# Lofty, Wise Agent vs CINC Comparison

| | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 402 | 15 | 204 | 
| **Largest Market Segment** | Small-Business (84.9% of reviews) | Small-Business (73.3% of reviews) | Small-Business (89.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $32.00 5 Users without Permissions Per Month | No pricing available | 

---
## Top Pros & Cons

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

### Wise Agent

**Not enough data**

### CINC

Pros:
- Ease of Use (12 reviews)
- Lead Generation (9 reviews)

Cons:
- Poor Lead Quality (5 reviews)
- AI Inefficiency (4 reviews)

---
## Ratings Comparison
| Rating | Lofty | Wise Agent | CINC | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (309 reviews) | 7.5 (14 reviews) | 8.4 (160 reviews) | 
  | **Ease of Use** | 8.2 (314 reviews) | 7.6 (14 reviews) | 8.4 (166 reviews) | 
  | **Ease of Setup** | 7.5 (157 reviews) | 9.3 (5 reviews) | 7.8 (92 reviews) | 
  | **Ease of Admin** | 7.9 (118 reviews) | 8.7 (5 reviews) | 8.1 (53 reviews) | 
  | **Quality of Support** | 7.2 (301 reviews) | 7.9 (13 reviews) | 9.0 (150 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (117 reviews) | 9.0 (5 reviews) | 8.7 (51 reviews) | 
  | **Product Direction (% positive)** | 8.1 (298 reviews) | 7.3 (13 reviews) | 7.5 (166 reviews) | 

---
## Pricing

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

### Wise Agent

#### Entry-Level Pricing

Plan: Monthly

Price: $32.00 5 Users without Permissions Per Month

Description: Monthly subscription with no contracts. Complimentary one-on-one onboarding included and access to 24/7 x 365 Live Support. 

Key Features:
- Contact Management
- Lead Automation
- Transaction Management

[Browse all 2 editions](https://www.g2.com/products/wise-agent/pricing)

#### Free Trial

Yes

### CINC

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 8.0/10 | 170 |
| **Wise Agent** | N/A | N/A |
| **CINC** | 7.2/10 | 34 |

#### Relationship Management

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Lead Generation** | 7.8 (146 reviews) ✓ Verified | Not enough data | 8.1 (29 reviews) | 
| **Social Media Integration** | 7.9 (146 reviews) | Not enough data | 5.9 (28 reviews) | 
| **CRM Integration** | 8.6 (154 reviews) ✓ Verified | Not enough data | 7.0 (28 reviews) | 

#### Presentation

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Website Builder** | 8.1 (154 reviews) ✓ Verified | Not enough data | 7.0 (28 reviews) | 
| **MLS Integration** | 8.5 (168 reviews) | Not enough data | 7.4 (29 reviews) | 
| **SEO Strategization** | 7.0 (140 reviews) ✓ Verified | Not enough data | 6.9 (27 reviews) | 
| **IDX Website** | 8.5 (157 reviews) ✓ Verified | Not enough data | 8.1 (27 reviews) | 

#### Platform Branding

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Operability** | 8.5 (132 reviews) | Not enough data | 8.1 (27 reviews) | 
| **Brand Management** | 8.0 (124 reviews) | Not enough data | 8.0 (27 reviews) | 

#### Platform Content

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Social Media Management** | 7.6 (109 reviews) | Not enough data | 5.7 (27 reviews) | 
| **Communication Management** | 8.2 (125 reviews) | Not enough data | 7.2 (27 reviews) | 
| **Website Management** | 8.3 (122 reviews) | Not enough data | 7.6 (27 reviews) | 
| **Campaign Building** | 7.8 (120 reviews) | Not enough data | 7.3 (27 reviews) | 

#### Platform Additional Functionality

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Reporting** | 7.5 (113 reviews) | Not enough data | 7.5 (26 reviews) | 

#### Platform Integrations

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 8.5 (113 reviews) | Not enough data | 7.2 (27 reviews) | 
| **Integration with Virtual Tour** | 7.5 (88 reviews) | Not enough data | 6.3 (27 reviews) | 
| **Integration with Real Estate Activities Management** | 7.9 (101 reviews) | Not enough data | 6.7 (27 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 7.4/10 | 283 |
| **Wise Agent** | 6.2/10 | 10 |
| **CINC** | 7.2/10 | 160 |

