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# Lookback vs Maze Comparison - What are their main differences?

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Reviews

**Lookback** [

4.3/5(21)

](https://www.g2.com/products/lookback/reviews#reviews)

**Maze** [

4.5/5(111)

](https://www.g2.com/products/maze-maze/reviews#reviews)

Pricing

**Lookback**
No pricing available

**Maze**
Free Trial

**Free** · Free

**Pricing Insights**
from reviews

Time to Implement

**Lookback**
Not enough reviews yet

**Maze**
2 months

Based on 8 responses

Return on Investment

**Lookback**
Not enough reviews yet

**Maze**
14 months

Based on 7 responses

Perceived Cost

**Lookback**
$$$$$

**Maze**
$$$$$

Average Discount

**Lookback**
Not enough reviews yet

**Maze**
Not enough reviews yet

 ![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")

 ![Maze](https://images.g2crowd.com/uploads/product/hd_favicon/1bef06591d0ecd485257391c93174729/maze-maze.svg "Maze")

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Pros & Cons

**Lookback**
Not enough data

**Maze**
[
Features (6)
](https://www.g2.com/products/maze-maze/reviews?filters%5Bsentiment_snippet%5D=1963571&qs=pros-and-cons#reviews)[
Ease of Use (5)
](https://www.g2.com/products/maze-maze/reviews?filters%5Bsentiment_snippet%5D=1963582&qs=pros-and-cons#reviews)[
Limited Functionality (4)
](https://www.g2.com/products/maze-maze/reviews?filters%5Bsentiment_snippet%5D=1986192&qs=pros-and-cons#reviews)[
Complex Usability (3)
](https://www.g2.com/products/maze-maze/reviews?filters%5Bsentiment_snippet%5D=1848080&qs=pros-and-cons#reviews)

Integrations

**Lookback**
Not enough data

**Maze**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[
View all
](https://www.g2.com/products/maze-maze/integrations)

Screenshots

**Lookback**
No screenshot available

**Maze**
 ![Maze screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1381624/AI-Mod.jpg)

Ratings

Meets Requirements

**Lookback**

8.7

8.715

**Maze**

8.1

8.177

Ease of Use

**Lookback**

9.0

9.015

**Maze**

8.9

8.977

Ease of Setup

**Lookback**

10.0

10.07

**Maze**

9.5

9.532

Ease of Admin

**Lookback**

10.0

10.07

**Maze**

9.1

9.128

Quality of Support

**Lookback**

8.2

8.210

**Maze**

8.7

8.762

Has the product been a good partner in doing business?

**Lookback**

9.0

9.07

**Maze**

9.2

9.222

Product Direction (% positive)

**Lookback**

10.0

10.016

**Maze**

8.4

8.464

Features

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

8.8

11

7.6

64

User Response Methods

Video Snippets

8.7(won by 1.2)

10

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

21

Video Interview

9.4(won by 3.4)

9

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.0

12

Text/Notes

9.7(won by 1.3)

6

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

52

Survey

Not enough data

8.4(won by default)

57

Photo Submission

Not enough data

Feature Not Available

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

Not enough data

7.6(won by default)

37

On-Site

Not enough data

7.6(won by default)

11

Recruitment Pool

Not enough data

7.1(won by default)

31

In-Store

Feature Not Available

Feature Not Available

Single Sign On

Not enough data

Not enough data

Insights

Collaboration

9.4(won by 1.2)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

46

Sorting

6.7

5

|

Verified

7.8(won by 1.1)

43

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Analytics

Not enough data

8.2(won by default)

56

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

6.7(won by default)

10

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

User Research Repositories[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

7.7

7

Management

Team Collaboration

Not enough data

8.0(won by default)

5

Access Control

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Functionality

Note Taking

Not enough data

7.3(won by default)

5

Sentiment Analysis

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Enterprise Feedback Management[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

Not enough data

9.1

11

Generative AI

AI Text Generation

Not enough data

Feature Not Available

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Survey Management

Brand Design Consistency

Not enough data

9.8(won by default)

9

Survey Deployment

Not enough data

8.6(won by default)

7

Feedback Collection

Not enough data

9.4(won by default)

9

Device Responsiveness

Not enough data

8.1(won by default)

9

Surveys & Feedback

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Process Management

Feedback Aggregation

Not enough data

9.2(won by default)

8

Real-Time Analysis

Not enough data

9.6(won by default)

8

Trigger Alerts

Not enough data

Feature Not Available

Real-Time Action

Not enough data

Feature Not Available

360 Degree Feedback

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

System Management

Security

Not enough data

9.3(won by default)

9

System Monitoring

Not enough data

Feature Not Available

SSL Security

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

NPS of Employees

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Text Fields

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

NPS of Customers

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")](https://www.g2.com/products/lookback/reviews)

Lookback

Small-Business(50 or fewer emp.)

