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At a Glance
Market Segments
Small-Business (59.3% of reviews)
Small-Business (51.1% of reviews)
Entry-Level Pricing
Free Per Month
Free Trial Per Month
Lob
Star Rating
(225)4.3 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSmarty
Star Rating
(315)4.6 out of 5
Market Segments
Small-Business (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lob excels in Data Capture with a score of 9.6, indicating a robust ability to gather and manage data effectively, while Smarty, although strong, does not have a specific score listed for this feature.
- Reviewers mention that Smarty shines in Address Verification with a score of 9.2, providing a more reliable solution for ensuring accurate addresses compared to Lob's score of 8.0, which some users feel could be improved.
- G2 users highlight that Lob's Direct Mail Design feature scored 8.4, which some reviewers feel lacks the flexibility and customization options that Smarty offers, although Smarty's score in this area is not specified.
- Users on G2 report that Smarty's Quality of Support is rated at 9.1, with many reviewers praising their responsive customer service, while Lob's score of 8.7 suggests there may be room for improvement in support responsiveness.
- Reviewers mention that Lob's Delivery Speed scored 8.3, which some users feel is slower compared to their expectations, while Smarty's delivery capabilities are not explicitly rated but are generally perceived as efficient.
- Users say that both products have strong Data Visualization capabilities, with Lob scoring 9.0, but Smarty's overall user experience in this area is noted to be slightly more intuitive, enhancing user engagement.
Pricing
Entry-Level Pricing
Lob
DEVELOPER
Free
Per Month
Not ready to purchase yet?
- Test Lob's Print & Mail API with zero commitments
Smarty
US Autocomplete Pro
Free Trial
Per Month
Lighting fast US autocomplete API that suggests real, standardized and validated addresses.
- Predicts PO Boxes, APOs, FPOs
- Predicts apartment numbers, suites, unit numbers
- Immediately provides address suggestions beginning with first keystroke
Free Trial
Lob
Free Trial is available
Smarty
Free Trial is available
Ratings
Meets Requirements
8.9
146
9.2
233
Ease of Use
8.9
149
9.3
237
Ease of Setup
8.8
97
9.1
188
Ease of Admin
9.0
78
9.1
153
Quality of Support
8.6
130
9.1
194
Has the product been a good partner in doing business?
8.6
75
9.3
154
Product Direction (% positive)
7.5
119
8.5
220
Features by Category
Data Management
Not enough data
9.5
14
Not enough data
9.2
13
Not enough data
9.1
13
Not enough data
9.0
13
Map Creation
Not enough data
9.7
15
Not enough data
9.0
12
Not enough data
9.4
12
Not enough data
9.4
12
Analysis
Not enough data
9.2
12
Not enough data
9.7
12
Not enough data
9.6
12
Logistics
8.4
69
Not enough data
8.4
54
Not enough data
8.5
53
Not enough data
8.3
80
Not enough data
Testing & Tracking
8.1
61
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Agentic AI - Direct Mail Automation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
7.5
14
8.0
98
8.0
19
7.9
100
Functionality
8.2
24
9.2
176
8.8
24
8.8
139
7.8
16
8.5
133
7.8
13
7.5
101
Logistics - Print Fulfillment
7.7
14
Not enough data
7.7
14
Not enough data
Agentic AI - Print Fulfillment Services
Feature Not Available
Not enough data
Customization - Print Fulfillment
8.2
14
Not enough data
7.1
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Lob and Smarty are categorized as Address Verification
Unique Categories
Lob is categorized as Direct Mail Automation and Print Fulfillment Services
Smarty is categorized as GIS
Reviews
Reviewers' Company Size
Lob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smarty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.6%
Real Estate
12.1%
Insurance
11.6%
Computer Software
8.4%
Information Technology and Services
5.1%
Other
50.2%
Computer Software
10.3%
Financial Services
8.4%
Non-Profit Organization Management
6.4%
Retail
5.8%
Telecommunications
4.8%
Other
64.3%
Alternatives
Discussions
What does Lob do?
2 Comments
IA
We use lob mailing for mailing address validation and print automation. They also have other products.Read more
Is there a way to print postcards on higher quality cardstock?
2 Comments
MP
LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I...Read more
I need to get tracking information
1 Comment
MP
Have you tested your API call outside of Zapier? What tracking info are you missing?Read more
How do we set up Smarty Street with our tool so we can validate addresses automatically
1 Comment
DP
Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard.
We can help you over the phone, via chat or email...Read more
Smarty has no more discussions with answers
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