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# Lob vs Postal by Sendoso Comparison - What are their main differences?

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LobPostal by Sendoso[+ Add Product](#)

Reviews

**Lob** [

4.4/5(289)

](https://www.g2.com/products/lob/reviews#reviews)

**Postal by Sendoso** [

4.5/5(408)

](https://www.g2.com/products/postal-by-sendoso/reviews#reviews)

Pricing

**Lob**
Free Trial

**Free** Per Month · DEVELOPER

**Postal by Sendoso**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Lob**
1 month

Based on 36 responses

**Postal by Sendoso**
1 month

Based on 29 responses

Return on Investment

**Lob**
14 months

Based on 31 responses

**Postal by Sendoso**
13 months1 month sooner

Based on 15 responses

Perceived Cost

**Lob**
$$$$$

**Postal by Sendoso**
$$$$$

Average Discount

**Lob**
8%

**Postal by Sendoso**
10%2% more

 ![Lob](https://images.g2crowd.com/uploads/product/hd_favicon/f1fd10ca801ef25c78c9731fd69b17a5/lob.svg "Lob")

 ![Postal by Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/af0c3fa176cd4532fcbad4b9a9d8089d/postal-by-sendoso.svg "Postal by Sendoso")

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Pros & Cons

**Lob**
[
Ease of Use (24)
](https://www.g2.com/products/lob/reviews?filters%5Bsentiment_snippet%5D=1154909&qs=pros-and-cons#reviews)[
Efficiency Improvement (12)
](https://www.g2.com/products/lob/reviews?filters%5Bsentiment_snippet%5D=1154852&qs=pros-and-cons#reviews)[
Organization Difficulty (5)
](https://www.g2.com/products/lob/reviews?filters%5Bsentiment_snippet%5D=2061685&qs=pros-and-cons#reviews)[
Expensive (4)
](https://www.g2.com/products/lob/reviews?filters%5Bsentiment_snippet%5D=1154665&qs=pros-and-cons#reviews)

**Postal by Sendoso**
[
Ease of Use (25)
](https://www.g2.com/products/postal-by-sendoso/reviews?filters%5Bsentiment_snippet%5D=1646153&qs=pros-and-cons#reviews)[
Gifting (22)
](https://www.g2.com/products/postal-by-sendoso/reviews?filters%5Bsentiment_snippet%5D=1645898&qs=pros-and-cons#reviews)[
Limited Gifting Options (5)
](https://www.g2.com/products/postal-by-sendoso/reviews?filters%5Bsentiment_snippet%5D=1645682&qs=pros-and-cons#reviews)[
Limited Options (4)
](https://www.g2.com/products/postal-by-sendoso/reviews?filters%5Bsentiment_snippet%5D=1645454&qs=pros-and-cons#reviews)

Integrations

**Lob**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image")

Adobe InDesign

](https://www.g2.com/products/adobe-indesign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_58df669fce501aff4e5598ddd8f564a8/agile-crm.png "Product Avatar Image")

Agile CRM

](https://www.g2.com/products/agile-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/aws-cloud-development-kit-aws-cdk.png "Product Avatar Image")

AWS Cloud Development Kit...

](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews)[
View all
](https://www.g2.com/products/lob/integrations)

**Postal by Sendoso**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_648dde46457d881752db10d9c92d2cd1/bamboohr.png "Product Avatar Image")

BambooHR

](https://www.g2.com/products/bamboohr/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b966557886a4f7bc7b165814b5528f59/chili-piper.png "Product Avatar Image")

Chili Piper

](https://www.g2.com/products/chili-piper/reviews)[
View all
](https://www.g2.com/products/postal-by-sendoso/integrations)

Screenshots

**Lob**
 ![Lob screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1597964/Mail-Speed-Analytics.png)

**Postal by Sendoso**
 ![Postal by Sendoso screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/135123/Postal-Engage.png)

Ratings

Meets Requirements

**Lob**

8.9

8.9196

**Postal by Sendoso**

9.0

9.0303

Ease of Use

**Lob**

8.8

8.8200

**Postal by Sendoso**

8.8

8.8313

Ease of Setup

**Lob**

8.8

8.8140

**Postal by Sendoso**

8.7

8.7129

Ease of Admin

**Lob**

9.0

9.089

**Postal by Sendoso**

8.6

8.6109

Quality of Support

**Lob**

8.7

8.7174

**Postal by Sendoso**

9.2

9.2256

Has the product been a good partner in doing business?

