# Product configurator (CPQ) vs ServiceNow CPQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Product configurator (CPQ) excels in its user-friendly features, particularly highlighting the **Quote Line Item editor** as a standout tool that simplifies the process of creating and bundling products for quotes.
- **Users say** that ServiceNow CPQ offers robust AI capabilities, which many find to be a significant improvement over legacy systems, addressing common issues faced with Salesforce products and enhancing overall efficiency.
- **Reviewers mention** that Product configurator (CPQ) provides a seamless experience in configuring products, making it easier for users to understand product behavior and adapt it to their needs, which is particularly beneficial across various business phases.
- **According to verified reviews** , ServiceNow CPQ has a solid reputation for its market presence and support, with users appreciating its ability to tackle common challenges, although some feel it could improve in specific areas of ease of use compared to its competitors.
- **G2 reviewers highlight** that Product configurator (CPQ) boasts a perfect score in support quality, indicating that users feel well-supported throughout their experience, which is a crucial factor for businesses relying on timely assistance.
- **Users report** that while ServiceNow CPQ has a slightly lower satisfaction rating, its recent updates and AI enhancements are seen as a promising direction for future improvements, making it a contender for those looking for innovative solutions.



| | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 10 | 63 | 
| **Largest Market Segment** | Mid-Market (70.0% of reviews) | Enterprise (37.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Product configurator (CPQ)

**Not enough data**

### ServiceNow CPQ

Pros:
- Ease of Use (5 reviews)
- Intuitive (4 reviews)

Cons:
- Complex Setup (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
  | **Meets Requirements** | 9.3 (5 reviews) | 9.0 (39 reviews) | 
  | **Ease of Use** | Not enough data | 8.6 (49 reviews) | 
  | **Ease of Setup** | Not enough data | 7.9 (37 reviews) | 
  | **Ease of Admin** | Not enough data | 9.0 (15 reviews) | 
  | **Quality of Support** | 10.0 (5 reviews) | 9.0 (43 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.5 (17 reviews) | 
  | **Product Direction (% positive)** | 10.0 (5 reviews) | 9.0 (36 reviews) | 

---
## Pricing

### Product configurator (CPQ)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ServiceNow CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **Product configurator (CPQ)** | N/A | N/A |
| **ServiceNow CPQ** | 8.1/10 | 43 |

#### Configuration - cpq

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Product Catalog** | Not enough data | 8.3 (16 reviews) | 
| **Guided Selling** | Not enough data | 8.7 (20 reviews) | 
| **Configuration Rules** | Not enough data | 9.1 (20 reviews) | 
| **Price Configuration** | Not enough data | 8.9 (21 reviews) | 
| **Visual Configuration** | Not enough data | 8.4 (17 reviews) | 

#### Pricing

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Pricing Flexibility** | Not enough data | 8.1 (19 reviews) | 
| **Discounting** | Not enough data | 8.1 (18 reviews) | 
| **Commerical Rules** | Not enough data | 8.1 (17 reviews) | 
| **Terms and Conditions** | Not enough data | 8.3 (14 reviews) | 
| **Approval Workflow** | Not enough data | 8.1 (16 reviews) | 
| **Renewals** | Not enough data | 7.2 (13 reviews) | 

#### Quoting

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Grouping** | Not enough data | 7.6 (7 reviews) | 
| **Version Control** | Not enough data | 6.7 (8 reviews) | 
| **Quote Document Generation** | Not enough data | 8.2 (10 reviews) | 
| **Ordering** | Not enough data | 7.8 (9 reviews) | 
| **Contracts** | Not enough data | 8.1 (6 reviews) | 

#### Admin

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Configuration Ease of Admin** | Not enough data | 7.5 (30 reviews) | 
| **Pricing Administration** | Not enough data | 7.5 (14 reviews) | 
| **Workflow Management** | Not enough data | 7.9 (8 reviews) | 
| **Document Management** | Not enough data | 8.1 (6 reviews) | 

#### Channels

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Mobile User Support** | Not enough data | 7.8 (13 reviews) | 
| **Channel Partner Support** | Not enough data | 8.0 (16 reviews) | 
| **eCommerce** | Not enough data | 7.7 (16 reviews) | 

#### Platform

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **CRM Integration** | Not enough data | 9.5 (20 reviews) | 
| **Integration API** | Not enough data | 8.3 (24 reviews) | 
| **Internationalization** | Not enough data | 7.3 (14 reviews) | 
| **Scalability** | Not enough data | 8.4 (21 reviews) | 
| **Reporting and Dashboards** | Not enough data | 8.5 (8 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 

#### Generative AI - cpq

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Dynamic Quoting** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Personalized Sale Recommendations** | Not enough data | 9.3 (5 reviews) | 

### Visual Configuration

| Product | Score | Reviews |
|---|---|---|
| **Product configurator (CPQ)** | N/A | N/A |
| **ServiceNow CPQ** | N/A | N/A |

