# Lob, PostGrid Print & Mail vs Postal by Sendoso Comparison

| | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 258 | 232 | 408 | 
| **Largest Market Segment** | Small-Business (55.5% of reviews) | Mid-Market (66.4% of reviews) | Mid-Market (62.7% of reviews) | 
| **Entry Level Price** | Free Per Month | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Lob

Pros:
- Ease of Use (24 reviews)
- Efficiency Improvement (12 reviews)

Cons:
- Organization Difficulty (5 reviews)
- Expensive (4 reviews)

### PostGrid Print & Mail

Pros:
- Ease of Use (72 reviews)
- Automation (66 reviews)

Cons:
- Slow Performance (16 reviews)
- Limited Templates (11 reviews)

### Postal by Sendoso

Pros:
- Ease of Use (25 reviews)
- Gifting (22 reviews)

Cons:
- Limited Gifting Options (5 reviews)
- Limited Options (4 reviews)

---
## Ratings Comparison
| Rating | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (172 reviews) | 9.9 (217 reviews) | 9.0 (303 reviews) | 
  | **Ease of Use** | 8.8 (175 reviews) | 9.9 (217 reviews) | 8.8 (313 reviews) | 
  | **Ease of Setup** | 8.8 (117 reviews) | 9.9 (179 reviews) | 8.7 (129 reviews) | 
  | **Ease of Admin** | 9.0 (80 reviews) | 9.6 (24 reviews) | 8.6 (109 reviews) | 
  | **Quality of Support** | 8.7 (153 reviews) | 9.9 (217 reviews) | 9.2 (256 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (77 reviews) | 9.6 (24 reviews) | 9.1 (110 reviews) | 
  | **Product Direction (% positive)** | 7.7 (144 reviews) | 9.8 (214 reviews) | 8.9 (294 reviews) | 

---
## Pricing

### Lob

#### Entry-Level Pricing

Plan: DEVELOPER

Price: Free Per Month

Description: Not ready to purchase yet?

Key Features:
- Test Lob's Print & Mail API with zero commitments

[Browse all 4 editions](https://www.g2.com/products/lob/pricing)

#### Free Trial

Yes

### PostGrid Print & Mail

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Postal by Sendoso

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Direct Mail Automation

| Product | Score | Reviews |
|---|---|---|
| **Lob** | 8.3/10 | 115 |
| **PostGrid Print & Mail** | 9.8/10 | 179 |
| **Postal by Sendoso** | 8.5/10 | 94 |

#### Logistics

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Direct Mail Design** | 8.4 (72 reviews) | 9.8 (158 reviews) | 8.5 (82 reviews) | 
| **CRM & Marketing Automation Integration** | 8.5 (56 reviews) | 9.8 (140 reviews) | 8.6 (75 reviews) | 
| **Custom Batch Sizes** | 8.4 (57 reviews) | 9.7 (147 reviews) | 8.7 (68 reviews) | 
| **Delivery Speed** | 8.3 (85 reviews) | 9.7 (153 reviews) | 9.0 (84 reviews) | 

#### Testing & Tracking

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Mailing List Management** | 7.9 (64 reviews) | 9.7 (151 reviews) | 8.5 (67 reviews) | 
| **Dashboards & Reporting** | 8.1 (87 reviews) | 9.7 (152 reviews) | 8.4 (79 reviews) | 
| **A/B Testing** | Feature Not Available | 9.8 (128 reviews) | 7.8 (55 reviews) | 

#### Agentic AI - Direct Mail Automation

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 10.0 (43 reviews) | Not enough data | 
| **Multi-step Planning** | Feature Not Available | 10.0 (29 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | 10.0 (32 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Feature Not Available | Not enough data | 

### Address Verification

| Product | Score | Reviews |
|---|---|---|
| **Lob** | 8.0/10 | 25 |
| **PostGrid Print & Mail** | N/A | N/A |
| **Postal by Sendoso** | N/A | N/A |

#### Management

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Scheduled Data Checks** | 7.5 (14 reviews) | Not enough data | Not enough data | 
| **Reporting** | 8.0 (19 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Address Verification** | 8.2 (24 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.8 (24 reviews) | Not enough data | Not enough data | 
| **Cleansing** | 7.8 (16 reviews) | Not enough data | Not enough data | 
| **International Verification** | 7.8 (13 reviews) | Not enough data | Not enough data | 

