Compare Lob and Smarty 
At a Glance
Market Segments
Small-Business (57.5% of reviews)
Small-Business (51.3% of reviews)
Entry-Level Pricing
Free Per Month
Free Trial Per Month
Lob
Star Rating
(239)4.3 out of 5
Market Segments
Small-Business (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSmarty
Star Rating
(316)4.6 out of 5
Market Segments
Small-Business (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smarty excels in overall user satisfaction, reflected in its higher G2 Score compared to Lob. Users appreciate Smarty's ease of use and implementation, with one reviewer noting, "It is very easy to use and to implement; no expert skills needed to conduct functions on this tool."
- According to verified reviews, Lob users find the platform highly accessible and versatile, with one user stating, "Lob helps me move really quickly when I need to get out different packages and information to my clients." This highlights Lob's strength in providing a flexible solution for various mailing needs.
- Users say that Smarty's support quality is commendable, with a score that reflects its responsiveness and helpfulness. One reviewer mentioned, "Great product. We are implementing some additional Smarty services," indicating satisfaction with the support during the integration process.
- Reviewers mention that Lob offers a robust API, which is a significant advantage for users needing customization. A user highlighted, "I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces," showcasing its adaptability for different business requirements.
- According to recent feedback, both products are competitive in terms of automation features, but Lob's users noted some challenges in matching specific workflow needs. One user expressed satisfaction with the ease of checking logs and verifying mailings, but also indicated a desire for more streamlined processes.
- G2 reviewers highlight that while Lob has a strong presence in the small business segment, Smarty's broader appeal and higher satisfaction ratings suggest it may be a better fit for users seeking a more polished experience. One Smarty user remarked, "It works, it's quick, it's been nearly always available," emphasizing reliability as a key factor in their choice.
Pricing
Entry-Level Pricing
Lob
DEVELOPER
Free
Per Month
Not ready to purchase yet?
- Test Lob's Print & Mail API with zero commitments
Smarty
US Autocomplete Pro
Free Trial
Per Month
Lighting fast US autocomplete API that suggests real, standardized and validated addresses.
- Predicts PO Boxes, APOs, FPOs
- Predicts apartment numbers, suites, unit numbers
- Immediately provides address suggestions beginning with first keystroke
Free Trial
Lob
Free Trial is available
Smarty
Free Trial is available
Ratings
Meets Requirements
8.9
156
9.2
234
Ease of Use
8.9
159
9.3
238
Ease of Setup
8.8
103
9.1
189
Ease of Admin
9.0
81
9.1
154
Quality of Support
8.6
140
9.1
194
Has the product been a good partner in doing business?
8.6
78
9.3
155
Product Direction (% positive)
7.6
129
8.5
221
Features by Category
Data Management
Not enough data
9.5
14
Not enough data
9.2
13
Not enough data
9.1
13
Not enough data
9.0
13
Map Creation
Not enough data
9.7
15
Not enough data
9.0
12
Not enough data
9.4
12
Not enough data
9.4
12
Analysis
Not enough data
9.2
12
Not enough data
9.7
12
Not enough data
9.6
12
Logistics
8.4
71
Not enough data
8.4
55
Not enough data
8.5
54
Not enough data
8.3
81
Not enough data
Testing & Tracking
8.1
62
Not enough data
8.0
80
Not enough data
Feature Not Available
Not enough data
Agentic AI - Direct Mail Automation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
7.5
14
8.0
98
8.0
19
7.9
100
Functionality
8.2
24
9.2
177
8.8
24
8.9
140
7.8
16
8.5
133
7.8
13
7.5
101
Logistics - Print Fulfillment
7.9
15
Not enough data
7.7
14
Not enough data
Agentic AI - Print Fulfillment Services
Feature Not Available
Not enough data
Customization - Print Fulfillment
8.2
15
Not enough data
7.2
15
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Lob and Smarty are categorized as Address Verification
Unique Categories
Lob is categorized as Direct Mail Automation and Print Fulfillment Services
Smarty is categorized as GIS
Reviews
Reviewers' Company Size
Lob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smarty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Insurance
12.1%
Real Estate
11.6%
Computer Software
8.0%
Hospital & Health Care
6.3%
Other
49.6%
Computer Software
10.3%
Financial Services
8.3%
Non-Profit Organization Management
6.4%
Retail
5.8%
Telecommunications
5.1%
Other
64.1%
Alternatives
Discussions
What does Lob do?
2 Comments
IA
We use lob mailing for mailing address validation and print automation. They also have other products.Read more
Is there a way to print postcards on higher quality cardstock?
2 Comments
MP
LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I...Read more
I need to get tracking information
1 Comment
MP
Have you tested your API call outside of Zapier? What tracking info are you missing?Read more
How do we set up Smarty Street with our tool so we can validate addresses automatically
1 Comment
DP
Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard.
We can help you over the phone, via chat or email...Read more
Smarty has no more discussions with answers
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