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# Lookback vs Loop11 Comparison - What are their main differences?

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Reviews

**Lookback** [

4.3/5(21)

](https://www.g2.com/products/lookback/reviews#reviews)

**Loop11** [

3.7/5(14)

](https://www.g2.com/products/loop11/reviews#reviews)

Pricing

**Lookback**
No pricing available

**Loop11**
Free Trial

**Free Trial** · Free

**Pricing Insights**
from reviews

Time to Implement

**Lookback**
Not enough reviews yet

**Loop11**
Not enough reviews yet

Return on Investment

**Lookback**
Not enough reviews yet

**Loop11**
Not enough reviews yet

Perceived Cost

**Lookback**
$$$$$

**Loop11**
Not enough reviews yet

Average Discount

**Lookback**
Not enough reviews yet

**Loop11**
Not enough reviews yet

 ![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")

 ![Loop11](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf4f9889ddb0c95eb37a2af5d1eac979/loop11.png "Loop11")

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Pros & Cons

**Lookback**
Not enough data

**Loop11**
[
Ease of Use (2)
](https://www.g2.com/products/loop11/reviews?filters%5Bsentiment_snippet%5D=1182407&qs=pros-and-cons#reviews)[
Analytics (1)
](https://www.g2.com/products/loop11/reviews?filters%5Bsentiment_snippet%5D=1183773&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/loop11/reviews?filters%5Bsentiment_snippet%5D=1183905&qs=pros-and-cons#reviews)[
Pricing Issues (3)
](https://www.g2.com/products/loop11/reviews?filters%5Bsentiment_snippet%5D=1181899&qs=pros-and-cons#reviews)

Screenshots

**Lookback**
No screenshot available

**Loop11**
 ![Loop11 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/141768/Homepage.JPG)

Ratings

Meets Requirements

**Lookback**

8.7

8.715

**Loop11**

8.2

8.211

Ease of Use

**Lookback**

9.0

9.015

**Loop11**

8.6

8.611

Ease of Setup

**Lookback**

10.0

10.07

**Loop11**
Not enough data

Ease of Admin

**Lookback**

10.0

10.07

**Loop11**
Not enough data

Quality of Support

**Lookback**

8.2

8.210

**Loop11**

8.5

8.59

Has the product been a good partner in doing business?

**Lookback**

9.0

9.07

**Loop11**
Not enough data

Product Direction (% positive)

**Lookback**

10.0

10.016

**Loop11**

8.9

8.911

Features

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

8.8

11

Not enough data

User Response Methods

Video Snippets

8.7(won by default)

10

|

Verified

Not enough data

Video Interview

9.4(won by default)

9

|

Verified

Not enough data

Text/Notes

9.7(won by default)

6

|

Verified

Not enough data

Survey

Not enough data

Not enough data

Photo Submission

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

Not enough data

Not enough data

In-Store

Feature Not Available

Not enough data

On-Site

Not enough data

Not enough data

Recruitment Pool

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Insights

Collaboration

9.4(won by default)

8

|

Verified

Not enough data

Sorting

6.7(won by default)

5

|

Verified

Not enough data

Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

User Behavior

Click Tracking

Not enough data

Not enough data

Mouse Movement 

Not enough data

Not enough data

Frustration Tracking

Not enough data

Not enough data

A/B Testing 

Error and Bug Tracking

Not enough data

Not enough data

Split URL Testing

Not enough data

Not enough data

Data Analysis

Not enough data

Not enough data

Notes

Not enough data

Not enough data

Visitor Information

User Identification

Not enough data

Not enough data

Search Box

Not enough data

Not enough data

Agentic AI - Session Replay

Cross-system Integration

Not enough data

Not enough data

Software Testing[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Software Testing

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Heatmap Tools[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Heatmap Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Analysis

Conversion Opportunities

Not enough data

Not enough data

Side-By-Side Analysis

Not enough data

Not enough data

Mobile Device Analysis

Not enough data

Not enough data

Data Quantification

Not enough data

Not enough data

Webpage Element Analysis

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Reporting

Heat Maps

Not enough data

Not enough data

Session Replays

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Segmentation

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Scroll Maps

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Floor Plans & Maps

Not enough data

Not enough data

Hover Maps

Not enough data

Not enough data

Additional Functionality

Web Traffic Reporting

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Image Overlay

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Embeddable Widget

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Hierarchical Mapping

Not enough data

Not enough data

Radial Mapping

Not enough data

Not enough data

For Science

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Form Analytics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Element Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Territorial Mapping

Not enough data

Not enough data

Embeddable

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")](https://www.g2.com/products/lookback/reviews)

Lookback

Small-Business(50 or fewer emp.)