### Promotional Product Management

| Product | Score | Reviews |
|---|---|---|
| **Lob** | N/A | N/A |
| **PostGrid Print & Mail** | N/A | N/A |
| **Postal by Sendoso** | 8.4/10 | 76 |

#### Platform Basics

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Warehousing** | Not enough data | Not enough data | 8.4 (56 reviews) | 
| **Procurement** | Not enough data | Not enough data | 8.6 (60 reviews) | 
| **Fulfillment** | Not enough data | Not enough data | 8.8 (62 reviews) | 
| **Inventory Management** | Not enough data | Not enough data | 8.7 (58 reviews) | 

#### Reporting

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Spend** | Not enough data | Not enough data | 8.6 (64 reviews) | 
| **Conversion Rates** | Not enough data | Not enough data | 8.0 (54 reviews) | 

#### Platform Additional Functionality

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Proof Portal** | Not enough data | Not enough data | 8.6 (49 reviews) | 
| **Budgeting** | Not enough data | Not enough data | 8.6 (57 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 8.6 (55 reviews) | 
| **Other Integrations** | Not enough data | Not enough data | 8.1 (46 reviews) | 
| **API** | Not enough data | Not enough data | 7.9 (42 reviews) | 
| **Customer Advocacy Integration** | Not enough data | Not enough data | 7.9 (43 reviews) | 
| **Swag Stores** | Not enough data | Not enough data | 8.8 (47 reviews) | 

### Account-Based Direct Mail

| Product | Score | Reviews |
|---|---|---|
| **Lob** | N/A | N/A |
| **PostGrid Print & Mail** | N/A | N/A |
| **Postal by Sendoso** | 8.5/10 | 169 |

#### Platform Basics

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Gift Status Tracking** | Not enough data | Not enough data | 8.9 (154 reviews) | 
| **Budgeting** | Not enough data | Not enough data | 8.8 (152 reviews) | 

#### Platform Data

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Conversion Rate Measurement** | Not enough data | Not enough data | 8.3 (117 reviews) | 

#### Platform Additional Functionality

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 8.3 (120 reviews) | 
| **Warehouse and Fulfillment** | Not enough data | Not enough data | 8.2 (115 reviews) | 

### Print Fulfillment Services

| Product | Score | Reviews |
|---|---|---|
| **Lob** | 7.9/10 | 26 |
| **PostGrid Print & Mail** | N/A | N/A |
| **Postal by Sendoso** | N/A | N/A |

#### Logistics - Print Fulfillment

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Efficiency** | 8.2 (18 reviews) | Not enough data | Not enough data | 
| **Order Tracking** | 8.1 (17 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Print Fulfillment Services

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 

#### Customization - Print Fulfillment

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Integration** | 8.6 (23 reviews) | Not enough data | Not enough data | 
| **Flexibility** | 7.7 (19 reviews) | Not enough data | Not enough data | 
| **Templates** | 7.1 (15 reviews) | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Lob** | N/A | N/A |
| **PostGrid Print & Mail** | N/A | N/A |
| **Postal by Sendoso** | N/A | N/A |

#### Marketing Distribution

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation)

**Unique to Lob (2):** [Print Fulfillment Software](https://www.g2.com/categories/print-fulfillment-services), [Address Verification Tools](https://www.g2.com/categories/address-verification)


**Unique to Postal by Sendoso (2):** [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail), [Promotional Product Management Software](https://www.g2.com/categories/promotional-product-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Lob | PostGrid Print & Mail | Postal by Sendoso | 
|---|---|---|---|
| **Small-Business** | 55.5% | 22.0% | 22.5% | 
| **Mid-Market** | 36.3% | 66.4% | 62.7% | 
| **Enterprise** | 8.2% | 11.6% | 14.8% | 

