# Lofty vs REthink CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lofty excels in user-friendliness, making it easy for agents to stay connected with clients and manage their databases. Users appreciate its comprehensive features, including website creation and social media posting, which streamline their daily tasks.
- **According to verified reviews** , REthink CRM shines in its integration capabilities, with users highlighting how it connects seamlessly with tools like Dialpad. This integration is particularly beneficial for commercial real estate needs, allowing teams to maintain transparency and manage their deal pipelines effectively.
- **Users say** that Lofty offers a robust and scalable system, allowing agents to customize their experience with a variety of features. This flexibility is a significant advantage for those looking to tailor the software to their specific workflow requirements.
- **Reviewers mention** that while REthink CRM provides a solid platform for managing listings and contacts, it sometimes struggles with ease of use compared to Lofty. Users have noted challenges in navigating the interface, which can impact daily productivity.
- **G2 reviewers highlight** that Lofty has a more favorable support experience, with users rating the quality of support higher than that of REthink CRM. This can be crucial for businesses that rely on timely assistance to resolve issues and optimize their use of the software.
- **According to recent feedback** , REthink CRM is appreciated for its transparency in data management, allowing brokers to maintain private records while having visibility into their deal pipelines. However, it faces challenges in meeting the diverse needs of users compared to Lofty's more adaptable offerings.



| | Lofty | REthink CRM | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.3 out of 5 | 
| **Total Reviews** | 402 | 13 | 
| **Largest Market Segment** | Small-Business (84.9% of reviews) | Small-Business (53.8% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $99   per month per user | 

---
## Top Pros & Cons

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

### REthink CRM

**Not enough data**

---
## Ratings Comparison
| Rating | Lofty | REthink CRM | 
|---|---|---|
  | **Meets Requirements** | 8.5 (309 reviews) | 7.0 (11 reviews) | 
  | **Ease of Use** | 8.2 (314 reviews) | 5.9 (11 reviews) | 
  | **Ease of Setup** | 7.5 (157 reviews) | 6.7 (6 reviews) | 
  | **Ease of Admin** | 7.9 (118 reviews) | 7.1 (7 reviews) | 
  | **Quality of Support** | 7.2 (301 reviews) | 5.7 (10 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (117 reviews) | 6.4 (7 reviews) | 
  | **Product Direction (% positive)** | 8.1 (298 reviews) | 6.8 (11 reviews) | 

---
## Pricing

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

### REthink CRM

#### Entry-Level Pricing

Plan: Starting at 

Price: $99   per month per user


[Learn more about REthink CRM](https://www.g2.com/products/rethink-crm/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 8.0/10 | 170 |
| **REthink CRM** | N/A | N/A |

#### Relationship Management

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Lead Generation** | 7.8 (146 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 7.9 (146 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (154 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Website Builder** | 8.1 (154 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 8.5 (168 reviews) | Not enough data | 
| **SEO Strategization** | 7.0 (140 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 8.5 (157 reviews) ✓ Verified | Not enough data | 

#### Platform Branding

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Operability** | 8.5 (132 reviews) | Not enough data | 
| **Brand Management** | 8.0 (124 reviews) | Not enough data | 

#### Platform Content

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Social Media Management** | 7.6 (109 reviews) | Not enough data | 
| **Communication Management** | 8.2 (125 reviews) | Not enough data | 
| **Website Management** | 8.3 (122 reviews) | Not enough data | 
| **Campaign Building** | 7.8 (120 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Reporting** | 7.5 (113 reviews) | Not enough data | 

#### Platform Integrations

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Integration with Real Estate CRM** | 8.5 (113 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.5 (88 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 7.9 (101 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Lofty** | 7.4/10 | 283 |
| **REthink CRM** | 7.7/10 | 8 |

#### Client Management

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Lead Scoring** | 7.8 (243 reviews) | Not enough data | 
| **Contact Management** | 8.5 (257 reviews) | Not enough data | 
| **Lead Generation** | 7.2 (222 reviews) | Not enough data | 

#### Task Management

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Marketing Automation** | 7.7 (233 reviews) | Not enough data | 
| **Document Management** | 6.9 (206 reviews) | Not enough data | 
| **Third-Party Integration** | 7.7 (232 reviews) | Not enough data | 

#### Platform Features

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Contact & Account Management** | 8.4 (256 reviews) | 8.1 (8 reviews) | 
| **Opportunity & Pipeline Management** | 8.5 (262 reviews) | 7.2 (6 reviews) | 
| **Task / Activity Management** | 8.2 (259 reviews) | 8.3 (7 reviews) | 
| **Listing Management** | 7.7 (220 reviews) | 6.9 (6 reviews) | 
| **Email Marketing** | 8.0 (250 reviews) | Not enough data | 
| **Transaction Management** | 7.2 (211 reviews) | Not enough data | 
| **Lead Management** | 8.6 (263 reviews) | 7.2 (6 reviews) | 
| **CMA Management** | 7.4 (222 reviews) | Not enough data | 
| **Forecasting & Reporting** | 7.2 (207 reviews) | 7.7 (5 reviews) | 
| **Dashboards** | 8.1 (251 reviews) | 8.3 (6 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Lofty | REthink CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (13 reviews) | Not enough data | 
| **Decision Making** | 5.9 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to Lofty (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Lofty | REthink CRM | 
|---|---|---|
| **Small-Business** | 84.9% | 53.8% | 
| **Mid-Market** | 10.5% | 38.5% | 
| **Enterprise** | 4.6% | 7.7% | 

### By Industry

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

#### REthink CRM

- **Real Estate:** 46.2%
- **Commercial Real Estate:** 38.5%
- **Marketing and Advertising:** 7.7%
- **Internet:** 7.7%

---
## Alternatives

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

### Alternatives to REthink CRM

- [Apto](https://www.g2.com/products/apto/reviews) — 3.3/5 stars (37 reviews)
- [ClientLook](https://www.g2.com/products/clientlook/reviews) — 3.6/5 stars (12 reviews)
- [AscendixRE](https://www.g2.com/products/ascendixre/reviews) — 4.3/5 stars (9 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (418 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CoStar Brokerage Applications](https://www.g2.com/products/costar-brokerage-applications/reviews) — 3.7/5 stars (27 reviews)

---
## Top Discussions

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

### REthink CRM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lofty-lofty-vs-rethink-crm)