**Lob**

8.6

8.686

**Postal by Sendoso**

9.1

9.1110

Product Direction (% positive)

**Lob**

7.9

7.9166

**Postal by Sendoso**

8.9

8.9294

Features

Direct Mail Automation[Hide 27 FeaturesShow 27 Features](javascript:void(0);)

8.3

129

8.5

94

Logistics

Direct Mail Design

8.5(tied score)

78

8.5(tied score)

82

CRM & Marketing Automation Integration

8.4

58

8.6(won by 0.2)

75

Custom Batch Sizes

8.5

61

8.7(won by 0.2)

68

Delivery Speed

8.4

92

9.0(won by 0.6)

84

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Testing & Tracking

Mailing List Management

8.0

68

8.5(won by 0.5)

67

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Dashboards & Reporting

8.2

91

8.4(won by 0.2)

79

A/B Testing

Feature Not Available

7.8(won by default)

55

Campaign Management

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Agentic AI - Direct Mail Automation

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Feature Not Available

Not enough data

Mailing Services Integration

Not enough data

Not enough data

Printing Services Integration

Not enough data

Not enough data

Additional Functionality

Mailer Templates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mailing List Purchasing

Not enough data

Not enough data

Delivery Tracking

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Response Alerts

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mailing List Scrubbing

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Address Verification[Hide 36 FeaturesShow 36 Features](javascript:void(0);)

8.1

31

Not enough data

Management

Scheduled Data Checks

7.5(won by default)

14

Not enough data

Reporting

8.2(won by default)

21

Not enough data

Functionality

Address Verification

8.5(won by default)

29

Not enough data

Automation

8.8(won by default)

26

Not enough data

Cleansing

7.9(won by default)

17

Not enough data

International Verification

7.8(won by default)

13

Not enough data

Additional Functionality

For eCommerce

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Automatic Formatting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Proof of Delivery

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Autocomplete

Not enough data

Not enough data

Electronic Forms

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Delivery Estimate

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Recipient Validation

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Promotional Product Management[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

8.4

76

Platform Basics

Warehousing

Not enough data

8.4(won by default)

56

Procurement

Not enough data

8.6(won by default)

60

Fulfillment

Not enough data

8.8(won by default)

62

Inventory Management

Not enough data

8.7(won by default)

58

Reporting

Spend

Not enough data

8.6(won by default)

64

Conversion Rates

Not enough data

8.0(won by default)

54

Platform Additional Functionality

Proof Portal

Not enough data

8.6(won by default)

49

Budgeting

Not enough data

8.6(won by default)

57

CRM Integration

Not enough data

8.6(won by default)

55

Other Integrations

Not enough data

8.1(won by default)

46

API

Not enough data

7.9(won by default)

42

Customer Advocacy Integration

Not enough data

7.9(won by default)

43

Swag Stores

Not enough data

8.8(won by default)

47

Account-Based Direct Mail[Hide 24 FeaturesShow 24 Features](javascript:void(0);)

Not enough data

8.5

169

Platform Basics

Gift Status Tracking

Not enough data

8.9(won by default)

154

Budgeting

Not enough data

8.8(won by default)

152

Platform Data

Conversion Rate Measurement

Not enough data

8.3(won by default)

117

Platform Additional Functionality

Inventory Management

Not enough data

8.3(won by default)

120

Warehouse and Fulfillment

Not enough data

8.2(won by default)

115

Contact Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Additional Functionality

Content Delivery

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Print Fulfillment Services[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

8.2

44

Not enough data

Logistics - Print Fulfillment

Efficiency

8.6(won by default)

24

Not enough data

Order Tracking

8.4(won by default)

25

Not enough data

Agentic AI - Print Fulfillment Services

Cross-system Integration

Feature Not Available

Not enough data

Customization - Print Fulfillment

Integration

8.9(won by default)

33

Not enough data

Flexibility

7.4(won by default)

22

Not enough data

Templates

7.4(won by default)

20

Not enough data

Show 1 feature category with incomplete data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lob](https://images.g2crowd.com/uploads/product/hd_favicon/f1fd10ca801ef25c78c9731fd69b17a5/lob.svg "Lob")](https://www.g2.com/products/lob/reviews)

Lob

Small-Business(50 or fewer emp.)

53.3%

Mid-Market(51-1000 emp.)

38.4%

Enterprise(\> 1000 emp.)