### By Industry

#### Lob

- **Financial Services:** 12.5%
- **Insurance:** 12.5%
- **Real Estate:** 12.1%
- **Computer Software:** 7.5%
- **Hospital & Health Care:** 6.3%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 4.6%
- **Accounting:** 3.3%
- **Retail:** 3.3%
- **Marketing and Advertising:** 2.9%
- **Other:** 30.0%

#### PostGrid Print & Mail

- **Marketing and Advertising:** 6.9%
- **Non-Profit Organization Management:** 5.6%
- **Financial Services:** 4.3%
- **Information Technology and Services:** 3.9%
- **Construction:** 3.9%
- **Events Services:** 3.9%
- **Higher Education:** 3.9%
- **Real Estate:** 3.4%
- **Hospital & Health Care:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 57.3%

#### Postal by Sendoso

- **Computer Software:** 42.6%
- **Information Technology and Services:** 15.8%
- **Marketing and Advertising:** 8.8%
- **Financial Services:** 5.0%
- **Computer & Network Security:** 2.8%
- **Accounting:** 2.3%
- **Human Resources:** 2.0%
- **Internet:** 2.0%
- **Telecommunications:** 1.8%
- **Security and Investigations:** 1.8%
- **Other:** 15.3%

---
## Alternatives

### Alternatives to Lob

- [Sendoso](https://www.g2.com/products/sendoso/reviews) — 4.5/5 stars (1261 reviews)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews)
- [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) — 4.2/5 stars (174 reviews)
- [Smarty](https://www.g2.com/products/smarty-smarty/reviews) — 4.6/5 stars (316 reviews)
- [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1052 reviews)
- [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews)
- [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2187 reviews)
- [Vistaprint](https://www.g2.com/products/vistaprint/reviews) — 4.2/5 stars (428 reviews)
- [Handwrytten](https://www.g2.com/products/handwrytten/reviews) — 4.7/5 stars (862 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7505 reviews)

### Alternatives to PostGrid Print & Mail

- [Sendoso](https://www.g2.com/products/sendoso/reviews) — 4.5/5 stars (1261 reviews)
- [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1052 reviews)
- [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews)
- [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2187 reviews)
- [Handwrytten](https://www.g2.com/products/handwrytten/reviews) — 4.7/5 stars (862 reviews)
- [Postalytics](https://www.g2.com/products/postalytics/reviews) — 4.4/5 stars (13 reviews)
- [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) — 4.9/5 stars (281 reviews)
- [CorporateGift.com](https://www.g2.com/products/corporategift-com/reviews) — 4.8/5 stars (274 reviews)
- [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) — 4.2/5 stars (174 reviews)

### Alternatives to Postal by Sendoso

- [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1052 reviews)
- [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews)
- [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2187 reviews)
- [Kotis Design](https://www.g2.com/products/kotis-design/reviews) — 4.7/5 stars (326 reviews)
- [Handwrytten](https://www.g2.com/products/handwrytten/reviews) — 4.7/5 stars (862 reviews)
- [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) — 4.2/5 stars (174 reviews)
- [Axomo Swag Management Platform](https://www.g2.com/products/axomo-swag-management-platform/reviews) — 4.4/5 stars (398 reviews)
- [CorporateGift.com](https://www.g2.com/products/corporategift-com/reviews) — 4.8/5 stars (274 reviews)
- [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) — 4.9/5 stars (281 reviews)
- [HALO](https://www.g2.com/products/halorecognition/reviews) — 4.4/5 stars (240 reviews)

---
## Top Discussions

### Lob

- Title: [Is there a way to print postcards on higher quality cardstock?](https://www.g2.com/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock) — 2 comments, 1 upvote
  > **Top comment:** "LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I..."
- Title: [What does Lob do?](https://www.g2.com/discussions/what-does-lob-do) — 2 comments
  > **Top comment:** "LOB is an automated direct mail platform that creates print to mail collateral through an API. "
- Title: [I need to get tracking information](https://www.g2.com/discussions/i-need-to-get-tracking-information) — 1 comment, 1 upvote
  > **Top comment:** "Have you tested your API call outside of Zapier? What tracking info are you missing?"

### PostGrid Print & Mail

No discussions available for this product.

### Postal by Sendoso

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lob-vs-postgrid-print-mail-vs-postal-by-sendoso)