5.3%

Mid-Market(51-1000 emp.)

63.2%

Enterprise(\> 1000 emp.)

31.6%

[![Loop11](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf4f9889ddb0c95eb37a2af5d1eac979/loop11.png "Loop11")](https://www.g2.com/products/loop11/reviews)

Loop11

Small-Business(50 or fewer emp.)

35.7%

Mid-Market(51-1000 emp.)

42.9%

Enterprise(\> 1000 emp.)

21.4%

Small-Business

(50 or fewer emp.)

5.3%

35.7%

Mid-Market

(51-1000 emp.)

63.2%

42.9%

Enterprise

(\> 1000 emp.)

31.6%

21.4%

Reviewers' Industry

[![Lookback](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6e4c45a314a36ae488682ebd1ab4d3c3/lookback.png "Lookback")](https://www.g2.com/products/lookback/reviews)
Lookback

Internet

26.3%

Computer Software

21.1%

Writing and Editing

5.3%

Telecommunications

5.3%

Retail

5.3%

Other

36.8%

[![Loop11](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf4f9889ddb0c95eb37a2af5d1eac979/loop11.png "Loop11")](https://www.g2.com/products/loop11/reviews)
Loop11

Telecommunications

14.3%

Financial Services

14.3%

Real Estate

7.1%

Marketing and Advertising

7.1%

Market Research

7.1%

Other

50.0%

FAQs

## Lookback vs Loop11 FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Lookback vs Loop11?

Lookback stands out for its higher G2 rating, superior Ease of Setup, and a top reviewer-cited strength in live observation and collaboration, while Loop11 is noted for its analytics and ease of use.

| [Lookback](https://www.g2.com/products/lookback/reviews) | [Loop11](https://www.g2.com/products/loop11/reviews) |
| --- | --- |
| 4.3/5 (21 reviews) | 3.7/5 (14 reviews) |
| — | — |
| 10.0 | — |
| 8.2 | 8.5 |
| Live observation and collaboration | Analytics and ease of use |

### How do the pricing models of Lookback and Loop11 compare?

Lookback is considered the stronger value by reviewers, with higher satisfaction on price and value dimensions compared to Loop11.

- **Lookback:** Reviewers describe Lookback as a value for money tool for user interviews and usability testing.
- **Loop11:** In recent reviews, Loop11 is frequently described as expensive, with 3 all-time mentions of pricing issues and cost concerns.
- **Switching-reason:** Reviewers have moved from Loop11 to other platforms due to pricing dissatisfaction and a desire for more flexible payment options.

### What are the best alternatives to Lookback and Loop11?

UserTesting, Maze, and Hotjar by Contentsquare are the top three alternatives to Lookback and Loop11.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lookback](https://www.g2.com/products/lookback/reviews) | 4.3/5 (21) | — | Value for money | Live observation and collaboration |
| [Loop11](https://www.g2.com/products/loop11/reviews) | 3.7/5 (14) | — | Expensive for small projects | Analytics and ease of use |
| [UserTesting](https://www.g2.com/products/usertesting/reviews) | 4.4/5 (792) | Enterprise | — | Comprehensive user testing capabilities |
| [Maze](https://www.g2.com/products/maze-maze/reviews) | 4.5/5 (111) | Mid-Market | — | Rapid prototyping and testing |
| [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345) | Small-Business | — | Visual analytics and heatmaps |

### Which User Research features should I prioritize when comparing Lookback and Loop11?

Buyers comparing Lookback and Loop11 should prioritize analytics, ease of use, ease of setup, price/value satisfaction, and collaboration features.

