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At a Glance
Market Segments
Small-Business (97.6% of reviews)
Small-Business (65.0% of reviews)
Entry-Level Pricing
$0.00 1 Local Rank Checker
$139.94 Per Month
Localo
Star Rating
(133)4.9 out of 5
Market Segments
Small-Business (97.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 Local Rank Checker
Browse all 4 pricing plansSemrush
Star Rating
(3,045)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in its SEO Auditing & Monitoring features, particularly with its SEO Alerting and SEO Change Tracking, which received high ratings of 8.8 and 9.1 respectively. In contrast, Localo's similar features, while effective, do not match the depth and user satisfaction found in Semrush.
- Reviewers mention that Localo shines in Local Search Optimization, especially with its Google My Business integration, which scored a remarkable 9.7. Users appreciate how this feature simplifies managing their local listings compared to Semrush's offerings in this area.
- G2 users highlight that Semrush's Content Creation Tools, rated at 8.3, provide a robust platform for generating SEO-friendly content. However, Localo's Content Generation feature outperforms with a score of 9.8, indicating a more user-friendly and effective approach to content creation.
- Users on G2 report that Localo's ease of use is a significant advantage, with an overall score of 9.6 for Ease of Use, while Semrush trails behind at 8.4. This difference suggests that Localo may be more accessible for small businesses or users new to digital marketing tools.
- Reviewers mention that Semrush's comprehensive analytics capabilities, particularly in Sessions and Engagement metrics, are highly regarded, scoring 8.4 and 8.3 respectively. However, Localo's metrics in Entry and Exit Pages and Return are slightly higher, indicating a more focused approach to user engagement tracking.
- Users say that both platforms offer strong support, but Localo's Quality of Support, rated at 9.6, is frequently praised for its responsiveness and helpfulness, while Semrush's score of 8.6 suggests room for improvement in customer service interactions.
Pricing
Entry-Level Pricing
Localo
Free Tool - Local Rank Checker
$0.00
1 Local Rank Checker
Check your business visibility for free
- Check your business visibility
- Spy on your competitors
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Localo
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.4
105
8.8
2,464
Ease of Use
9.7
110
8.3
2,489
Ease of Setup
9.6
61
8.6
1,695
Ease of Admin
9.7
54
8.6
1,270
Quality of Support
9.7
100
8.6
2,161
Has the product been a good partner in doing business?
9.4
53
8.7
1,250
Product Direction (% positive)
9.8
103
8.9
2,374
Features by Category
Metrics
Not enough data
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.5
13
Not enough data
7.7
13
Not enough data
8.7
13
Not enough data
Formatting
6.0
12
Not enough data
6.7
11
Not enough data
6.4
12
Not enough data
Content
8.8
12
Not enough data
9.6
12
Not enough data
8.0
11
Not enough data
Product Type
8.3
12
Not enough data
7.3
11
Not enough data
Generative AI
9.7
5
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Local Search Optimization
9.5
97
8.9
586
|
Verified
9.1
81
8.4
541
|
Verified
9.7
97
8.4
513
|
Verified
9.4
95
8.3
525
|
Verified
Feature Not Available
7.9
510
|
Verified
9.4
93
8.8
571
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
564
Agentic AI - Competitive Intelligence
Not enough data
7.0
68
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
521
Platform Content
Not enough data
7.3
460
Platform Reporting
Not enough data
8.0
535
Not enough data
8.3
541
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1008
Not enough data
9.0
890
Not enough data
8.8
845
Not enough data
8.8
861
Agentic AI - SEO Tools
Not enough data
6.5
170
Not enough data
6.6
171
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1609
Not enough data
8.8
1521
Not enough data
8.2
914
Not enough data
8.4
842
SEO Reporting
Not enough data
8.9
1578
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Generative AI
Not enough data
6.7
396
Not enough data
6.7
389
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
161
Social Management
Not enough data
8.7
234
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Not enough data
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Consumer Intelligence
9.3
20
Not enough data
9.1
20
Not enough data
9.3
19
Not enough data
Reporting
6.7
19
Not enough data
7.7
19
Not enough data
8.8
19
Not enough data
Media Monitoring
6.6
20
Not enough data
6.5
19
Not enough data
6.5
19
Not enough data
In-House Management
7.2
19
Not enough data
7.3
18
Not enough data
Generative AI
8.6
12
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Localo and Semrush are categorized as Local SEO
Unique Categories
Localo is categorized as Website Builder, Online Reputation Management, Landing Page Builders, and AI Writing Assistant
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Localo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.2%
Construction
8.0%
Real Estate
4.8%
Automotive
4.8%
Consumer Services
4.0%
Other
55.2%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
Localo has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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