5.3%

Mid-Market(51-1000 emp.)

63.2%

Enterprise(\> 1000 emp.)

31.6%

[![Maze](https://images.g2crowd.com/uploads/product/hd_favicon/1bef06591d0ecd485257391c93174729/maze-maze.svg "Maze")](https://www.g2.com/products/maze-maze/reviews)

Maze

Small-Business(50 or fewer emp.)

30.6%

Mid-Market(51-1000 emp.)

47.2%

Enterprise(\> 1000 emp.)

22.2%

Small-Business

(50 or fewer emp.)

5.3%

30.6%

Mid-Market

(51-1000 emp.)

63.2%

47.2%

Enterprise

(\> 1000 emp.)

31.6%

22.2%

Reviewers' Industry

[![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")](https://www.g2.com/products/lookback/reviews)
Lookback

Internet

26.3%

Computer Software

21.1%

Writing and Editing

5.3%

Telecommunications

5.3%

Retail

5.3%

Other

36.8%

[![Maze](https://images.g2crowd.com/uploads/product/hd_favicon/1bef06591d0ecd485257391c93174729/maze-maze.svg "Maze")](https://www.g2.com/products/maze-maze/reviews)
Maze

Computer Software

13.9%

Financial Services

10.2%

Information Technology and Services

10.2%

Design

9.3%

Retail

3.7%

Other

52.8%

FAQs

## Lookback vs Maze FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Lookback vs Maze?

Maze stands out from Lookback with a higher G2 rating, broader review base, and a more frequently cited intuitive user interface, while Lookback is noted for its ease of setup and live observation features.

| [Lookback](https://www.g2.com/products/lookback/reviews) | [Maze](https://www.g2.com/products/maze-maze/reviews) |
| --- | --- |
| 4.3/5 (21 reviews) | 4.5/5 (111 reviews) |
| Mid-Market | Mid-Market |
| 10.0 | 9.5 |
| 8.2 | 8.7 |
| Live observation and timestamped notes | Intuitive user interface (6 all-time mentions) |

### How do the pricing models of Lookback and Maze compare?

Maze is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Lookback.

- **Lookback:** Reviewers describe Lookback as a value-for-money tool for user interviews and usability testing, especially for teams seeking a straightforward solution.
- **Maze:** In recent reviews, many highlight Maze's reasonable pricing and strong feature set as a key reason for adoption.
- **Switching reasons:** Reviewers have moved from Lookback to Maze and other platforms seeking more holistic solutions and advanced features.

### What are the best alternatives to Lookback and Maze?

UserTesting, Optimal, and Userlytics are the top three G2-ranked alternatives to Lookback and Maze.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lookback](https://www.g2.com/products/lookback/reviews) | 4.3/5 (21 reviews) | Mid-Market | Value-for-money for interviews and usability testing | Live observation and timestamped notes |
| [Maze](https://www.g2.com/products/maze-maze/reviews) | 4.5/5 (111 reviews) | Mid-Market | Reasonable pricing and strong feature set | Intuitive user interface (6 all-time mentions) |
| [UserTesting](https://www.g2.com/products/usertesting/reviews) | 4.4/5 (792 reviews) | Enterprise | — | Comprehensive user research capabilities |
| [Optimal](https://www.g2.com/products/optimal-optimal/reviews) | 4.4/5 (65 reviews) | Mid-Market | — | Flexible research tools |
| [Userlytics](https://www.g2.com/products/userlytics/reviews) | 4.4/5 (189 reviews) | Mid-Market | — | Robust usability testing features |

### Which User Research features should I prioritize when comparing Lookback and Maze?

Buyers comparing Lookback and Maze should prioritize Survey capabilities, Ease of Setup, Quality of Support, and Integration with design tools.

- **Survey:** Maze is frequently cited for survey creation (3 all-time mentions) and survey management (3 all-time mentions); Lookback does not have recent survey-specific mentions.
- **Ease of Setup:** Lookback scores 10.0, Maze scores 9.5.
- **Quality of Support:** Maze scores 8.7, Lookback scores 8.2.
- **Integration with design tools:** Maze is repeatedly praised for its Figma integration in recent reviews.