8.3%

[![Postal by Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/af0c3fa176cd4532fcbad4b9a9d8089d/postal-by-sendoso.svg "Postal by Sendoso")](https://www.g2.com/products/postal-by-sendoso/reviews)

Postal by Sendoso

Small-Business(50 or fewer emp.)

22.5%

Mid-Market(51-1000 emp.)

62.7%

Enterprise(\> 1000 emp.)

14.8%

Small-Business

(50 or fewer emp.)

53.3%

22.5%

Mid-Market

(51-1000 emp.)

38.4%

62.7%

Enterprise

(\> 1000 emp.)

8.3%

14.8%

Reviewers' Industry

[![Lob](https://images.g2crowd.com/uploads/product/hd_favicon/f1fd10ca801ef25c78c9731fd69b17a5/lob.svg "Lob")](https://www.g2.com/products/lob/reviews)
Lob

Financial Services

14.0%

Insurance

13.6%

Real Estate

11.7%

Computer Software

7.2%

Hospital & Health Care

6.0%

Other

47.5%

[![Postal by Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/af0c3fa176cd4532fcbad4b9a9d8089d/postal-by-sendoso.svg "Postal by Sendoso")](https://www.g2.com/products/postal-by-sendoso/reviews)
Postal by Sendoso

Computer Software

42.6%

Information Technology and Services

15.8%

Marketing and Advertising

8.8%

Financial Services

5.0%

Computer & Network Security

2.8%

Other

25.1%

FAQs

## Lob vs Postal by Sendoso FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Lob vs Postal by Sendoso?

Postal by Sendoso stands out for its gifting and personalization features, while Lob is favored for automation and integration capabilities.

| [Lob](https://www.g2.com/products/lob/reviews) | [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) |
| --- | --- |
| 4.4/5 (280 reviews) | 4.5/5 (408 reviews) |
| Small-Business | Mid-Market |
| 8.8 | 8.7 |
| 8.7 | 9.2 |
| Automation (8 all-time mentions) | Gifting (22 all-time mentions) |

### How do the pricing models of Lob and Postal by Sendoso compare?

Postal by Sendoso is rated higher for price satisfaction, with reviewers expressing more positive value sentiment than Lob.

- **Lob:** Reviewers appreciate Lob's flexible post-pay billing and cost-effectiveness for mass mailings, but some mention challenges with credit processing and occasional concerns about pricing at high volumes.
- **Postal by Sendoso:** Reviewers highlight Postal by Sendoso's intuitive pricing structure and value for gifting campaigns, though a few note that introductory pricing can feel expensive until ramped up.

### What are the best alternatives to Lob and Postal by Sendoso?

The top three alternatives to Lob and Postal by Sendoso are Reachdesk, Sendoso, and PostGrid Print & Mail.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lob](https://www.g2.com/products/lob/reviews) | 4.4/5 (280 reviews) | Small-Business | Flexible post-pay billing, cost-effective for mass mailings | Automation (8 all-time mentions) |
| [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) | 4.5/5 (408 reviews) | Mid-Market | Intuitive pricing, strong value for gifting campaigns | Gifting (22 all-time mentions) |
| [Reachdesk](https://www.g2.com/products/reachdesk/reviews) | 4.5/5 (1161 reviews) | Mid-Market | — | Personalization and campaign management |
| [Sendoso](https://www.g2.com/products/sendoso/reviews) | 4.5/5 (1405 reviews) | Mid-Market | — | Gifting and integration options |
| [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) | 4.9/5 (232 reviews) | Mid-Market | — | Ease of use and print/mail automation |

### Which Direct Mail Automation features should I prioritize when comparing Lob and Postal by Sendoso?

Buyers should prioritize automation, gifting/personalization, integration capabilities, ease of use, and campaign management when comparing Lob and Postal by Sendoso.

- **Automation:** Lob (8 all-time mentions), Postal by Sendoso (7 all-time mentions)
- **Gifting/Personalization:** Lob (4 all-time mentions for customization), Postal by Sendoso (22 gifting, 16 gifting options, 13 customization, 12 personalization all-time mentions)
- **Integration Capabilities:** Lob (7 all-time mentions), Postal by Sendoso (5 all-time mentions)
- **Ease of Use:** Lob (24 all-time mentions), Postal by Sendoso (25 all-time mentions)
- **Campaign Management:** Lob (6 all-time mentions), Postal by Sendoso (automation and ordering process, 8 all-time mentions each)

### What are the pros and cons of Lob vs Postal by Sendoso?

Lob's headline strength is automation and integration, while Postal by Sendoso excels in gifting and personalization.