#### Visual Configuration

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **2D Visualizations** | Not enough data | Not enough data | 
| **3D Visualizations** | Not enough data | Not enough data | 
| **CAD Visualizations** | Not enough data | Not enough data | 
| **AR Visual Configuration** | Not enough data | Not enough data | 
| **VR Visual Configuration** | Not enough data | Not enough data | 
| **Drag-and-Drop Functionality** | Not enough data | Not enough data | 
| **Floor Space Planning (FSP)** | Not enough data | Not enough data | 
| **APIs and Integrations** | Not enough data | Not enough data | 
| **Proposal Generation** | Not enough data | Not enough data | 
| **Configuration Rule Mapping** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | Not enough data | 

### Visual Product Customization

| Product | Score | Reviews |
|---|---|---|
| **Product configurator (CPQ)** | N/A | N/A |
| **ServiceNow CPQ** | 8.7/10 | 9 |

#### Configuration

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **3D Configurator** | Not enough data | 8.8 (8 reviews) | 
| **Real-time** | Not enough data | 9.3 (9 reviews) | 
| **Free-form** | Not enough data | 8.3 (6 reviews) | 

#### Visualization

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **360 View** | Not enough data | 8.7 (5 reviews) | 
| **Interactive** | Not enough data | 9.0 (5 reviews) | 
| **Virtual Reality** | Not enough data | Not enough data | 

#### Integration

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **E-commerce** | Not enough data | 8.0 (5 reviews) | 
| **Websites** | Not enough data | 9.0 (5 reviews) | 
| **APIs** | Not enough data | 8.6 (7 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Product configurator (CPQ)** | N/A | N/A |
| **ServiceNow CPQ** | 9.6/10 | 10 |

#### Customer Requirements

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Quoting** | Not enough data | 9.8 (8 reviews) | 
| **Configuration** | Not enough data | 9.5 (10 reviews) | 
| **Pricing** | Not enough data | 9.6 (8 reviews) | 

#### Contracts

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CPQ Software](https://www.g2.com/categories/cpq)

**Unique to Product configurator (CPQ) (1):** [Visual Configuration Software](https://www.g2.com/categories/visual-configuration)

**Unique to ServiceNow CPQ (2):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Visual Product Customization Software](https://www.g2.com/categories/visual-product-customization)


---
## Reviewer Demographics

### By Company Size

| Segment | Product configurator (CPQ) | ServiceNow CPQ | 
|---|---|---|
| **Small-Business** | 20.0% | 26.4% | 
| **Mid-Market** | 70.0% | 35.8% | 
| **Enterprise** | 10.0% | 37.7% | 

### By Industry

#### Product configurator (CPQ)

- **Computer Software:** 20.0%
- **Broadcast Media:** 20.0%
- **Information Technology and Services:** 10.0%
- **Hospital & Health Care:** 10.0%
- **Design:** 10.0%
- **Computer & Network Security:** 10.0%
- **Commercial Real Estate:** 10.0%
- **Business Supplies and Equipment:** 10.0%

#### ServiceNow CPQ

- **Manufacturing:** 10.6%
- **Information Technology and Services:** 8.5%
- **Airlines/Aviation:** 6.4%
- **Building Materials:** 6.4%
- **Computer Software:** 6.4%
- **Electrical/Electronic Manufacturing:** 6.4%
- **Consulting:** 6.4%
- **Apparel & Fashion:** 4.3%
- **Financial Services:** 4.3%
- **Arts and Crafts:** 2.1%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to Product configurator (CPQ)

- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3600 reviews)
- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [Everstage](https://www.g2.com/products/everstage/reviews) — 4.8/5 stars (2070 reviews)
- [Proposify](https://www.g2.com/products/proposify/reviews) — 4.6/5 stars (1138 reviews)
- [Qwilr](https://www.g2.com/products/qwilr/reviews) — 4.6/5 stars (911 reviews)
- [DealHub AI](https://www.g2.com/products/dealhub-ai/reviews) — 4.7/5 stars (849 reviews)
- [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) — 4.4/5 stars (715 reviews)
- [Accelo](https://www.g2.com/products/accelo/reviews) — 4.3/5 stars (685 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)

### Alternatives to ServiceNow CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub AI](https://www.g2.com/products/dealhub-ai/reviews) — 4.7/5 stars (849 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3600 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [Proposify](https://www.g2.com/products/proposify/reviews) — 4.6/5 stars (1138 reviews)
- [Accelo](https://www.g2.com/products/accelo/reviews) — 4.3/5 stars (685 reviews)
- [Everstage](https://www.g2.com/products/everstage/reviews) — 4.8/5 stars (2070 reviews)
- [Qwilr](https://www.g2.com/products/qwilr/reviews) — 4.6/5 stars (911 reviews)
- [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) — 4.4/5 stars (715 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)

---
## Top Discussions

### Product configurator (CPQ)

No discussions available for this product.

### ServiceNow CPQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/product-configurator-cpq-vs-servicenow-cpq)