- **Analytics:** Loop11 is cited for analytics in recent reviews (1 all-time mention); Lookback is not specifically cited for analytics.
- **Ease of Use:** Lookback scores 9.0; Loop11 scores 8.6. Loop11 has 2 all-time mentions for ease of use.
- **Ease of Setup:** Lookback scores 10.0; Loop11 has no score reported.
- **Price/Value Satisfaction:** Lookback is described as value for money; Loop11 has 3 all-time mentions of being expensive or having pricing issues.
- **Collaboration Features:** Lookback is frequently praised for live observation and team collaboration in reviews.

### What are the pros and cons of Lookback vs Loop11?

Lookback's headline strength is live observation and collaboration, while Loop11's is analytics and ease of use.

- **Lookback strengths:** Live observation and collaboration, value for money, easy setup, and timestamped notes for team review.
- **Lookback trade-offs:** Technical issues with plugins, occasional connectivity problems, and limited analysis features post-session.
- **Loop11 strengths:** Analytics, ease of use (2 all-time mentions), easy implementation, and intuitive interface.
- **Loop11 trade-offs:** Expensive pricing (3 all-time mentions), limited customization, and some reviewers cite a learning curve and lack of advanced features.

### Is Lookback or Loop11 better for small businesses?

Lookback is the better fit for small businesses, supported by reviewer sentiment describing it as value for money and easy to set up for small teams.

- **Lookback:** Reviewers from small teams highlight its affordability and ease of use for user interviews and usability testing.
- **Loop11:** Reviewers note that Loop11's pricing is high for small projects and that a pay-as-you-go model would better suit small businesses.

### Which User Research platform has better integrations?

Loop11 is favored for integrations, with reviewers citing its accessible APIs and integration capabilities.

- **Lookback:** No integrations are specifically mentioned in recent reviews.
- **Loop11:** Reviewers highlight the accessibility of APIs and integrations for incorporating user testing into development processes.

### How do Lookback and Loop11 compare on customer support?

Lookback and Loop11 are rated at parity on Quality of Support, with scores of 8.2 and 8.5 respectively, which is below the materiality threshold for a clear winner.

- **Lookback:** Reviewers describe support as generally responsive, with scores ranging from 3.0 to 7.0 in individual reviews.
- **Loop11:** Reviewers rate support between 4.0 and 7.0, noting helpful responses but also occasional delays.

### Which is easier to implement, Lookback or Loop11?

Lookback is easier to implement, with a perfect Ease of Setup score of 10.0, while Loop11 lacks a reported score but is described as easy to implement in recent reviews.

- **Lookback:** Reviewers consistently rate setup as easy, with multiple reviews citing a 7.0 out of 7.0 for ease of setup.
- **Loop11:** Recent reviews describe Loop11 as easy to implement and intuitive, though some mention an initial learning curve.

### Which product has better Analytics?

Loop11 is more frequently cited for analytics, while Lookback is not specifically mentioned for this feature.

- **Lookback:** No reviewer-cited analytics features or mention counts are present.
- **Loop11:** Analytics is cited as a strength in recent reviews, with 1 all-time mention and reviewers highlighting detailed analytics, heatmaps, and navigation path outputs.

Alternatives

**Lookback Alternatives**

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Maze](https://images.g2crowd.com/uploads/product/hd_favicon/1bef06591d0ecd485257391c93174729/maze-maze.svg "Maze")

[
Maze
](/products/maze-maze/reviews)

 ![Userlytics](https://images.g2crowd.com/uploads/product/hd_favicon/77d0a0611ac8e48b54fb28c48c3677ae/userlytics.svg "Userlytics")

[
Userlytics
](/products/userlytics/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

**Loop11 Alternatives**

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

 ![Postman](https://images.g2crowd.com/uploads/product/hd_favicon/1535488313/postman.svg "Postman")

[
Postman
](/products/postman/reviews)

 ![User Interviews](https://images.g2crowd.com/uploads/product/hd_favicon/e084340a5b6caa5466ac4743423f39ce/user-interviews.svg "User Interviews")

[
User Interviews
](/products/user-interviews/reviews)

## Lookback vs Loop11

- Reviewers felt that Lookback meets the needs of their business better than Loop11.
- When comparing quality of ongoing product support, reviewers felt that Loop11 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lookback over Loop11.