | Not enough data | 6.2 (17 reviews) | 
| **Multiple Branding Support** | Not enough data | 6.2 (18 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 5.8 (17 reviews) | 

#### Generative AI

| Feature | Lookback | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 7.3 (19 reviews) | 

#### Agentic AI - Experience Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | N/A | N/A |
| **UserTesting** | 6.4/10 | 29 |

#### Survey Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Survey Builder** | Not enough data | 6.1 (22 reviews) | 
| **Question Types** | Not enough data | 7.9 (24 reviews) | 
| **Templates** | Not enough data | 6.5 (22 reviews) | 
| **Survey Distribution** | Not enough data | 6.5 (24 reviews) | 

#### Survey Customization

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 6.0 (25 reviews) | 
| **Branding** | Not enough data | 5.8 (24 reviews) | 
| **Multimedia Support** | Not enough data | 6.5 (24 reviews) | 
| **Multilingual Surveys** | Not enough data | 4.9 (23 reviews) | 

#### Survey Insights

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 6.3 (24 reviews) | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.1 (24 reviews) | 
| **Permissions** | Not enough data | 6.8 (24 reviews) | 

#### Agentic AI - Survey

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | N/A | N/A |
| **UserTesting** | 8.2/10 | 155 |

#### Generative AI

| Feature | Lookback | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

#### Survey Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 9.0 (35 reviews) ✓ Verified | 
| **Survey Deployment** | Not enough data | 8.3 (83 reviews) ✓ Verified | 
| **Feedback Collection** | Not enough data | 8.6 (107 reviews) ✓ Verified | 
| **Device Responsiveness** | Not enough data | 8.5 (100 reviews) ✓ Verified | 

#### Process Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 8.0 (102 reviews) ✓ Verified | 
| **Trigger Alerts** | Not enough data | Feature Not Available | 
| **Real-Time Analysis** | Not enough data | 8.3 (82 reviews) ✓ Verified | 
| **Real-Time Action** | Not enough data | Feature Not Available | 

#### System Management

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Security** | Not enough data | 8.8 (89 reviews) ✓ Verified | 
| **System Monitoring** | Not enough data | 9.2 (15 reviews) ✓ Verified | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lookback** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Feature Not Available | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Feature Not Available | 

#### Audience Access - Consumer Insights Platforms

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Lookback | UserTesting | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Lookback | UserTesting | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [User Research Tools](https://www.g2.com/categories/user-research)


**Unique to UserTesting (5):** [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Experience Management Software](https://www.g2.com/categories/experience-management), [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Lookback | UserTesting | 
|---|---|---|
| **Small-Business** | 5.3% | 19.9% | 
| **Mid-Market** | 63.2% | 38.2% | 
| **Enterprise** | 31.6% | 41.9% | 

### By Industry

#### Lookback

- **Internet:** 26.3%
- **Computer Software:** 21.1%
- **Writing and Editing:** 5.3%
- **Telecommunications:** 5.3%
- **Retail:** 5.3%
- **Real Estate:** 5.3%
- **Primary/Secondary Education:** 5.3%
- **Information Technology and Services:** 5.3%
- **Human Resources:** 5.3%
- **Financial Services:** 5.3%
- **Other:** 10.5%

#### UserTesting

- **Financial Services:** 10.3%
- **Computer Software:** 9.6%
- **Information Technology and Services:** 8.8%
- **Retail:** 6.5%
- **Consumer Goods:** 3.9%
- **Health, Wellness and Fitness:** 3.7%
- **Marketing and Advertising:** 3.6%
- **Design:** 3.4%
- **Insurance:** 3.2%
- **Internet:** 3.2%
- **Other:** 43.8%

---
## Alternatives

### Alternatives to Lookback

- [Maze](https://www.g2.com/products/maze-maze/reviews) — 4.5/5 stars (111 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (186 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1047 reviews)
- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (523 reviews)
- [Loop11](https://www.g2.com/products/loop11/reviews) — 3.7/5 stars (14 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3014 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (284 reviews)

### Alternatives to UserTesting

- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (523 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (186 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1047 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3014 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (284 reviews)
- [Maze](https://www.g2.com/products/maze-maze/reviews) — 4.5/5 stars (111 reviews)
- [WEVO](https://www.g2.com/products/wevo/reviews) — 4.7/5 stars (71 reviews)

---
## Top Discussions

### Lookback

No discussions available for this product.

### UserTesting

- Title: [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) — 2 comments
  > **Top comment:** "Not always, if they need to do so, it will be mentioned in the screeners and/or in the terms and conditions before starting the test."
- Title: [Will you consider building out videos and demos for specific prospective users?](https://www.g2.com/discussions/will-you-consider-building-out-videos-and-demos-for-specific-prospective-users) — 2 comments, 1 upvote
  > **Top comment:** "The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. "
- Title: [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) — 1 comment
  > **Top comment:** "Best-in-class companies rely on UserTesting to gain valuable insight into their products from people. Every day, new testing opportunities are released from..."
- Title: [Does user testing really pay?](https://www.g2.com/discussions/does-user-testing-really-pay) — 1 comment
  > **Top comment:** "Yes! UserTesting allows contributors the opportunity to earn extra money in your spare time by providing your opinions and thoughts on products, apps, and..."
- Title: [Can i earn by testing your products as a user?](https://www.g2.com/discussions/50313-can-i-earn-by-testing-your-products-as-a-user) — 1 comment, 1 upvote
  > **Top comment:** "Yes, you can apply to join the UserTesting panel of participants and get paid for completing tests that you qualify for. Learn more here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lookback-vs-usertesting)