#### Client Management

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Lead Scoring** | 7.8 (243 reviews) | Not enough data | 7.2 (124 reviews) | 
| **Contact Management** | 8.5 (257 reviews) | Not enough data | 8.6 (133 reviews) | 
| **Lead Generation** | 7.2 (222 reviews) | Not enough data | 8.2 (134 reviews) | 

#### Task Management

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Marketing Automation** | 7.7 (233 reviews) | Not enough data | 7.7 (131 reviews) | 
| **Document Management** | 6.9 (206 reviews) | Not enough data | 6.6 (104 reviews) | 
| **Third-Party Integration** | 7.7 (232 reviews) | Not enough data | 7.2 (110 reviews) | 

#### Platform Features

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Contact & Account Management** | 8.4 (256 reviews) | 7.8 (10 reviews) | 8.6 (144 reviews) | 
| **Opportunity & Pipeline Management** | 8.5 (262 reviews) | 5.6 (6 reviews) | 8.5 (145 reviews) | 
| **Task / Activity Management** | 8.2 (259 reviews) | 7.3 (10 reviews) | 8.3 (139 reviews) | 
| **Listing Management** | 7.7 (220 reviews) | 5.7 (7 reviews) | 6.7 (117 reviews) | 
| **Email Marketing** | 8.0 (250 reviews) | 6.3 (9 reviews) | 8.0 (138 reviews) | 
| **Transaction Management** | 7.2 (211 reviews) | 6.5 (9 reviews) | 6.3 (110 reviews) | 
| **Lead Management** | 8.6 (263 reviews) | 6.7 (7 reviews) | 8.6 (148 reviews) | 
| **CMA Management** | 7.4 (222 reviews) | 5.6 (6 reviews) | 7.1 (108 reviews) | 
| **Forecasting & Reporting** | 7.2 (207 reviews) | 4.0 (5 reviews) | 6.6 (105 reviews) | 
| **Dashboards** | 8.1 (251 reviews) | 6.5 (10 reviews) | 8.4 (145 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (14 reviews) | Not enough data | 6.5 (9 reviews) | 
| **Multi-step Planning** | 6.5 (13 reviews) | Not enough data | 4.3 (9 reviews) | 
| **Cross-system Integration** | 6.7 (12 reviews) | Not enough data | 5.7 (9 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 6.3 (9 reviews) | 
| **Natural Language Interaction** | 5.6 (13 reviews) | Not enough data | 6.5 (9 reviews) | 
| **Decision Making** | 5.9 (11 reviews) | Not enough data | 5.6 (9 reviews) | 

---
## Categories
**Shared Categories (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)





---
## Reviewer Demographics

### By Company Size

| Segment | Lofty | Wise Agent | CINC | 
|---|---|---|---|
| **Small-Business** | 84.9% | 73.3% | 89.4% | 
| **Mid-Market** | 10.5% | 13.3% | 9.6% | 
| **Enterprise** | 4.6% | 13.3% | 1.1% | 

### By Industry

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

#### Wise Agent

- **Real Estate:** 86.7%
- **Marketing and Advertising:** 6.7%
- **Executive Office:** 6.7%

#### CINC

- **Real Estate:** 97.9%
- **Banking:** 1.1%
- **Financial Services:** 0.5%
- **Broadcast Media:** 0.5%

---
## Alternatives

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)

### Alternatives to Wise Agent

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [RealtyJuggler](https://www.g2.com/products/realtyjuggler/reviews) — 4.3/5 stars (18 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Realvolve](https://www.g2.com/products/realvolve/reviews) — 3.6/5 stars (19 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)

### Alternatives to CINC

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) — 2.2/5 stars (55 reviews)

---
## Top Discussions

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

### Wise Agent

No discussions available for this product.

### CINC

- Title: [What is the best way to use CINC as a full CRM?  Currently using as lead management/CRM only for CINC leads...](https://www.g2.com/discussions/27130-what-is-the-best-way-to-use-cinc-as-a-full-crm-currently-using-as-lead-management-crm-only-for-cinc-leads) — 3 comments
  > **Top comment:** "Haven't used Top Producer for years. So I'm not the best for answering that."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lofty-lofty-vs-wise-agent-vs-cinc)