# Lofty vs Zillow Premier Agent Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lofty excels in user-friendliness, with many users appreciating its comprehensive suite of tools for client management and marketing. One user highlighted how it helps with "website creation, database management, and social posting," making it a versatile choice for agents looking to streamline their operations.
- **Users say** that Zillow Premier Agent provides valuable lead generation capabilities, particularly for those focused on visibility in the real estate market. A reviewer noted its effectiveness in connecting with "motivated buyers who are actively browsing listings," which can be a significant advantage for agents seeking to boost their client base.
- **Reviewers mention** that Lofty offers a robust system that is scalable, allowing agents to customize their experience based on their specific needs. This flexibility is a standout feature, as one user remarked on the "many features to choose from," which can cater to various business models.
- **According to verified reviews** , Zillow Premier Agent faces challenges in user satisfaction, particularly in areas like support and ease of use, where it received lower ratings. Users expressed concerns about the platform's ability to meet their workflow needs, indicating potential hurdles for new users during setup.
- **G2 reviewers highlight** that Lofty outperforms Zillow Premier Agent in support quality, with users praising its responsive customer service. One user specifically noted the platform's ability to be a "good partner in doing business," which can be crucial for agents needing reliable assistance.
- **Users report** that while Zillow Premier Agent has a strong presence in the market, its overall satisfaction ratings are lower compared to Lofty. The dashboard feature was appreciated by some users, but the platform's overall usability and support have been points of contention, suggesting that Lofty may be the better option for those prioritizing a seamless experience.



| | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 2.2 out of 5 | 
| **Total Reviews** | 399 | 55 | 
| **Largest Market Segment** | Small-Business (85.1% of reviews) | Small-Business (68.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

### Zillow Premier Agent

Pros:
- Ease of Use (1 reviews)
- Lead Generation (1 reviews)

Cons:
- Poor Lead Quality (2 reviews)
- Expensive (1 reviews)

---
## Ratings Comparison
| Rating | Lofty | Zillow Premier Agent | 
|---|---|---|
  | **Meets Requirements** | 8.5 (308 reviews) | 5.6 (45 reviews) | 
  | **Ease of Use** | 8.2 (313 reviews) | 6.8 (43 reviews) | 
  | **Ease of Setup** | 7.6 (156 reviews) | 7.2 (10 reviews) | 
  | **Ease of Admin** | 7.9 (118 reviews) | 6.9 (7 reviews) | 
  | **Quality of Support** | 7.3 (300 reviews) | 4.7 (39 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (117 reviews) | 4.4 (6 reviews) | 
  | **Product Direction (% positive)** | 8.2 (297 reviews) | 2.8 (42 reviews) | 

---
## Pricing

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

### Zillow Premier Agent

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 8.0/10 | 169 |
| **Zillow Premier Agent** | N/A | N/A |

#### Relationship Management

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Lead Generation** | 7.8 (145 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 7.9 (146 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (154 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Website Builder** | 8.1 (153 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 8.6 (167 reviews) | Not enough data | 
| **SEO Strategization** | 7.0 (140 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 8.5 (157 reviews) ✓ Verified | Not enough data | 

#### Platform Branding

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Operability** | 8.5 (132 reviews) | Not enough data | 
| **Brand Management** | 8.1 (123 reviews) | Not enough data | 

#### Platform Content

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Social Media Management** | 7.6 (109 reviews) | Not enough data | 
| **Communication Management** | 8.3 (124 reviews) | Not enough data | 
| **Website Management** | 8.3 (121 reviews) | Not enough data | 
| **Campaign Building** | 7.8 (120 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Reporting** | 7.5 (113 reviews) | Not enough data | 

#### Platform Integrations

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Integration with Real Estate CRM** | 8.5 (113 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.5 (88 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 7.9 (101 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 7.5/10 | 282 |
| **Zillow Premier Agent** | 4.9/10 | 37 |

#### Client Management

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Lead Scoring** | 7.8 (243 reviews) | 3.3 (13 reviews) | 
| **Contact Management** | 8.5 (257 reviews) | 5.1 (14 reviews) | 
| **Lead Generation** | 7.2 (222 reviews) | 2.4 (14 reviews) | 

#### Task Management

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Marketing Automation** | 7.7 (233 reviews) | 4.7 (11 reviews) | 
| **Document Management** | 7.0 (205 reviews) | 3.9 (9 reviews) | 
| **Third-Party Integration** | 7.7 (232 reviews) | 4.4 (8 reviews) | 

#### Platform Features

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Contact & Account Management** | 8.4 (255 reviews) | 6.3 (30 reviews) | 
| **Opportunity & Pipeline Management** | 8.4 (262 reviews) | 5.7 (30 reviews) | 
| **Task / Activity Management** | 8.2 (259 reviews) | 5.5 (25 reviews) | 
| **Listing Management** | 7.7 (219 reviews) | 6.0 (28 reviews) | 
| **Email Marketing** | 8.1 (249 reviews) | 5.4 (19 reviews) | 
| **Transaction Management** | 7.2 (210 reviews) | 5.0 (20 reviews) | 
| **Lead Management** | 8.6 (262 reviews) | 5.4 (28 reviews) | 
| **CMA Management** | 7.5 (221 reviews) | 4.8 (17 reviews) | 
| **Forecasting & Reporting** | 7.2 (206 reviews) | 4.8 (18 reviews) | 
| **Dashboards** | 8.1 (251 reviews) | 6.2 (29 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (12 reviews) | Not enough data | 
| **Decision Making** | 5.9 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to Lofty (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Lofty | Zillow Premier Agent | 
|---|---|---|
| **Small-Business** | 85.1% | 68.5% | 
| **Mid-Market** | 10.3% | 16.7% | 
| **Enterprise** | 4.6% | 14.8% | 

### By Industry

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

#### Zillow Premier Agent

- **Real Estate:** 90.7%
- **Computer Software:** 3.7%
- **Utilities:** 1.9%
- **Government Administration:** 1.9%
- **Commercial Real Estate:** 1.9%

---
## Alternatives

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

### Alternatives to Zillow Premier Agent

- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (384 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (402 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews)

---
## Top Discussions

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

### Zillow Premier Agent

- Title: [An Open Letter for  Real Estate Agents by Norman Szobotka](https://www.g2.com/discussions/37913-an-open-letter-for-real-estate-agents-by-norman-szobotka) — 3 comments, 1 upvote
  > **Top comment:** "The real estate industry is changing like any other business. To be successful in any business you should use new technologies. Since that agents make their..."
- Title: [Do Zillow leads work?](https://www.g2.com/discussions/do-zillow-leads-work) — 2 comments
  > **Top comment:** "No"
- Title: [Is Zillow Premier Agent worth it?](https://www.g2.com/discussions/is-zillow-premier-agent-worth-it) — 1 comment
  > **Top comment:** "Absolutely not. About every lead I got the clients had buyers. I complained and they wanted to coach me how to take those buyers away from other agents. For..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lofty-lofty-vs-zillow-premier-agent)