### What are the pros and cons of Lookback vs Maze?

Maze's headline strength is its intuitive user interface, while Lookback is recognized for live observation and timestamped notes.

- **Lookback strengths:** Live observation and timestamped notes, ease of setup, and value-for-money for interviews and usability testing.
- **Lookback trade-offs:** Reviewers note technical issues with plugins and occasional connectivity problems.
- **Maze strengths:** Intuitive user interface (6 all-time mentions), ease of use (6 all-time mentions), strong survey creation and management (3 all-time mentions each), and praised Figma integration.
- **Maze trade-offs:** Reviewers mention limitations and limited functionality (4 all-time mentions each), and some complexity in advanced survey design (3 all-time mentions for complex usability).

### Is Lookback or Maze better for small businesses?

Maze is a better fit for small businesses, with strong reviewer sentiment and a mid-market focus.

- **Lookback:** Mid-Market is the largest segment, with reviewers highlighting its value for small teams conducting interviews and usability testing.
- **Maze:** Mid-Market is the largest segment, and reviewers frequently cite its intuitive interface and ease of use as beneficial for small business teams.

### Which User Research platform has better integrations?

Maze is favored for integrations, especially with design tools like Figma, as cited in multiple recent reviews.

- **Lookback:** Reviewers mention ease of integration into other platforms, but no specific third-party tools are named in recent reviews.
- **Maze:** Figma integration is highlighted in several recent reviews, with reviewers praising its effectiveness for prototype testing and design workflows.

### How do Lookback and Maze compare on customer support?

Maze and Lookback are rated in close parity for Quality of Support, with Maze at 8.7 and Lookback at 8.2.

- **Lookback:** Reviewers describe support as generally responsive, with scores ranging from 3.0 to 7.0 in individual reviews.
- **Maze:** Reviewers frequently mention responsive and helpful support, with scores consistently at 6.0 or 7.0 in recent reviews.

### Which is easier to implement, Lookback or Maze?

Lookback is rated higher for Ease of Setup, scoring 10.0 compared to Maze's 9.5.

- **Lookback:** Reviewers consistently describe Lookback as easy to set up, with multiple reviews citing a straightforward onboarding process and a score of 7.0 in individual reviews.
- **Maze:** Reviewers note Maze is easy to implement, with scores of 6.0 to 7.0 in recent reviews, and highlight its quick setup for usability testing and surveys.

### Which product has better Survey?

Maze is the stronger product for Survey, with more frequent reviewer mentions and higher satisfaction for survey creation and management.

- **Lookback:** No recent survey-specific mentions or scores.
- **Maze:** Survey creation and management are each cited in 3 all-time mentions, and reviewers highlight its modern survey interface and ease of use for surveys.

Alternatives

**Lookback Alternatives**

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Userlytics](https://images.g2crowd.com/uploads/product/hd_favicon/77d0a0611ac8e48b54fb28c48c3677ae/userlytics.svg "Userlytics")

[
Userlytics
](/products/userlytics/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

 ![Dscout](https://images.g2crowd.com/uploads/product/hd_favicon/d65cff582bdde28c63538bd376092c43/dscout.svg "Dscout")

[
Dscout
](/products/dscout/reviews)

**Maze Alternatives**

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Optimal](https://images.g2crowd.com/uploads/product/hd_favicon/d556f981e1c2ba37c69d9e6287e7eebc/optimal-optimal.svg "Optimal")

[
Optimal
](/products/optimal-optimal/reviews)

 ![Lyssna](https://images.g2crowd.com/uploads/product/hd_favicon/7fb89a942a0682ed06350f63509c73de/lyssna.svg "Lyssna")

[
Lyssna
](/products/lyssna/reviews)

 ![Userlytics](https://images.g2crowd.com/uploads/product/hd_favicon/77d0a0611ac8e48b54fb28c48c3677ae/userlytics.svg "Userlytics")

[
Userlytics
](/products/userlytics/reviews)

## Lookback vs Maze

When assessing the two solutions, reviewers found Lookback easier to use, set up, and administer. However, reviewers preferred doing business with Maze overall.

- Reviewers felt that Lookback meets the needs of their business better than Maze.
- When comparing quality of ongoing product support, reviewers felt that Maze is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lookback over Maze.