- **Lob strengths:** Automation (8 all-time mentions), integrations (7), ease of use (24), platform usability (7), campaign management (6)
- **Lob trade-offs:** Organization difficulty (5), perceived expense (4), UX improvement (3), navigation challenges (1)
- **Postal by Sendoso strengths:** Gifting (22), gifting options (16), ease of use (25), customization (13), personalization (12), selection variety (9), automation (7), customer support (6)
- **Postal by Sendoso trade-offs:** Limited gifting options (5), occasional interface glitches, some pricing structure confusion

### Is Lob or Postal by Sendoso better for small businesses?

Lob is a stronger fit for small businesses, as it is most popular in the Small-Business segment and receives positive sentiment from small-business reviewers.

- **Lob:** Largest reviewer segment is Small-Business, with reviewers highlighting ease of use, automation, and cost-effectiveness for smaller teams.
- **Postal by Sendoso:** Largest reviewer segment is Mid-Market, with reviewers noting its value for scaling gifting programs but less emphasis on small-business use cases.

### Which Direct Mail Automation platform has better integrations?

Lob is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support.

- **Lob:** Make (57 all-time mentions), Figma (4), Braze (2)
- **Postal by Sendoso:** Salesforce, MagicLink, and Paper Plane integrations are mentioned in recent reviews, with 5 all-time mentions for integrations overall.

### How do Lob and Postal by Sendoso compare on customer support?

Postal by Sendoso is rated higher for Quality of Support, with a 0.5-point lead over Lob (9.2 vs 8.7).

- **Lob:** Reviewers describe support as helpful and responsive, with several citing dedicated account managers and positive onboarding experiences.
- **Postal by Sendoso:** Reviewers consistently praise customer support, responsiveness, and account management, with multiple mentions of proactive assistance and high satisfaction.

### Which is easier to implement, Lob or Postal by Sendoso?

Lob and Postal by Sendoso score within a tenth of a point on Ease of Setup (8.8 vs 8.7), indicating near-parity in implementation experience.

- **Lob:** Reviewers highlight straightforward setup, easy onboarding, and minimal training required, with positive feedback on API integration and campaign launch speed.
- **Postal by Sendoso:** Reviewers note intuitive setup, quick ramp-up for teams, and easy implementation, especially for gifting workflows and campaign launches.

### Which product has better Integration?

Lob is favored for Integration, with more reviewer-cited integration mentions and higher all-time counts.

- **Lob:** Integration (7 all-time mentions), Make (57), Figma (4), Braze (2)
- **Postal by Sendoso:** Integrations (5 all-time mentions), with Salesforce, MagicLink, and Paper Plane cited in recent reviews

Alternatives

**Lob Alternatives**

 ![Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/1547065625/sendoso.svg "Sendoso")

[
Sendoso
](/products/sendoso/reviews)

 ![PostGrid Print & Mail](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "PostGrid Print & Mail")

[
PostGrid Print & Mail
](/products/postgrid-print-mail/reviews)

 ![Alyce by Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/2a03ed1996f16318b782d49cb2af0033/alyce-by-sendoso.svg "Alyce by Sendoso")

[
Alyce by Sendoso
](/products/alyce-by-sendoso/reviews)

 ![PFL Direct Mail Platform](https://images.g2crowd.com/uploads/product/hd_favicon/c078cb4ea530d3f10e2bd9db1b263339/pfl-direct-mail-platform.svg "PFL Direct Mail Platform")

[
PFL Direct Mail Platform
](/products/pfl-direct-mail-platform/reviews)

**Postal by Sendoso Alternatives**

 ![Reachdesk](https://images.g2crowd.com/uploads/product/hd_favicon/751f20d2e5be53f9a6878d30e586db3f/reachdesk.svg "Reachdesk")

[
Reachdesk
](/products/reachdesk/reviews)

 ![Swag Pro (by Swag.com)](https://images.g2crowd.com/uploads/product/hd_favicon/35f2df8b0e4f31f09eda5758dd062d96/printfection.svg "Swag Pro (by Swag.com)")

[
Swag Pro (by Swag.com)
](/products/swag-pro-by-swag-com/reviews)

 ![Stadium I Snackmagic I Swagmagic](https://images.g2crowd.com/uploads/product/hd_favicon/21d1f900b99ec4febf405fe08ab569a6/stadium-i-snackmagic-i-swagmagic.svg "Stadium I Snackmagic I Swagmagic")

[
Stadium I Snackmagic I...
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